Prentice Wealth Management LLC

CIK 0001864229 • 7 13F filings • Apr 17, 2025 – Oct 20, 2026

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Filer information

Filed by: Prentice Wealth Management LLC, Chief Compliance Officer
Address: 1150 Penfield Rd., Rochester, NY, 14625
Phone: 585-218-0001
AUM: $437.6M

AUM over time

$492.5M latest

Sector allocation over time

Past 5 quarters

Q4 2025

Q3 2026

Q3 2025

Q2 2026

Q2 2025

TechnologyHealthcareConsumer DiscretionaryConsumer StaplesFinancialsCommunicationIndustrialsEnergyOther

Holdings by filing

Portfolio value: $492.5M119 positionsView on SEC.gov

			% of Portfolio
ABBOTT LABORATORIES	COM	$506K	0.1%	5,121 SH	New
ABBVIE INC	COM	$1.7M	0.3%Prev: 0.4%	6,355 SH	Increased-53 SH
ACCENTURE PLC IRELAND	SHS CLASS A	$356K	0.1%Prev: 0.1%	1,939 SH	Decreased-97 SH
ADVANCED MICRO DEVICES INC	COM	$1.1M	0.2%Prev: 0.1%	1,789 SH	Increased+151 SH
ALLSTATE CORP	COM	$543K	0.1%Prev: 0.1%	2,446 SH	Increased+316 SH
ALPHABET INC	CAP STK CL A	$2.1M	0.4%Prev: 0.4%	6,184 SH	Increased-400 SH
ALPHABET INC	CAP STK CL C	$1.1M	0.2%Prev: 0.2%	3,308 SH	Increased+343 SH
AMAZON COM INC	COM	$2.3M	0.5%Prev: 0.5%	9,394 SH	Increased+768 SH
AMERIPRISE FINL INC	COM	$1.3M	0.3%Prev: 0.3%	2,670 SH	Decreased-212 SH
AMGEN INC	COM	$353K	0.1%Prev: 0.1%	837 SH	Increased-45 SH
ANALOG DEVICES INC	COM	$201K	0.0%	507 SH	New
APPLE INC	COM	$6.7M	1.4%Prev: 1.3%	23,045 SH	Increased+2,999 SH
APPLIED MATLS INC	COM	$556K	0.1%Prev: 0.1%	1,087 SH	Increased-178 SH
AT&T INC	COM	$441K	0.1%Prev: 0.1%	18,072 SH	Decreased-932 SH
BANK OF AMER CORP	COM	$953K	0.2%	17,511 SH	New
BERKSHIRE HATHAWAY INC DEL	CL B NEW	$2.3M	0.5%Prev: 0.5%	4,660 SH	Increased+268 SH
BLACKROCK ETF TRUST II	SHOR DURA HI ETF	$6.9M	1.4%	320,623 SH	New
BLACKROCK INC	COM	$381K	0.1%Prev: 0.1%	360 SH	Increased+94 SH
BLACKSTONE INC	COM	$820K	0.2%Prev: 0.2%	7,315 SH	Decreased+1,418 SH
BLOOM ENERGY CORP	COM CL A	$293K	0.1%	1,059 SH	New
BOOKING HOLDINGS INC	COM	$679K	0.1%Prev: 0.2%	4,167 SH	Decreased+4,025 SH
BROADCOM INC	COM	$3.7M	0.7%Prev: 0.8%	10,810 SH	Increased+623 SH
CAPITAL GRP FIXED INCM ETF T	MUN HIGH ETF	$8.0M	1.6%	332,790 SH	New
CARLYLE GROUP INC	COM	$235K	0.0%Prev: 0.1%	5,936 SH	Decreased+263 SH
CATERPILLAR INC	COM	$521K	0.1%Prev: 0.1%	643 SH	Increased+89 SH
CHEVRON CORPORATION	COM	$851K	0.2%	4,166 SH	New
CISCO SYS INC	COM	$1.1M	0.2%Prev: 0.2%	10,331 SH	Increased-1,069 SH
CITIGROUP INC	COM NEW	$331K	0.1%Prev: 0.1%	2,554 SH	Increased-561 SH
COCA COLA CO	COM	$854K	0.2%Prev: 0.2%	9,920 SH	Increased-602 SH
CONSTELLATION BRANDS INC	CL A	$318K	0.1%Prev: 0.1%	2,811 SH	Decreased+50 SH
COSTCO WHOLESALE CORPORATION	COM	$1.1M	0.2%	1,220 SH	New
CREDO TECHNOLOGY GROUP HOLDI	ORDINARY SHARES	$202K	0.0%	1,038 SH	New
DANAHER CORP DEL	COM	$315K	0.1%	1,422 SH	New
DBX ETF TR	XTRACKERS MSCI	$3.9M	0.8%Prev: 1.0%	54,069 SH	Decreased-11,940 SH
DISNEY WALT CO	COM	$619K	0.1%Prev: 0.2%	5,902 SH	Decreased-410 SH
ELI LILLY & CO	COM	$1.5M	0.3%Prev: 0.3%	1,316 SH	Increased-36 SH
ENPRO INC	COM	$268K	0.1%Prev: 0.1%	1,600 SH	Decreased+120 SH
EXXON MOBIL CORP	COM	$2.3M	0.5%Prev: 0.4%	13,902 SH	Increased-1,058 SH
FIDELITY COVINGTON TRUST	HIGH DIVID ETF	$15.0M	3.0%Prev: 3.3%	247,269 SH	Increased+4,646 SH
FRANKLIN TEMPLETON ETF TR	FRANKLIN DYN MUN	$8.2M	1.7%Prev: 1.3%	353,359 SH	Increased+145,275 SH
FRANKLIN TEMPLETON ETF TR	HIGH YIELD CORP	$26.5M	5.4%Prev: 3.2%	1,131,765 SH	Increased+603,646 SH
FRANKLIN TEMPLETON ETF TR	SENIOR LOAN ETF	$16.6M	3.4%Prev: 3.1%	723,393 SH	Increased+200,898 SH
GE AEROSPACE	COM NEW	$998K	0.2%Prev: 0.2%	3,195 SH	Increased+68 SH
GE VERNOVA INC	COM	$533K	0.1%Prev: 0.1%	561 SH	Increased+18 SH
GOLDMAN SACHS GROUP INC	COM	$4.5M	0.9%Prev: 1.0%	6,920 SH	Increased+1,918 SH
HOME DEPOT INC	COM	$739K	0.2%Prev: 0.2%	2,597 SH	Decreased+460 SH
HONEYWELL INTL INC	COM	$255K	0.1%Prev: 0.1%	1,207 SH	Decreased-1,071 SH
INTEL CORP	COM	$269K	0.1%	2,236 SH	New
INTERNATIONAL BUSINESS MACHS	COM	$1.6M	0.3%Prev: 0.5%	7,270 SH	Decreased+474 SH
INTUIT	COM	$226K	0.0%Prev: 0.1%	821 SH	Decreased-7 SH
INTUITIVE SURGICAL INC	COM NEW	$281K	0.1%Prev: 0.1%	691 SH	Decreased-4 SH
INVESCO EXCHANGE TRADED FD T	S&P 100 EQL WIGH	$18.5M	3.7%Prev: 3.9%	143,064 SH	Increased+5,320 SH
ISHARES INC	EM MKTS DIV ETF	$9.4M	1.9%	276,381 SH	New
ISHARES TR	CORE 30 70 ETF	$316K	0.1%	7,843 SH	New
ISHARES TR	CORE 60 BALA ETF	$2.2M	0.4%	31,523 SH	New
ISHARES TR	CORE 80 20 ETF	$1.2M	0.2%	12,594 SH	New
ISHARES TR	CORE S&P500 ETF	$499K	0.1%Prev: 0.1%	652 SH	Increased+12 SH
ISHARES TR	CORE US AGGBD ET	$68.4M	13.9%Prev: 13.2%	723,954 SH	Increased+190,642 SH
J P MORGAN EXCHANGE TRADED F	EQUITY PREMIUM	$14.5M	3.0%Prev: 3.3%	258,768 SH	Increased+25,553 SH
J P MORGAN EXCHANGE TRADED F	HIGH YIELD MUNI	$1.2M	0.2%Prev: 1.5%	25,290 SH	Decreased-96,993 SH
J P MORGAN EXCHANGE TRADED F	MUNICIPAL ETF	$871K	0.2%Prev: 1.0%	18,305 SH	Decreased-60,299 SH
JACOBS SOLUTIONS INC	COM	$266K	0.1%Prev: 0.1%	1,967 SH	Decreased-487 SH
JOHNSON & JOHNSON	COM	$1.5M	0.3%Prev: 0.3%	5,650 SH	Increased+21 SH
JPMORGAN CHASE & CO	COM	$3.1M	0.6%	9,468 SH	New
KLA CORP	COM NEW	$250K	0.1%	1,280 SH	New
L3HARRIS TECHNOLOGIES INC	COM	$329K	0.1%	1,388 SH	New
LINDE PLC	SHS	$656K	0.1%Prev: 0.2%	1,383 SH	Decreased-79 SH
LITMAN GREGORY FDS TR	IMGP DBI MAN ETF	$15.1M	3.1%	463,970 SH	New
LOCKHEED MARTIN CORP	COM	$318K	0.1%Prev: 0.1%	625 SH	Decreased-103 SH
LOWES COS INC	COM	$241K	0.0%Prev: 0.1%	1,310 SH	Decreased-58 SH
MARVELL TECHNOLOGY INC	COM	$391K	0.1%	1,481 SH	New
MASTERCARD INCORPORATED	CL A	$1.1M	0.2%Prev: 0.4%	2,083 SH	Decreased-415 SH
MCDONALDS CORP	COM	$543K	0.1%Prev: 0.2%	2,352 SH	Decreased-164 SH
MERCK & CO INC	COM	$1.5M	0.3%Prev: 0.2%	10,095 SH	Increased-206 SH
META PLATFORMS INC	CL A	$1.7M	0.3%Prev: 0.3%	2,335 SH	Increased+517 SH
MICRON TECHNOLOGY INC	COM	$738K	0.1%Prev: 0.1%	693 SH	Increased-1,310 SH
MICROSOFT CORP	COM	$5.2M	1.0%Prev: 1.2%	10,071 SH	Increased+658 SH
MONDELEZ INTL INC	CL A	$208K	0.0%Prev: 0.1%	3,589 SH	Decreased-561 SH
MORGAN STANLEY ETF TRUST	EATO VAN MUN ETF	$327K	0.1%	6,979 SH	New
NETFLIX INC.	COM	$416K	0.1%	5,983 SH	New
NEXTERA ENERGY INC	COM	$987K	0.2%Prev: 0.2%	13,038 SH	Increased+579 SH
NVIDIA CORPORATION	COM	$4.0M	0.8%Prev: 0.7%	20,101 SH	Increased+5,317 SH
ORACLE CORP	COM	$702K	0.1%Prev: 0.4%	5,114 SH	Decreased-88 SH
PALANTIR TECHNOLOGIES INC	CL A	$642K	0.1%Prev: 0.1%	3,432 SH	Increased+419 SH
PEPSICO INC	COM	$547K	0.1%Prev: 0.2%	4,317 SH	Decreased-240 SH
PHILIP MORRIS INTL INC	COM	$671K	0.1%Prev: 0.1%	3,516 SH	Increased+258 SH
PROCTER & GAMBLE CO	COM	$789K	0.2%	5,433 SH	New
PUTNAM ETF TRUST	FRAN MU HI YI ET	$7.0M	1.4%	646,363 SH	New
QUALCOMM INC	COM	$690K	0.1%Prev: 0.2%	3,750 SH	Increased-75 SH
RTX CORPORATION	COM	$2.1M	0.4%Prev: 0.5%	11,506 SH	Increased+258 SH
SALESFORCE INC	COM	$707K	0.1%Prev: 0.2%	3,081 SH	Decreased+81 SH
SCHWAB STRATEGIC TR	US MID-CAP ETF	$3.4M	0.7%Prev: 0.8%	99,545 SH	Increased-7,577 SH
SCHWAB STRATEGIC TR	US TIPS ETF	$28.2M	5.7%Prev: 6.6%	1,122,609 SH	Increased+135,680 SH
SELECT SECTOR SPDR TR	ST STR INDL ETF	$474K	0.1%	2,841 SH	New
SELECT SECTOR SPDR TR	ST STR MATER ETF	$210K	0.0%	4,314 SH	New
SELECT SECTOR SPDR TR	ST STR REAL ETF	$16.3M	3.3%	398,811 SH	New
SERVICENOW INC	COM	$241K	0.0%Prev: 0.1%	1,799 SH	Decreased+1,443 SH
SHERWIN WILLIAMS CO	COM	$375K	0.1%Prev: 0.1%	1,159 SH	Increased+429 SH
SNOWFLAKE INC	COM SHS	$759K	0.2%Prev: 0.1%	2,236 SH	Increased+25 SH
SPDR SERIES TRUST	ST BLOO HIGH ETF	$1.8M	0.4%	19,026 SH	New
SPDR SERIES TRUST	ST NUVE HIGH ETF	$1.7M	0.4%	73,705 SH	New
SPDR SERIES TRUST	ST STR PR SP1500	$1.2M	0.2%	12,710 SH	New
STATE STR SPDR S&P 500 ETF T	TR UNIT	$1.5M	0.3%	1,922 SH	New
TESLA INC	COM	$690K	0.1%Prev: 0.2%	1,944 SH	Decreased+266 SH
TEXAS INSTRS INC	COM	$309K	0.1%Prev: 0.1%	1,102 SH	Increased-105 SH
UNITEDHEALTH GROUP INC	COM	$1.1M	0.2%Prev: 0.2%	2,887 SH	Increased+7 SH
VANGUARD INDEX FDS	S&P 500 ETF SHS	$391K	0.1%Prev: 0.1%	558 SH	Increased-51 SH
VANGUARD INDEX FDS	TOTAL STK MKT	$49.1M	10.0%Prev: 16.6%	131,232 SH	Decreased-74,467 SH
VANGUARD INSTL INDEX FD	0 3 MO TR BI ETF	$3.0M	0.6%	39,644 SH	New
VANGUARD INTL EQUITY INDEX F	FTSE EMR MKT ETF	$3.1M	0.6%Prev: 0.8%	52,073 SH	Decreased-6,094 SH
VANGUARD INTL EQUITY INDEX F	TT WRLD ST ETF	$44.7M	9.1%Prev: 9.1%	283,007 SH	Increased+16,199 SH
VANGUARD SPECIALIZED FUNDS	DIV APP ETF	$10.6M	2.2%Prev: 2.4%	45,580 SH	Increased+535 SH
VANGUARD WHITEHALL FDS	INTL HIGH ETF	$14.8M	3.0%Prev: 3.3%	146,531 SH	Increased-11,289 SH
VERIZON COMMUNICATIONS INC	COM	$664K	0.1%Prev: 0.2%	14,479 SH	Increased+413 SH
VERTIV HOLDINGS CO	COM CL A	$545K	0.1%Prev: 0.1%	2,260 SH	Increased+869 SH
VISA INC	COM CL A	$1.9M	0.4%Prev: 0.4%	5,159 SH	Increased+491 SH
WALMART INC	COM	$1.2M	0.2%Prev: 0.3%	11,255 SH	Decreased-1,979 SH
WELLS FARGO & CO	COM	$708K	0.1%	8,839 SH	New
ZSCALER INC	COM	$322K	0.1%Prev: 0.1%	1,616 SH	Decreased+338 SH

Sold (vs prior filing)

ABBOTT LABS — $696K
ADOBE INC — $253K
BANK AMERICA CORP — $925K
BLACKROCK ETF TRUST II — $6.8M
CAPITAL GRP FIXED INCM ETF T — $1.9M
CHEVRON CORP NEW — $700K
COSTCO WHSL CORP NEW — $1.5M
DANAHER CORPORATION — $246K
ISHARES TR — $202K
ISHARES TR — $1.7M
ISHARES TR — $1.1M
J P MORGAN EXCHANGE TRADED F — $469K
JPMORGAN CHASE & CO. — $2.8M
M & T BK CORP — $404K
MORGAN STANLEY ETF TRUST — $1.6M
NETFLIX INC — $699K
PAYCHEX INC — $203K
PROCTER AND GAMBLE CO — $774K
SELECT SECTOR SPDR TR — $543K
SELECT SECTOR SPDR TR — $2.9M
… and 6 more

All filings

Open a filing on Jive Data

Filing Date	Quarter	Form	Accession	Portfolio	Filing
Jan 30, 2026	Q4 2025	13F-HR	0001941040-26-000061	$437.6M	View
Oct 20, 2026	Q3 2026	13F-HR	0001941040-26-000756	$492.5M	View
Oct 9, 2025	Q3 2025