Prentice Wealth Management LLC

CIK 0001864229 • 7 13F filings • Apr 17, 2025 – Oct 20, 2026

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Filer information

Filed by: Prentice Wealth Management LLC, Chief Compliance Officer
Address: 1150 Penfield Rd., Rochester, NY, 14625
Phone: 585-218-0001
AUM: $437.6M

AUM over time

$492.5M latest

Sector allocation over time

Past 5 quarters

Q4 2025

Q3 2026

Q3 2025

Q2 2026

Q2 2025

TechnologyHealthcareConsumer DiscretionaryConsumer StaplesFinancialsCommunicationIndustrialsEnergyOther

Holdings by filing

Portfolio value: $405.6M112 positionsView on SEC.gov

			% of Portfolio
ABBOTT LABS	COM	$696K	0.2%	5,199 SH	New
ABBVIE INC	COM	$1.5M	0.4%Prev: 0.3%	6,408 SH	Decreased-118 SH
ACCENTURE PLC IRELAND	SHS CLASS A	$502K	0.1%Prev: 0.1%	2,036 SH	Increased-76 SH
ADOBE INC	COM	$253K	0.1%	718 SH	New
ADVANCED MICRO DEVICES INC	COM	$265K	0.1%Prev: 0.2%	1,638 SH	Decreased-148 SH
ALLSTATE CORP	COM	$457K	0.1%Prev: 0.1%	2,130 SH	Increased+383 SH
ALPHABET INC	CAP STK CL A	$1.6M	0.4%Prev: 0.5%	6,584 SH	Decreased+226 SH
ALPHABET INC	CAP STK CL C	$722K	0.2%Prev: 0.2%	2,965 SH	Decreased-343 SH
AMAZON COM INC	COM	$1.9M	0.5%Prev: 0.4%	8,626 SH	Decreased-299 SH
AMERIPRISE FINL INC	COM	$1.4M	0.3%Prev: 0.3%	2,882 SH	Increased+198 SH
AMGEN INC	COM	$249K	0.1%Prev: 0.1%	882 SH	Decreased+45 SH
APPLE INC	COM	$5.1M	1.3%Prev: 1.2%	20,046 SH	Decreased-2,059 SH
APPLIED MATLS INC	COM	$259K	0.1%Prev: 0.1%	1,265 SH	Decreased+354 SH
AT&T INC	COM	$537K	0.1%Prev: 0.1%	19,004 SH	Increased-415 SH
BANK AMERICA CORP	COM	$925K	0.2%	17,935 SH	New
BERKSHIRE HATHAWAY INC DEL	CL B NEW	$2.2M	0.5%Prev: 0.5%	4,392 SH	Decreased-195 SH
BLACKROCK ETF TRUST II	SHORT DURATION H	$6.8M	1.7%	305,477 SH	New
BLACKROCK INC	COM	$310K	0.1%Prev: 0.1%	266 SH	Increased-15 SH
BLACKSTONE INC	COM	$1.0M	0.2%Prev: 0.2%	5,897 SH	Increased-890 SH
BOOKING HOLDINGS INC	COM	$767K	0.2%Prev: 0.1%	142 SH	Increased-3,764 SH
BROADCOM INC	COM	$3.4M	0.8%Prev: 0.8%	10,187 SH	Decreased+141 SH
CAPITAL GRP FIXED INCM ETF T	MUNICIPAL HIGH I	$1.9M	0.5%	76,751 SH	New
CARLYLE GROUP INC	COM	$356K	0.1%Prev: 0.1%	5,673 SH	Increased-226 SH
CATERPILLAR INC	COM	$264K	0.1%Prev: 0.1%	554 SH	Decreased+12 SH
CHEVRON CORP NEW	COM	$700K	0.2%	4,510 SH	New
CISCO SYS INC	COM	$780K	0.2%Prev: 0.3%	11,400 SH	Decreased+358 SH
CITIGROUP INC	COM NEW	$316K	0.1%Prev: 0.1%	3,115 SH	Decreased+476 SH
COCA COLA CO	COM	$698K	0.2%Prev: 0.2%	10,522 SH	Decreased+182 SH
CONSTELLATION BRANDS INC	CL A	$372K	0.1%Prev: 0.1%	2,761 SH	Increased+180 SH
COSTCO WHSL CORP NEW	COM	$1.5M	0.4%	1,598 SH	New
DANAHER CORPORATION	COM	$246K	0.1%	1,241 SH	New
DBX ETF TR	XTRACKERS MSCI	$4.0M	1.0%Prev: 0.8%	66,009 SH	Increased+10,933 SH
DISNEY WALT CO	COM	$723K	0.2%Prev: 0.1%	6,312 SH	Increased-101 SH
ELI LILLY & CO	COM	$1.0M	0.3%Prev: 0.3%	1,352 SH	Decreased-12 SH
ENPRO INC	COM	$334K	0.1%Prev: 0.1%	1,480 SH	Increased-120 SH
EXXON MOBIL CORP	COM	$1.7M	0.4%Prev: 0.4%	14,960 SH	Decreased+1,103 SH
FIDELITY COVINGTON TRUST	HIGH DIVID ETF	$13.5M	3.3%Prev: 3.0%	242,623 SH	Decreased-1,129 SH
FRANKLIN TEMPLETON ETF TR	FRANKLIN DYN MUN	$5.2M	1.3%Prev: 1.7%	208,084 SH	Decreased-122,375 SH
FRANKLIN TEMPLETON ETF TR	HIGH YIELD CORP	$13.0M	3.2%Prev: 5.4%	528,119 SH	Decreased-549,071 SH
FRANKLIN TEMPLETON ETF TR	SENIOR LOAN ETF	$12.6M	3.1%Prev: 3.1%	522,495 SH	Decreased-124,369 SH
GE AEROSPACE	COM NEW	$941K	0.2%Prev: 0.3%	3,127 SH	Decreased-158 SH
GE VERNOVA INC	COM	$334K	0.1%Prev: 0.1%	543 SH	Decreased-7 SH
GOLDMAN SACHS GROUP INC	COM	$4.0M	1.0%Prev: 1.1%	5,002 SH	Decreased-1,966 SH
HOME DEPOT INC	COM	$866K	0.2%Prev: 0.2%	2,137 SH	Decreased-372 SH
HONEYWELL INTL INC	COM	$480K	0.1%Prev: 0.1%	2,278 SH	Increased+1,139 SH
INTERNATIONAL BUSINESS MACHS	COM	$1.9M	0.5%Prev: 0.4%	6,796 SH	Increased+379 SH
INTUIT	COM	$565K	0.1%Prev: 0.0%	828 SH	Increased-50 SH
INTUITIVE SURGICAL INC	COM NEW	$311K	0.1%Prev: 0.1%	695 SH	Increased-34 SH
INVESCO EXCHANGE TRADED FD T	S&P 100 EQL WIGH	$15.8M	3.9%Prev: 3.8%	137,744 SH	Decreased-4,901 SH
ISHARES TR	CORE 30/70 CONSE	$202K	0.0%	5,019 SH	New
ISHARES TR	CORE 60/40 BALAN	$1.7M	0.4%	26,471 SH	New
ISHARES TR	CORE 80/20 AGGRE	$1.1M	0.3%	12,089 SH	New
ISHARES TR	CORE S&P500 ETF	$428K	0.1%Prev: 0.1%	640 SH	Decreased+7 SH
ISHARES TR	CORE US AGGBD ET	$53.5M	13.2%Prev: 13.9%	533,312 SH	Decreased-148,888 SH
J P MORGAN EXCHANGE TRADED F	EQUITY PREMIUM	$13.3M	3.3%Prev: 2.9%	233,215 SH	Decreased-18,175 SH
J P MORGAN EXCHANGE TRADED F	HIGH YIELD MUNI	$6.2M	1.5%Prev: 0.9%	122,283 SH	Increased+36,167 SH
J P MORGAN EXCHANGE TRADED F	MUNICIPAL ETF	$4.0M	1.0%Prev: 0.5%	78,604 SH	Increased+35,003 SH
J P MORGAN EXCHANGE TRADED F	ULTRA SHRT ETF	$469K	0.1%Prev: 0.0%	9,238 SH	Increased+4,902 SH
JACOBS SOLUTIONS INC	COM	$368K	0.1%Prev: 0.1%	2,454 SH	Increased+423 SH
JOHNSON & JOHNSON	COM	$1.0M	0.3%Prev: 0.3%	5,629 SH	Decreased+180 SH
JPMORGAN CHASE & CO.	COM	$2.8M	0.7%	8,996 SH	New
LINDE PLC	SHS	$694K	0.2%Prev: 0.2%	1,462 SH	Decreased+28 SH
LOCKHEED MARTIN CORP	COM	$363K	0.1%Prev: 0.1%	728 SH	Increased+101 SH
LOWES COS INC	COM	$344K	0.1%Prev: 0.1%	1,368 SH	Increased+58 SH
M & T BK CORP	COM	$404K	0.1%Prev: 0.1%	2,045 SH	Decreased
MASTERCARD INCORPORATED	CL A	$1.4M	0.4%Prev: 0.2%	2,498 SH	Increased+367 SH
MCDONALDS CORP	COM	$765K	0.2%Prev: 0.1%	2,516 SH	Increased+125 SH
MERCK & CO INC	COM	$865K	0.2%Prev: 0.3%	10,301 SH	Decreased+225 SH
META PLATFORMS INC	CL A	$1.3M	0.3%Prev: 0.3%	1,818 SH	Increased-442 SH
MICRON TECHNOLOGY INC	COM	$335K	0.1%Prev: 0.1%	2,003 SH	Decreased+1,419 SH
MICROSOFT CORP	COM	$4.9M	1.2%Prev: 0.8%	9,413 SH	Increased-424 SH
MONDELEZ INTL INC	CL A	$259K	0.1%Prev: 0.0%	4,150 SH	Increased+570 SH
MORGAN STANLEY ETF TRUST	EATON VANCE HIGH	$1.6M	0.4%	32,845 SH	New
NETFLIX INC	COM	$699K	0.2%	583 SH	New
NEXTERA ENERGY INC	COM	$941K	0.2%Prev: 0.2%	12,459 SH	Decreased+479 SH
NVIDIA CORPORATION	COM	$2.8M	0.7%Prev: 0.7%	14,784 SH	Decreased-3,977 SH
ORACLE CORP	COM	$1.5M	0.4%Prev: 0.2%	5,202 SH	Increased-22 SH
PALANTIR TECHNOLOGIES INC	CL A	$550K	0.1%Prev: 0.1%	3,013 SH	Increased-551 SH
PAYCHEX INC	COM	$203K	0.1%Prev: 0.0%	1,600 SH	Increased-458 SH
PEPSICO INC	COM	$640K	0.2%Prev: 0.1%	4,557 SH	Increased-34 SH
PHILIP MORRIS INTL INC	COM	$528K	0.1%Prev: 0.1%	3,258 SH	Decreased-464 SH
PROCTER AND GAMBLE CO	COM	$774K	0.2%	5,035 SH	New
QUALCOMM INC	COM	$636K	0.2%Prev: 0.1%	3,825 SH	Decreased-105 SH
RTX CORPORATION	COM	$1.9M	0.5%Prev: 0.4%	11,248 SH	Decreased-14 SH
SALESFORCE INC	COM	$711K	0.2%Prev: 0.1%	3,000 SH	Increased-299 SH
SCHWAB STRATEGIC TR	US MID-CAP ETF	$3.2M	0.8%Prev: 0.8%	107,122 SH	Decreased+888 SH
SCHWAB STRATEGIC TR	US TIPS ETF	$26.6M	6.6%Prev: 5.9%	986,929 SH	Decreased-84,705 SH
SELECT SECTOR SPDR TR	INDL	$543K	0.1%	3,521 SH	New
SELECT SECTOR SPDR TR	RL EST SEL SEC	$2.9M	0.7%	68,069 SH	New
SELECT SECTOR SPDR TR	SBI MATERIALS	$248K	0.1%	2,769 SH	New
SERVICENOW INC	COM	$328K	0.1%Prev: 0.0%	356 SH	Increased-1,748 SH
SHERWIN WILLIAMS CO	COM	$253K	0.1%Prev: 0.1%	730 SH	Decreased-66 SH
SNOWFLAKE INC	COM SHS	$499K	0.1%Prev: 0.1%	2,211 SH	Decreased+234 SH
SPDR SERIES TRUST	BLOOMBERG HIGH Y	$1.5M	0.4%	14,874 SH	New
SPDR SERIES TRUST	NUVEEN ICE HIGH	$5.4M	1.3%	216,163 SH	New
SPDR SERIES TRUST	PORTFOLI S&P1500	$983K	0.2%	12,188 SH	New
TESLA INC	COM	$746K	0.2%Prev: 0.1%	1,678 SH	Increased-4 SH
TEXAS INSTRS INC	COM	$222K	0.1%Prev: 0.1%	1,207 SH	Decreased+105 SH
THERMO FISHER SCIENTIFIC INC	COM	$226K	0.1%	466 SH	New
UNITEDHEALTH GROUP INC	COM	$994K	0.2%Prev: 0.2%	2,880 SH	Decreased-26 SH
VANGUARD INDEX FDS	S&P 500 ETF SHS	$373K	0.1%Prev: 0.1%	609 SH	Decreased-10 SH
VANGUARD INDEX FDS	TOTAL STK MKT	$67.5M	16.6%Prev: 9.6%	205,699 SH	Increased+80,440 SH
VANGUARD INTL EQUITY INDEX F	FTSE EMR MKT ETF	$3.2M	0.8%Prev: 0.7%	58,167 SH	Decreased+4,411 SH
VANGUARD INTL EQUITY INDEX F	TT WRLD ST ETF	$36.8M	9.1%Prev: 9.2%	266,808 SH	Decreased-15,904 SH
VANGUARD SPECIALIZED FUNDS	DIV APP ETF	$9.7M	2.4%Prev: 2.2%	45,045 SH	Decreased-617 SH
VANGUARD WHITEHALL FDS	INTL HIGH ETF	$13.4M	3.3%Prev: 2.9%	157,820 SH	Decreased+13,697 SH
VERIZON COMMUNICATIONS INC	COM	$618K	0.2%Prev: 0.1%	14,066 SH	Increased-222 SH
VERTIV HOLDINGS CO	COM CL A	$210K	0.1%Prev: 0.1%	1,391 SH	Decreased-133 SH
VISA INC	COM CL A	$1.6M	0.4%Prev: 0.3%	4,668 SH	Decreased-222 SH
WALMART INC	COM	$1.4M	0.3%Prev: 0.3%	13,234 SH	Increased+1,755 SH
WELLS FARGO CO NEW	COM	$740K	0.2%	8,824 SH	New
ZSCALER INC	COM	$383K	0.1%Prev: 0.0%	1,278 SH	Increased-334 SH

Sold (vs prior filing)

ABBOTT LABORATORIES — $482K
ANALOG DEVICES INC — $201K
BANK OF AMER CORP — $1.0M
BLACKROCK ETF TRUST II — $5.5M
CAPITAL GRP FIXED INCM ETF T — $6.9M
CHEVRON CORPORATION — $742K
COSTCO WHOLESALE CORPORATION — $1.2M
CREDO TECHNOLOGY GROUP HOLDI — $263K
DANAHER CORP DEL — $225K
INTEL CORP — $312K
ISHARES INC — $8.6M
ISHARES TR — $1.8M
ISHARES TR — $235K
ISHARES TR — $2.0M
ISHARES TR — $1.2M
JPMORGAN CHASE & CO — $3.0M
KLA CORP — $386K
L3HARRIS TECHNOLOGIES INC — $345K
LITMAN GREGORY FDS TR — $13.9M
MARVELL TECHNOLOGY INC — $344K
… and 13 more

All filings

Open a filing on Jive Data

Filing Date	Quarter	Form	Accession	Portfolio	Filing
Jan 30, 2026	Q4 2025	13F-HR	0001941040-26-000061	$437.6M	View
Oct 20, 2026	Q3 2026	13F-HR	0001941040-26-000756	$492.5M	View
Oct 9, 2025	Q3 2025