ERn Financial, LLC

CIK 0001768302 • 6 13F filings • Apr 21, 2025 – Jul 23, 2026

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Filer information

Filed by: ERn Financial, LLC, CCO
Address: 8215 GREENWAY BOULEVARD, SUITE 540, MIDDLETON, WI, 53562
Phone: 6086629018
AUM: $531.9M

AUM over time

$604.3M latest

Sector allocation over time

Past 5 quarters

Q4 2025

Q3 2025

Q2 2026

Q2 2025

Q1 2026

TechnologyHealthcareConsumer DiscretionaryConsumer StaplesFinancialsCommunicationIndustrialsEnergyOther

Holdings by filing

Portfolio value: $531.9M133 positionsView on SEC.gov

			% of Portfolio
ABBVIE INC	COM	$338K	0.1%Prev: 0.1%	1,479 SH	Decreased-14 SH
ALPHABET INC	CAP STK CL A	$900K	0.2%Prev: 0.1%	2,875 SH	Increased-175 SH
ALPHABET INC	CAP STK CL C	$784K	0.1%Prev: 0.1%	2,499 SH	Increased-7 SH
ALTRIA GROUP INC	COM	$266K	0.0%Prev: 0.1%	4,607 SH	Decreased+188 SH
AMAZON COM INC	COM	$1.2M	0.2%Prev: 0.2%	5,151 SH	Increased+502 SH
AMERICAN CENTY ETF TR	AVANTIS EMERGING	$636K	0.1%Prev: 0.1%	10,189 SH	Increased+1,050 SH
AMERICAN CENTY ETF TR	AVANTIS EMGMKT	$12.9M	2.4%Prev: 2.4%	167,024 SH	Increased+3,557 SH
AMERICAN CENTY ETF TR	DIVERSIFIED MU	$801K	0.2%Prev: 0.1%	15,900 SH	Increased+1,527 SH
AMERICAN CENTY ETF TR	FOCUSED DYNAMIC	$8.1M	1.5%Prev: 1.4%	64,111 SH	Increased+5,798 SH
AMERICAN CENTY ETF TR	US SML CP VALU	$6.4M	1.2%Prev: 1.2%	62,891 SH	Increased+251 SH
AMPHENOL CORP NEW	CL A	$231K	0.0%	1,709 SH	New
APPLE INC	COM	$4.8M	0.9%Prev: 0.9%	17,507 SH	Increased-225 SH
ARISTA NETWORKS INC	COM SHS	$609K	0.1%Prev: 0.1%	4,644 SH	Decreased-53 SH
ASML HOLDING N V	N Y REGISTRY SHS	$287K	0.1%Prev: 0.1%	268 SH	Increased-1 SH
BANK AMERICA CORP	COM	$260K	0.0%Prev: 0.1%	4,723 SH	Increased-188 SH
BANK MONTREAL QUE	COM	$218K	0.0%Prev: 0.0%	1,680 SH	Decreased
BERKSHIRE HATHAWAY INC DEL	CL B NEW	$798K	0.2%Prev: 0.2%	1,588 SH	Increased+69 SH
BLACKROCK ETF TRUST	ISHARES US EQUIT	$4.7M	0.9%Prev: 0.9%	77,151 SH	Increased+4,127 SH
BLACKROCK ETF TRUST II	ISHARES LRG CAP	$2.3M	0.4%	68,573 SH	New
BOEING CO	COM	$364K	0.1%Prev: 0.1%	1,676 SH	Increased+76 SH
BRASILAGRO COMPANHIA BRASILE	SPONSORED ADR	$47K	0.0%Prev: 0.0%	13,000 SH	Decreased
BROADCOM INC	COM	$653K	0.1%Prev: 0.1%	1,886 SH	Increased-87 SH
CAPITAL GROUP INTL FOCUS EQT	SHS CREATION UNI	$1.9M	0.4%Prev: 0.3%	64,220 SH	Increased+9,310 SH
CAPITAL GROUP NEW GEOGRAPHY	SHS	$342K	0.1%	10,707 SH	New
CHEVRON CORP NEW	COM	$233K	0.0%Prev: 0.0%	1,527 SH	Decreased-28 SH
CISCO SYS INC	COM	$273K	0.1%Prev: 0.0%	3,543 SH	Increased+11 SH
COSTCO WHSL CORP NEW	COM	$398K	0.1%Prev: 0.1%	462 SH	Decreased-9 SH
CREDIT ACCEP CORP MICH	COM	$931K	0.2%Prev: 0.2%	2,100 SH	Decreased
DIMENSIONAL ETF TRUST	CORE FIXED INCOM	$10.6M	2.0%Prev: 2.0%	249,044 SH	Increased+14,781 SH
DIMENSIONAL ETF TRUST	INTL CORE EQT MK	$4.2M	0.8%Prev: 0.8%	111,151 SH	Decreased-6,650 SH
DIMENSIONAL ETF TRUST	INTL SMALL CAP E	$1.7M	0.3%Prev: 0.3%	52,995 SH	Increased+1,953 SH
DIMENSIONAL ETF TRUST	US CORE EQT MKT	$2.9M	0.5%Prev: 0.6%	62,074 SH	Increased-919 SH
DIMENSIONAL ETF TRUST	US CORE EQUITY 2	$1.1M	0.2%Prev: 0.2%	27,877 SH	Increased-123 SH
DIMENSIONAL ETF TRUST	WORLD EX US CORE	$10.6M	2.0%Prev: 2.0%	324,812 SH	Increased+2,615 SH
ELI LILLY & CO	COM	$653K	0.1%Prev: 0.1%	608 SH	Increased-4 SH
EVOLENT HEALTH INC	CL A	$118K	0.0%Prev: 0.0%	29,574 SH	Decreased
EXACT SCIENCES CORP	COM	$658K	0.1%Prev: 0.1%	6,479 SH	Increased-4,345 SH
EXXON MOBIL CORP	COM	$745K	0.1%Prev: 0.1%	6,194 SH	Increased+39 SH
FAIR ISAAC CORP	COM	$2.3M	0.4%Prev: 0.4%	1,367 SH	Increased-1 SH
FIDELITY COVINGTON TRUST	HIGH DIVID ETF	$1.3M	0.2%Prev: 0.2%	23,409 SH	Increased+1,895 SH
FIDELITY NATL INFORMATION SV	COM	$302K	0.1%Prev: 0.1%	4,545 SH	Increased+96 SH
FIRST BUSINESS FINL SVCS INC	COM	$251K	0.0%Prev: 0.0%	4,615 SH	Increased
FIRST TR EXCH TRADED FD III	MANAGD MUN ETF	$8.1M	1.5%Prev: 1.5%	158,806 SH	Increased+9,246 SH
FIRST TR EXCHANGE-TRADED FD	CAP STRENGTH ETF	$1.8M	0.3%Prev: 0.4%	19,961 SH	Decreased+220 SH
FIRST TR EXCHANGE-TRADED FD	SHS	$2.8M	0.5%Prev: 0.5%	61,707 SH	Increased+5,415 SH
FIRST TR EXCHNG TRADED FD VI	FT VEST US EQT	$6.5M	1.2%Prev: 1.2%	122,022 SH	Increased+1,946 SH
FIRST TR EXCHNG TRADED FD VI	SMITH OPPORT FXD	$6.0M	1.1%Prev: 1.1%	136,125 SH	Increased+5,841 SH
FORD MTR CO	COM	$509K	0.1%Prev: 0.1%	38,804 SH	Increased+85 SH
GENERAL DYNAMICS CORP	COM	$430K	0.1%Prev: 0.1%	1,276 SH	Decreased-17 SH
HARTFORD FDS EXCHANGE TRADED	MUN OPORTUNITE	$8.2M	1.5%Prev: 1.6%	208,888 SH	Increased+55 SH
HOME DEPOT INC	COM	$244K	0.0%Prev: 0.1%	708 SH	Decreased-18 SH
INTERNATIONAL BUSINESS MACHS	COM	$356K	0.1%Prev: 0.1%	1,203 SH	Increased-7 SH
INVESCO EXCH TRADED FD TR II	S&P 500 MOMNTM	$222K	0.0%	1,863 SH	New
INVESCO EXCH TRADED FD TR II	S&P MIDCP LOW	$516K	0.1%Prev: 0.1%	8,274 SH	Decreased-103 SH
INVESCO EXCH TRD SLF IDX FD	RUSL 1000 DYNM	$10.2M	1.9%Prev: 3.1%	167,428 SH	Decreased-91,324 SH
INVESCO EXCH TRD SLF IDX FD	RUSL 2000 DYNM	$561K	0.1%Prev: 0.1%	12,605 SH	Increased-78 SH
INVESCO EXCHANGE TRADED FD T	S&P500 QUALITY	$1.7M	0.3%Prev: 0.3%	22,602 SH	Increased+1,912 SH
INVESCO QQQ TR	UNIT SER 1	$1.8M	0.3%Prev: 0.3%	2,960 SH	Increased+228 SH
ISHARES GOLD TR	ISHARES NEW	$1.4M	0.3%Prev: 0.2%	17,673 SH	Increased+571 SH
ISHARES INC	MSCI EMRG CHN	$1.3M	0.2%Prev: 0.2%	17,982 SH	Increased-33 SH
ISHARES TR	0-5YR HI YL CP	$288K	0.1%Prev: 0.1%	6,727 SH	Decreased+66 SH
ISHARES TR	CORE MSCI EAFE	$17.7M	3.3%Prev: 3.0%	197,956 SH	Increased+22,866 SH
ISHARES TR	CORE S&P MCP ETF	$2.4M	0.5%Prev: 0.5%	36,408 SH	Increased+341 SH
ISHARES TR	CORE S&P SCP ETF	$5.4M	1.0%Prev: 1.0%	44,993 SH	Increased+588 SH
ISHARES TR	CORE S&P US VLU	$893K	0.2%Prev: 0.2%	8,705 SH	Increased+639 SH
ISHARES TR	CORE S&P500 ETF	$4.2M	0.8%Prev: 0.8%	6,121 SH	Increased+75 SH
ISHARES TR	CRE U S REIT ETF	$7.3M	1.4%Prev: 1.5%	128,841 SH	Decreased+2,320 SH
ISHARES TR	EAFE GRWTH ETF	$287K	0.1%Prev: 0.1%	2,523 SH	Increased+20 SH
ISHARES TR	ESG AW MSCI EAFE	$964K	0.2%Prev: 0.2%	10,142 SH	Increased-126 SH
ISHARES TR	ESG AWR MSCI USA	$1.0M	0.2%Prev: 0.2%	6,983 SH	Increased-119 SH
ISHARES TR	GLOBAL REIT ETF	$10.5M	2.0%Prev: 2.1%	421,282 SH	Increased+12,134 SH
ISHARES TR	MSCI EAFE ETF	$7.1M	1.3%Prev: 1.3%	74,021 SH	Increased+2,765 SH
ISHARES TR	MSCI EMG MKT ETF	$1.4M	0.3%Prev: 0.3%	25,390 SH	Decreased-965 SH
ISHARES TR	MSCI USA MMENTM	$1.2M	0.2%Prev: 0.2%	4,633 SH	Decreased+15 SH
ISHARES TR	MSCI USA QLT FCT	$11.3M	2.1%Prev: 2.2%	56,958 SH	Increased+408 SH
ISHARES TR	RUS 1000 GRW ETF	$303K	0.1%Prev: 0.0%	640 SH	Increased+150 SH
ISHARES TR	RUS MD CP GR ETF	$204K	0.0%Prev: 0.0%	1,489 SH	Decreased
ISHARES TR	RUS MID CAP ETF	$425K	0.1%	4,416 SH	New
J P MORGAN EXCHANGE TRADED F	ACTIVE BOND ETF	$4.9M	0.9%Prev: 0.9%	90,866 SH	Increased+10,141 SH
J P MORGAN EXCHANGE TRADED F	EQUITY PREMIUM	$1.1M	0.2%Prev: 0.2%	18,994 SH	Increased+1,589 SH
J P MORGAN EXCHANGE TRADED F	U S TECH LEADERS	$6.7M	1.3%	73,977 SH	New
J P MORGAN EXCHANGE TRADED F	ULTRA SHT MUNCPL	$4.6M	0.9%Prev: 0.9%	91,152 SH	Increased+3,721 SH
JOHN HANCOCK EXCHANGE TRADED	MLTFCTR LRG CAP	$10.5M	2.0%Prev: 1.8%	131,506 SH	Increased+14,020 SH
JOHN HANCOCK EXCHANGE TRADED	MULTIFACTOR MI	$3.8M	0.7%Prev: 0.7%	58,329 SH	Increased+3,862 SH
JPMORGAN CHASE & CO.	COM	$499K	0.1%Prev: 0.1%	1,549 SH	Increased
MASTERCARD INCORPORATED	CL A	$318K	0.1%Prev: 0.1%	557 SH	Decreased-29 SH
MCDONALDS CORP	COM	$266K	0.1%Prev: 0.1%	871 SH	Decreased-20 SH
MCKESSON CORP	COM	$222K	0.0%Prev: 0.0%	271 SH	Increased-6 SH
META PLATFORMS INC	CL A	$974K	0.2%Prev: 0.2%	1,475 SH	Decreased+1 SH
MGE ENERGY INC	COM	$218K	0.0%Prev: 0.0%	2,785 SH	Decreased+9 SH
MICRON TECHNOLOGY INC	COM	$254K	0.0%	889 SH	New
MICROSOFT CORP	COM	$2.3M	0.4%Prev: 0.5%	4,693 SH	Decreased-4 SH
NETFLIX INC	COM	$426K	0.1%Prev: 0.1%	4,545 SH	Decreased+4,084 SH
NVIDIA CORPORATION	COM	$2.7M	0.5%Prev: 0.5%	14,727 SH	Decreased-159 SH
ORACLE CORP	COM	$1.4M	0.3%Prev: 0.4%	7,078 SH	Decreased+99 SH
PACER FDS TR	DEVELOPED MRKT	$317K	0.1%Prev: 0.1%	8,184 SH	Decreased-697 SH
PACER FDS TR	US CASH COWS 100	$2.0M	0.4%Prev: 0.4%	32,936 SH	Increased-930 SH
PALANTIR TECHNOLOGIES INC	CL A	$248K	0.0%Prev: 0.0%	1,393 SH	Increased+103 SH
PHILIP MORRIS INTL INC	COM	$323K	0.1%Prev: 0.1%	2,014 SH	Decreased+22 SH
PIMCO ETF TR	INTER MUN BD ACT	$6.8M	1.3%Prev: 1.3%	130,377 SH	Increased+1,716 SH
PIMCO ETF TR	MULTISECTOR BD	$11.7M	2.2%Prev: 2.1%	438,407 SH	Increased+40,212 SH
PUTNAM ETF TRUST	FOCUSED LAR CAP	$6.3M	1.2%Prev: 1.1%	139,276 SH	Increased+7,401 SH
ROCKWELL AUTOMATION INC	COM	$335K	0.1%Prev: 0.1%	861 SH	Increased
SALESFORCE INC	COM	$251K	0.0%	948 SH	New
SCHWAB STRATEGIC TR	FUNDAMENTAL EMER	$2.2M	0.4%Prev: 0.4%	62,275 SH	Increased+2,925 SH
SCHWAB STRATEGIC TR	US LCAP GR ETF	$205K	0.0%Prev: 0.0%	6,284 SH	Increased
SCHWAB STRATEGIC TR	US LRG CAP ETF	$542K	0.1%Prev: 0.1%	20,124 SH	Increased+43 SH
SHOPIFY INC	CL A SUB VTG SHS	$530K	0.1%Prev: 0.1%	3,290 SH	Increased-51 SH
SPDR INDEX SHS FDS	PORTFOLIO DEVLPD	$30.4M	5.7%Prev: 5.7%	684,153 SH	Increased+6,103 SH
SPDR INDEX SHS FDS	PORTFOLIO EMG MK	$12.7M	2.4%Prev: 2.5%	270,813 SH	Decreased-2,501 SH
SPDR S&P 500 ETF TR	TR UNIT	$1.4M	0.3%Prev: 0.3%	2,107 SH	Increased-15 SH
SPDR SERIES TRUST	STATE STREET SPD	$136.3M	25.6%	2,217,517 SH	New
STRYKER CORPORATION	COM	$335K	0.1%Prev: 0.1%	953 SH	Decreased-64 SH
TESLA INC	COM	$1.2M	0.2%Prev: 0.2%	2,558 SH	Decreased-62 SH
VANECK ETF TRUST	REAL ASSETS ETF	$3.4M	0.6%	98,341 SH	New
VANGUARD INDEX FDS	GROWTH ETF	$10.8M	2.0%Prev: 2.1%	22,224 SH	Increased-264 SH
VANGUARD INDEX FDS	MCAP GR IDXVIP	$2.4M	0.4%Prev: 0.5%	8,468 SH	Decreased-73 SH
VANGUARD INDEX FDS	MCAP VL IDXVIP	$626K	0.1%Prev: 0.1%	3,532 SH	Increased-15 SH
VANGUARD INDEX FDS	MID CAP ETF	$2.3M	0.4%Prev: 0.5%	8,042 SH	Decreased-142 SH
VANGUARD INDEX FDS	S&P 500 ETF SHS	$6.8M	1.3%Prev: 1.3%	10,765 SH	Increased+3 SH
VANGUARD INDEX FDS	SM CP VAL ETF	$589K	0.1%Prev: 0.1%	2,782 SH	Increased
VANGUARD INDEX FDS	SMALL CP ETF	$530K	0.1%Prev: 0.1%	2,053 SH	Increased
VANGUARD INDEX FDS	SML CP GRW ETF	$1.0M	0.2%Prev: 0.2%	3,410 SH	Increased+1 SH
VANGUARD INDEX FDS	TOTAL STK MKT	$662K	0.1%Prev: 0.1%	1,974 SH	Increased+116 SH
VANGUARD INDEX FDS	VALUE ETF	$3.8M	0.7%Prev: 0.7%	20,105 SH	Increased-95 SH
VANGUARD SCOTTSDALE FDS	VNG RUS1000GRW	$7.2M	1.4%Prev: 1.4%	59,310 SH	Increased-278 SH
VANGUARD SPECIALIZED FUNDS	DIV APP ETF	$1.2M	0.2%Prev: 0.2%	5,670 SH	Increased-24 SH
VANGUARD TAX-MANAGED FDS	VAN FTSE DEV MKT	$1.7M	0.3%Prev: 0.3%	27,743 SH	Increased-127 SH
VERIZON COMMUNICATIONS INC	COM	$216K	0.0%Prev: 0.0%	5,304 SH	Decreased+132 SH
VICTORY PORTFOLIOS II	SHORT TRM BD ETF	$16.0M	3.0%Prev: 3.0%	315,306 SH	Increased+14,292 SH
VISA INC	COM CL A	$448K	0.1%Prev: 0.1%	1,276 SH	Decreased-56 SH
WALMART INC	COM	$443K	0.1%Prev: 0.1%	3,972 SH	Increased-69 SH
WISDOMTREE TR	EMER MKT HIGH FD	$1.2M	0.2%Prev: 0.2%	25,222 SH	Increased+2,346 SH

Sold (vs prior filing)

BLACKROCK ETF TRUST II — $2.0M
SERVICENOW INC — $226K
SPDR SERIES TRUST — $507K
SPDR SERIES TRUST — $8.2M
SPDR SERIES TRUST — $8.2M
SPDR SERIES TRUST — $743K
SPDR SERIES TRUST — $7.5M
SPDR SERIES TRUST — $523K
SPDR SERIES TRUST — $41.9M
SPDR SERIES TRUST — $35.7M
SPDR SERIES TRUST — $8.4M
SPDR SERIES TRUST — $15.6M
SPDR SERIES TRUST — $4.8M
SPDR SERIES TRUST — $1.5M
WELLS FARGO CO NEW — $205K

All filings

Open a filing on Jive Data

Filing Date	Quarter	Form	Accession	Portfolio	Filing
Jan 15, 2026	Q4 2025	13F-HR	0001768302-26-000001	$531.9M	View
Oct 30, 2025	Q3 2025	13F-HR	0001768302-25-000007	$506.5M	View
Jul 23, 2026	Q2 2026