Friday Financial

CIK 0002048792 • 6 13F filings • Apr 22, 2025 – Jul 9, 2026

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Filer information

Filed by: Friday Financial, CHIEF COMPLIANCE OFFICER
Address: 600 STAR BREWERY DR., DUBUQUE, IA, 52001
Phone: 563-552-7526
AUM: $283.6M

AUM over time

$505.8M latest

Sector allocation over time

Past 5 quarters

Q4 2025

Q3 2026

Q3 2025

Q2 2026

Q2 2025

TechnologyHealthcareConsumer DiscretionaryConsumer StaplesFinancialsIndustrialsEnergyOther

Holdings by filing

Portfolio value: $238.8M91 positionsView on SEC.gov

			% of Portfolio
ALPHABET INC	CAP STK CL C	$391K	0.2%Prev: 0.2%	1,606 SH	Decreased-69 SH
ALPS ETF TR	INTL SEC DV DOG	$407K	0.2%Prev: 0.1%	11,444 SH	Decreased
AMAZON COM INC	COM	$419K	0.2%Prev: 0.1%	1,908 SH	Decreased-156 SH
AMERICAN CENTY ETF TR	AVANTIS EMGMKT	$758K	0.3%Prev: 0.5%	10,097 SH	Decreased-9,542 SH
AMERICAN CENTY ETF TR	INTL SMCP VLU	$8.5M	3.6%Prev: 3.6%	95,797 SH	Decreased-35,040 SH
AMERICAN CENTY ETF TR	US SML CP VALU	$2.9M	1.2%Prev: 1.2%	29,223 SH	Decreased-7,139 SH
APPLE INC	COM	$4.6M	1.9%Prev: 1.7%	18,243 SH	Decreased-2,160 SH
BERKSHIRE HATHAWAY INC DEL	CL B NEW	$605K	0.3%Prev: 0.2%	1,204 SH	Decreased
BROADCOM INC	COM	$438K	0.2%Prev: 0.2%	1,328 SH	Decreased-565 SH
CAMBIUM NETWORKS CORP	SHS	$48K	0.0%	53,186 SH	New
CATERPILLAR INC	COM	$428K	0.2%Prev: 0.1%	898 SH	Increased+595 SH
CISCO SYS INC	COM	$202K	0.1%Prev: 0.1%	2,956 SH	Decreased-261 SH
DEERE & CO	COM	$448K	0.2%Prev: 0.5%	980 SH	Decreased-1,979 SH
DIMENSIONAL ETF TRUST	EMERGING MKTS CO	$7.5M	3.2%Prev: 3.1%	235,132 SH	Decreased-62,091 SH
DIMENSIONAL ETF TRUST	INTL HIGH PROFIT	$1.9M	0.8%Prev: 1.1%	61,673 SH	Decreased-54,079 SH
DIMENSIONAL ETF TRUST	INTL SMALL CAP V	$786K	0.3%Prev: 0.2%	22,014 SH	Decreased-65 SH
DIMENSIONAL ETF TRUST	NATL MUN BD ETF	$705K	0.3%Prev: 0.2%	14,701 SH	Decreased-2,016 SH
DIMENSIONAL ETF TRUST	SHORT DURATION F	$7.9M	3.3%	163,232 SH	New
DIMENSIONAL ETF TRUST	US HIGH PROFITAB	$2.5M	1.1%	66,514 SH	New
DIMENSIONAL ETF TRUST	US SMALL CAP VAL	$683K	0.3%	21,462 SH	New
DISNEY WALT CO	COM	$304K	0.1%Prev: 0.1%	2,655 SH	Increased-6 SH
EA SERIES TRUST	EA BRIDGEWAY OMN	$13.0M	5.4%	573,223 SH	New
FIRST TR EXCH TRADED FD III	MANAGD MUN ETF	$754K	0.3%Prev: 0.5%	14,874 SH	Decreased-20,980 SH
GOLDMAN SACHS PHYSICAL GOLD	UNIT	$282K	0.1%Prev: 0.1%	7,394 SH	Increased+716 SH
INTERNATIONAL BUSINESS MACHS	COM	$398K	0.2%Prev: 0.2%	1,409 SH	Decreased-494 SH
INVESCO QQQ TR	UNIT SER 1	$594K	0.2%Prev: 0.8%	990 SH	Decreased-2,976 SH
ISHARES BITCOIN TRUST ETF	SHS BEN INT	$1.1M	0.5%Prev: 0.5%	17,362 SH	Decreased-30,272 SH
ISHARES INC	CORE MSCI EMKT	$1.7M	0.7%Prev: 0.5%	25,563 SH	Increased+4,457 SH
ISHARES TR	CORE MSCI INTL	$9.8M	4.1%Prev: 4.0%	122,461 SH	Decreased-44,815 SH
ISHARES TR	CORE S&P TTL STK	$54.4M	22.8%Prev: 23.0%	373,175 SH	Decreased-150,221 SH
ISHARES TR	EAFE VALUE ETF	$204K	0.1%Prev: 0.2%	3,004 SH	Decreased-4,647 SH
ISHARES TR	MSCI EMG MKT ETF	$787K	0.3%Prev: 0.3%	14,729 SH	Decreased-62 SH
ISHARES TR	MSCI INTL QUALTY	$468K	0.2%Prev: 0.1%	10,592 SH	Decreased
ISHARES TR	MSCI USA VALUE	$446K	0.2%Prev: 0.2%	3,568 SH	Decreased
ISHARES TR	NATIONAL MUN ETF	$352K	0.1%Prev: 0.3%	3,301 SH	Decreased-6,291 SH
ISHARES TR	RUS 1000 GRW ETF	$2.2M	0.9%Prev: 1.2%	4,771 SH	Decreased-32,409 SH
ISHARES TR	RUS 2000 GRW ETF	$567K	0.2%Prev: 0.3%	1,772 SH	Decreased-1,032 SH
ISHARES TR	RUS 2000 VAL ETF	$421K	0.2%Prev: 0.1%	2,382 SH	Decreased-23 SH
ISHARES TR	RUS MD CP GR ETF	$1.8M	0.7%Prev: 0.5%	12,427 SH	Decreased-1,119 SH
ISHARES TR	RUS MDCP VAL ETF	$632K	0.3%Prev: 0.3%	4,524 SH	Decreased-2,442 SH
ISHARES TR	S&P 500 GRWT ETF	$1.4M	0.6%Prev: 0.4%	11,744 SH	Decreased-298 SH
ISHARES TR	S&P 500 VAL ETF	$330K	0.1%Prev: 0.1%	1,600 SH	Decreased
ISHARES TR	S&P MC 400GR ETF	$445K	0.2%Prev: 0.1%	4,638 SH	Decreased
ISHARES TR	S&P MC 400VL ETF	$224K	0.1%Prev: 0.1%	1,724 SH	Decreased
J P MORGAN EXCHANGE TRADED F	CORE PLUS BD ETF	$283K	0.1%	5,952 SH	New
J P MORGAN EXCHANGE TRADED F	EQUITY PREMIUM	$207K	0.1%	3,620 SH	New
J P MORGAN EXCHANGE TRADED F	INTL BD OPP ETF	$430K	0.2%Prev: 0.1%	8,771 SH	Increased+2,749 SH
J P MORGAN EXCHANGE TRADED F	MUNICIPAL ETF	$464K	0.2%Prev: 0.4%	9,188 SH	Decreased-21,060 SH
JPMORGAN CHASE & CO.	COM	$650K	0.3%	2,061 SH	New
MICROSOFT CORP	COM	$428K	0.2%Prev: 0.1%	827 SH	Decreased-300 SH
NEW YORK LIFE INVTS ACTIVE E	NYLI MACKAY MUN	$342K	0.1%	14,083 SH	New
NVIDIA CORPORATION	COM	$851K	0.4%Prev: 0.3%	4,562 SH	Decreased-329 SH
ORACLE CORP	COM	$286K	0.1%	1,018 SH	New
PIMCO ETF TR	INTER MUN BD ACT	$288K	0.1%Prev: 0.2%	5,506 SH	Decreased-6,968 SH
QUANTA SVCS INC	COM	$750K	0.3%Prev: 0.3%	1,809 SH	Decreased-10 SH
SCHWAB STRATEGIC TR	INTL EQTY ETF	$6.1M	2.6%Prev: 2.5%	262,700 SH	Decreased-79,915 SH
SCHWAB STRATEGIC TR	US AGGREGATE B	$499K	0.2%Prev: 0.1%	21,251 SH	Increased+9,738 SH
SCHWAB STRATEGIC TR	US DIVIDEND EQ	$7.5M	3.1%Prev: 3.2%	274,296 SH	Decreased-89,512 SH
SCHWAB STRATEGIC TR	US LCAP GR ETF	$18.4M	7.7%Prev: 7.0%	577,286 SH	Decreased-179,443 SH
SCHWAB STRATEGIC TR	US LCAP VA ETF	$8.0M	3.4%Prev: 3.6%	276,317 SH	Decreased-111,931 SH
SELECT SECTOR SPDR TR	SBI CONS STPLS	$266K	0.1%	3,400 SH	New
SPDR INDEX SHS FDS	MSCI ACWI EXUS	$8.3M	3.5%	237,758 SH	New
SPDR SERIES TRUST	NUVEEN ICE HIGH	$1.8M	0.8%	72,694 SH	New
SPDR SERIES TRUST	PORTFOLI S&P1500	$1.1M	0.5%	14,196 SH	New
SPDR SERIES TRUST	PORTFOLIO LN TSR	$343K	0.1%	12,710 SH	New
SPDR SERIES TRUST	PRTFLO S&P500 VL	$2.9M	1.2%	52,658 SH	New
SPDR SERIES TRUST	S&P 400 MDCP VAL	$476K	0.2%	5,705 SH	New
SPDR SERIES TRUST	S&P 600 SMCP GRW	$1.4M	0.6%	15,282 SH	New
SPDR SERIES TRUST	S&P 600 SMCP VAL	$343K	0.1%	3,867 SH	New
SPDR SERIES TRUST	S&P DIVID ETF	$266K	0.1%	1,902 SH	New
STRATEGY INC	CL A NEW	$416K	0.2%	1,290 SH	New
TESLA INC	COM	$1.7M	0.7%Prev: 0.5%	3,814 SH	Decreased-669 SH
UMB FINL CORP	COM	$3.0M	1.3%Prev: 1.1%	25,559 SH	Decreased-1,886 SH
VANECK ETF TRUST	HIGH YLD MUNIETF	$905K	0.4%Prev: 0.5%	17,785 SH	Decreased-15,199 SH
VANGUARD BD INDEX FDS	INTERMED TERM	$243K	0.1%Prev: 0.1%	3,113 SH	Decreased-710 SH
VANGUARD INDEX FDS	MCAP GR IDXVIP	$752K	0.3%Prev: 0.4%	2,559 SH	Decreased-2,328 SH
VANGUARD INDEX FDS	MCAP VL IDXVIP	$1.1M	0.5%Prev: 0.4%	6,510 SH	Decreased-355 SH
VANGUARD INDEX FDS	SM CP VAL ETF	$854K	0.4%Prev: 0.4%	4,093 SH	Decreased-2,722 SH
VANGUARD INDEX FDS	SML CP GRW ETF	$863K	0.4%Prev: 0.4%	2,899 SH	Decreased-1,753 SH
VANGUARD INDEX FDS	TOTAL STK MKT	$5.4M	2.3%Prev: 1.6%	16,467 SH	Decreased+142 SH
VANGUARD INTL EQUITY INDEX F	FTSE EMR MKT ETF	$1.2M	0.5%Prev: 0.5%	22,526 SH	Decreased-7,372 SH
VANGUARD MALVERN FDS	STRM INFPROIDX	$5.1M	2.2%Prev: 2.0%	101,434 SH	Decreased-48,489 SH
VANGUARD SCOTTSDALE FDS	INTER TERM TREAS	$11.0M	4.6%Prev: 4.4%	183,777 SH	Decreased-99,087 SH
VANGUARD SPECIALIZED FUNDS	DIV APP ETF	$3.6M	1.5%Prev: 1.3%	16,683 SH	Decreased-4,298 SH
VANGUARD STAR FDS	VG TL INTL STK F	$2.0M	0.8%Prev: 1.0%	27,177 SH	Decreased-18,352 SH
VANGUARD WHITEHALL FDS	HIGH DIV YLD	$493K	0.2%Prev: 0.2%	3,499 SH	Decreased
VANGUARD WHITEHALL FDS	INTL HIGH ETF	$510K	0.2%Prev: 0.2%	6,017 SH	Decreased-139 SH
WALMART INC	COM	$675K	0.3%Prev: 0.2%	6,545 SH	Decreased-966 SH
WISDOMTREE TR	US HIGH DIVIDEND	$277K	0.1%Prev: 0.1%	2,754 SH	Decreased
WISDOMTREE TR	US MIDCAP DIVID	$462K	0.2%Prev: 0.2%	8,826 SH	Decreased-5,524 SH
WISDOMTREE TR	US QTLY DIV GRT	$471K	0.2%Prev: 0.1%	5,300 SH	Decreased+400 SH

Sold (vs prior filing)

ADVANCED MICRO DEVICES INC — $259K
ALPHABET INC — $319K
COCA COLA CO — $240K
DIMENSIONAL ETF TRUST — $1.1M
DIMENSIONAL ETF TRUST — $13.1M
DIMENSIONAL ETF TRUST — $310K
DIMENSIONAL ETF TRUST — $4.4M
DIMENSIONAL ETF TRUST — $1.0M
EA SERIES TRUST — $23.3M
HIGH TIDE INC — $29K
INVESCO EXCH TRADED FD TR II — $206K
J P MORGAN EXCHANGE TRADED F — $669K
J P MORGAN EXCHANGE TRADED F — $208K
JOHNSON & JOHNSON — $284K
JPMORGAN CHASE & CO — $930K
MORGAN STANLEY — $250K
NEW YORK LIFE INVTS ACTIVE E — $343K
PALANTIR TECHNOLOGIES INC — $221K
PROCTER & GAMBLE CO — $328K
SANDISK CORP — $539K
… and 18 more

All filings

Open a filing on Jive Data

Filing Date	Quarter	Form	Accession	Portfolio	Filing
Jan 9, 2026	Q4 2025	13F-HR	0002048792-26-000001	$283.6M	View
Oct 9, 2026	Q3 2026	13F-HR	0002048792-26-000005	$505.8M	View
Oct 7, 2025	Q3 2025