Prentice Wealth Management LLC

CIK 0001864229 • 7 13F filings • Apr 17, 2025 – Oct 20, 2026

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Filer information

Filed by: Prentice Wealth Management LLC, Chief Compliance Officer
Address: 1150 Penfield Rd., Rochester, NY, 14625
Phone: 585-218-0001
AUM: $437.6M

AUM over time

$492.5M latest

Sector allocation over time

Past 5 quarters

Q4 2025

Q3 2026

Q3 2025

Q2 2026

Q2 2025

TechnologyHealthcareConsumer DiscretionaryConsumer StaplesFinancialsCommunicationIndustrialsEnergyOther

Holdings by filing

Portfolio value: $443.2M114 positionsView on SEC.gov

			% of Portfolio
ABBOTT LABORATORIES	COM	$548K	0.1%	5,335 SH	New
ABBVIE INC	COM	$1.4M	0.3%Prev: 0.4%	6,594 SH	Increased+355 SH
ACCENTURE PLC IRELAND	SHS CLASS A	$424K	0.1%Prev: 0.2%	2,139 SH	Decreased+310 SH
ADVANCED MICRO DEVICES INC	COM	$317K	0.1%Prev: 0.1%	1,559 SH	Decreased-2,992 SH
ALLSTATE CORP	COM	$367K	0.1%Prev: 0.2%	1,770 SH	Decreased-775 SH
ALPHABET INC	CAP STK CL A	$1.8M	0.4%Prev: 0.3%	6,403 SH	Increased-226 SH
ALPHABET INC	CAP STK CL C	$919K	0.2%Prev: 0.1%	3,202 SH	Increased+297 SH
AMAZON COM INC	COM	$1.8M	0.4%Prev: 0.5%	8,524 SH	Increased-563 SH
AMERIPRISE FINL INC	COM	$1.2M	0.3%Prev: 0.5%	2,699 SH	Decreased-529 SH
AMGEN INC	COM	$295K	0.1%Prev: 0.2%	837 SH	Decreased-994 SH
APPLE INC	COM	$5.1M	1.1%Prev: 1.3%	19,970 SH	Increased+82 SH
APPLIED MATLS INC	COM	$489K	0.1%	1,430 SH	New
AT&T INC	COM	$566K	0.1%	19,517 SH	New
BANK AMERICA CORP	COM	$891K	0.2%Prev: 0.2%	18,269 SH	Increased-341 SH
BERKSHIRE HATHAWAY INC DEL	CL B NEW	$2.2M	0.5%Prev: 0.7%	4,572 SH	Decreased+211 SH
BLACKROCK ETF TRUST II	SHORT DURATION H	$4.8M	1.1%	216,305 SH	New
BLACKROCK INC	COM	$259K	0.1%Prev: 0.1%	269 SH	Increased-4 SH
BLACKSTONE INC	COM	$719K	0.2%Prev: 0.2%	6,256 SH	Decreased+445 SH
BOOKING HOLDINGS INC	COM	$653K	0.1%Prev: 0.1%	155 SH	Increased+69 SH
BROADCOM INC	COM	$3.1M	0.7%Prev: 0.5%	10,030 SH	Increased-1,256 SH
CAPITAL GRP FIXED INCM ETF T	MUNICIPAL HIGH I	$5.3M	1.2%	207,443 SH	New
CARLYLE GROUP INC	COM	$284K	0.1%Prev: 0.1%	5,870 SH	Increased+50 SH
CATERPILLAR INC	COM	$435K	0.1%Prev: 0.1%	614 SH	Increased-677 SH
CHEVRON CORPORATION	COM	$934K	0.2%	4,513 SH	New
CISCO SYS INC	COM	$887K	0.2%Prev: 0.2%	11,438 SH	Increased-1,235 SH
CITIGROUP INC	COM NEW	$299K	0.1%Prev: 0.1%	2,639 SH	Increased-1,091 SH
COCA COLA CO	COM	$797K	0.2%Prev: 0.2%	10,478 SH	Increased-108 SH
CONSTELLATION BRANDS INC	CL A	$382K	0.1%Prev: 0.2%	2,549 SH	Decreased-560 SH
COSTCO WHOLESALE CORPORATION	COM	$1.2M	0.3%	1,218 SH	New
DANAHER CORP DEL	COM	$221K	0.0%	1,168 SH	New
DBX ETF TR	XTRACKERS MSCI	$3.6M	0.8%	60,926 SH	New
DISNEY WALT CO	COM	$632K	0.1%Prev: 0.2%	6,560 SH	Decreased+68 SH
ELI LILLY & CO	COM	$1.3M	0.3%Prev: 0.3%	1,370 SH	Increased+140 SH
ENPRO INC	COM	$304K	0.1%	2,294 SH	New
EXXON MOBIL CORP	COM	$2.4M	0.5%Prev: 0.5%	14,182 SH	Increased-737 SH
FIDELITY COVINGTON TRUST	HIGH DIVID ETF	$13.1M	2.9%Prev: 3.2%	236,547 SH	Increased+16,159 SH
FRANKLIN TEMPLETON ETF TR	FRANKLIN DYN MUN	$7.2M	1.6%Prev: 0.9%	289,218 SH	Increased+160,670 SH
FRANKLIN TEMPLETON ETF TR	HIGH YIELD CORP	$24.4M	5.5%Prev: 5.2%	1,010,897 SH	Increased+249,883 SH
FRANKLIN TEMPLETON ETF TR	SENIOR LOAN ETF	$13.4M	3.0%Prev: 5.4%	583,985 SH	Decreased-186,693 SH
GE AEROSPACE	COM NEW	$936K	0.2%Prev: 0.2%	3,299 SH	Increased+635 SH
GE VERNOVA INC	COM	$521K	0.1%	597 SH	New
GOLDMAN SACHS GROUP INC	COM	$4.2M	1.0%Prev: 0.7%	5,000 SH	Increased+436 SH
HOME DEPOT INC	COM	$783K	0.2%Prev: 0.2%	2,382 SH	Increased+368 SH
HONEYWELL INTL INC	COM	$516K	0.1%Prev: 0.1%	2,281 SH	Increased-75 SH
INTERNATIONAL BUSINESS MACHS	COM	$1.7M	0.4%Prev: 0.4%	6,880 SH	Increased+1,834 SH
INTUIT	COM	$379K	0.1%Prev: 0.1%	876 SH	Decreased+56 SH
INTUITIVE SURGICAL INC	COM NEW	$338K	0.1%	734 SH	New
INVESCO EXCHANGE TRADED FD T	S&P 100 EQL WIGH	$16.0M	3.6%Prev: 3.7%	138,942 SH	Increased+14,405 SH
ISHARES INC	EM MKTS DIV ETF	$8.8M	2.0%	255,920 SH	New
ISHARES TR	7-10 YR TRSY BD	$1.5M	0.3%Prev: 0.2%	16,120 SH	Increased+7,234 SH
ISHARES TR	CORE 30/70 CONSE	$220K	0.0%	5,517 SH	New
ISHARES TR	CORE 60/40 BALAN	$1.7M	0.4%	26,930 SH	New
ISHARES TR	CORE 80/20 AGGRE	$1.1M	0.2%	11,974 SH	New
ISHARES TR	CORE S&P500 ETF	$418K	0.1%Prev: 0.1%	640 SH	Increased+46 SH
ISHARES TR	CORE US AGGBD ET	$64.7M	14.6%Prev: 10.8%	651,758 SH	Increased+274,080 SH
J P MORGAN EXCHANGE TRADED F	EQUITY PREMIUM	$13.7M	3.1%Prev: 2.6%	241,686 SH	Increased+83,347 SH
J P MORGAN EXCHANGE TRADED F	HIGH YIELD MUNI	$5.4M	1.2%Prev: 1.6%	108,356 SH	Decreased-4,253 SH
J P MORGAN EXCHANGE TRADED F	MUNICIPAL ETF	$2.6M	0.6%Prev: 1.3%	51,775 SH	Decreased-36,365 SH
J P MORGAN EXCHANGE TRADED F	ULTRA SHRT ETF	$269K	0.1%Prev: 0.1%	5,323 SH	Increased+1,350 SH
JACOBS SOLUTIONS INC	COM	$262K	0.1%Prev: 0.1%	2,058 SH	Decreased-904 SH
JOHNSON & JOHNSON	COM	$1.4M	0.3%Prev: 0.3%	5,559 SH	Increased-142 SH
JPMORGAN CHASE & CO	COM	$2.7M	0.6%	9,186 SH	New
L3HARRIS TECHNOLOGIES INC	COM	$387K	0.1%	1,123 SH	New
LINDE PLC	SHS	$740K	0.2%Prev: 0.2%	1,493 SH	Increased-4 SH
LITMAN GREGORY FDS TR	IMGP DBI MANAGED	$13.1M	3.0%	435,694 SH	New
LOCKHEED MARTIN CORP	COM	$379K	0.1%Prev: 0.1%	627 SH	Decreased-361 SH
LOWES COS INC	COM	$315K	0.1%Prev: 0.1%	1,335 SH	Decreased-43 SH
M & T BK CORP	COM	$423K	0.1%Prev: 0.1%	2,045 SH	Increased
MASTERCARD INCORPORATED	CL A	$1.1M	0.2%Prev: 0.4%	2,134 SH	Decreased-501 SH
MCDONALDS CORP	COM	$760K	0.2%Prev: 0.2%	2,445 SH	Decreased-21 SH
MERCK & CO INC	COM	$1.2M	0.3%Prev: 0.2%	10,139 SH	Increased+1,154 SH
META PLATFORMS INC	CL A	$1.2M	0.3%Prev: 0.3%	2,183 SH	Increased+405 SH
MICRON TECHNOLOGY INC	COM	$367K	0.1%Prev: 0.1%	1,085 SH	Increased-2,077 SH
MICROSOFT CORP	COM	$3.5M	0.8%Prev: 1.1%	9,355 SH	Decreased-554 SH
MONDELEZ INTL INC	CL A	$208K	0.0%Prev: 0.1%	3,615 SH	Decreased-725 SH
MORGAN STANLEY ETF TRUST	EATON VANCE HIGH	$1.8M	0.4%	35,597 SH	New
NETFLIX INC.	COM	$599K	0.1%	6,227 SH	New
NEXTERA ENERGY INC	COM	$1.1M	0.2%Prev: 0.4%	11,836 SH	Decreased-6,678 SH
NVIDIA CORPORATION	COM	$2.9M	0.7%Prev: 0.5%	18,596 SH	Increased+3,149 SH
ORACLE CORP	COM	$783K	0.2%Prev: 0.2%	5,320 SH	Decreased-696 SH
PALANTIR TECHNOLOGIES INC	CL A	$495K	0.1%	3,387 SH	New
PAYCHEX INC	COM	$297K	0.1%	3,226 SH	New
PEPSICO INC	COM	$728K	0.2%Prev: 0.2%	4,686 SH	Increased+711 SH
PHILIP MORRIS INTL INC	COM	$619K	0.1%Prev: 0.1%	3,745 SH	Increased+2,238 SH
PROCTER & GAMBLE CO	COM	$785K	0.2%	5,437 SH	New
PUTNAM ETF TRUST	FRANKLIN MUNI HI	$5.6M	1.3%	484,773 SH	New
QUALCOMM INC	COM	$517K	0.1%Prev: 0.1%	4,015 SH	Increased+836 SH
RTX CORPORATION	COM	$2.2M	0.5%Prev: 0.4%	11,291 SH	Increased+1,238 SH
SALESFORCE INC	COM	$611K	0.1%Prev: 0.2%	3,274 SH	Decreased+629 SH
SCHWAB STRATEGIC TR	US MID-CAP ETF	$3.4M	0.8%Prev: 0.7%	108,482 SH	Increased+10,098 SH
SCHWAB STRATEGIC TR	US TIPS ETF	$27.4M	6.2%Prev: 2.6%	1,028,393 SH	Increased+695,471 SH
SELECT SECTOR SPDR TR	STATE STREET IND	$485K	0.1%	3,001 SH	New
SELECT SECTOR SPDR TR	STATE STREET MAT	$226K	0.1%	4,523 SH	New
SELECT SECTOR SPDR TR	STATE STREET REA	$15.5M	3.5%	380,776 SH	New
SELECT SECTOR SPDR TR	STATE STREET UTI	$1.7M	0.4%	36,014 SH	New
SERVICENOW INC	COM	$220K	0.0%	2,107 SH	New
SHERWIN WILLIAMS CO	COM	$234K	0.1%Prev: 0.1%	729 SH	Decreased-66 SH
SNOWFLAKE INC	COM SHS	$294K	0.1%	1,950 SH	New
SPDR SERIES TRUST	STATE STREET SPD	$4.1M	0.9%	138,161 SH	New
TESLA INC	COM	$627K	0.1%Prev: 0.2%	1,686 SH	Increased-407 SH
TEXAS INSTRS INC	COM	$214K	0.0%Prev: 0.2%	1,102 SH	Decreased-1,945 SH
UNITEDHEALTH GROUP INC	COM	$791K	0.2%Prev: 0.4%	2,925 SH	Decreased+417 SH
VANGUARD INDEX FDS	S&P 500 ETF SHS	$370K	0.1%Prev: 0.1%	619 SH	Increased+125 SH
VANGUARD INDEX FDS	TOTAL STK MKT	$39.5M	8.9%Prev: 15.6%	122,977 SH	Decreased-73,803 SH
VANGUARD INTL EQUITY INDEX F	FTSE EMR MKT ETF	$3.1M	0.7%Prev: 4.0%	57,417 SH	Decreased-248,186 SH
VANGUARD INTL EQUITY INDEX F	TT WRLD ST ETF	$39.1M	8.8%Prev: 8.9%	282,629 SH	Increased+17,618 SH
VANGUARD MUN BD FDS	CORE TAX EXEMPT	$529K	0.1%	7,045 SH	New
VANGUARD SPECIALIZED FUNDS	DIV APP ETF	$10.0M	2.3%Prev: 2.6%	46,533 SH	Increased-36 SH
VANGUARD WHITEHALL FDS	INTL HIGH ETF	$13.1M	3.0%Prev: 3.3%	139,512 SH	Increased-15,764 SH
VERIZON COMMUNICATIONS INC	COM	$728K	0.2%Prev: 0.2%	14,499 SH	Increased+172 SH
VERTIV HOLDINGS CO	COM CL A	$351K	0.1%	1,400 SH	New
VISA INC	COM CL A	$1.4M	0.3%Prev: 0.5%	4,757 SH	Decreased-326 SH
WALMART INC	COM	$1.4M	0.3%Prev: 0.4%	11,456 SH	Increased-2,749 SH
WELLS FARGO & CO	COM	$740K	0.2%	9,293 SH	New

Sold (vs prior filing)

ABBOTT LABS — $742K
ADOBE INC — $623K
BLACKROCK ETF TRUST II — $7.0M
CHEVRON CORP NEW — $626K
COLUMBIA ETF TR I — $352K
COSTCO WHSL CORP NEW — $1.5M
DANAHER CORPORATION — $603K
DBX ETF TR — $4.0M
FRANKLIN RESOURCES INC — $234K
ISHARES TR — $823K
ISHARES TR — $289K
ISHARES TR — $1.5M
J P MORGAN EXCHANGE TRADED F — $253K
JPMORGAN CHASE & CO. — $2.4M
NETFLIX INC — $728K
PFIZER INC — $453K
PROCTER AND GAMBLE CO — $763K
SELECT SECTOR SPDR TR — $558K
SELECT SECTOR SPDR TR — $2.8M
SELECT SECTOR SPDR TR — $832K
… and 9 more

All filings

Open a filing on Jive Data

Filing Date	Quarter	Form	Accession	Portfolio	Filing
Jan 30, 2026	Q4 2025	13F-HR	0001941040-26-000061	$437.6M	View
Oct 20, 2026	Q3 2026	13F-HR	0001941040-26-000756	$492.5M	View
Oct 9, 2025	Q3 2025