Prentice Wealth Management LLC

CIK 0001864229 • 7 13F filings • Apr 17, 2025 – Oct 20, 2026

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Filer information

Filed by: Prentice Wealth Management LLC, Chief Compliance Officer
Address: 1150 Penfield Rd., Rochester, NY, 14625
Phone: 585-218-0001
AUM: $437.6M

AUM over time

$492.5M latest

Sector allocation over time

Past 5 quarters

Q4 2025

Q3 2026

Q3 2025

Q2 2026

Q2 2025

TechnologyHealthcareConsumer DiscretionaryConsumer StaplesFinancialsCommunicationIndustrialsEnergyOther

Holdings by filing

Portfolio value: $380.6M109 positionsView on SEC.gov

			% of Portfolio
ABBOTT LABS	COM	$724K	0.2%	5,326 SH	New
ABBVIE INC	COM	$1.1M	0.3%Prev: 0.3%	6,129 SH	Decreased-465 SH
ACCENTURE PLC IRELAND	SHS CLASS A	$546K	0.1%Prev: 0.1%	1,828 SH	Increased-311 SH
ADOBE INC	COM	$504K	0.1%	1,303 SH	New
ADVANCED MICRO DEVICES INC	COM	$434K	0.1%Prev: 0.1%	3,062 SH	Increased+1,503 SH
ALLSTATE CORP	COM	$497K	0.1%Prev: 0.1%	2,468 SH	Increased+698 SH
ALPHABET INC	CAP STK CL A	$1.1M	0.3%Prev: 0.4%	6,490 SH	Decreased+87 SH
ALPHABET INC	CAP STK CL C	$515K	0.1%Prev: 0.2%	2,905 SH	Decreased-297 SH
AMAZON COM INC	COM	$1.9M	0.5%Prev: 0.4%	8,865 SH	Increased+341 SH
AMERIPRISE FINL INC	COM	$1.6M	0.4%Prev: 0.3%	3,085 SH	Increased+386 SH
AMGEN INC	COM	$402K	0.1%Prev: 0.1%	1,439 SH	Increased+602 SH
APPLE INC	COM	$4.1M	1.1%Prev: 1.1%	19,836 SH	Decreased-134 SH
APPLIED MATLS INC	COM	$232K	0.1%Prev: 0.1%	1,265 SH	Decreased-165 SH
AT&T INC	COM	$304K	0.1%Prev: 0.1%	10,502 SH	Decreased-9,015 SH
BALL CORP	COM	$204K	0.1%	3,639 SH	New
BANK AMERICA CORP	COM	$856K	0.2%Prev: 0.2%	18,088 SH	Decreased-181 SH
BERKSHIRE HATHAWAY INC DEL	CL B NEW	$2.1M	0.5%Prev: 0.5%	4,288 SH	Decreased-284 SH
BLACKROCK ETF TRUST II	ISHARES HIGH YIE	$7.1M	1.9%	317,137 SH	New
BLACKROCK INC	COM	$282K	0.1%Prev: 0.1%	269 SH	Increased
BLACKSTONE INC	COM	$863K	0.2%Prev: 0.2%	5,767 SH	Increased-489 SH
BOOKING HOLDINGS INC	COM	$591K	0.2%Prev: 0.1%	102 SH	Decreased-53 SH
BROADCOM INC	COM	$3.0M	0.8%Prev: 0.7%	10,762 SH	Decreased+732 SH
CAPITAL GRP FIXED INCM ETF T	MUNICIPAL HIGH I	$411K	0.1%Prev: 1.2%	16,686 SH	Decreased-190,757 SH
CARLYLE GROUP INC	COM	$289K	0.1%Prev: 0.1%	5,616 SH	Increased-254 SH
CATERPILLAR INC	COM	$383K	0.1%Prev: 0.1%	987 SH	Decreased+373 SH
CHEVRON CORP NEW	COM	$551K	0.1%	3,846 SH	New
CISCO SYS INC	COM	$830K	0.2%Prev: 0.2%	11,970 SH	Decreased+532 SH
CITIGROUP INC	COM NEW	$308K	0.1%Prev: 0.1%	3,613 SH	Increased+974 SH
COCA COLA CO	COM	$731K	0.2%Prev: 0.2%	10,331 SH	Decreased-147 SH
CONSTELLATION BRANDS INC	CL A	$486K	0.1%Prev: 0.1%	2,987 SH	Increased+438 SH
COSTCO WHSL CORP NEW	COM	$1.5M	0.4%	1,557 SH	New
DANAHER CORPORATION	COM	$471K	0.1%	2,382 SH	New
DBX ETF TR	XTRACKERS MSCI	$5.2M	1.4%Prev: 0.8%	90,851 SH	Increased+29,925 SH
DISNEY WALT CO	COM	$795K	0.2%Prev: 0.1%	6,409 SH	Increased-151 SH
ELI LILLY & CO	COM	$959K	0.3%Prev: 0.3%	1,230 SH	Decreased-140 SH
EXXON MOBIL CORP	COM	$1.6M	0.4%Prev: 0.5%	14,686 SH	Decreased+504 SH
FIDELITY COVINGTON TRUST	HIGH DIVID ETF	$12.4M	3.3%Prev: 2.9%	238,266 SH	Decreased+1,719 SH
FRANKLIN TEMPLETON ETF TR	FRANKLIN DYN MUN	$4.5M	1.2%Prev: 1.6%	186,349 SH	Decreased-102,869 SH
FRANKLIN TEMPLETON ETF TR	HIGH YIELD CORP	$12.5M	3.3%Prev: 5.5%	515,084 SH	Decreased-495,813 SH
FRANKLIN TEMPLETON ETF TR	SENIOR LOAN ETF	$12.9M	3.4%Prev: 3.0%	532,052 SH	Decreased-51,933 SH
GE AEROSPACE	COM NEW	$859K	0.2%Prev: 0.2%	3,336 SH	Decreased+37 SH
GE VERNOVA INC	COM	$244K	0.1%Prev: 0.1%	462 SH	Decreased-135 SH
GOLDMAN SACHS GROUP INC	COM	$3.3M	0.9%Prev: 1.0%	4,691 SH	Decreased-309 SH
HOME DEPOT INC	COM	$742K	0.2%Prev: 0.2%	2,025 SH	Decreased-357 SH
HONEYWELL INTL INC	COM	$534K	0.1%Prev: 0.1%	2,292 SH	Increased+11 SH
INTERNATIONAL BUSINESS MACHS	COM	$1.7M	0.5%Prev: 0.4%	5,886 SH	Increased-994 SH
INTUIT	COM	$642K	0.2%Prev: 0.1%	815 SH	Increased-61 SH
INVESCO EXCHANGE TRADED FD T	S&P 100 EQL WIGH	$14.8M	3.9%Prev: 3.6%	135,020 SH	Decreased-3,922 SH
ISHARES TR	CONV BD ETF	$211K	0.1%	2,340 SH	New
ISHARES TR	CORE 60/40 BALAN	$1.6M	0.4%Prev: 0.4%	26,094 SH	Decreased-836 SH
ISHARES TR	CORE 80/20 AGGRE	$912K	0.2%Prev: 0.2%	10,931 SH	Decreased-1,043 SH
ISHARES TR	CORE S&P500 ETF	$363K	0.1%Prev: 0.1%	584 SH	Decreased-56 SH
ISHARES TR	CORE US AGGBD ET	$49.3M	13.0%Prev: 14.6%	497,468 SH	Decreased-154,290 SH
J P MORGAN EXCHANGE TRADED F	EQUITY PREMIUM	$12.9M	3.4%Prev: 3.1%	227,399 SH	Decreased-14,287 SH
J P MORGAN EXCHANGE TRADED F	HIGH YIELD MUNI	$6.1M	1.6%Prev: 1.2%	122,166 SH	Increased+13,810 SH
J P MORGAN EXCHANGE TRADED F	MUNICIPAL ETF	$4.6M	1.2%Prev: 0.6%	92,293 SH	Increased+40,518 SH
J P MORGAN EXCHANGE TRADED F	ULTRA SHRT ETF	$433K	0.1%Prev: 0.1%	8,541 SH	Increased+3,218 SH
JACOBS SOLUTIONS INC	COM	$372K	0.1%Prev: 0.1%	2,832 SH	Increased+774 SH
JOHNSON & JOHNSON	COM	$864K	0.2%Prev: 0.3%	5,658 SH	Decreased+99 SH
JPMORGAN CHASE & CO.	COM	$2.7M	0.7%	9,314 SH	New
LINDE PLC	SHS	$681K	0.2%Prev: 0.2%	1,452 SH	Decreased-41 SH
LOCKHEED MARTIN CORP	COM	$439K	0.1%Prev: 0.1%	948 SH	Increased+321 SH
LOWES COS INC	COM	$306K	0.1%Prev: 0.1%	1,378 SH	Decreased+43 SH
M & T BK CORP	COM	$397K	0.1%Prev: 0.1%	2,045 SH	Decreased
MASTERCARD INCORPORATED	CL A	$1.4M	0.4%Prev: 0.2%	2,515 SH	Increased+381 SH
MCDONALDS CORP	COM	$704K	0.2%Prev: 0.2%	2,408 SH	Decreased-37 SH
MERCK & CO INC	COM	$745K	0.2%Prev: 0.3%	9,410 SH	Decreased-729 SH
META PLATFORMS INC	CL A	$1.3M	0.3%Prev: 0.3%	1,758 SH	Increased-425 SH
MICRON TECHNOLOGY INC	COM	$383K	0.1%Prev: 0.1%	3,111 SH	Increased+2,026 SH
MICROSOFT CORP	COM	$4.8M	1.3%Prev: 0.8%	9,595 SH	Increased+240 SH
MONDELEZ INTL INC	CL A	$284K	0.1%Prev: 0.0%	4,210 SH	Increased+595 SH
MORGAN STANLEY ETF TRUST	EATON VANCE HIGH	$753K	0.2%Prev: 0.4%	15,535 SH	Decreased-20,062 SH
NETFLIX INC	COM	$912K	0.2%	681 SH	New
NEXTERA ENERGY INC	COM	$1.1M	0.3%Prev: 0.2%	16,231 SH	Increased+4,395 SH
NVIDIA CORPORATION	COM	$2.4M	0.6%Prev: 0.7%	15,007 SH	Decreased-3,589 SH
ORACLE CORP	COM	$1.2M	0.3%Prev: 0.2%	5,626 SH	Increased+306 SH
PEPSICO INC	COM	$549K	0.1%Prev: 0.2%	4,157 SH	Decreased-529 SH
PFIZER INC	COM	$278K	0.1%	11,451 SH	New
PHILIP MORRIS INTL INC	COM	$359K	0.1%Prev: 0.1%	1,969 SH	Decreased-1,776 SH
PROCTER AND GAMBLE CO	COM	$722K	0.2%	4,531 SH	New
QUALCOMM INC	COM	$543K	0.1%Prev: 0.1%	3,409 SH	Increased-606 SH
RTX CORPORATION	COM	$1.5M	0.4%Prev: 0.5%	10,374 SH	Decreased-917 SH
SALESFORCE INC	COM	$736K	0.2%Prev: 0.1%	2,698 SH	Increased-576 SH
SCHWAB STRATEGIC TR	US MID-CAP ETF	$2.8M	0.7%Prev: 0.8%	100,812 SH	Decreased-7,670 SH
SCHWAB STRATEGIC TR	US TIPS ETF	$24.8M	6.5%Prev: 6.2%	928,865 SH	Decreased-99,528 SH
SELECT SECTOR SPDR TR	INDL	$605K	0.2%	4,100 SH	New
SELECT SECTOR SPDR TR	RL EST SEL SEC	$2.7M	0.7%	66,051 SH	New
SELECT SECTOR SPDR TR	SBI MATERIALS	$283K	0.1%	3,222 SH	New
SHERWIN WILLIAMS CO	COM	$268K	0.1%Prev: 0.1%	780 SH	Increased+51 SH
SNOWFLAKE INC	CL A	$553K	0.1%	2,472 SH	New
SPDR SER TR	BLOOMBERG HIGH Y	$1.3M	0.3%	13,473 SH	New
SPDR SER TR	NUVEEN BLOOMBERG	$5.7M	1.5%	231,501 SH	New
SPDR SER TR	PORTFOLI S&P1500	$918K	0.2%	12,252 SH	New
TESLA INC	COM	$639K	0.2%Prev: 0.1%	2,012 SH	Increased+326 SH
TEXAS INSTRS INC	COM	$494K	0.1%Prev: 0.0%	2,381 SH	Increased+1,279 SH
THERMO FISHER SCIENTIFIC INC	COM	$334K	0.1%	823 SH	New
TOAST INC	CL A	$471K	0.1%	10,645 SH	New
UNITEDHEALTH GROUP INC	COM	$820K	0.2%Prev: 0.2%	2,630 SH	Increased-295 SH
VANGUARD INDEX FDS	S&P 500 ETF SHS	$335K	0.1%Prev: 0.1%	589 SH	Decreased-30 SH
VANGUARD INDEX FDS	TOTAL STK MKT	$62.6M	16.4%Prev: 8.9%	205,908 SH	Increased+82,931 SH
VANGUARD INTL EQUITY INDEX F	FTSE EMR MKT ETF	$2.9M	0.8%Prev: 0.7%	58,095 SH	Decreased+678 SH
VANGUARD INTL EQUITY INDEX F	TT WRLD ST ETF	$34.0M	8.9%Prev: 8.8%	264,860 SH	Decreased-17,769 SH
VANGUARD SPECIALIZED FUNDS	DIV APP ETF	$9.2M	2.4%Prev: 2.3%	44,949 SH	Decreased-1,584 SH
VANGUARD WHITEHALL FDS	INTL HIGH ETF	$12.3M	3.2%Prev: 3.0%	154,096 SH	Decreased+14,584 SH
VERIZON COMMUNICATIONS INC	COM	$610K	0.2%Prev: 0.2%	14,100 SH	Decreased-399 SH
VISA INC	COM CL A	$1.6M	0.4%Prev: 0.3%	4,618 SH	Increased-139 SH
WALMART INC	COM	$1.3M	0.4%Prev: 0.3%	13,719 SH	Decreased+2,263 SH
WELLS FARGO CO NEW	COM	$724K	0.2%	9,042 SH	New
ZSCALER INC	COM	$418K	0.1%	1,331 SH	New

Sold (vs prior filing)

ABBOTT LABORATORIES — $548K
BLACKROCK ETF TRUST II — $4.8M
CHEVRON CORPORATION — $934K
COSTCO WHOLESALE CORPORATION — $1.2M
DANAHER CORP DEL — $221K
ENPRO INC — $304K
INTUITIVE SURGICAL INC — $338K
ISHARES INC — $8.8M
ISHARES TR — $1.5M
ISHARES TR — $220K
JPMORGAN CHASE & CO — $2.7M
L3HARRIS TECHNOLOGIES INC — $387K
LITMAN GREGORY FDS TR — $13.1M
NETFLIX INC. — $599K
PALANTIR TECHNOLOGIES INC — $495K
PAYCHEX INC — $297K
PROCTER & GAMBLE CO — $785K
PUTNAM ETF TRUST — $5.6M
SELECT SECTOR SPDR TR — $485K
SELECT SECTOR SPDR TR — $226K
… and 8 more

All filings

Open a filing on Jive Data

Filing Date	Quarter	Form	Accession	Portfolio	Filing
Jan 30, 2026	Q4 2025	13F-HR	0001941040-26-000061	$437.6M	View
Oct 20, 2026	Q3 2026	13F-HR	0001941040-26-000756	$492.5M	View
Oct 9, 2025	Q3 2025