Friday Financial

CIK 0002048792 • 6 13F filings • Apr 22, 2025 – Jul 9, 2026

Import this data to Google Sheets with:

=jivedata("friday-financial-0002048792-filer","13f")

Uses this filer's slug. Install the Jive Data add-on first; the second argument is "13f".

Filer information

Filed by: Friday Financial, CHIEF COMPLIANCE OFFICER
Address: 600 STAR BREWERY DR., DUBUQUE, IA, 52001
Phone: 563-552-7526
AUM: $283.6M

AUM over time

$505.8M latest

Sector allocation over time

Past 5 quarters

Q4 2025

Q3 2026

Q3 2025

Q2 2026

Q2 2025

TechnologyHealthcareConsumer DiscretionaryConsumer StaplesFinancialsIndustrialsEnergyOther

Holdings by filing

Portfolio value: $290.2M87 positionsView on SEC.gov

			% of Portfolio
ALPHABET INC	CAP STK CL C	$469K	0.2%Prev: 0.1%	1,635 SH	Increased+189 SH
ALPS ETF TR	INTL SEC DV DOG	$477K	0.2%	11,444 SH	New
AMAZON COM INC	COM	$391K	0.1%Prev: 0.2%	1,878 SH	Increased+472 SH
AMERICAN CENTY ETF TR	AVANTIS EMGMKT	$1.0M	0.4%	12,809 SH	New
AMERICAN CENTY ETF TR	INTL SMCP VLU	$11.8M	4.0%Prev: 3.7%	117,695 SH	Increased+29,771 SH
AMERICAN CENTY ETF TR	US SML CP VALU	$3.4M	1.2%Prev: 1.1%	30,560 SH	Increased+10,700 SH
APPLE INC	COM	$4.6M	1.6%Prev: 2.3%	18,241 SH	Increased+1,339 SH
BERKSHIRE HATHAWAY INC DEL	CL B NEW	$577K	0.2%Prev: 0.4%	1,204 SH	Decreased
BROADCOM INC	COM	$584K	0.2%	1,886 SH	New
CATERPILLAR INC	COM	$636K	0.2%	898 SH	New
CISCO SYS INC	COM	$251K	0.1%	3,240 SH	New
DEERE & CO	COM	$1.7M	0.6%Prev: 0.2%	2,959 SH	Increased+2,100 SH
DIMENSIONAL ETF TRUST	EMERGING MKTS CO	$9.3M	3.2%Prev: 3.2%	270,082 SH	Increased+66,648 SH
DIMENSIONAL ETF TRUST	EMGR CRE EQT MNG	$642K	0.2%	18,946 SH	New
DIMENSIONAL ETF TRUST	INTL HIGH PROFIT	$3.4M	1.2%Prev: 1.2%	104,503 SH	Increased+31,629 SH
DIMENSIONAL ETF TRUST	INTL SMALL CAP V	$871K	0.3%	22,080 SH	New
DIMENSIONAL ETF TRUST	NATL MUN BD ETF	$662K	0.2%Prev: 0.4%	13,806 SH	Decreased-353 SH
DIMENSIONAL ETF TRUST	SHORT DURATION F	$10.5M	3.6%Prev: 3.8%	219,871 SH	Increased+84,710 SH
DIMENSIONAL ETF TRUST	US CORE EQT MKT	$270K	0.1%	5,994 SH	New
DIMENSIONAL ETF TRUST	US HIGH PROFITAB	$3.6M	1.2%Prev: 1.2%	97,447 SH	Increased+37,401 SH
DIMENSIONAL ETF TRUST	US SMALL CAP VAL	$562K	0.2%	16,027 SH	New
DISNEY WALT CO	COM	$257K	0.1%Prev: 0.2%	2,661 SH	Decreased+31 SH
EA SERIES TRUST	EA BRIDGEWAY OMN	$19.6M	6.7%Prev: 5.2%	770,945 SH	Increased+331,022 SH
EXXON MOBIL CORP	COM	$223K	0.1%	1,316 SH	New
FIRST TR EXCH TRADED FD III	MANAGD MUN ETF	$1.6M	0.5%Prev: 0.5%	31,429 SH	Increased+14,815 SH
GOLDMAN SACHS PHYSICAL GOLD	UNIT	$308K	0.1%	6,678 SH	New
INTERNATIONAL BUSINESS MACHS	COM	$453K	0.2%Prev: 0.2%	1,868 SH	Increased+459 SH
INVESCO EXCH TRADED FD TR II	PFD ETF	$206K	0.1%	18,923 SH	New
INVESCO QQQ TR	UNIT SER 1	$571K	0.2%Prev: 0.3%	990 SH	Increased
ISHARES BITCOIN TRUST ETF	SHS BEN INT	$1.8M	0.6%Prev: 0.4%	46,288 SH	Increased+31,899 SH
ISHARES INC	CORE MSCI EMKT	$1.5M	0.5%Prev: 0.5%	21,064 SH	Increased+5,416 SH
ISHARES TR	CORE MSCI INTL	$12.3M	4.2%Prev: 4.1%	146,666 SH	Increased+48,764 SH
ISHARES TR	CORE S&P TTL STK	$66.2M	22.8%Prev: 22.7%	464,604 SH	Increased+157,371 SH
ISHARES TR	EAFE VALUE ETF	$569K	0.2%	7,651 SH	New
ISHARES TR	MSCI EMG MKT ETF	$836K	0.3%Prev: 0.4%	14,729 SH	Increased+83 SH
ISHARES TR	MSCI INTL QUALTY	$490K	0.2%	10,592 SH	New
ISHARES TR	MSCI USA VALUE	$507K	0.2%	3,568 SH	New
ISHARES TR	NATIONAL MUN ETF	$547K	0.2%Prev: 0.2%	5,156 SH	Increased+1,836 SH
ISHARES TR	RUS 1000 GRW ETF	$3.6M	1.2%Prev: 1.0%	8,329 SH	Increased+3,576 SH
ISHARES TR	RUS 2000 GRW ETF	$621K	0.2%	1,978 SH	New
ISHARES TR	RUS 2000 VAL ETF	$416K	0.1%Prev: 0.2%	2,192 SH	Increased-413 SH
ISHARES TR	RUS MD CP GR ETF	$1.4M	0.5%Prev: 0.7%	11,291 SH	Increased+1,669 SH
ISHARES TR	RUS MDCP VAL ETF	$999K	0.3%Prev: 0.3%	6,852 SH	Increased+3,296 SH
ISHARES TR	S&P 500 GRWT ETF	$1.3M	0.5%Prev: 0.4%	11,744 SH	Increased+5,041 SH
ISHARES TR	S&P 500 VAL ETF	$338K	0.1%Prev: 0.2%	1,600 SH	Increased
ISHARES TR	S&P MC 400GR ETF	$467K	0.2%Prev: 0.2%	4,638 SH	Increased
ISHARES TR	S&P MC 400VL ETF	$228K	0.1%Prev: 0.1%	1,724 SH	Increased
J P MORGAN EXCHANGE TRADED F	EQUITY PREMIUM	$205K	0.1%	3,620 SH	New
J P MORGAN EXCHANGE TRADED F	INTL BD OPP ETF	$202K	0.1%	4,227 SH	New
J P MORGAN EXCHANGE TRADED F	MUNICIPAL ETF	$972K	0.3%Prev: 0.3%	19,434 SH	Increased+8,260 SH
J P MORGAN EXCHANGE TRADED F	NASDAQ EQT PREM	$207K	0.1%	3,726 SH	New
JPMORGAN CHASE & CO	COM	$700K	0.2%	2,380 SH	New
MICROSOFT CORP	COM	$349K	0.1%Prev: 0.1%	944 SH	Increased+320 SH
NEW YORK LIFE INVTS ACTIVE E	NYLI MACKAY MUN	$339K	0.1%Prev: 0.2%	14,083 SH	Decreased-148 SH
NVIDIA CORPORATION	COM	$823K	0.3%Prev: 0.2%	4,720 SH	Increased+1,148 SH
PALANTIR TECHNOLOGIES INC	CL A	$240K	0.1%	1,644 SH	New
PIMCO ETF TR	INTER MUN BD ACT	$536K	0.2%Prev: 0.2%	10,278 SH	Increased+4,772 SH
QUANTA SVCS INC	COM	$999K	0.3%Prev: 0.3%	1,819 SH	Increased+98 SH
SCHWAB STRATEGIC TR	INTL EQTY ETF	$4.9M	1.7%Prev: 1.8%	199,229 SH	Increased+47,486 SH
SCHWAB STRATEGIC TR	US DIVIDEND EQ	$10.2M	3.5%Prev: 3.5%	331,409 SH	Increased+122,792 SH
SCHWAB STRATEGIC TR	US LCAP GR ETF	$18.4M	6.3%Prev: 7.6%	629,990 SH	Increased+129,336 SH
SCHWAB STRATEGIC TR	US LCAP VA ETF	$9.6M	3.3%Prev: 3.7%	314,360 SH	Increased+82,612 SH
SELECT SECTOR SPDR TR	STATE STREET CON	$217K	0.1%	2,650 SH	New
SPDR INDEX SHS FDS	STATE STREET SPD	$9.6M	3.3%	262,616 SH	New
SPDR SERIES TRUST	STATE STREET SPD	$9.2M	3.2%	189,835 SH	New
TESLA INC	COM	$1.7M	0.6%Prev: 0.6%	4,486 SH	Increased+824 SH
UMB FINL CORP	COM	$2.9M	1.0%Prev: 1.5%	25,912 SH	Increased+2,145 SH
VANECK ETF TRUST	HIGH YLD MUNIETF	$1.3M	0.5%Prev: 0.5%	26,461 SH	Increased+8,676 SH
VANGUARD BD INDEX FDS	INTERMED TERM	$240K	0.1%	3,113 SH	New
VANGUARD INDEX FDS	MCAP GR IDXVIP	$1.1M	0.4%Prev: 0.3%	4,432 SH	Increased+2,445 SH
VANGUARD INDEX FDS	MCAP VL IDXVIP	$1.3M	0.4%Prev: 0.5%	6,910 SH	Increased+1,545 SH
VANGUARD INDEX FDS	SM CP VAL ETF	$1.5M	0.5%Prev: 0.5%	6,817 SH	Increased+2,769 SH
VANGUARD INDEX FDS	SML CP GRW ETF	$1.4M	0.5%Prev: 0.4%	4,508 SH	Increased+1,609 SH
VANGUARD INDEX FDS	TOTAL STK MKT	$5.3M	1.8%Prev: 1.3%	16,571 SH	Increased+8,872 SH
VANGUARD INTL EQUITY INDEX F	FTSE EMR MKT ETF	$1.6M	0.5%Prev: 0.6%	29,114 SH	Increased+7,201 SH
VANGUARD MALVERN FDS	STRM INFPROIDX	$6.3M	2.2%Prev: 2.6%	126,167 SH	Increased+38,477 SH
VANGUARD SCOTTSDALE FDS	INTER TERM TREAS	$13.3M	4.6%Prev: 5.3%	224,003 SH	Increased+75,337 SH
VANGUARD SPECIALIZED FUNDS	DIV APP ETF	$4.1M	1.4%Prev: 1.8%	18,913 SH	Increased+3,203 SH
VANGUARD STAR FDS	VG TL INTL STK F	$3.5M	1.2%Prev: 0.9%	44,857 SH	Increased+19,670 SH
VANGUARD WHITEHALL FDS	HIGH DIV YLD	$518K	0.2%	3,499 SH	New
VANGUARD WHITEHALL FDS	INTL DVD ETF	$332K	0.1%	3,754 SH	New
VANGUARD WHITEHALL FDS	INTL HIGH ETF	$575K	0.2%Prev: 0.3%	6,098 SH	Increased+177 SH
VANGUARD WORLD FD	INF TECH ETF	$481K	0.2%	689 SH	New
WALMART INC	COM	$813K	0.3%Prev: 0.3%	6,545 SH	Increased+552 SH
WISDOMTREE TR	US HIGH DIVIDEND	$301K	0.1%Prev: 0.2%	2,754 SH	Increased
WISDOMTREE TR	US MIDCAP DIVID	$754K	0.3%Prev: 0.2%	14,350 SH	Increased+7,346 SH
WISDOMTREE TR	US QTLY DIV GRT	$430K	0.1%Prev: 0.3%	4,900 SH	Increased-400 SH

Sold (vs prior filing)

CAMBIUM NETWORKS CORP — $18K
HARTFORD FDS EXCHANGE TRADED — $248K
JPMORGAN CHASE & CO. — $466K
MICROSTRATEGY INC — $403K
SELECT SECTOR SPDR TR — $245K
SPDR INDEX SHS FDS — $6.6M
SPDR SER TR — $1.2M
SPDR SER TR — $2.7M
SPDR SER TR — $385K
SPDR SER TR — $1.1M
SPDR SER TR — $308K
SPDR SER TR — $259K

All filings

Open a filing on Jive Data

Filing Date	Quarter	Form	Accession	Portfolio	Filing
Jan 9, 2026	Q4 2025	13F-HR	0002048792-26-000001	$283.6M	View
Oct 9, 2026	Q3 2026	13F-HR	0002048792-26-000005	$505.8M	View
Oct 7, 2025	Q3 2025