ERn Financial, LLC

CIK 0001768302 • 6 13F filings • Apr 21, 2025 – Jul 23, 2026

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Filer information

Filed by: ERn Financial, LLC, CCO
Address: 8215 GREENWAY BOULEVARD, SUITE 540, MIDDLETON, WI, 53562
Phone: 6086629018
AUM: $531.9M

AUM over time

$604.3M latest

Sector allocation over time

Past 5 quarters

Q4 2025

Q3 2025

Q2 2026

Q2 2025

Q1 2026

TechnologyHealthcareConsumer DiscretionaryConsumer StaplesFinancialsCommunicationIndustrialsEnergyOther

Holdings by filing

Portfolio value: $604.3M156 positionsView on SEC.gov

			% of Portfolio
ABBVIE INC	COM	$368K	0.1%Prev: 0.1%	1,463 SH	Increased-58 SH
ADVANCED MICRO DEVICES INC	COM	$398K	0.1%	685 SH	New
ALPHABET INC	CAP STK CL A	$1.1M	0.2%Prev: 0.1%	3,194 SH	Increased-111 SH
ALPHABET INC	CAP STK CL C	$1.5M	0.2%Prev: 0.1%	4,251 SH	Increased+1,830 SH
ALTRIA GROUP INC	COM	$339K	0.1%Prev: 0.1%	4,711 SH	Increased+255 SH
AMAZON COM INC	COM	$1.2M	0.2%Prev: 0.2%	4,939 SH	Increased-204 SH
AMERICAN CENTY ETF TR	AVA MAR SMA ETF	$749K	0.1%	10,807 SH	New
AMERICAN CENTY ETF TR	AVANTIS EMGMKT	$16.6M	2.7%Prev: 2.5%	171,570 SH	Increased-1,331 SH
AMERICAN CENTY ETF TR	DIVERSIFIED MU	$822K	0.1%Prev: 0.2%	16,170 SH	Decreased-3,961 SH
AMERICAN CENTY ETF TR	FOCUSED DYNAMIC	$9.5M	1.6%Prev: 1.3%	71,005 SH	Increased+15,479 SH
AMERICAN CENTY ETF TR	US SML CP VALU	$7.6M	1.3%Prev: 1.2%	61,310 SH	Increased-257 SH
AMPHENOL CORP	CL A	$305K	0.1%	1,731 SH	New
ANALOG DEVICES INC	COM	$226K	0.0%	568 SH	New
APPLE INC	COM	$6.6M	1.1%Prev: 0.9%	22,779 SH	Increased+2,064 SH
APPLIED MATLS INC	COM	$406K	0.1%	561 SH	New
ARISTA NETWORKS INC	COM SHS	$815K	0.1%Prev: 0.1%	4,795 SH	Increased+248 SH
ASML HLDG NV	N Y REGISTRY SHS	$418K	0.1%	210 SH	New
BANK MONTREAL MEDIUM	COM	$348K	0.1%	1,971 SH	New
BANK OF AMER CORP	COM	$265K	0.0%	4,656 SH	New
BERKSHIRE HATHAWAY INC DEL	CL B NEW	$695K	0.1%Prev: 0.2%	1,389 SH	Decreased-371 SH
BLACKROCK ETF TRUST	ISHARES US EQUIT	$5.2M	0.9%Prev: 0.8%	76,093 SH	Increased+2,706 SH
BLACKROCK ETF TRUST II	ISHAR INTER ETF	$223K	0.0%	9,200 SH	New
BLACKROCK ETF TRUST II	ISHARES LRG CAP	$2.5M	0.4%	72,456 SH	New
BOEING CO	COM	$381K	0.1%Prev: 0.1%	1,759 SH	Increased+295 SH
BROADCOM INC	COM	$979K	0.2%Prev: 0.1%	2,590 SH	Increased+315 SH
CALAMOS ETF TR	AUTOC INCOM ETF	$201K	0.0%	7,375 SH	New
CAPITAL GROUP INTL FOCUS EQT	SHS CREAT UNIT	$3.0M	0.5%	86,256 SH	New
CAPITAL GROUP NEW GEOGRAPHY	SHS	$927K	0.2%	24,741 SH	New
CATERPILLAR INC	COM	$235K	0.0%	221 SH	New
CHEVRON CORPORATION	COM	$266K	0.0%	1,603 SH	New
CISCO SYS INC	COM	$417K	0.1%Prev: 0.1%	3,552 SH	Increased-136 SH
COSTCO WHOLESALE CORPORATION	COM	$412K	0.1%	440 SH	New
CREDIT ACCEP CORP MICH	COM	$1.3M	0.2%Prev: 0.2%	2,100 SH	Increased
CROWDSTRIKE HLDGS INC	CL A	$301K	0.0%	395 SH	New
DIMENSIONAL ETF TRUST	CORE FIXE IN ETF	$11.9M	2.0%	282,203 SH	New
DIMENSIONAL ETF TRUST	INTL CORE EQT MK	$3.1M	0.5%Prev: 0.9%	76,316 SH	Decreased-45,246 SH
DIMENSIONAL ETF TRUST	INTL SMALL CAP E	$2.0M	0.3%Prev: 0.3%	57,717 SH	Increased+9,967 SH
DIMENSIONAL ETF TRUST	US COR EQU 2 ETF	$1.2M	0.2%	27,894 SH	New
DIMENSIONAL ETF TRUST	US CORE EQT MKT	$3.1M	0.5%Prev: 0.6%	59,969 SH	Increased-6,657 SH
DIMENSIONAL ETF TRUST	WORLD EX US CORE	$11.7M	1.9%Prev: 2.0%	318,909 SH	Increased-11,832 SH
ELI LILLY & CO	COM	$867K	0.1%Prev: 0.1%	723 SH	Increased+31 SH
EVOLENT HEALTH INC	CL A	$160K	0.0%Prev: 0.1%	29,574 SH	Decreased
EXXON MOBIL CORP	COM	$843K	0.1%Prev: 0.1%	6,163 SH	Increased-179 SH
FAIR ISAAC CORP	COM	$1.6M	0.3%Prev: 0.5%	1,364 SH	Decreased-3 SH
FIDELITY COVINGTON TRUST	HIGH DIVID ETF	$1.5M	0.2%Prev: 0.2%	24,220 SH	Increased+2,460 SH
FIRST BUSINESS FINL SVCS INC	COM	$292K	0.0%Prev: 0.0%	4,615 SH	Increased
FIRST TR EXCH TRADED FD III	MANAGD MUN ETF	$7.8M	1.3%Prev: 1.6%	152,769 SH	Increased+3,937 SH
FIRST TR EXCHANGE-TRADED FD	CAP STRENGTH ETF	$1.9M	0.3%Prev: 0.4%	19,822 SH	Increased+228 SH
FIRST TR EXCHANGE-TRADED FD	SHS	$1.8M	0.3%Prev: 0.5%	36,377 SH	Decreased-13,271 SH
FIRST TR EXCHNG TRADED FD VI	FT VEST US EQT	$7.7M	1.3%Prev: 1.2%	135,041 SH	Increased+23,196 SH
FIRST TR EXCHNG TRADED FD VI	SMITH OPPORT FXD	$6.2M	1.0%Prev: 1.1%	143,214 SH	Increased+22,376 SH
FORD MTR CO	COM	$542K	0.1%Prev: 0.1%	38,959 SH	Increased+336 SH
GE VERNOVA INC	COM	$272K	0.0%	231 SH	New
GENERAL DYNAMICS CORP	COM	$477K	0.1%Prev: 0.1%	1,346 SH	Increased+59 SH
HARTFORD FDS EXCHANGE TRADED	MUN OPORTUNITE	$8.2M	1.4%Prev: 1.7%	208,729 SH	Increased+3,607 SH
HOME DEPOT INC	COM	$319K	0.1%Prev: 0.1%	904 SH	Decreased+14 SH
INTEL CORP	COM	$218K	0.0%	1,558 SH	New
INTERNATIONAL BUSINESS MACHS	COM	$679K	0.1%Prev: 0.1%	2,414 SH	Increased+1,187 SH
INVESCO EXCH TRADED FD TR II	S&P 500 MOMNTM	$435K	0.1%	2,694 SH	New
INVESCO EXCH TRADED FD TR II	S&P MIDCP LOW	$495K	0.1%Prev: 0.1%	7,457 SH	Decreased-920 SH
INVESCO EXCH TRD SLF IDX FD	RUSL 1000 DYNM	$9.2M	1.5%Prev: 3.2%	133,689 SH	Decreased-130,371 SH
INVESCO EXCH TRD SLF IDX FD	RUSL 2000 DYNM	$681K	0.1%Prev: 0.1%	12,764 SH	Increased-193 SH
INVESCO EXCHANGE TRADED FD T	S&P500 QUALITY	$2.0M	0.3%Prev: 0.3%	22,598 SH	Increased+2,152 SH
INVESCO QQQ TR	UNIT SER 1	$2.1M	0.3%Prev: 0.3%	2,861 SH	Increased+114 SH
ISHARES GOLD TR	ISHARES NEW	$1.3M	0.2%Prev: 0.2%	17,059 SH	Increased+495 SH
ISHARES INC	MSCI EMRG CHN	$1.6M	0.3%Prev: 0.2%	15,553 SH	Increased-2,460 SH
ISHARES TR	0-5YR HI YL CP	$280K	0.0%Prev: 0.1%	6,603 SH	Decreased-10 SH
ISHARES TR	CORE MSCI EAFE	$20.9M	3.5%Prev: 2.9%	216,224 SH	Increased+49,172 SH
ISHARES TR	CORE S&P MCP ETF	$2.4M	0.4%Prev: 0.5%	30,721 SH	Decreased-9,022 SH
ISHARES TR	CORE S&P SCP ETF	$6.2M	1.0%Prev: 1.1%	41,653 SH	Increased-7,116 SH
ISHARES TR	CORE S&P US VLU	$975K	0.2%Prev: 0.2%	8,851 SH	Increased+1,023 SH
ISHARES TR	CORE S&P500 ETF	$4.5M	0.8%Prev: 0.9%	6,066 SH	Increased-459 SH
ISHARES TR	CRE U S REIT ETF	$8.8M	1.5%Prev: 1.9%	132,502 SH	Decreased-26,018 SH
ISHARES TR	EAFE GRWTH ETF	$337K	0.1%Prev: 0.1%	2,711 SH	Increased+60 SH
ISHARES TR	ESG AW MSCI EAFE	$1.0M	0.2%Prev: 0.2%	9,952 SH	Increased+39 SH
ISHARES TR	ESG AWR MSCI USA	$1.1M	0.2%Prev: 0.2%	6,910 SH	Increased-374 SH
ISHARES TR	GLOBAL REIT ETF	$12.1M	2.0%Prev: 2.1%	439,376 SH	Increased+27,019 SH
ISHARES TR	MSCI EAFE ETF	$7.0M	1.2%Prev: 1.4%	67,864 SH	Increased-5,685 SH
ISHARES TR	MSCI EMG MKT ETF	$1.5M	0.2%Prev: 0.4%	21,754 SH	Decreased-13,879 SH
ISHARES TR	MSCI USA MMENTM	$1.6M	0.3%Prev: 0.2%	4,716 SH	Increased+55 SH
ISHARES TR	MSCI USA QLT FCT	$12.4M	2.1%Prev: 2.2%	56,629 SH	Increased-720 SH
ISHARES TR	RUS 1000 GRW ETF	$269K	0.0%Prev: 0.0%	2,164 SH	Increased+1,674 SH
ISHARES TR	RUS MD CP GR ETF	$218K	0.0%Prev: 0.0%	1,489 SH	Increased
J P MORGAN EXCHANGE TRADED F	ACTIVE BOND ETF	$5.9M	1.0%Prev: 0.8%	109,604 SH	Increased+35,467 SH
J P MORGAN EXCHANGE TRADED F	EQUITY PREMIUM	$1.0M	0.2%Prev: 0.2%	18,446 SH	Increased+1,276 SH
J P MORGAN EXCHANGE TRADED F	JPMORGAN INTL VL	$989K	0.2%	10,757 SH	New
J P MORGAN EXCHANGE TRADED F	U S TEC LEA ETF	$13.4M	2.2%	120,322 SH	New
J P MORGAN EXCHANGE TRADED F	ULTRA SHT MUNCPL	$5.9M	1.0%Prev: 0.8%	115,911 SH	Increased+43,579 SH
JOHN HANCOCK EXCHANGE TRADED	MLTFCTR LRG CAP	$12.1M	2.0%Prev: 1.4%	135,558 SH	Increased+46,290 SH
JOHN HANCOCK EXCHANGE TRADED	MULTIFACTOR MI	$4.4M	0.7%Prev: 0.7%	58,812 SH	Increased+1,411 SH
JOHNSON & JOHNSON	COM	$211K	0.0%Prev: 0.0%	831 SH	Increased-515 SH
JOHNSON CONTROLS INTERNATION	SHS	$217K	0.0%	1,487 SH	New
JPMORGAN CHASE & CO	COM	$598K	0.1%	1,825 SH	New
LAM RESEARCH CORP	COM NEW	$232K	0.0%	535 SH	New
LINDE PLC	SHS	$206K	0.0%	396 SH	New
MASTERCARD INCORPORATED	CL A	$274K	0.0%Prev: 0.1%	533 SH	Decreased-64 SH
MCDONALDS CORP	COM	$231K	0.0%Prev: 0.1%	853 SH	Decreased-51 SH
MCKESSON CORP	COM	$209K	0.0%	276 SH	New
MERCK & CO INC	COM	$203K	0.0%	1,577 SH	New
META PLATFORMS INC	CL A	$1.0M	0.2%Prev: 0.3%	1,855 SH	Decreased+111 SH
MGE ENERGY INC	COM	$229K	0.0%Prev: 0.1%	2,805 SH	Decreased+38 SH
MICRON TECHNOLOGY INC	COM	$1.1M	0.2%	925 SH	New
MICROSOFT CORP	COM	$1.8M	0.3%Prev: 0.5%	4,775 SH	Decreased-176 SH
NETFLIX INC.	COM	$338K	0.1%	4,728 SH	New
NVIDIA CORPORATION	COM	$3.6M	0.6%Prev: 0.5%	17,872 SH	Increased+1,773 SH
ORACLE CORP	COM	$1.0M	0.2%Prev: 0.4%	7,118 SH	Decreased-885 SH
PACER FDS TR	DEVELOPED MRKT	$272K	0.0%Prev: 0.1%	6,523 SH	Decreased-2,589 SH
PACER FDS TR	US CASH COWS 100	$1.9M	0.3%Prev: 0.4%	29,937 SH	Decreased-4,266 SH
PHILIP MORRIS INTL INC	COM	$367K	0.1%Prev: 0.1%	2,031 SH	Increased+235 SH
PIMCO ETF TR	INTER MUN BD ACT	$7.3M	1.2%Prev: 1.3%	138,155 SH	Increased+20,787 SH
PIMCO ETF TR	MULTISECTOR BD	$13.3M	2.2%Prev: 2.0%	500,101 SH	Increased+151,518 SH
PUTNAM ETF TRUST	FOCUSED LAR CAP	$6.7M	1.1%Prev: 1.1%	132,470 SH	Increased+1,582 SH
RBB FUND TRUST	FIRS EAGL OV ETF	$736K	0.1%	13,774 SH	New
ROCKWELL AUTOMATION INC	COM	$426K	0.1%Prev: 0.1%	861 SH	Increased-7 SH
SCHWAB STRATEGIC TR	FUND EM EQUI ETF	$2.4M	0.4%	61,131 SH	New
SCHWAB STRATEGIC TR	US LCAP GR ETF	$296K	0.0%	8,734 SH	New
SCHWAB STRATEGIC TR	US LRG CAP ETF	$592K	0.1%Prev: 0.1%	20,124 SH	Increased+84 SH
SHOPIFY INC	CL A SUB VTG SHS	$374K	0.1%Prev: 0.1%	3,274 SH	Decreased-16 SH
SPDR INDEX SHS FDS	ST PORT MARK ETF	$14.0M	2.3%	269,872 SH	New
SPDR INDEX SHS FDS	ST STR PO EX ETF	$32.9M	5.4%	652,818 SH	New
SPDR SERIES TRUST	ST STR AGGRE ETF	$10.1M	1.7%	397,513 SH	New
SPDR SERIES TRUST	ST STR CONV ETF	$607K	0.1%	5,630 SH	New
SPDR SERIES TRUST	ST STR P400MID	$803K	0.1%	11,884 SH	New
SPDR SERIES TRUST	ST STR P500ETF	$9.5M	1.6%	108,169 SH	New
SPDR SERIES TRUST	ST STR P500GRW	$44.5M	7.4%	373,603 SH	New
SPDR SERIES TRUST	ST STR P500VAL	$43.3M	7.2%	712,567 SH	New
SPDR SERIES TRUST	ST STR R1K LOWV	$244K	0.0%	1,342 SH	New
SPDR SERIES TRUST	ST STR SP400GRW	$10.3M	1.7%	91,445 SH	New
SPDR SERIES TRUST	ST STR SP400VAL	$16.2M	2.7%	171,098 SH	New
SPDR SERIES TRUST	ST STR SP600 SML	$482K	0.1%	8,353 SH	New
SPDR SERIES TRUST	ST STR SP600GRWO	$5.8M	1.0%	48,685 SH	New
SPDR SERIES TRUST	ST STR SP600SM C	$1.7M	0.3%	15,232 SH	New
SPDR SERIES TRUST	ST STR TIPS ETF	$9.6M	1.6%	371,944 SH	New
STATE STR SPDR S&P 500 ETF T	TR UNIT	$1.5M	0.3%	2,046 SH	New
STRYKER CORPORATION	COM	$297K	0.0%Prev: 0.1%	944 SH	Decreased-111 SH
TESLA INC	COM	$1.5M	0.2%Prev: 0.2%	3,511 SH	Increased+878 SH
UNITED RENTALS INC	COM	$233K	0.0%	206 SH	New
VANECK ETF TRUST	REAL ASSETS ETF	$8.7M	1.4%	218,783 SH	New
VANGUARD INDEX FDS	GROWTH ETF	$11.4M	1.9%Prev: 2.1%	132,586 SH	Increased+110,148 SH
VANGUARD INDEX FDS	MCAP GR IDXVIP	$2.5M	0.4%Prev: 0.5%	8,101 SH	Increased-439 SH
VANGUARD INDEX FDS	MCAP VL IDXVIP	$675K	0.1%Prev: 0.1%	3,414 SH	Increased-530 SH
VANGUARD INDEX FDS	MID CAP ETF	$2.3M	0.4%Prev: 0.5%	28,187 SH	Decreased+19,912 SH
VANGUARD INDEX FDS	S&P 500 ETF SHS	$7.4M	1.2%Prev: 1.3%	10,752 SH	Increased+239 SH
VANGUARD INDEX FDS	SM CP VAL ETF	$697K	0.1%Prev: 0.1%	2,869 SH	Increased+87 SH
VANGUARD INDEX FDS	SMALL CP ETF	$417K	0.1%Prev: 0.1%	1,377 SH	Decreased-680 SH
VANGUARD INDEX FDS	SML CP GRW ETF	$1.1M	0.2%Prev: 0.2%	3,040 SH	Increased-368 SH
VANGUARD INDEX FDS	TOTAL STK MKT	$863K	0.1%Prev: 0.1%	2,332 SH	Increased+438 SH
VANGUARD INDEX FDS	VALUE ETF	$4.4M	0.7%Prev: 0.8%	20,113 SH	Increased-52 SH
VANGUARD SCOTTSDALE FDS	VNG RUS1000GRW	$7.4M	1.2%Prev: 1.4%	58,130 SH	Increased-4,668 SH
VANGUARD SPECIALIZED FUNDS	DIV APP ETF	$1.3M	0.2%Prev: 0.2%	5,577 SH	Increased-140 SH
VANGUARD TAX-MANAGED FDS	VAN FTSE DEV MKT	$1.5M	0.2%Prev: 0.3%	20,489 SH	Decreased-7,523 SH
VICTORY PORTFOLIOS II	SHORT TRM BD ETF	$17.7M	2.9%Prev: 3.0%	349,663 SH	Increased+68,091 SH
VISA INC	COM CL A	$652K	0.1%Prev: 0.1%	1,902 SH	Increased+609 SH
WALMART INC	COM	$449K	0.1%Prev: 0.1%	3,963 SH	Increased-86 SH
WELLS FARGO & CO	COM	$314K	0.1%	3,799 SH	New
WISDOMTREE TR	EMER MKT HIGH FD	$731K	0.1%Prev: 0.2%	13,595 SH	Decreased-9,215 SH

Sold (vs prior filing)

AMERICAN CENTY ETF TR — $352K
AMERICAN EXPRESS CO — $221K
ASML HOLDING N V — $203K
AT&T INC — $207K
BANK AMERICA CORP — $208K
BLACKROCK ETF TRUST II — $1.9M
BOOKING HOLDINGS INC — $208K
CAPITAL GROUP INTL FOCUS EQT — $1.2M
CHEVRON CORP NEW — $223K
COSTCO WHSL CORP NEW — $570K
DEERE & CO — $1.0M
DIMENSIONAL ETF TRUST — $8.4M
DIMENSIONAL ETF TRUST — $1.0M
EXACT SCIENCES CORP — $573K
FIDELITY NATL INFORMATION SV — $361K
FIRST TR EXCHANGE-TRADED FD — $256K
HARTFORD FDS EXCHANGE TRADED — $1.5M
JPMORGAN CHASE & CO. — $528K
MIZUHO FINANCIAL GROUP INC — $63K
NETFLIX INC — $619K
… and 21 more

All filings

Open a filing on Jive Data

Filing Date	Quarter	Form	Accession	Portfolio	Filing
Jan 15, 2026	Q4 2025	13F-HR	0001768302-26-000001	$531.9M	View
Oct 30, 2025	Q3 2025	13F-HR	0001768302-25-000007	$506.5M	View
Jul 23, 2026	Q2 2026