Friday Financial

CIK 0002048792 • 6 13F filings • Apr 22, 2025 – Jul 9, 2026

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Filer information

Filed by: Friday Financial, CHIEF COMPLIANCE OFFICER
Address: 600 STAR BREWERY DR., DUBUQUE, IA, 52001
Phone: 563-552-7526
AUM: $283.6M

AUM over time

$505.8M latest

Sector allocation over time

Past 5 quarters

Q4 2025

Q3 2026

Q3 2025

Q2 2026

Q2 2025

TechnologyHealthcareConsumer DiscretionaryConsumer StaplesFinancialsIndustrialsEnergyOther

Holdings by filing

Portfolio value: $196.6M86 positionsView on SEC.gov

			% of Portfolio
ALPHABET INC	CAP STK CL C	$257K	0.1%Prev: 0.2%	1,446 SH	Decreased-189 SH
AMAZON COM INC	COM	$379K	0.2%Prev: 0.1%	1,728 SH	Decreased-150 SH
AMERICAN CENTY ETF TR	AVANTIS EMGMKT	$621K	0.3%Prev: 0.4%	9,063 SH	Decreased-3,746 SH
AMERICAN CENTY ETF TR	INTL SMCP VLU	$6.9M	3.5%Prev: 4.0%	86,406 SH	Decreased-31,289 SH
AMERICAN CENTY ETF TR	US SML CP VALU	$2.0M	1.0%Prev: 1.2%	21,960 SH	Decreased-8,600 SH
APPLE INC	COM	$3.8M	1.9%Prev: 1.6%	18,303 SH	Decreased+62 SH
BERKSHIRE HATHAWAY INC DEL	CL B NEW	$599K	0.3%Prev: 0.2%	1,234 SH	Increased+30 SH
BROADCOM INC	COM	$366K	0.2%Prev: 0.2%	1,328 SH	Decreased-558 SH
CAMBIUM NETWORKS CORP	SHS	$22K	0.0%	53,186 SH	New
CATERPILLAR INC	COM	$506K	0.3%Prev: 0.2%	1,303 SH	Decreased+405 SH
CISCO SYS INC	COM	$205K	0.1%Prev: 0.1%	2,956 SH	Decreased-284 SH
DEERE & CO	COM	$437K	0.2%Prev: 0.6%	860 SH	Decreased-2,099 SH
DIMENSIONAL ETF TRUST	EMERGING MKTS CO	$6.3M	3.2%Prev: 3.2%	212,813 SH	Decreased-57,269 SH
DIMENSIONAL ETF TRUST	INTL HIGH PROFIT	$1.8M	0.9%Prev: 1.2%	60,606 SH	Decreased-43,897 SH
DIMENSIONAL ETF TRUST	INTL SMALL CAP V	$724K	0.4%Prev: 0.3%	22,014 SH	Decreased-66 SH
DIMENSIONAL ETF TRUST	NATL MUN BD ETF	$651K	0.3%Prev: 0.2%	13,728 SH	Decreased-78 SH
DIMENSIONAL ETF TRUST	SHORT DURATION F	$7.0M	3.6%Prev: 3.6%	146,213 SH	Decreased-73,658 SH
DIMENSIONAL ETF TRUST	US HIGH PROFITAB	$2.2M	1.1%Prev: 1.2%	62,595 SH	Decreased-34,852 SH
DIMENSIONAL ETF TRUST	US SMALL CAP VAL	$611K	0.3%Prev: 0.2%	20,753 SH	Increased+4,726 SH
DISNEY WALT CO	COM	$329K	0.2%Prev: 0.1%	2,651 SH	Increased-10 SH
EA SERIES TRUST	EA BRIDGEWAY OMN	$10.2M	5.2%Prev: 6.7%	499,611 SH	Decreased-271,334 SH
FIRST TR EXCH TRADED FD III	MANAGD MUN ETF	$814K	0.4%Prev: 0.5%	16,334 SH	Decreased-15,095 SH
GOLDMAN SACHS PHYSICAL GOLD	UNIT	$242K	0.1%Prev: 0.1%	7,394 SH	Decreased+716 SH
HARTFORD FDS EXCHANGE TRADED	MUN OPORTUNITE	$247K	0.1%	6,443 SH	New
INTERNATIONAL BUSINESS MACHS	COM	$415K	0.2%Prev: 0.2%	1,409 SH	Decreased-459 SH
INVESCO QQQ TR	UNIT SER 1	$552K	0.3%Prev: 0.2%	1,002 SH	Decreased+12 SH
ISHARES BITCOIN TRUST ETF	SHS BEN INT	$973K	0.5%Prev: 0.6%	15,903 SH	Decreased-30,385 SH
ISHARES INC	CORE MSCI EMKT	$1.1M	0.6%Prev: 0.5%	18,714 SH	Decreased-2,350 SH
ISHARES TR	CORE MSCI INTL	$8.2M	4.2%Prev: 4.2%	108,109 SH	Decreased-38,557 SH
ISHARES TR	CORE S&P TTL STK	$44.0M	22.4%Prev: 22.8%	325,839 SH	Decreased-138,765 SH
ISHARES TR	MSCI EMG MKT ETF	$707K	0.4%Prev: 0.3%	14,646 SH	Decreased-83 SH
ISHARES TR	MSCI INTL QUALTY	$458K	0.2%Prev: 0.2%	10,592 SH	Decreased
ISHARES TR	MSCI USA VALUE	$404K	0.2%Prev: 0.2%	3,568 SH	Decreased
ISHARES TR	NATIONAL MUN ETF	$345K	0.2%Prev: 0.2%	3,301 SH	Decreased-1,855 SH
ISHARES TR	RUS 1000 GRW ETF	$2.0M	1.0%Prev: 1.2%	4,753 SH	Decreased-3,576 SH
ISHARES TR	RUS 2000 GRW ETF	$313K	0.2%Prev: 0.2%	1,094 SH	Decreased-884 SH
ISHARES TR	RUS 2000 VAL ETF	$358K	0.2%Prev: 0.1%	2,268 SH	Decreased+76 SH
ISHARES TR	RUS MD CP GR ETF	$1.3M	0.7%Prev: 0.5%	9,622 SH	Decreased-1,669 SH
ISHARES TR	RUS MDCP VAL ETF	$470K	0.2%Prev: 0.3%	3,560 SH	Decreased-3,292 SH
ISHARES TR	S&P 500 GRWT ETF	$1.3M	0.7%Prev: 0.5%	11,744 SH	Decreased
ISHARES TR	S&P 500 VAL ETF	$313K	0.2%Prev: 0.1%	1,600 SH	Decreased
ISHARES TR	S&P MC 400GR ETF	$422K	0.2%Prev: 0.2%	4,638 SH	Decreased
ISHARES TR	S&P MC 400VL ETF	$213K	0.1%Prev: 0.1%	1,724 SH	Decreased
J P MORGAN EXCHANGE TRADED F	EQUITY PREMIUM	$206K	0.1%Prev: 0.1%	3,620 SH	Increased
J P MORGAN EXCHANGE TRADED F	MUNICIPAL ETF	$573K	0.3%Prev: 0.3%	11,541 SH	Decreased-7,893 SH
JPMORGAN CHASE & CO.	COM	$604K	0.3%	2,082 SH	New
MICROSOFT CORP	COM	$419K	0.2%Prev: 0.1%	842 SH	Increased-102 SH
MICROSTRATEGY INC	CL A NEW	$521K	0.3%	1,290 SH	New
NEW YORK LIFE INVTS ACTIVE E	NYLI MACKAY MUN	$336K	0.2%Prev: 0.1%	14,083 SH	Decreased
NVIDIA CORPORATION	COM	$665K	0.3%Prev: 0.3%	4,211 SH	Decreased-509 SH
ORACLE CORP	COM	$223K	0.1%	1,018 SH	New
PIMCO ETF TR	INTER MUN BD ACT	$283K	0.1%Prev: 0.2%	5,506 SH	Decreased-4,772 SH
QUANTA SVCS INC	COM	$688K	0.4%Prev: 0.3%	1,821 SH	Decreased+2 SH
SCHWAB STRATEGIC TR	INTL EQTY ETF	$3.3M	1.7%Prev: 1.7%	148,185 SH	Decreased-51,044 SH
SCHWAB STRATEGIC TR	US DIVIDEND EQ	$5.4M	2.7%Prev: 3.5%	203,488 SH	Decreased-127,921 SH
SCHWAB STRATEGIC TR	US LCAP GR ETF	$14.7M	7.5%Prev: 6.3%	502,740 SH	Decreased-127,250 SH
SCHWAB STRATEGIC TR	US LCAP VA ETF	$6.3M	3.2%Prev: 3.3%	228,956 SH	Decreased-85,404 SH
SELECT SECTOR SPDR TR	SBI CONS STPLS	$275K	0.1%	3,400 SH	New
SPDR INDEX SHS FDS	MSCI ACWI EXUS	$7.8M	4.0%	237,758 SH	New
SPDR SER TR	NUVEEN BLOOMBERG	$995K	0.5%	40,158 SH	New
SPDR SER TR	PORTFOLI S&P1500	$1.1M	0.5%	14,196 SH	New
SPDR SER TR	PRTFLO S&P500 VL	$2.7M	1.4%	51,837 SH	New
SPDR SER TR	S&P 400 MDCP VAL	$362K	0.2%	4,559 SH	New
SPDR SER TR	S&P 600 SMCP GRW	$1.1M	0.6%	12,385 SH	New
SPDR SER TR	S&P 600 SMCP VAL	$308K	0.2%	3,867 SH	New
SPDR SER TR	S&P DIVID ETF	$258K	0.1%	1,902 SH	New
TESLA INC	COM	$1.2M	0.6%Prev: 0.6%	3,715 SH	Decreased-771 SH
UMB FINL CORP	COM	$2.6M	1.3%Prev: 1.0%	24,904 SH	Decreased-1,008 SH
VANECK ETF TRUST	HIGH YLD MUNIETF	$893K	0.5%Prev: 0.5%	17,785 SH	Decreased-8,676 SH
VANGUARD BD INDEX FDS	INTERMED TERM	$241K	0.1%Prev: 0.1%	3,113 SH	Increased
VANGUARD INDEX FDS	MCAP GR IDXVIP	$728K	0.4%Prev: 0.4%	2,559 SH	Decreased-1,873 SH
VANGUARD INDEX FDS	MCAP VL IDXVIP	$1.0M	0.5%Prev: 0.4%	6,190 SH	Decreased-720 SH
VANGUARD INDEX FDS	SM CP VAL ETF	$790K	0.4%Prev: 0.5%	4,053 SH	Decreased-2,764 SH
VANGUARD INDEX FDS	SML CP GRW ETF	$803K	0.4%Prev: 0.5%	2,899 SH	Decreased-1,609 SH
VANGUARD INDEX FDS	TOTAL STK MKT	$5.0M	2.5%Prev: 1.8%	16,318 SH	Decreased-253 SH
VANGUARD INTL EQUITY INDEX F	FTSE EMR MKT ETF	$1.1M	0.6%Prev: 0.5%	22,539 SH	Decreased-6,575 SH
VANGUARD MALVERN FDS	STRM INFPROIDX	$4.7M	2.4%Prev: 2.2%	92,542 SH	Decreased-33,625 SH
VANGUARD SCOTTSDALE FDS	INTER TERM TREAS	$9.8M	5.0%Prev: 4.6%	164,018 SH	Decreased-59,985 SH
VANGUARD SPECIALIZED FUNDS	DIV APP ETF	$3.3M	1.7%Prev: 1.4%	15,948 SH	Decreased-2,965 SH
VANGUARD STAR FDS	VG TL INTL STK F	$1.7M	0.9%Prev: 1.2%	25,187 SH	Decreased-19,670 SH
VANGUARD WHITEHALL FDS	HIGH DIV YLD	$466K	0.2%Prev: 0.2%	3,499 SH	Decreased
VANGUARD WHITEHALL FDS	INTL HIGH ETF	$479K	0.2%Prev: 0.2%	5,981 SH	Decreased-117 SH
WALMART INC	COM	$622K	0.3%Prev: 0.3%	6,359 SH	Decreased-186 SH
WISDOMTREE TR	US HIGH DIVIDEND	$264K	0.1%Prev: 0.1%	2,754 SH	Decreased
WISDOMTREE TR	US MIDCAP DIVID	$351K	0.2%Prev: 0.3%	7,004 SH	Decreased-7,346 SH
WISDOMTREE TR	US QTLY DIV GRT	$444K	0.2%Prev: 0.1%	5,300 SH	Increased+400 SH

Sold (vs prior filing)

ALPS ETF TR — $477K
DIMENSIONAL ETF TRUST — $642K
DIMENSIONAL ETF TRUST — $270K
EXXON MOBIL CORP — $223K
INVESCO EXCH TRADED FD TR II — $206K
ISHARES TR — $569K
J P MORGAN EXCHANGE TRADED F — $202K
J P MORGAN EXCHANGE TRADED F — $207K
JPMORGAN CHASE & CO — $700K
PALANTIR TECHNOLOGIES INC — $240K
SELECT SECTOR SPDR TR — $217K
SPDR INDEX SHS FDS — $9.6M
SPDR SERIES TRUST — $9.2M
VANGUARD WHITEHALL FDS — $332K
VANGUARD WORLD FD — $481K

All filings

Open a filing on Jive Data

Filing Date	Quarter	Form	Accession	Portfolio	Filing
Jan 9, 2026	Q4 2025	13F-HR	0002048792-26-000001	$283.6M	View
Oct 9, 2026	Q3 2026	13F-HR	0002048792-26-000005	$505.8M	View
Oct 7, 2025	Q3 2025