Prentice Wealth Management LLC

CIK 0001864229 • 7 13F filings • Apr 17, 2025 – Oct 20, 2026

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Filer information

Filed by: Prentice Wealth Management LLC, Chief Compliance Officer
Address: 1150 Penfield Rd., Rochester, NY, 14625
Phone: 585-218-0001
AUM: $437.6M

AUM over time

$492.5M latest

Sector allocation over time

Past 5 quarters

Q4 2025

Q3 2026

Q3 2025

Q2 2026

Q2 2025

TechnologyHealthcareConsumer DiscretionaryConsumer StaplesFinancialsCommunicationIndustrialsEnergyOther

Holdings by filing

Portfolio value: $484.4M122 positionsView on SEC.gov

			% of Portfolio
ABBOTT LABORATORIES	COM	$482K	0.1%	5,314 SH	New
ABBVIE INC	COM	$1.6M	0.3%Prev: 0.3%	6,526 SH	Increased+397 SH
ACCENTURE PLC IRELAND	SHS CLASS A	$263K	0.1%Prev: 0.1%	2,112 SH	Decreased+284 SH
ADVANCED MICRO DEVICES INC	COM	$1.0M	0.2%Prev: 0.1%	1,786 SH	Increased-1,276 SH
ALLSTATE CORP	COM	$416K	0.1%Prev: 0.1%	1,747 SH	Decreased-721 SH
ALPHABET INC	CAP STK CL A	$2.3M	0.5%Prev: 0.3%	6,358 SH	Increased-132 SH
ALPHABET INC	CAP STK CL C	$1.2M	0.2%Prev: 0.1%	3,308 SH	Increased+403 SH
AMAZON COM INC	COM	$2.1M	0.4%Prev: 0.5%	8,925 SH	Increased+60 SH
AMERIPRISE FINL INC	COM	$1.2M	0.3%Prev: 0.4%	2,684 SH	Decreased-401 SH
AMGEN INC	COM	$303K	0.1%Prev: 0.1%	837 SH	Decreased-602 SH
ANALOG DEVICES INC	COM	$201K	0.0%	507 SH	New
APPLE INC	COM	$5.9M	1.2%Prev: 1.1%	22,105 SH	Increased+2,269 SH
APPLIED MATLS INC	COM	$659K	0.1%Prev: 0.1%	911 SH	Increased-354 SH
AT&T INC	COM	$402K	0.1%Prev: 0.1%	19,419 SH	Increased+8,917 SH
BANK OF AMER CORP	COM	$1.0M	0.2%	18,198 SH	New
BERKSHIRE HATHAWAY INC DEL	CL B NEW	$2.3M	0.5%Prev: 0.5%	4,587 SH	Increased+299 SH
BLACKROCK ETF TRUST II	SHOR DURA HI ETF	$5.5M	1.1%	247,048 SH	New
BLACKROCK INC	COM	$270K	0.1%Prev: 0.1%	281 SH	Decreased+12 SH
BLACKSTONE INC	COM	$799K	0.2%Prev: 0.2%	6,787 SH	Decreased+1,020 SH
BOOKING HOLDINGS INC	COM	$696K	0.1%Prev: 0.2%	3,906 SH	Increased+3,804 SH
BROADCOM INC	COM	$3.8M	0.8%Prev: 0.8%	10,046 SH	Increased-716 SH
CAPITAL GRP FIXED INCM ETF T	MUN HIGH ETF	$6.9M	1.4%	267,660 SH	New
CARLYLE GROUP INC	COM	$248K	0.1%Prev: 0.1%	5,899 SH	Decreased+283 SH
CATERPILLAR INC	COM	$577K	0.1%Prev: 0.1%	542 SH	Increased-445 SH
CHEVRON CORPORATION	COM	$742K	0.2%	4,474 SH	New
CISCO SYS INC	COM	$1.3M	0.3%Prev: 0.2%	11,042 SH	Increased-928 SH
CITIGROUP INC	COM NEW	$369K	0.1%Prev: 0.1%	2,639 SH	Increased-974 SH
COCA COLA CO	COM	$840K	0.2%Prev: 0.2%	10,340 SH	Increased+9 SH
CONSTELLATION BRANDS INC	CL A	$359K	0.1%Prev: 0.1%	2,581 SH	Decreased-406 SH
COSTCO WHOLESALE CORPORATION	COM	$1.2M	0.2%	1,242 SH	New
CREDO TECHNOLOGY GROUP HOLDI	ORDINARY SHARES	$263K	0.1%	966 SH	New
DANAHER CORP DEL	COM	$225K	0.0%	1,183 SH	New
DBX ETF TR	XTRACKERS MSCI	$3.8M	0.8%Prev: 1.4%	55,076 SH	Decreased-35,775 SH
DISNEY WALT CO	COM	$617K	0.1%Prev: 0.2%	6,413 SH	Decreased+4 SH
ELI LILLY & CO	COM	$1.6M	0.3%Prev: 0.3%	1,364 SH	Increased+134 SH
ENPRO INC	COM	$316K	0.1%	1,600 SH	New
EXXON MOBIL CORP	COM	$1.9M	0.4%Prev: 0.4%	13,857 SH	Increased-829 SH
FIDELITY COVINGTON TRUST	HIGH DIVID ETF	$14.7M	3.0%Prev: 3.3%	243,752 SH	Increased+5,486 SH
FRANKLIN TEMPLETON ETF TR	FRANKLIN DYN MUN	$8.3M	1.7%Prev: 1.2%	330,459 SH	Increased+144,110 SH
FRANKLIN TEMPLETON ETF TR	HIGH YIELD CORP	$26.2M	5.4%Prev: 3.3%	1,077,190 SH	Increased+562,106 SH
FRANKLIN TEMPLETON ETF TR	SENIOR LOAN ETF	$14.8M	3.1%Prev: 3.4%	646,864 SH	Increased+114,812 SH
GE AEROSPACE	COM NEW	$1.2M	0.3%Prev: 0.2%	3,285 SH	Increased-51 SH
GE VERNOVA INC	COM	$646K	0.1%Prev: 0.1%	550 SH	Increased+88 SH
GOLDMAN SACHS GROUP INC	COM	$5.1M	1.1%Prev: 0.9%	6,968 SH	Increased+2,277 SH
HOME DEPOT INC	COM	$885K	0.2%Prev: 0.2%	2,509 SH	Increased+484 SH
HONEYWELL INTL INC	COM	$255K	0.1%Prev: 0.1%	1,139 SH	Decreased-1,153 SH
INTEL CORP	COM	$312K	0.1%	2,235 SH	New
INTERNATIONAL BUSINESS MACHS	COM	$1.8M	0.4%Prev: 0.5%	6,417 SH	Increased+531 SH
INTUIT	COM	$229K	0.0%Prev: 0.2%	878 SH	Decreased+63 SH
INTUITIVE SURGICAL INC	COM NEW	$290K	0.1%	729 SH	New
INVESCO EXCHANGE TRADED FD T	S&P 100 EQL WIGH	$18.4M	3.8%Prev: 3.9%	142,645 SH	Increased+7,625 SH
ISHARES INC	EM MKTS DIV ETF	$8.6M	1.8%	268,158 SH	New
ISHARES TR	7-10 YR TRSY BD	$1.8M	0.4%	19,286 SH	New
ISHARES TR	CORE 30 70 ETF	$235K	0.0%	5,675 SH	New
ISHARES TR	CORE 60 BALA ETF	$2.0M	0.4%	28,524 SH	New
ISHARES TR	CORE 80 20 ETF	$1.2M	0.3%	12,559 SH	New
ISHARES TR	CORE S&P500 ETF	$474K	0.1%Prev: 0.1%	633 SH	Increased+49 SH
ISHARES TR	CORE US AGGBD ET	$67.5M	13.9%Prev: 13.0%	682,200 SH	Increased+184,732 SH
J P MORGAN EXCHANGE TRADED F	EQUITY PREMIUM	$14.2M	2.9%Prev: 3.4%	251,390 SH	Increased+23,991 SH
J P MORGAN EXCHANGE TRADED F	HIGH YIELD MUNI	$4.4M	0.9%Prev: 1.6%	86,116 SH	Decreased-36,050 SH
J P MORGAN EXCHANGE TRADED F	MUNICIPAL ETF	$2.2M	0.5%Prev: 1.2%	43,601 SH	Decreased-48,692 SH
J P MORGAN EXCHANGE TRADED F	ULTRA SHRT ETF	$219K	0.0%Prev: 0.1%	4,336 SH	Decreased-4,205 SH
JACOBS SOLUTIONS INC	COM	$256K	0.1%Prev: 0.1%	2,031 SH	Decreased-801 SH
JOHNSON & JOHNSON	COM	$1.4M	0.3%Prev: 0.2%	5,449 SH	Increased-209 SH
JPMORGAN CHASE & CO	COM	$3.0M	0.6%	9,298 SH	New
KLA CORP	COM NEW	$386K	0.1%	1,280 SH	New
L3HARRIS TECHNOLOGIES INC	COM	$345K	0.1%	1,189 SH	New
LINDE PLC	SHS	$744K	0.2%Prev: 0.2%	1,434 SH	Increased-18 SH
LITMAN GREGORY FDS TR	IMGP DBI MAN ETF	$13.9M	2.9%	453,578 SH	New
LOCKHEED MARTIN CORP	COM	$319K	0.1%Prev: 0.1%	627 SH	Decreased-321 SH
LOWES COS INC	COM	$289K	0.1%Prev: 0.1%	1,310 SH	Decreased-68 SH
M & T BK CORP	COM	$487K	0.1%Prev: 0.1%	2,045 SH	Increased
MARVELL TECHNOLOGY INC	COM	$344K	0.1%	1,156 SH	New
MASTERCARD INCORPORATED	CL A	$1.1M	0.2%Prev: 0.4%	2,131 SH	Decreased-384 SH
MCDONALDS CORP	COM	$646K	0.1%Prev: 0.2%	2,391 SH	Decreased-17 SH
MERCK & CO INC	COM	$1.3M	0.3%Prev: 0.2%	10,076 SH	Increased+666 SH
META PLATFORMS INC	CL A	$1.3M	0.3%Prev: 0.3%	2,260 SH	Decreased+502 SH
MICRON TECHNOLOGY INC	COM	$674K	0.1%Prev: 0.1%	584 SH	Increased-2,527 SH
MICROSOFT CORP	COM	$3.7M	0.8%Prev: 1.3%	9,837 SH	Decreased+242 SH
MONDELEZ INTL INC	CL A	$207K	0.0%Prev: 0.1%	3,580 SH	Decreased-630 SH
MORGAN STANLEY ETF TRUST	EATO VAN MUN ETF	$1.7M	0.3%	33,060 SH	New
NETFLIX INC.	COM	$442K	0.1%	6,189 SH	New
NEXTERA ENERGY INC	COM	$1.1M	0.2%Prev: 0.3%	11,980 SH	Decreased-4,251 SH
NVIDIA CORPORATION	COM	$3.3M	0.7%Prev: 0.6%	18,761 SH	Increased+3,754 SH
ORACLE CORP	COM	$766K	0.2%Prev: 0.3%	5,224 SH	Decreased-402 SH
PALANTIR TECHNOLOGIES INC	CL A	$416K	0.1%	3,564 SH	New
PAYCHEX INC	COM	$202K	0.0%	2,058 SH	New
PEPSICO INC	COM	$622K	0.1%Prev: 0.1%	4,591 SH	Increased+434 SH
PHILIP MORRIS INTL INC	COM	$673K	0.1%Prev: 0.1%	3,722 SH	Increased+1,753 SH
PROCTER & GAMBLE CO	COM	$817K	0.2%	5,570 SH	New
PUTNAM ETF TRUST	FRAN MU HI YI ET	$6.2M	1.3%	524,311 SH	New
QUALCOMM INC	COM	$726K	0.1%Prev: 0.1%	3,930 SH	Increased+521 SH
RTX CORPORATION	COM	$2.1M	0.4%Prev: 0.4%	11,262 SH	Increased+888 SH
SALESFORCE INC	COM	$517K	0.1%Prev: 0.2%	3,299 SH	Decreased+601 SH
SCHWAB STRATEGIC TR	US MID-CAP ETF	$3.9M	0.8%Prev: 0.7%	106,234 SH	Increased+5,422 SH
SCHWAB STRATEGIC TR	US TIPS ETF	$28.4M	5.9%Prev: 6.5%	1,071,634 SH	Increased+142,769 SH
SELECT SECTOR SPDR TR	ST STR INDL ETF	$545K	0.1%	2,940 SH	New
SELECT SECTOR SPDR TR	ST STR MATER ETF	$225K	0.0%	4,421 SH	New
SELECT SECTOR SPDR TR	ST STR REAL ETF	$17.2M	3.5%	389,903 SH	New
SELECT SECTOR SPDR TR	ST STR UTIL ETF	$1.9M	0.4%	41,018 SH	New
SERVICENOW INC	COM	$209K	0.0%	2,104 SH	New
SHERWIN WILLIAMS CO	COM	$274K	0.1%Prev: 0.1%	796 SH	Increased+16 SH
SNOWFLAKE INC	COM SHS	$503K	0.1%	1,977 SH	New
SPDR SERIES TRUST	ST NUVE HIGH ETF	$2.7M	0.6%	105,502 SH	New
SPDR SERIES TRUST	ST STR PR SP1500	$1.2M	0.2%	12,710 SH	New
STATE STR SPDR S&P 500 ETF T	TR UNIT	$438K	0.1%	586 SH	New
TESLA INC	COM	$707K	0.1%Prev: 0.2%	1,682 SH	Increased-330 SH
TEXAS INSTRS INC	COM	$328K	0.1%Prev: 0.1%	1,102 SH	Decreased-1,279 SH
UNITEDHEALTH GROUP INC	COM	$1.2M	0.2%Prev: 0.2%	2,906 SH	Increased+276 SH
VANGUARD INDEX FDS	S&P 500 ETF SHS	$425K	0.1%Prev: 0.1%	619 SH	Increased+30 SH
VANGUARD INDEX FDS	TOTAL STK MKT	$46.4M	9.6%Prev: 16.4%	125,259 SH	Decreased-80,649 SH
VANGUARD INTL EQUITY INDEX F	FTSE EMR MKT ETF	$3.2M	0.7%Prev: 0.8%	53,756 SH	Increased-4,339 SH
VANGUARD INTL EQUITY INDEX F	TT WRLD ST ETF	$44.4M	9.2%Prev: 8.9%	282,712 SH	Increased+17,852 SH
VANGUARD MUN BD FDS	CORE TAX EXEMPT	$550K	0.1%	7,195 SH	New
VANGUARD SPECIALIZED FUNDS	DIV APP ETF	$10.8M	2.2%Prev: 2.4%	45,662 SH	Increased+713 SH
VANGUARD WHITEHALL FDS	INTL HIGH ETF	$14.2M	2.9%Prev: 3.2%	144,123 SH	Increased-9,973 SH
VERIZON COMMUNICATIONS INC	COM	$605K	0.1%Prev: 0.2%	14,288 SH	Decreased+188 SH
VERTIV HOLDINGS CO	COM CL A	$510K	0.1%	1,524 SH	New
VISA INC	COM CL A	$1.7M	0.3%Prev: 0.4%	4,890 SH	Increased+272 SH
WALMART INC	COM	$1.3M	0.3%Prev: 0.4%	11,479 SH	Decreased-2,240 SH
WELLS FARGO & CO	COM	$765K	0.2%	9,259 SH	New
ZSCALER INC	COM	$228K	0.0%Prev: 0.1%	1,612 SH	Decreased+281 SH

Sold (vs prior filing)

ABBOTT LABS — $724K
ADOBE INC — $504K
BALL CORP — $204K
BANK AMERICA CORP — $856K
BLACKROCK ETF TRUST II — $7.1M
CAPITAL GRP FIXED INCM ETF T — $411K
CHEVRON CORP NEW — $551K
COSTCO WHSL CORP NEW — $1.5M
DANAHER CORPORATION — $471K
ISHARES TR — $211K
ISHARES TR — $1.6M
ISHARES TR — $912K
JPMORGAN CHASE & CO. — $2.7M
MORGAN STANLEY ETF TRUST — $753K
NETFLIX INC — $912K
PFIZER INC — $278K
PROCTER AND GAMBLE CO — $722K
SELECT SECTOR SPDR TR — $605K
SELECT SECTOR SPDR TR — $2.7M
SELECT SECTOR SPDR TR — $283K
… and 7 more

All filings

Open a filing on Jive Data

Filing Date	Quarter	Form	Accession	Portfolio	Filing
Jan 30, 2026	Q4 2025	13F-HR	0001941040-26-000061	$437.6M	View
Oct 20, 2026	Q3 2026	13F-HR	0001941040-26-000756	$492.5M	View
Oct 9, 2025	Q3 2025