Friday Financial

CIK 0002048792 • 6 13F filings • Apr 22, 2025 – Jul 9, 2026

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Filer information

Filed by: Friday Financial, CHIEF COMPLIANCE OFFICER
Address: 600 STAR BREWERY DR., DUBUQUE, IA, 52001
Phone: 563-552-7526
AUM: $283.6M

AUM over time

$505.8M latest

Sector allocation over time

Past 5 quarters

Q4 2025

Q3 2026

Q3 2025

Q2 2026

Q2 2025

TechnologyHealthcareConsumer DiscretionaryConsumer StaplesFinancialsIndustrialsEnergyOther

Holdings by filing

Portfolio value: $505.8M119 positionsView on SEC.gov

			% of Portfolio
ABBVIE INC	COM	$218K	0.0%	840 SH	New
ADVANCED MICRO DEVICES INC	COM	$570K	0.1%	926 SH	New
ALPHABET INC	CAP STK CL A	$421K	0.1%	1,246 SH	New
ALPHABET INC	CAP STK CL C	$632K	0.1%Prev: 0.2%	1,887 SH	Increased+281 SH
ALPS ETF TR	INTL SEC DV DOG	$627K	0.1%Prev: 0.2%	15,082 SH	Increased+3,638 SH
AMAZON COM INC	COM	$751K	0.1%Prev: 0.2%	3,024 SH	Increased+1,116 SH
AMERICAN CENTY ETF TR	AVANTIS EMGMKT	$3.0M	0.6%Prev: 0.3%	32,208 SH	Increased+22,111 SH
AMERICAN CENTY ETF TR	INTL SMCP VLU	$16.8M	3.3%Prev: 3.6%	155,085 SH	Increased+59,288 SH
AMERICAN CENTY ETF TR	US SML CP VALU	$5.6M	1.1%Prev: 1.2%	46,854 SH	Increased+17,631 SH
AMGEN INC	COM	$208K	0.0%	510 SH	New
APPLE INC	COM	$8.1M	1.6%Prev: 1.9%	24,653 SH	Increased+6,410 SH
BERKSHIRE HATHAWAY INC DEL	CL B NEW	$642K	0.1%Prev: 0.3%	1,282 SH	Increased+78 SH
BROADCOM INC	COM	$787K	0.2%Prev: 0.2%	2,290 SH	Increased+962 SH
CATERPILLAR INC	COM	$280K	0.1%Prev: 0.2%	339 SH	Decreased-559 SH
CHEVRON CORPORATION	COM	$260K	0.1%	1,254 SH	New
CISCO SYS INC	COM	$391K	0.1%Prev: 0.1%	3,591 SH	Increased+635 SH
COCA COLA CO	COM	$268K	0.1%	3,114 SH	New
CUMMINS INC	COM	$245K	0.0%	474 SH	New
DEERE & CO	COM	$2.0M	0.4%Prev: 0.2%	3,023 SH	Increased+2,043 SH
DIMENSIONAL ETF TRUST	EMERGING MKTS CO	$14.4M	2.8%Prev: 3.2%	362,352 SH	Increased+127,220 SH
DIMENSIONAL ETF TRUST	EMGR CRE EQT MNG	$1.6M	0.3%	39,438 SH	New
DIMENSIONAL ETF TRUST	INTL HIGH PROFIT	$4.9M	1.0%Prev: 0.8%	146,327 SH	Increased+84,654 SH
DIMENSIONAL ETF TRUST	INTL SMALL CAP V	$942K	0.2%Prev: 0.3%	22,079 SH	Increased+65 SH
DIMENSIONAL ETF TRUST	NATL MUN BD ETF	$3.0M	0.6%Prev: 0.3%	65,899 SH	Increased+51,198 SH
DIMENSIONAL ETF TRUST	SHOR DUR FIX ETF	$14.8M	2.9%	318,461 SH	New
DIMENSIONAL ETF TRUST	US CORE EQT MKT	$315K	0.1%	5,994 SH	New
DISNEY WALT CO	COM	$297K	0.1%Prev: 0.1%	2,930 SH	Decreased+275 SH
EA SERIES TRUST	BRID OMN SMA ETF	$27.3M	5.4%	966,800 SH	New
ELI LILLY & CO	COM	$251K	0.0%	218 SH	New
EXXONMOBIL HOLDINGS CORP	COM SHS	$286K	0.1%	1,744 SH	New
FIRST TR EXCH TRADED FD III	MANAGD MUN ETF	$1.8M	0.4%Prev: 0.3%	37,373 SH	Increased+22,499 SH
HIGH TIDE INC	COM NEW	$34K	0.0%	12,755 SH	New
INTERNATIONAL BUSINESS MACHS	COM	$472K	0.1%Prev: 0.2%	2,090 SH	Increased+681 SH
INVESCO EXCH TRADED FD TR II	PFD ETF	$192K	0.0%	18,923 SH	New
INVESCO QQQ TR	UNIT SER 1	$3.0M	0.6%Prev: 0.2%	4,028 SH	Increased+3,038 SH
ISHARES BITCOIN TRUST ETF	SHS BEN INT	$2.0M	0.4%Prev: 0.5%	41,674 SH	Increased+24,312 SH
ISHARES INC	CORE MSCI EMKT	$1.8M	0.4%Prev: 0.7%	22,220 SH	Increased-3,343 SH
ISHARES TR	3 7 YR TREAS BD	$314K	0.1%	2,766 SH	New
ISHARES TR	CORE MSCI INTL	$17.7M	3.5%Prev: 4.1%	199,509 SH	Increased+77,048 SH
ISHARES TR	CORE S&P TTL STK	$108.4M	21.4%Prev: 22.8%	650,357 SH	Increased+277,182 SH
ISHARES TR	EAFE VALUE ETF	$614K	0.1%Prev: 0.1%	7,888 SH	Increased+4,884 SH
ISHARES TR	MSCI EMG MKT ETF	$2.8M	0.6%Prev: 0.3%	41,866 SH	Increased+27,137 SH
ISHARES TR	MSCI INTL QUALTY	$530K	0.1%Prev: 0.2%	10,764 SH	Increased+172 SH
ISHARES TR	MSCI USA VALUE	$715K	0.1%Prev: 0.2%	3,568 SH	Increased
ISHARES TR	NATIONAL MUN ETF	$1.3M	0.3%Prev: 0.1%	12,802 SH	Increased+9,501 SH
ISHARES TR	RUS 1000 GRW ETF	$8.9M	1.8%Prev: 0.9%	71,042 SH	Increased+66,271 SH
ISHARES TR	RUS 2000 GRW ETF	$1.6M	0.3%Prev: 0.2%	4,407 SH	Increased+2,635 SH
ISHARES TR	RUS 2000 VAL ETF	$669K	0.1%Prev: 0.2%	3,178 SH	Increased+796 SH
ISHARES TR	RUS MD CP GR ETF	$3.7M	0.7%Prev: 0.7%	26,536 SH	Increased+14,109 SH
ISHARES TR	RUS MDCP VAL ETF	$3.7M	0.7%Prev: 0.3%	22,888 SH	Increased+18,364 SH
ISHARES TR	S&P 500 GRWT ETF	$2.6M	0.5%Prev: 0.6%	18,355 SH	Increased+6,611 SH
ISHARES TR	S&P 500 VAL ETF	$366K	0.1%Prev: 0.1%	1,600 SH	Increased
ISHARES TR	S&P MC 400GR ETF	$685K	0.1%Prev: 0.2%	6,177 SH	Increased+1,539 SH
ISHARES TR	S&P MC 400VL ETF	$240K	0.0%Prev: 0.1%	1,724 SH	Increased
J P MORGAN EXCHANGE TRADED F	CORE PLUS BD ETF	$711K	0.1%Prev: 0.1%	15,927 SH	Increased+9,975 SH
J P MORGAN EXCHANGE TRADED F	EQUITY FOCUS ETF	$1.9M	0.4%	23,823 SH	New
J P MORGAN EXCHANGE TRADED F	EQUITY PREMIUM	$255K	0.1%Prev: 0.1%	4,558 SH	Increased+938 SH
J P MORGAN EXCHANGE TRADED F	INTL BD OPP ETF	$697K	0.1%Prev: 0.2%	14,993 SH	Increased+6,222 SH
J P MORGAN EXCHANGE TRADED F	MUNICIPAL ETF	$1.7M	0.3%Prev: 0.2%	35,216 SH	Increased+26,028 SH
J P MORGAN EXCHANGE TRADED F	NASDAQ EQT PREM	$232K	0.0%	3,820 SH	New
JOHNSON & JOHNSON	COM	$292K	0.1%	1,127 SH	New
JPMORGAN CHASE & CO	COM	$976K	0.2%	2,931 SH	New
MERCK & CO INC	COM	$263K	0.1%	1,831 SH	New
META PLATFORMS INC	CL A	$257K	0.1%	354 SH	New
MICROSOFT CORP	COM	$1.9M	0.4%Prev: 0.2%	3,639 SH	Increased+2,812 SH
MORGAN STANLEY	COM NEW	$220K	0.0%	1,172 SH	New
NVIDIA CORPORATION	COM	$1.6M	0.3%Prev: 0.4%	6,922 SH	Increased+2,360 SH
NYLIM ACTIVE ETF TR	MACKAY MUN INTER	$324K	0.1%	14,083 SH	New
ORACLE CORP	COM	$212K	0.0%Prev: 0.1%	1,534 SH	Decreased+516 SH
PALANTIR TECHNOLOGIES INC	CL A	$417K	0.1%	2,192 SH	New
PFIZER INC	COM	$222K	0.0%	7,906 SH	New
PIMCO ETF TR	INTER MUN BD ACT	$661K	0.1%Prev: 0.1%	13,270 SH	Increased+7,764 SH
PROCTER & GAMBLE CO	COM	$345K	0.1%	2,395 SH	New
QUANTA SVCS INC	COM	$1.2M	0.2%Prev: 0.3%	1,819 SH	Increased+10 SH
SANDISK CORP	COM	$606K	0.1%	339 SH	New
SCHWAB STRATEGIC TR	INTL EQTY ETF	$16.3M	3.2%Prev: 2.6%	596,469 SH	Increased+333,769 SH
SCHWAB STRATEGIC TR	US AGGREGATE B	$985K	0.2%Prev: 0.2%	44,634 SH	Increased+23,383 SH
SCHWAB STRATEGIC TR	US DIVIDEND EQ	$15.4M	3.0%Prev: 3.1%	470,332 SH	Increased+196,036 SH
SCHWAB STRATEGIC TR	US LCAP GR ETF	$40.6M	8.0%Prev: 7.7%	1,128,895 SH	Increased+551,609 SH
SCHWAB STRATEGIC TR	US LCAP VA ETF	$21.0M	4.1%Prev: 3.4%	627,761 SH	Increased+351,444 SH
SELECT SECTOR SPDR TR	ST STR STAPL ETF	$201K	0.0%	2,500 SH	New
SPACE EXPLORATION TECHN CORP	CLASS A COM STK	$324K	0.1%	2,191 SH	New
SPDR INDEX SHS FDS	ST STR ACWI ETF	$14.8M	2.9%	368,299 SH	New
SPDR SERIES TRUST	ST LON TREAS ETF	$733K	0.1%	30,754 SH	New
SPDR SERIES TRUST	ST NUVE HIGH ETF	$4.7M	0.9%	200,591 SH	New
SPDR SERIES TRUST	ST STR P500VAL	$5.6M	1.1%	91,983 SH	New
SPDR SERIES TRUST	ST STR PR SP1500	$1.3M	0.3%	14,012 SH	New
SPDR SERIES TRUST	ST STR SP DIV	$361K	0.1%	2,447 SH	New
SPDR SERIES TRUST	ST STR SP400GRW	$1.1M	0.2%	10,394 SH	New
SPDR SERIES TRUST	ST STR SP400VAL	$2.1M	0.4%	23,863 SH	New
SPDR SERIES TRUST	ST STR SP600GRWO	$2.4M	0.5%	22,021 SH	New
SPDR SERIES TRUST	ST STR SP600SM C	$3.0M	0.6%	29,238 SH	New
STATE STR SPDR S&P 500 ETF T	TR UNIT	$1.9M	0.4%	2,502 SH	New
STATE STR SPDR S&P MIDCAP 40	UTSER1 S&PDCRP	$316K	0.1%	477 SH	New
TESLA INC	COM	$1.7M	0.3%Prev: 0.7%	4,856 SH	Increased+1,042 SH
TEXAS INSTRS INC	COM	$278K	0.1%	989 SH	New
UMB FINL CORP	COM	$3.6M	0.7%Prev: 1.3%	27,532 SH	Increased+1,973 SH
VANECK ETF TRUST	HIGH YLD MUNIETF	$1.6M	0.3%Prev: 0.4%	33,652 SH	Increased+15,867 SH
VANGUARD BD INDEX FDS	INTERMED TERM	$278K	0.1%Prev: 0.1%	3,823 SH	Increased+710 SH
VANGUARD INDEX FDS	MRNGSTR MD CP GR	$2.1M	0.4%	7,057 SH	New
VANGUARD INDEX FDS	MRNGSTR MD CP VA	$1.9M	0.4%	9,630 SH	New
VANGUARD INDEX FDS	MRNGSTR SM CP GR	$3.7M	0.7%	10,927 SH	New
VANGUARD INDEX FDS	MRNGSTR SML CP V	$1.8M	0.4%	7,920 SH	New
VANGUARD INDEX FDS	MRNGSTR TTL STK	$6.0M	1.2%	16,097 SH	New
VANGUARD INDEX FDS	S&P 500 ETF SHS	$2.5M	0.5%	3,595 SH	New
VANGUARD INTL EQUITY INDEX F	FTSE EMR MKT ETF	$2.5M	0.5%Prev: 0.5%	41,872 SH	Increased+19,346 SH
VANGUARD MALVERN FDS	STRM INFPROIDX	$9.0M	1.8%Prev: 2.2%	185,693 SH	Increased+84,259 SH
VANGUARD SCOTTSDALE FDS	INTER TERM TREAS	$20.1M	4.0%Prev: 4.6%	355,593 SH	Increased+171,816 SH
VANGUARD SPECIALIZED FUNDS	DIV APP ETF	$6.3M	1.2%Prev: 1.5%	26,852 SH	Increased+10,169 SH
VANGUARD STAR FDS	VG TL INTL STK F	$11.0M	2.2%Prev: 0.8%	129,934 SH	Increased+102,757 SH
VANGUARD WHITEHALL FDS	HIGH DIV YLD	$4.7M	0.9%Prev: 0.2%	30,208 SH	Increased+26,709 SH
VANGUARD WHITEHALL FDS	INTL DVD ETF	$394K	0.1%	4,202 SH	New
VANGUARD WHITEHALL FDS	INTL HIGH ETF	$618K	0.1%Prev: 0.2%	6,192 SH	Increased+175 SH
VANGUARD WORLD FD	INF TECH ETF	$700K	0.1%	5,512 SH	New
WALMART INC	COM	$797K	0.2%Prev: 0.3%	7,642 SH	Increased+1,097 SH
WESTERN DIGITAL CORP	COM	$473K	0.1%	1,023 SH	New
WISDOMTREE TR	US HIGH DIVIDEND	$309K	0.1%Prev: 0.1%	2,754 SH	Increased
WISDOMTREE TR	US MIDCAP DIVID	$813K	0.2%Prev: 0.2%	14,971 SH	Increased+6,145 SH
WISDOMTREE TR	US QTLY DIV GRT	$477K	0.1%Prev: 0.2%	4,900 SH	Increased-400 SH

Sold (vs prior filing)

CAMBIUM NETWORKS CORP — $48K
DIMENSIONAL ETF TRUST — $7.9M
DIMENSIONAL ETF TRUST — $2.5M
DIMENSIONAL ETF TRUST — $683K
EA SERIES TRUST — $13.0M
GOLDMAN SACHS PHYSICAL GOLD — $282K
JPMORGAN CHASE & CO. — $650K
NEW YORK LIFE INVTS ACTIVE E — $342K
SELECT SECTOR SPDR TR — $266K
SPDR INDEX SHS FDS — $8.3M
SPDR SERIES TRUST — $1.8M
SPDR SERIES TRUST — $1.1M
SPDR SERIES TRUST — $343K
SPDR SERIES TRUST — $2.9M
SPDR SERIES TRUST — $476K
SPDR SERIES TRUST — $1.4M
SPDR SERIES TRUST — $343K
SPDR SERIES TRUST — $266K
STRATEGY INC — $416K
VANGUARD INDEX FDS — $752K
… and 4 more

All filings

Open a filing on Jive Data

Filing Date	Quarter	Form	Accession	Portfolio	Filing
Jan 9, 2026	Q4 2025	13F-HR	0002048792-26-000001	$283.6M	View
Oct 9, 2026	Q3 2026	13F-HR	0002048792-26-000005	$505.8M	View
Oct 7, 2025	Q3 2025