Prentice Wealth Management LLC

CIK 0001864229 • 7 13F filings • Apr 17, 2025 – Oct 20, 2026

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Filer information

Filed by: Prentice Wealth Management LLC, Chief Compliance Officer
Address: 1150 Penfield Rd., Rochester, NY, 14625
Phone: 585-218-0001
AUM: $437.6M

AUM over time

$492.5M latest

Sector allocation over time

Past 5 quarters

Q4 2025

Q3 2026

Q3 2025

Q2 2026

Q2 2025

TechnologyHealthcareConsumer DiscretionaryConsumer StaplesFinancialsCommunicationIndustrialsEnergyOther

Holdings by filing

Portfolio value: $437.6M113 positionsView on SEC.gov

			% of Portfolio
ABBOTT LABS	COM	$662K	0.2%	5,285 SH	New
ABBVIE INC	COM	$1.5M	0.3%Prev: 0.3%	6,588 SH	Decreased+233 SH
ACCENTURE PLC IRELAND	SHS CLASS A	$554K	0.1%Prev: 0.1%	2,064 SH	Increased+125 SH
ADOBE INC	COM	$245K	0.1%	699 SH	New
ADVANCED MICRO DEVICES INC	COM	$341K	0.1%Prev: 0.2%	1,592 SH	Decreased-197 SH
ALLSTATE CORP	COM	$402K	0.1%Prev: 0.1%	1,932 SH	Decreased-514 SH
ALPHABET INC	CAP STK CL A	$2.1M	0.5%Prev: 0.4%	6,575 SH	Decreased+391 SH
ALPHABET INC	CAP STK CL C	$1.0M	0.2%Prev: 0.2%	3,202 SH	Decreased-106 SH
AMAZON COM INC	COM	$2.0M	0.5%Prev: 0.5%	8,742 SH	Decreased-652 SH
AMERIPRISE FINL INC	COM	$1.4M	0.3%Prev: 0.3%	2,780 SH	Increased+110 SH
AMGEN INC	COM	$287K	0.1%Prev: 0.1%	876 SH	Decreased+39 SH
APPLE INC	COM	$5.6M	1.3%Prev: 1.4%	20,641 SH	Decreased-2,404 SH
APPLIED MATLS INC	COM	$373K	0.1%Prev: 0.1%	1,453 SH	Decreased+366 SH
AT&T INC	COM	$492K	0.1%Prev: 0.1%	19,819 SH	Increased+1,747 SH
BANK AMERICA CORP	COM	$1.0M	0.2%	18,327 SH	New
BERKSHIRE HATHAWAY INC DEL	CL B NEW	$2.3M	0.5%Prev: 0.5%	4,558 SH	Decreased-102 SH
BLACKROCK ETF TRUST II	SHORT DURATION H	$4.9M	1.1%	218,787 SH	New
BLACKROCK INC	COM	$288K	0.1%Prev: 0.1%	269 SH	Decreased-91 SH
BLACKSTONE INC	COM	$952K	0.2%Prev: 0.2%	6,176 SH	Increased-1,139 SH
BOOKING HOLDINGS INC	COM	$825K	0.2%Prev: 0.1%	154 SH	Increased-4,013 SH
BROADCOM INC	COM	$3.5M	0.8%Prev: 0.7%	10,088 SH	Decreased-722 SH
CAPITAL GRP FIXED INCM ETF T	MUNICIPAL HIGH I	$4.4M	1.0%	171,470 SH	New
CARLYLE GROUP INC	COM	$344K	0.1%Prev: 0.0%	5,824 SH	Increased-112 SH
CATERPILLAR INC	COM	$360K	0.1%Prev: 0.1%	629 SH	Decreased-14 SH
CHEVRON CORP NEW	COM	$697K	0.2%	4,575 SH	New
CISCO SYS INC	COM	$893K	0.2%Prev: 0.2%	11,589 SH	Decreased+1,258 SH
CITIGROUP INC	COM NEW	$335K	0.1%Prev: 0.1%	2,873 SH	Increased+319 SH
COCA COLA CO	COM	$744K	0.2%Prev: 0.2%	10,646 SH	Decreased+726 SH
CONSTELLATION BRANDS INC	CL A	$366K	0.1%Prev: 0.1%	2,653 SH	Increased-158 SH
COSTCO WHSL CORP NEW	COM	$1.4M	0.3%	1,649 SH	New
DANAHER CORPORATION	COM	$278K	0.1%	1,215 SH	New
DBX ETF TR	XTRACKERS MSCI	$4.2M	1.0%Prev: 0.8%	65,807 SH	Increased+11,738 SH
DISNEY WALT CO	COM	$741K	0.2%Prev: 0.1%	6,514 SH	Increased+612 SH
ELI LILLY & CO	COM	$1.5M	0.3%Prev: 0.3%	1,389 SH	Decreased+73 SH
ENPRO INC	COM	$282K	0.1%Prev: 0.1%	2,354 SH	Increased+754 SH
EXXON MOBIL CORP	COM	$1.8M	0.4%Prev: 0.5%	15,096 SH	Decreased+1,194 SH
FIDELITY COVINGTON TRUST	HIGH DIVID ETF	$14.8M	3.4%Prev: 3.0%	260,246 SH	Decreased+12,977 SH
FRANKLIN TEMPLETON ETF TR	FRANKLIN DYN MUN	$6.5M	1.5%Prev: 1.7%	260,148 SH	Decreased-93,211 SH
FRANKLIN TEMPLETON ETF TR	HIGH YIELD CORP	$14.3M	3.3%Prev: 5.4%	585,945 SH	Decreased-545,820 SH
FRANKLIN TEMPLETON ETF TR	SENIOR LOAN ETF	$13.6M	3.1%Prev: 3.4%	582,716 SH	Decreased-140,677 SH
GE AEROSPACE	COM NEW	$1.0M	0.2%Prev: 0.2%	3,311 SH	Increased+116 SH
GE VERNOVA INC	COM	$392K	0.1%Prev: 0.1%	600 SH	Decreased+39 SH
GOLDMAN SACHS GROUP INC	COM	$4.4M	1.0%Prev: 0.9%	5,002 SH	Decreased-1,918 SH
HOME DEPOT INC	COM	$812K	0.2%Prev: 0.2%	2,360 SH	Increased-237 SH
HONEYWELL INTL INC	COM	$442K	0.1%Prev: 0.1%	2,268 SH	Increased+1,061 SH
INTERNATIONAL BUSINESS MACHS	COM	$2.0M	0.5%Prev: 0.3%	6,861 SH	Increased-409 SH
INTUIT	COM	$563K	0.1%Prev: 0.0%	850 SH	Increased+29 SH
INTUITIVE SURGICAL INC	COM NEW	$409K	0.1%Prev: 0.1%	722 SH	Increased+31 SH
INVESCO EXCHANGE TRADED FD T	S&P 100 EQL WIGH	$17.3M	3.9%Prev: 3.7%	146,049 SH	Decreased+2,985 SH
ISHARES TR	7-10 YR TRSY BD	$1.6M	0.4%	16,125 SH	New
ISHARES TR	CORE 30/70 CONSE	$201K	0.0%	5,014 SH	New
ISHARES TR	CORE 60/40 BALAN	$1.7M	0.4%	26,109 SH	New
ISHARES TR	CORE 80/20 AGGRE	$1.3M	0.3%	14,306 SH	New
ISHARES TR	CORE S&P500 ETF	$438K	0.1%Prev: 0.1%	640 SH	Decreased-12 SH
ISHARES TR	CORE US AGGBD ET	$60.5M	13.8%Prev: 13.9%	605,243 SH	Decreased-118,711 SH
J P MORGAN EXCHANGE TRADED F	EQUITY PREMIUM	$14.4M	3.3%Prev: 3.0%	251,348 SH	Decreased-7,420 SH
J P MORGAN EXCHANGE TRADED F	HIGH YIELD MUNI	$6.3M	1.5%Prev: 0.2%	126,361 SH	Increased+101,071 SH
J P MORGAN EXCHANGE TRADED F	MUNICIPAL ETF	$3.7M	0.8%Prev: 0.2%	73,014 SH	Increased+54,709 SH
J P MORGAN EXCHANGE TRADED F	ULTRA SHRT ETF	$2.4M	0.5%	47,007 SH	New
JACOBS SOLUTIONS INC	COM	$295K	0.1%Prev: 0.1%	2,230 SH	Increased+263 SH
JOHNSON & JOHNSON	COM	$1.2M	0.3%Prev: 0.3%	5,716 SH	Decreased+66 SH
JPMORGAN CHASE & CO.	COM	$3.0M	0.7%	9,268 SH	New
L3HARRIS TECHNOLOGIES INC	COM	$328K	0.1%Prev: 0.1%	1,118 SH	Decreased-270 SH
LINDE PLC	SHS	$633K	0.1%Prev: 0.1%	1,485 SH	Decreased+102 SH
LOCKHEED MARTIN CORP	COM	$299K	0.1%Prev: 0.1%	618 SH	Decreased-7 SH
LOWES COS INC	COM	$330K	0.1%Prev: 0.0%	1,368 SH	Increased+58 SH
M & T BK CORP	COM	$412K	0.1%	2,045 SH	New
MASTERCARD INCORPORATED	CL A	$1.4M	0.3%Prev: 0.2%	2,536 SH	Increased+453 SH
MCDONALDS CORP	COM	$752K	0.2%Prev: 0.1%	2,460 SH	Increased+108 SH
MERCK & CO INC	COM	$1.1M	0.2%Prev: 0.3%	10,349 SH	Decreased+254 SH
META PLATFORMS INC	CL A	$1.4M	0.3%Prev: 0.3%	2,173 SH	Decreased-162 SH
MICRON TECHNOLOGY INC	COM	$575K	0.1%Prev: 0.1%	2,014 SH	Decreased+1,321 SH
MICROSOFT CORP	COM	$4.6M	1.0%Prev: 1.0%	9,482 SH	Decreased-589 SH
MORGAN STANLEY ETF TRUST	EATON VANCE HIGH	$1.9M	0.4%	37,119 SH	New
NETFLIX INC	COM	$560K	0.1%	5,969 SH	New
NEXTERA ENERGY INC	COM	$989K	0.2%Prev: 0.2%	12,321 SH	Increased-717 SH
NVIDIA CORPORATION	COM	$2.7M	0.6%Prev: 0.8%	14,333 SH	Decreased-5,768 SH
ORACLE CORP	COM	$1.0M	0.2%Prev: 0.1%	5,244 SH	Increased+130 SH
PALANTIR TECHNOLOGIES INC	CL A	$584K	0.1%Prev: 0.1%	3,286 SH	Decreased-146 SH
PAYCHEX INC	COM	$219K	0.0%	1,948 SH	New
PEPSICO INC	COM	$674K	0.2%Prev: 0.1%	4,698 SH	Increased+381 SH
PHILIP MORRIS INTL INC	COM	$597K	0.1%Prev: 0.1%	3,724 SH	Decreased+208 SH
PROCTER AND GAMBLE CO	COM	$776K	0.2%	5,415 SH	New
QUALCOMM INC	COM	$679K	0.2%Prev: 0.1%	3,969 SH	Decreased+219 SH
RTX CORPORATION	COM	$2.1M	0.5%Prev: 0.4%	11,576 SH	Decreased+70 SH
SALESFORCE INC	COM	$852K	0.2%Prev: 0.1%	3,216 SH	Increased+135 SH
SCHWAB STRATEGIC TR	US MID-CAP ETF	$3.3M	0.7%Prev: 0.7%	108,977 SH	Decreased+9,432 SH
SCHWAB STRATEGIC TR	US TIPS ETF	$29.5M	6.8%Prev: 5.7%	1,115,313 SH	Increased-7,296 SH
SELECT SECTOR SPDR TR	INDL	$500K	0.1%	3,221 SH	New
SELECT SECTOR SPDR TR	RL EST SEL SEC	$2.8M	0.6%	69,396 SH	New
SELECT SECTOR SPDR TR	SBI INT-UTILS	$1.5M	0.4%	36,090 SH	New
SELECT SECTOR SPDR TR	SBI MATERIALS	$229K	0.1%	5,055 SH	New
SERVICENOW INC	COM	$291K	0.1%Prev: 0.0%	1,897 SH	Increased+98 SH
SHERWIN WILLIAMS CO	COM	$237K	0.1%Prev: 0.1%	730 SH	Decreased-429 SH
SNOWFLAKE INC	COM SHS	$450K	0.1%Prev: 0.2%	2,053 SH	Decreased-183 SH
SPDR SERIES TRUST	NUVEEN ICE HIGH	$3.2M	0.7%	129,599 SH	New
SPDR SERIES TRUST	PORTFOLI S&P1500	$986K	0.2%	11,946 SH	New
TESLA INC	COM	$759K	0.2%Prev: 0.1%	1,688 SH	Increased-256 SH
TEXAS INSTRS INC	COM	$204K	0.0%Prev: 0.1%	1,173 SH	Decreased+71 SH
UNITEDHEALTH GROUP INC	COM	$953K	0.2%Prev: 0.2%	2,887 SH	Decreased
VANGUARD INDEX FDS	S&P 500 ETF SHS	$382K	0.1%Prev: 0.1%	609 SH	Decreased+51 SH
VANGUARD INDEX FDS	TOTAL STK MKT	$70.5M	16.1%Prev: 10.0%	210,219 SH	Increased+78,987 SH
VANGUARD INTL EQUITY INDEX F	FTSE EMR MKT ETF	$3.2M	0.7%Prev: 0.6%	58,846 SH	Increased+6,773 SH
VANGUARD INTL EQUITY INDEX F	TT WRLD ST ETF	$39.6M	9.0%Prev: 9.1%	280,682 SH	Decreased-2,325 SH
VANGUARD MUN BD FDS	CORE TAX EXEMPT	$501K	0.1%	6,635 SH	New
VANGUARD SPECIALIZED FUNDS	DIV APP ETF	$10.2M	2.3%Prev: 2.2%	46,562 SH	Decreased+982 SH
VANGUARD WHITEHALL FDS	INTL HIGH ETF	$15.2M	3.5%Prev: 3.0%	169,112 SH	Increased+22,581 SH
VERIZON COMMUNICATIONS INC	COM	$633K	0.1%Prev: 0.1%	15,539 SH	Decreased+1,060 SH
VERTIV HOLDINGS CO	COM CL A	$225K	0.1%Prev: 0.1%	1,391 SH	Decreased-869 SH
VISA INC	COM CL A	$1.7M	0.4%Prev: 0.4%	4,890 SH	Decreased-269 SH
WALMART INC	COM	$1.5M	0.3%Prev: 0.2%	13,354 SH	Increased+2,099 SH
WELLS FARGO CO NEW	COM	$874K	0.2%	9,375 SH	New
ZSCALER INC	COM	$295K	0.1%Prev: 0.1%	1,310 SH	Decreased-306 SH

Sold (vs prior filing)

ABBOTT LABORATORIES — $506K
ANALOG DEVICES INC — $201K
BANK OF AMER CORP — $953K
BLACKROCK ETF TRUST II — $6.9M
BLOOM ENERGY CORP — $293K
CAPITAL GRP FIXED INCM ETF T — $8.0M
CHEVRON CORPORATION — $851K
COSTCO WHOLESALE CORPORATION — $1.1M
CREDO TECHNOLOGY GROUP HOLDI — $202K
DANAHER CORP DEL — $315K
INTEL CORP — $269K
ISHARES INC — $9.4M
ISHARES TR — $316K
ISHARES TR — $2.2M
ISHARES TR — $1.2M
JPMORGAN CHASE & CO — $3.1M
KLA CORP — $250K
LITMAN GREGORY FDS TR — $15.1M
MARVELL TECHNOLOGY INC — $391K
MONDELEZ INTL INC — $208K
… and 13 more

All filings

Open a filing on Jive Data

Filing Date	Quarter	Form	Accession	Portfolio	Filing
Jan 30, 2026	Q4 2025	13F-HR	0001941040-26-000061	$437.6M	View
Oct 20, 2026	Q3 2026	13F-HR	0001941040-26-000756	$492.5M	View
Oct 9, 2025	Q3 2025