ERn Financial, LLC

CIK 0001768302 • 6 13F filings • Apr 21, 2025 – Jul 23, 2026

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Filer information

Filed by: ERn Financial, LLC, CCO
Address: 8215 GREENWAY BOULEVARD, SUITE 540, MIDDLETON, WI, 53562
Phone: 6086629018
AUM: $531.9M

AUM over time

$604.3M latest

Sector allocation over time

Past 5 quarters

Q4 2025

Q3 2025

Q2 2026

Q2 2025

Q1 2026

TechnologyHealthcareConsumer DiscretionaryConsumer StaplesFinancialsCommunicationIndustrialsEnergyOther

Holdings by filing

Portfolio value: $531.8M134 positionsView on SEC.gov

			% of Portfolio
ABBVIE INC	COM	$318K	0.1%Prev: 0.1%	1,463 SH	Decreased-122 SH
ALPHABET INC	CAP STK CL A	$850K	0.2%Prev: 0.4%	2,956 SH	Decreased-13,754 SH
ALPHABET INC	CAP STK CL C	$712K	0.1%Prev: 0.1%	2,482 SH	Increased-1,523 SH
ALTRIA GROUP INC	COM	$308K	0.1%Prev: 0.1%	4,665 SH	Decreased-2,361 SH
AMAZON COM INC	COM	$947K	0.2%Prev: 0.6%	4,545 SH	Decreased-15,278 SH
AMERICAN CENTY ETF TR	AVANTIS EMERGING	$593K	0.1%	9,351 SH	New
AMERICAN CENTY ETF TR	AVANTIS EMGMKT	$13.9M	2.6%Prev: 1.7%	172,723 SH	Increased-9,956 SH
AMERICAN CENTY ETF TR	DIVERSIFIED MU	$839K	0.2%Prev: 0.2%	16,768 SH	Decreased-2,710 SH
AMERICAN CENTY ETF TR	FOCUSED DYNAMIC	$7.5M	1.4%Prev: 0.8%	65,572 SH	Increased+11,303 SH
AMERICAN CENTY ETF TR	US SML CP VALU	$6.8M	1.3%Prev: 0.8%	61,603 SH	Increased+3,782 SH
AMPHENOL CORP	CL A	$216K	0.0%	1,707 SH	New
APPLE INC	COM	$5.6M	1.1%Prev: 1.5%	22,220 SH	Decreased-19,915 SH
APPLIED MATLS INC	COM	$221K	0.0%	648 SH	New
ARISTA NETWORKS INC	COM SHS	$587K	0.1%Prev: 0.1%	4,782 SH	Increased+252 SH
ASML HLDG NV	N Y REGISTRY SHS	$330K	0.1%	250 SH	New
BANK AMERICA CORP	COM	$227K	0.0%Prev: 0.1%	4,656 SH	Decreased-17,007 SH
BANK MONTREAL MEDIUM	COM	$227K	0.0%	1,680 SH	New
BERKSHIRE HATHAWAY INC DEL	CL B NEW	$749K	0.1%Prev: 0.4%	1,564 SH	Decreased-3,208 SH
BLACKROCK ETF TRUST	ISHARES US EQUIT	$4.5M	0.8%	76,870 SH	New
BLACKROCK ETF TRUST II	ISHARES LRG CAP	$2.2M	0.4%	69,680 SH	New
BOEING CO	COM	$326K	0.1%Prev: 0.0%	1,636 SH	Increased+183 SH
BRASILAGRO COMPANHIA BRASILE	SPONSORED ADR	$55K	0.0%	13,000 SH	New
BROADCOM INC	COM	$626K	0.1%Prev: 0.2%	2,022 SH	Decreased-4,073 SH
CAPITAL GROUP INTL FOCUS EQT	SHS CREATION UNI	$2.3M	0.4%Prev: 0.2%	77,169 SH	Increased+35,144 SH
CAPITAL GROUP NEW GEOGRAPHY	SHS	$562K	0.1%	17,789 SH	New
CHEVRON CORPORATION	COM	$314K	0.1%	1,517 SH	New
CISCO SYS INC	COM	$275K	0.1%Prev: 0.0%	3,543 SH	Increased-560 SH
COSTCO WHOLESALE CORPORATION	COM	$438K	0.1%	440 SH	New
CREDIT ACCEP CORP MICH	COM	$889K	0.2%Prev: 0.2%	2,100 SH	Decreased
DIMENSIONAL ETF TRUST	CORE FIXED INCOM	$11.1M	2.1%Prev: 1.6%	263,326 SH	Increased+27,591 SH
DIMENSIONAL ETF TRUST	INTL CORE EQT MK	$3.5M	0.7%Prev: 0.7%	90,147 SH	Decreased-43,690 SH
DIMENSIONAL ETF TRUST	INTL SMALL CAP E	$1.9M	0.4%Prev: 0.2%	55,630 SH	Increased+6,646 SH
DIMENSIONAL ETF TRUST	US CORE EQT MKT	$2.8M	0.5%Prev: 0.4%	61,009 SH	Increased-8,498 SH
DIMENSIONAL ETF TRUST	US CORE EQUITY 2	$1.1M	0.2%Prev: 0.2%	27,894 SH	Increased-1,984 SH
DIMENSIONAL ETF TRUST	WORLD EX US CORE	$10.8M	2.0%Prev: 1.4%	317,053 SH	Increased-29,041 SH
ELI LILLY & CO	COM	$550K	0.1%Prev: 0.2%	598 SH	Decreased-915 SH
EVOLENT HEALTH INC	CL A	$67K	0.0%Prev: 0.0%	29,574 SH	Decreased
EXXON MOBIL CORP	COM	$1.0M	0.2%Prev: 0.2%	6,138 SH	Decreased-5,679 SH
FAIR ISAAC CORP	COM	$1.5M	0.3%Prev: 0.4%	1,364 SH	Decreased-3 SH
FIDELITY COVINGTON TRUST	HIGH DIVID ETF	$1.3M	0.2%	23,829 SH	New
FIDELITY NATL INFORMATION SV	COM	$213K	0.0%Prev: 0.1%	4,547 SH	Decreased-596 SH
FIRST BUSINESS FINL SVCS INC	COM	$249K	0.0%Prev: 0.0%	4,615 SH	Increased
FIRST TR EXCH TRADED FD III	MANAGD MUN ETF	$7.7M	1.5%Prev: 2.2%	152,273 SH	Decreased-120,247 SH
FIRST TR EXCHANGE-TRADED FD	CAP STRENGTH ETF	$1.8M	0.3%Prev: 0.3%	19,839 SH	Increased-462 SH
FIRST TR EXCHANGE-TRADED FD	SHS	$1.7M	0.3%	36,828 SH	New
FIRST TR EXCHNG TRADED FD VI	FT VEST US EQT	$6.4M	1.2%Prev: 0.9%	123,386 SH	Increased-3,395 SH
FIRST TR EXCHNG TRADED FD VI	SMITH OPPORT FXD	$5.9M	1.1%	136,327 SH	New
FORD MTR CO	COM	$449K	0.1%Prev: 0.1%	38,890 SH	Decreased-19,566 SH
GENERAL DYNAMICS CORP	COM	$438K	0.1%Prev: 0.1%	1,276 SH	Increased-30 SH
HARTFORD FDS EXCHANGE TRADED	MUN OPORTUNITE	$8.1M	1.5%Prev: 1.3%	208,727 SH	Increased+992 SH
HOME DEPOT INC	COM	$236K	0.0%Prev: 0.2%	718 SH	Decreased-2,358 SH
INTERNATIONAL BUSINESS MACHS	COM	$293K	0.1%Prev: 0.1%	1,208 SH	Decreased-157 SH
INVESCO EXCH TRADED FD TR II	S&P 500 MOMNTM	$248K	0.0%	2,210 SH	New
INVESCO EXCH TRADED FD TR II	S&P MIDCP LOW	$521K	0.1%Prev: 0.1%	8,274 SH	Increased-103 SH
INVESCO EXCH TRD SLF IDX FD	RUSL 1000 DYNM	$8.6M	1.6%Prev: 2.3%	142,431 SH	Decreased-125,172 SH
INVESCO EXCH TRD SLF IDX FD	RUSL 2000 DYNM	$571K	0.1%Prev: 0.1%	12,612 SH	Increased-1,334 SH
INVESCO EXCHANGE TRADED FD T	S&P500 QUALITY	$1.7M	0.3%Prev: 0.7%	22,488 SH	Decreased-39,525 SH
INVESCO QQQ TR	UNIT SER 1	$1.7M	0.3%Prev: 0.1%	2,935 SH	Increased+1,723 SH
ISHARES GOLD TR	ISHARES NEW	$1.4M	0.3%	15,478 SH	New
ISHARES INC	MSCI EMRG CHN	$1.2M	0.2%Prev: 0.2%	15,553 SH	Increased-2,612 SH
ISHARES TR	0-5YR HI YL CP	$277K	0.1%Prev: 0.0%	6,551 SH	Decreased-11 SH
ISHARES TR	CORE MSCI EAFE	$19.0M	3.6%Prev: 2.0%	209,449 SH	Increased+43,318 SH
ISHARES TR	CORE S&P MCP ETF	$2.0M	0.4%Prev: 0.4%	29,968 SH	Decreased-9,933 SH
ISHARES TR	CORE S&P SCP ETF	$5.1M	1.0%Prev: 0.8%	41,393 SH	Decreased-8,674 SH
ISHARES TR	CORE S&P US VLU	$895K	0.2%Prev: 0.1%	8,754 SH	Increased+927 SH
ISHARES TR	CORE S&P500 ETF	$4.0M	0.7%Prev: 0.3%	6,060 SH	Increased+2,691 SH
ISHARES TR	CRE U S REIT ETF	$7.7M	1.5%Prev: 1.6%	130,440 SH	Decreased-40,479 SH
ISHARES TR	EAFE GRWTH ETF	$300K	0.1%Prev: 0.0%	2,695 SH	Increased+84 SH
ISHARES TR	ESG AW MSCI EAFE	$950K	0.2%Prev: 0.1%	9,938 SH	Increased-590 SH
ISHARES TR	ESG AWR MSCI USA	$966K	0.2%Prev: 0.1%	6,832 SH	Increased-402 SH
ISHARES TR	GLOBAL REIT ETF	$10.9M	2.0%Prev: 1.6%	433,236 SH	Increased+20,220 SH
ISHARES TR	MSCI EAFE ETF	$6.7M	1.3%Prev: 1.0%	69,363 SH	Increased-7,062 SH
ISHARES TR	MSCI EMG MKT ETF	$1.3M	0.3%Prev: 0.3%	23,643 SH	Decreased-13,188 SH
ISHARES TR	MSCI USA MMENTM	$1.1M	0.2%Prev: 0.1%	4,638 SH	Increased-14 SH
ISHARES TR	MSCI USA QLT FCT	$10.9M	2.1%Prev: 1.6%	56,975 SH	Increased-1,635 SH
ISHARES TR	RUS 1000 GRW ETF	$212K	0.0%	497 SH	New
J P MORGAN EXCHANGE TRADED F	ACTIVE BOND ETF	$5.5M	1.0%	102,654 SH	New
J P MORGAN EXCHANGE TRADED F	EQUITY PREMIUM	$1.0M	0.2%Prev: 0.2%	18,034 SH	Decreased-4,050 SH
J P MORGAN EXCHANGE TRADED F	JPMORGAN INTL VL	$868K	0.2%	10,138 SH	New
J P MORGAN EXCHANGE TRADED F	U S TECH LEADERS	$9.5M	1.8%	118,987 SH	New
J P MORGAN EXCHANGE TRADED F	ULTRA SHT MUNCPL	$5.4M	1.0%Prev: 0.6%	105,492 SH	Increased+35,980 SH
JOHN HANCOCK EXCHANGE TRADED	MLTFCTR LRG CAP	$10.4M	2.0%Prev: 0.8%	132,924 SH	Increased+57,857 SH
JOHN HANCOCK EXCHANGE TRADED	MULTIFACTOR MI	$3.9M	0.7%Prev: 2.0%	58,619 SH	Decreased-159,599 SH
JOHNSON & JOHNSON	COM	$203K	0.0%Prev: 0.2%	831 SH	Decreased-6,622 SH
JPMORGAN CHASE & CO	COM	$458K	0.1%	1,556 SH	New
MASTERCARD INCORPORATED	CL A	$271K	0.1%Prev: 0.1%	542 SH	Decreased-81 SH
MCDONALDS CORP	COM	$268K	0.1%Prev: 0.1%	861 SH	Decreased-567 SH
MCKESSON CORP	COM	$235K	0.0%Prev: 0.0%	271 SH	Decreased-129 SH
META PLATFORMS INC	CL A	$830K	0.2%Prev: 0.2%	1,451 SH	Decreased-1,200 SH
MGE ENERGY INC	COM	$216K	0.0%Prev: 0.0%	2,796 SH	Decreased+37 SH
MICRON TECHNOLOGY INC	COM	$300K	0.1%	889 SH	New
MICROSOFT CORP	COM	$1.7M	0.3%Prev: 0.7%	4,721 SH	Decreased-7,920 SH
NETFLIX INC.	COM	$461K	0.1%	4,797 SH	New
NVIDIA CORPORATION	COM	$2.6M	0.5%Prev: 0.7%	14,650 SH	Decreased-28,129 SH
ORACLE CORP	COM	$1.0M	0.2%Prev: 0.3%	7,110 SH	Decreased-5,811 SH
PACER FDS TR	DEVELOPED MRKT	$357K	0.1%Prev: 0.1%	8,421 SH	Increased-2,613 SH
PACER FDS TR	US CASH COWS 100	$2.0M	0.4%Prev: 0.3%	32,608 SH	Decreased-6,079 SH
PALANTIR TECHNOLOGIES INC	CL A	$214K	0.0%	1,461 SH	New
PHILIP MORRIS INTL INC	COM	$343K	0.1%Prev: 0.1%	2,077 SH	Decreased-1,615 SH
PIMCO ETF TR	INTER MUN BD ACT	$7.1M	1.3%Prev: 0.5%	135,128 SH	Increased+72,434 SH
PIMCO ETF TR	MULTISECTOR BD	$12.2M	2.3%Prev: 1.8%	465,809 SH	Increased+42,378 SH
PUTNAM ETF TRUST	FOCUSED LAR CAP	$6.1M	1.1%Prev: 1.1%	131,430 SH	Decreased-45,564 SH
RBB FUND TRUST	FIRST EAGLE OVER	$448K	0.1%	8,884 SH	New
ROCKWELL AUTOMATION INC	COM	$309K	0.1%Prev: 0.0%	861 SH	Increased-9 SH
RTX CORPORATION	COM	$201K	0.0%	1,042 SH	New
SCHWAB STRATEGIC TR	FUNDAMENTAL EMER	$2.3M	0.4%	60,839 SH	New
SCHWAB STRATEGIC TR	US LCAP GR ETF	$254K	0.0%	8,734 SH	New
SCHWAB STRATEGIC TR	US LRG CAP ETF	$516K	0.1%Prev: 0.1%	20,124 SH	Increased-461 SH
SHOPIFY INC	CL A SUB VTG SHS	$392K	0.1%	3,304 SH	New
SPDR INDEX SHS FDS	STATE STREET SPD	$42.4M	8.0%	921,867 SH	New
SPDR SERIES TRUST	STATE STREET SPD	$133.4M	25.1%	2,231,885 SH	New
STATE STR SPDR S&P 500 ETF T	TR UNIT	$1.3M	0.3%	2,071 SH	New
STRYKER CORPORATION	COM	$311K	0.1%Prev: 0.2%	947 SH	Decreased-1,718 SH
TESLA INC	COM	$930K	0.2%Prev: 0.6%	2,501 SH	Decreased-11,357 SH
VANECK ETF TRUST	REAL ASSETS ETF	$8.5M	1.6%	209,952 SH	New
VANGUARD INDEX FDS	GROWTH ETF	$9.7M	1.8%Prev: 1.3%	22,169 SH	Increased-344 SH
VANGUARD INDEX FDS	MCAP GR IDXVIP	$2.1M	0.4%Prev: 0.3%	8,289 SH	Increased-372 SH
VANGUARD INDEX FDS	MCAP VL IDXVIP	$629K	0.1%Prev: 0.1%	3,414 SH	Decreased-633 SH
VANGUARD INDEX FDS	MID CAP ETF	$2.1M	0.4%Prev: 0.3%	7,468 SH	Decreased-861 SH
VANGUARD INDEX FDS	S&P 500 ETF SHS	$6.4M	1.2%Prev: 0.9%	10,720 SH	Increased+142 SH
VANGUARD INDEX FDS	SM CP VAL ETF	$623K	0.1%Prev: 0.1%	2,869 SH	Increased+81 SH
VANGUARD INDEX FDS	SMALL CP ETF	$393K	0.1%Prev: 0.1%	1,502 SH	Decreased-561 SH
VANGUARD INDEX FDS	SML CP GRW ETF	$997K	0.2%Prev: 0.1%	3,299 SH	Increased-134 SH
VANGUARD INDEX FDS	TOTAL STK MKT	$752K	0.1%Prev: 0.1%	2,345 SH	Increased+298 SH
VANGUARD INDEX FDS	VALUE ETF	$3.9M	0.7%Prev: 0.6%	20,096 SH	Increased-222 SH
VANGUARD SCOTTSDALE FDS	VNG RUS1000GRW	$6.5M	1.2%Prev: 0.9%	58,878 SH	Increased-4,343 SH
VANGUARD SPECIALIZED FUNDS	DIV APP ETF	$1.2M	0.2%Prev: 0.2%	5,627 SH	Increased-115 SH
VANGUARD TAX-MANAGED FDS	VAN FTSE DEV MKT	$1.7M	0.3%Prev: 3.9%	26,333 SH	Decreased-453,357 SH
VERIZON COMMUNICATIONS INC	COM	$267K	0.1%Prev: 0.0%	5,320 SH	Increased-191 SH
VICTORY PORTFOLIOS II	SHORT TRM BD ETF	$16.9M	3.2%Prev: 2.5%	334,129 SH	Increased+26,563 SH
VISA INC	COM CL A	$399K	0.1%Prev: 0.3%	1,321 SH	Decreased-3,885 SH
WALMART INC	COM	$491K	0.1%Prev: 0.1%	3,953 SH	Decreased-1,801 SH
WELLS FARGO & CO	COM	$206K	0.0%	2,582 SH	New
WISDOMTREE TR	EMER MKT HIGH FD	$690K	0.1%Prev: 0.2%	13,896 SH	Decreased-9,193 SH

Sold (vs prior filing)

ACCENTURE PLC IRELAND — $959K
ADOBE INC — $577K
AMERICAN EXPRESS CO — $941K
AMERIPRISE FINL INC — $459K
AON PLC — $209K
AT&T INC — $213K
BLACKROCK INC — $704K
CAMDEN PPTY TR — $781K
CHEVRON CORP NEW — $1.1M
CHIPOTLE MEXICAN GRILL INC — $460K
CLOROX CO DEL — $203K
COSTCO WHSL CORP NEW — $1.8M
DEERE & CO — $1.6M
DISNEY WALT CO — $699K
ETFS GOLD TR — $231K
EXACT SCIENCES CORP — $289K
FIBROBIOLOGICS INC — $29K
FIDELITY MERRIMACK STR TR — $1.3M
FIRST TR EXCH TRADED FD III — $1.2M
FIRST TR EXCHANGE-TRADED FD — $243K
… and 58 more

All filings

Open a filing on Jive Data

Filing Date	Quarter	Form	Accession	Portfolio	Filing
Jan 15, 2026	Q4 2025	13F-HR	0001768302-26-000001	$531.9M	View
Oct 30, 2025	Q3 2025	13F-HR	0001768302-25-000007	$506.5M	View
Jul 23, 2026	Q2 2026