Friday Financial

CIK 0002048792 • 6 13F filings • Apr 22, 2025 – Jul 9, 2026

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Filer information

Filed by: Friday Financial, CHIEF COMPLIANCE OFFICER
Address: 600 STAR BREWERY DR., DUBUQUE, IA, 52001
Phone: 563-552-7526
AUM: $283.6M

AUM over time

$505.8M latest

Sector allocation over time

Past 5 quarters

Q4 2025

Q3 2026

Q3 2025

Q2 2026

Q2 2025

TechnologyHealthcareConsumer DiscretionaryConsumer StaplesFinancialsIndustrialsEnergyOther

Holdings by filing

Portfolio value: $373.4M108 positionsView on SEC.gov

			% of Portfolio
ADVANCED MICRO DEVICES INC	COM	$259K	0.1%	502 SH	New
ALPHABET INC	CAP STK CL A	$319K	0.1%	869 SH	New
ALPHABET INC	CAP STK CL C	$609K	0.2%Prev: 0.1%	1,675 SH	Increased+229 SH
ALPS ETF TR	INTL SEC DV DOG	$476K	0.1%	11,444 SH	New
AMAZON COM INC	COM	$508K	0.1%Prev: 0.2%	2,064 SH	Increased+336 SH
AMERICAN CENTY ETF TR	AVANTIS EMGMKT	$1.8M	0.5%Prev: 0.3%	19,639 SH	Increased+10,576 SH
AMERICAN CENTY ETF TR	INTL SMCP VLU	$13.6M	3.6%Prev: 3.5%	130,837 SH	Increased+44,431 SH
AMERICAN CENTY ETF TR	US SML CP VALU	$4.5M	1.2%Prev: 1.0%	36,362 SH	Increased+14,402 SH
APPLE INC	COM	$6.3M	1.7%Prev: 1.9%	20,403 SH	Increased+2,100 SH
BERKSHIRE HATHAWAY INC DEL	CL B NEW	$607K	0.2%Prev: 0.3%	1,204 SH	Increased-30 SH
BROADCOM INC	COM	$702K	0.2%Prev: 0.2%	1,893 SH	Increased+565 SH
CATERPILLAR INC	COM	$285K	0.1%Prev: 0.3%	303 SH	Decreased-1,000 SH
CISCO SYS INC	COM	$360K	0.1%Prev: 0.1%	3,217 SH	Increased+261 SH
COCA COLA CO	COM	$240K	0.1%	2,851 SH	New
DEERE & CO	COM	$1.8M	0.5%Prev: 0.2%	2,959 SH	Increased+2,099 SH
DIMENSIONAL ETF TRUST	EMERGING MKTS CO	$11.6M	3.1%Prev: 3.2%	297,223 SH	Increased+84,410 SH
DIMENSIONAL ETF TRUST	EMGR CRE EQT MNG	$1.1M	0.3%	28,545 SH	New
DIMENSIONAL ETF TRUST	INTL HIGH PROFIT	$3.9M	1.1%Prev: 0.9%	115,752 SH	Increased+55,146 SH
DIMENSIONAL ETF TRUST	INTL SMALL CAP V	$902K	0.2%Prev: 0.4%	22,079 SH	Increased+65 SH
DIMENSIONAL ETF TRUST	NATL MUN BD ETF	$807K	0.2%Prev: 0.3%	16,717 SH	Increased+2,989 SH
DIMENSIONAL ETF TRUST	SHOR DUR FIX ETF	$13.1M	3.5%	274,581 SH	New
DIMENSIONAL ETF TRUST	US CORE EQT MKT	$310K	0.1%	5,994 SH	New
DIMENSIONAL ETF TRUST	US HIGH PROF ETF	$4.4M	1.2%	106,557 SH	New
DIMENSIONAL ETF TRUST	US SMALL CAP ETF	$1.0M	0.3%	26,941 SH	New
DISNEY WALT CO	COM	$259K	0.1%Prev: 0.2%	2,661 SH	Decreased+10 SH
EA SERIES TRUST	BRID OMN SMA ETF	$23.3M	6.2%	810,376 SH	New
FIRST TR EXCH TRADED FD III	MANAGD MUN ETF	$1.8M	0.5%Prev: 0.4%	35,854 SH	Increased+19,520 SH
GOLDMAN SACHS PHYSICAL GOLD	UNIT	$271K	0.1%Prev: 0.1%	6,678 SH	Increased-716 SH
HIGH TIDE INC	COM NEW	$29K	0.0%	12,755 SH	New
INTERNATIONAL BUSINESS MACHS	COM	$583K	0.2%Prev: 0.2%	1,903 SH	Increased+494 SH
INVESCO EXCH TRADED FD TR II	PFD ETF	$206K	0.1%	18,923 SH	New
INVESCO QQQ TR	UNIT SER 1	$2.8M	0.8%Prev: 0.3%	3,966 SH	Increased+2,964 SH
ISHARES BITCOIN TRUST ETF	SHS BEN INT	$1.7M	0.5%Prev: 0.5%	47,634 SH	Increased+31,731 SH
ISHARES INC	CORE MSCI EMKT	$1.7M	0.5%Prev: 0.6%	21,106 SH	Increased+2,392 SH
ISHARES TR	CORE MSCI INTL	$15.0M	4.0%Prev: 4.2%	167,276 SH	Increased+59,167 SH
ISHARES TR	CORE S&P TTL STK	$85.9M	23.0%Prev: 22.4%	523,396 SH	Increased+197,557 SH
ISHARES TR	EAFE VALUE ETF	$598K	0.2%	7,651 SH	New
ISHARES TR	MSCI EMG MKT ETF	$972K	0.3%Prev: 0.4%	14,791 SH	Increased+145 SH
ISHARES TR	MSCI INTL QUALTY	$524K	0.1%Prev: 0.2%	10,592 SH	Increased
ISHARES TR	MSCI USA VALUE	$685K	0.2%Prev: 0.2%	3,568 SH	Increased
ISHARES TR	NATIONAL MUN ETF	$1.0M	0.3%Prev: 0.2%	9,592 SH	Increased+6,291 SH
ISHARES TR	RUS 1000 GRW ETF	$4.5M	1.2%Prev: 1.0%	37,180 SH	Increased+32,427 SH
ISHARES TR	RUS 2000 GRW ETF	$1.1M	0.3%Prev: 0.2%	2,804 SH	Increased+1,710 SH
ISHARES TR	RUS 2000 VAL ETF	$530K	0.1%Prev: 0.2%	2,405 SH	Increased+137 SH
ISHARES TR	RUS MD CP GR ETF	$1.9M	0.5%Prev: 0.7%	13,546 SH	Increased+3,924 SH
ISHARES TR	RUS MDCP VAL ETF	$1.2M	0.3%Prev: 0.2%	6,966 SH	Increased+3,406 SH
ISHARES TR	S&P 500 GRWT ETF	$1.6M	0.4%Prev: 0.7%	12,042 SH	Increased+298 SH
ISHARES TR	S&P 500 VAL ETF	$369K	0.1%Prev: 0.2%	1,600 SH	Increased
ISHARES TR	S&P MC 400GR ETF	$528K	0.1%Prev: 0.2%	4,638 SH	Increased
ISHARES TR	S&P MC 400VL ETF	$252K	0.1%Prev: 0.1%	1,724 SH	Increased
J P MORGAN EXCHANGE TRADED F	EQUITY FOCUS ETF	$669K	0.2%	8,322 SH	New
J P MORGAN EXCHANGE TRADED F	INTL BD OPP ETF	$290K	0.1%	6,022 SH	New
J P MORGAN EXCHANGE TRADED F	MUNICIPAL ETF	$1.5M	0.4%Prev: 0.3%	30,248 SH	Increased+18,707 SH
J P MORGAN EXCHANGE TRADED F	NASDAQ EQT PREM	$208K	0.1%	3,505 SH	New
JOHNSON & JOHNSON	COM	$284K	0.1%	1,062 SH	New
JPMORGAN CHASE & CO	COM	$930K	0.2%	2,741 SH	New
MICROSOFT CORP	COM	$438K	0.1%Prev: 0.2%	1,127 SH	Increased+285 SH
MORGAN STANLEY	COM NEW	$250K	0.1%	1,125 SH	New
NEW YORK LIFE INVTS ACTIVE E	MACKAY MUN INTER	$343K	0.1%	14,083 SH	New
NVIDIA CORPORATION	COM	$963K	0.3%Prev: 0.3%	4,891 SH	Increased+680 SH
PALANTIR TECHNOLOGIES INC	CL A	$221K	0.1%	1,644 SH	New
PIMCO ETF TR	INTER MUN BD ACT	$653K	0.2%Prev: 0.1%	12,474 SH	Increased+6,968 SH
PROCTER & GAMBLE CO	COM	$328K	0.1%	2,147 SH	New
QUANTA SVCS INC	COM	$1.2M	0.3%Prev: 0.4%	1,819 SH	Increased-2 SH
SANDISK CORP	COM	$539K	0.1%	333 SH	New
SCHWAB STRATEGIC TR	INTL EQTY ETF	$9.4M	2.5%Prev: 1.7%	342,615 SH	Increased+194,430 SH
SCHWAB STRATEGIC TR	US AGGREGATE B	$264K	0.1%	11,513 SH	New
SCHWAB STRATEGIC TR	US DIVIDEND EQ	$11.8M	3.2%Prev: 2.7%	363,808 SH	Increased+160,320 SH
SCHWAB STRATEGIC TR	US LCAP GR ETF	$26.0M	7.0%Prev: 7.5%	756,729 SH	Increased+253,989 SH
SCHWAB STRATEGIC TR	US LCAP VA ETF	$13.3M	3.6%Prev: 3.2%	388,248 SH	Increased+159,292 SH
SELECT SECTOR SPDR TR	ST STR STAPL ETF	$212K	0.1%	2,500 SH	New
SPDR INDEX SHS FDS	ST STR ACWI ETF	$10.7M	2.9%	265,560 SH	New
SPDR SERIES TRUST	ST NUVE HIGH ETF	$2.3M	0.6%	92,427 SH	New
SPDR SERIES TRUST	ST STR P500VAL	$4.0M	1.1%	64,969 SH	New
SPDR SERIES TRUST	ST STR PR SP1500	$1.3M	0.3%	14,090 SH	New
SPDR SERIES TRUST	ST STR SP DIV	$296K	0.1%	1,902 SH	New
SPDR SERIES TRUST	ST STR SP400GRW	$372K	0.1%	3,428 SH	New
SPDR SERIES TRUST	ST STR SP400VAL	$1.3M	0.3%	13,915 SH	New
SPDR SERIES TRUST	ST STR SP600GRWO	$1.8M	0.5%	15,533 SH	New
SPDR SERIES TRUST	ST STR SP600SM C	$748K	0.2%	6,977 SH	New
STATE STR SPDR S&P 500 ETF T	TR UNIT	$226K	0.1%	302 SH	New
STATE STR SPDR S&P MIDCAP 40	UTSER1 S&PDCRP	$328K	0.1%	477 SH	New
TESLA INC	COM	$1.8M	0.5%Prev: 0.6%	4,483 SH	Increased+768 SH
TEXAS INSTRS INC	COM	$216K	0.1%	738 SH	New
UMB FINL CORP	COM	$4.0M	1.1%Prev: 1.3%	27,445 SH	Increased+2,541 SH
VANECK ETF TRUST	HIGH YLD MUNIETF	$1.7M	0.5%Prev: 0.5%	32,984 SH	Increased+15,199 SH
VANGUARD BD INDEX FDS	INTERMED TERM	$291K	0.1%Prev: 0.1%	3,823 SH	Increased+710 SH
VANGUARD INDEX FDS	MCAP GR IDXVIP	$1.5M	0.4%Prev: 0.4%	4,887 SH	Increased+2,328 SH
VANGUARD INDEX FDS	MCAP VL IDXVIP	$1.4M	0.4%Prev: 0.5%	6,865 SH	Increased+675 SH
VANGUARD INDEX FDS	S&P 500 ETF SHS	$1.0M	0.3%	1,477 SH	New
VANGUARD INDEX FDS	SM CP VAL ETF	$1.7M	0.4%Prev: 0.4%	6,815 SH	Increased+2,762 SH
VANGUARD INDEX FDS	SML CP GRW ETF	$1.6M	0.4%Prev: 0.4%	4,652 SH	Increased+1,753 SH
VANGUARD INDEX FDS	TOTAL STK MKT	$6.0M	1.6%Prev: 2.5%	16,325 SH	Increased+7 SH
VANGUARD INTL EQUITY INDEX F	FTSE EMR MKT ETF	$1.8M	0.5%Prev: 0.6%	29,898 SH	Increased+7,359 SH
VANGUARD MALVERN FDS	STRM INFPROIDX	$7.4M	2.0%Prev: 2.4%	149,923 SH	Increased+57,381 SH
VANGUARD SCOTTSDALE FDS	INTER TERM TREAS	$16.6M	4.4%Prev: 5.0%	282,864 SH	Increased+118,846 SH
VANGUARD SPECIALIZED FUNDS	DIV APP ETF	$5.0M	1.3%Prev: 1.7%	20,981 SH	Increased+5,033 SH
VANGUARD STAR FDS	VG TL INTL STK F	$3.9M	1.0%Prev: 0.9%	45,529 SH	Increased+20,342 SH
VANGUARD WHITEHALL FDS	HIGH DIV YLD	$562K	0.2%Prev: 0.2%	3,499 SH	Increased
VANGUARD WHITEHALL FDS	INTL DVD ETF	$358K	0.1%	3,753 SH	New
VANGUARD WHITEHALL FDS	INTL HIGH ETF	$615K	0.2%Prev: 0.2%	6,156 SH	Increased+175 SH
VANGUARD WORLD FD	INF TECH ETF	$629K	0.2%	5,512 SH	New
WALMART INC	COM	$838K	0.2%Prev: 0.3%	7,511 SH	Increased+1,152 SH
WEC ENERGY GROUP INC	COM	$229K	0.1%	1,945 SH	New
WESTERN DIGITAL CORP	COM	$532K	0.1%	1,000 SH	New
WISDOMTREE TR	US HIGH DIVIDEND	$318K	0.1%Prev: 0.1%	2,754 SH	Increased
WISDOMTREE TR	US MIDCAP DIVID	$813K	0.2%Prev: 0.2%	14,350 SH	Increased+7,346 SH
WISDOMTREE TR	US QTLY DIV GRT	$472K	0.1%Prev: 0.2%	4,900 SH	Increased-400 SH

Sold (vs prior filing)

CAMBIUM NETWORKS CORP — $22K
DIMENSIONAL ETF TRUST — $7.0M
DIMENSIONAL ETF TRUST — $2.2M
DIMENSIONAL ETF TRUST — $611K
EA SERIES TRUST — $10.2M
HARTFORD FDS EXCHANGE TRADED — $247K
J P MORGAN EXCHANGE TRADED F — $206K
JPMORGAN CHASE & CO. — $604K
MICROSTRATEGY INC — $521K
NEW YORK LIFE INVTS ACTIVE E — $336K
ORACLE CORP — $223K
SELECT SECTOR SPDR TR — $275K
SPDR INDEX SHS FDS — $7.8M
SPDR SER TR — $995K
SPDR SER TR — $1.1M
SPDR SER TR — $2.7M
SPDR SER TR — $362K
SPDR SER TR — $1.1M
SPDR SER TR — $308K
SPDR SER TR — $258K

All filings

Open a filing on Jive Data

Filing Date	Quarter	Form	Accession	Portfolio	Filing
Jan 9, 2026	Q4 2025	13F-HR	0002048792-26-000001	$283.6M	View
Oct 9, 2026	Q3 2026	13F-HR	0002048792-26-000005	$505.8M	View
Oct 7, 2025	Q3 2025