ERn Financial, LLC

CIK 0001768302 • 6 13F filings • Apr 21, 2025 – Jul 23, 2026

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Filer information

Filed by: ERn Financial, LLC, CCO
Address: 8215 GREENWAY BOULEVARD, SUITE 540, MIDDLETON, WI, 53562
Phone: 6086629018
AUM: $531.9M

AUM over time

$604.3M latest

Sector allocation over time

Past 5 quarters

Q4 2025

Q3 2025

Q2 2026

Q2 2025

Q1 2026

TechnologyHealthcareConsumer DiscretionaryConsumer StaplesFinancialsCommunicationIndustrialsEnergyOther

Holdings by filing

Portfolio value: $474.0M143 positionsView on SEC.gov

			% of Portfolio
ABBVIE INC	COM	$282K	0.1%Prev: 0.1%	1,521 SH	Decreased+58 SH
ALPHABET INC	CAP STK CL A	$582K	0.1%Prev: 0.2%	3,305 SH	Decreased+349 SH
ALPHABET INC	CAP STK CL C	$429K	0.1%Prev: 0.1%	2,421 SH	Decreased-61 SH
ALTRIA GROUP INC	COM	$261K	0.1%Prev: 0.1%	4,456 SH	Decreased-209 SH
AMAZON COM INC	COM	$1.1M	0.2%Prev: 0.2%	5,143 SH	Increased+598 SH
AMERICAN CENTY ETF TR	AVANTIS EMERGING	$352K	0.1%Prev: 0.1%	5,842 SH	Decreased-3,509 SH
AMERICAN CENTY ETF TR	AVANTIS EMGMKT	$11.9M	2.5%Prev: 2.6%	172,901 SH	Decreased+178 SH
AMERICAN CENTY ETF TR	DIVERSIFIED MU	$985K	0.2%Prev: 0.2%	20,131 SH	Increased+3,363 SH
AMERICAN CENTY ETF TR	FOCUSED DYNAMIC	$6.1M	1.3%Prev: 1.4%	55,526 SH	Decreased-10,046 SH
AMERICAN CENTY ETF TR	US SML CP VALU	$5.6M	1.2%Prev: 1.3%	61,567 SH	Decreased-36 SH
AMERICAN EXPRESS CO	COM	$221K	0.0%	692 SH	New
APPLE INC	COM	$4.3M	0.9%Prev: 1.1%	20,715 SH	Decreased-1,505 SH
ARISTA NETWORKS INC	COM SHS	$465K	0.1%Prev: 0.1%	4,547 SH	Decreased-235 SH
ASML HOLDING N V	N Y REGISTRY SHS	$203K	0.0%	253 SH	New
AT&T INC	COM	$207K	0.0%	7,154 SH	New
BANK AMERICA CORP	COM	$208K	0.0%Prev: 0.0%	4,387 SH	Decreased-269 SH
BERKSHIRE HATHAWAY INC DEL	CL B NEW	$855K	0.2%Prev: 0.1%	1,760 SH	Increased+196 SH
BLACKROCK ETF TRUST	ISHARES US EQUIT	$4.0M	0.8%Prev: 0.8%	73,387 SH	Decreased-3,483 SH
BLACKROCK ETF TRUST II	ISHARES LARG CAP	$1.9M	0.4%	60,184 SH	New
BOEING CO	COM	$307K	0.1%Prev: 0.1%	1,464 SH	Decreased-172 SH
BOOKING HOLDINGS INC	COM	$208K	0.0%	36 SH	New
BROADCOM INC	COM	$627K	0.1%Prev: 0.1%	2,275 SH	Increased+253 SH
CAPITAL GROUP INTL FOCUS EQT	SHS CREATION UNI	$1.2M	0.3%Prev: 0.4%	44,520 SH	Decreased-32,649 SH
CHEVRON CORP NEW	COM	$223K	0.0%	1,560 SH	New
CISCO SYS INC	COM	$256K	0.1%Prev: 0.1%	3,688 SH	Decreased+145 SH
COSTCO WHSL CORP NEW	COM	$570K	0.1%	576 SH	New
CREDIT ACCEP CORP MICH	COM	$1.1M	0.2%Prev: 0.2%	2,100 SH	Increased
DEERE & CO	COM	$1.0M	0.2%	2,036 SH	New
DIMENSIONAL ETF TRUST	CORE FIXED INCOM	$8.4M	1.8%Prev: 2.1%	199,292 SH	Decreased-64,034 SH
DIMENSIONAL ETF TRUST	INTL CORE EQT MK	$4.2M	0.9%Prev: 0.7%	121,562 SH	Increased+31,415 SH
DIMENSIONAL ETF TRUST	INTL SMALL CAP E	$1.4M	0.3%Prev: 0.4%	47,750 SH	Decreased-7,880 SH
DIMENSIONAL ETF TRUST	US CORE EQT MKT	$2.8M	0.6%Prev: 0.5%	66,626 SH	Increased+5,617 SH
DIMENSIONAL ETF TRUST	US CORE EQUITY 2	$1.0M	0.2%Prev: 0.2%	28,438 SH	Decreased+544 SH
DIMENSIONAL ETF TRUST	WORLD EX US CORE	$9.7M	2.0%Prev: 2.0%	330,741 SH	Decreased+13,688 SH
ELI LILLY & CO	COM	$539K	0.1%Prev: 0.1%	692 SH	Decreased+94 SH
EVOLENT HEALTH INC	CL A	$333K	0.1%Prev: 0.0%	29,574 SH	Increased
EXACT SCIENCES CORP	COM	$573K	0.1%	10,791 SH	New
EXXON MOBIL CORP	COM	$684K	0.1%Prev: 0.2%	6,342 SH	Decreased+204 SH
FAIR ISAAC CORP	COM	$2.5M	0.5%Prev: 0.3%	1,367 SH	Increased+3 SH
FIDELITY COVINGTON TRUST	HIGH DIVID ETF	$1.1M	0.2%Prev: 0.2%	21,760 SH	Decreased-2,069 SH
FIDELITY NATL INFORMATION SV	COM	$361K	0.1%Prev: 0.0%	4,437 SH	Increased-110 SH
FIRST BUSINESS FINL SVCS INC	COM	$234K	0.0%Prev: 0.0%	4,615 SH	Decreased
FIRST TR EXCH TRADED FD III	MANAGD MUN ETF	$7.4M	1.6%Prev: 1.5%	148,832 SH	Decreased-3,441 SH
FIRST TR EXCHANGE-TRADED FD	CAP STRENGTH ETF	$1.8M	0.4%Prev: 0.3%	19,594 SH	Decreased-245 SH
FIRST TR EXCHANGE-TRADED FD	SHS	$2.2M	0.5%Prev: 0.3%	49,648 SH	Increased+12,820 SH
FIRST TR EXCHANGE-TRADED FD	SMID RISNG ETF	$256K	0.1%	7,269 SH	New
FIRST TR EXCHNG TRADED FD VI	FT VEST US EQT	$5.5M	1.2%Prev: 1.2%	111,845 SH	Decreased-11,541 SH
FIRST TR EXCHNG TRADED FD VI	SMITH OPPORT FXD	$5.3M	1.1%Prev: 1.1%	120,838 SH	Decreased-15,489 SH
FORD MTR CO	COM	$419K	0.1%Prev: 0.1%	38,623 SH	Decreased-267 SH
GENERAL DYNAMICS CORP	COM	$375K	0.1%Prev: 0.1%	1,287 SH	Decreased+11 SH
HARTFORD FDS EXCHANGE TRADED	MUN OPORTUNITE	$7.9M	1.7%Prev: 1.5%	205,122 SH	Decreased-3,605 SH
HARTFORD FDS EXCHANGE TRADED	SCHRDRS TAX BD	$1.5M	0.3%	80,111 SH	New
HOME DEPOT INC	COM	$326K	0.1%Prev: 0.0%	890 SH	Increased+172 SH
INTERNATIONAL BUSINESS MACHS	COM	$362K	0.1%Prev: 0.1%	1,227 SH	Increased+19 SH
INVESCO EXCH TRADED FD TR II	S&P MIDCP LOW	$517K	0.1%Prev: 0.1%	8,377 SH	Decreased+103 SH
INVESCO EXCH TRD SLF IDX FD	RUSL 1000 DYNM	$15.3M	3.2%Prev: 1.6%	264,060 SH	Increased+121,629 SH
INVESCO EXCH TRD SLF IDX FD	RUSL 2000 DYNM	$519K	0.1%Prev: 0.1%	12,957 SH	Decreased+345 SH
INVESCO EXCHANGE TRADED FD T	S&P500 QUALITY	$1.5M	0.3%Prev: 0.3%	20,446 SH	Decreased-2,042 SH
INVESCO QQQ TR	UNIT SER 1	$1.5M	0.3%Prev: 0.3%	2,747 SH	Decreased-188 SH
ISHARES GOLD TR	ISHARES NEW	$1.0M	0.2%Prev: 0.3%	16,564 SH	Decreased+1,086 SH
ISHARES INC	MSCI EMRG CHN	$1.1M	0.2%Prev: 0.2%	18,013 SH	Decreased+2,460 SH
ISHARES TR	0-5YR HI YL CP	$285K	0.1%Prev: 0.1%	6,613 SH	Increased+62 SH
ISHARES TR	CORE MSCI EAFE	$13.9M	2.9%Prev: 3.6%	167,052 SH	Decreased-42,397 SH
ISHARES TR	CORE S&P MCP ETF	$2.5M	0.5%Prev: 0.4%	39,743 SH	Increased+9,775 SH
ISHARES TR	CORE S&P SCP ETF	$5.3M	1.1%Prev: 1.0%	48,769 SH	Increased+7,376 SH
ISHARES TR	CORE S&P US VLU	$741K	0.2%Prev: 0.2%	7,828 SH	Decreased-926 SH
ISHARES TR	CORE S&P500 ETF	$4.1M	0.9%Prev: 0.7%	6,525 SH	Increased+465 SH
ISHARES TR	CRE U S REIT ETF	$9.0M	1.9%Prev: 1.5%	158,520 SH	Increased+28,080 SH
ISHARES TR	EAFE GRWTH ETF	$297K	0.1%Prev: 0.1%	2,651 SH	Decreased-44 SH
ISHARES TR	ESG AW MSCI EAFE	$884K	0.2%Prev: 0.2%	9,913 SH	Decreased-25 SH
ISHARES TR	ESG AWR MSCI USA	$986K	0.2%Prev: 0.2%	7,284 SH	Increased+452 SH
ISHARES TR	GLOBAL REIT ETF	$10.2M	2.1%Prev: 2.0%	412,357 SH	Decreased-20,879 SH
ISHARES TR	MSCI EAFE ETF	$6.6M	1.4%Prev: 1.3%	73,549 SH	Decreased+4,186 SH
ISHARES TR	MSCI EMG MKT ETF	$1.7M	0.4%Prev: 0.3%	35,633 SH	Increased+11,990 SH
ISHARES TR	MSCI USA MMENTM	$1.1M	0.2%Prev: 0.2%	4,661 SH	Increased+23 SH
ISHARES TR	MSCI USA QLT FCT	$10.5M	2.2%Prev: 2.1%	57,349 SH	Decreased+374 SH
ISHARES TR	RUS 1000 GRW ETF	$208K	0.0%Prev: 0.0%	490 SH	Decreased-7 SH
ISHARES TR	RUS MD CP GR ETF	$206K	0.0%	1,489 SH	New
J P MORGAN EXCHANGE TRADED F	ACTIVE BOND ETF	$4.0M	0.8%Prev: 1.0%	74,137 SH	Decreased-28,517 SH
J P MORGAN EXCHANGE TRADED F	EQUITY PREMIUM	$976K	0.2%Prev: 0.2%	17,170 SH	Decreased-864 SH
J P MORGAN EXCHANGE TRADED F	ULTRA SHT MUNCPL	$3.7M	0.8%Prev: 1.0%	72,332 SH	Decreased-33,160 SH
JOHN HANCOCK EXCHANGE TRADED	MLTFCTR LRG CAP	$6.5M	1.4%Prev: 2.0%	89,268 SH	Decreased-43,656 SH
JOHN HANCOCK EXCHANGE TRADED	MULTIFACTOR MI	$3.5M	0.7%Prev: 0.7%	57,401 SH	Decreased-1,218 SH
JOHNSON & JOHNSON	COM	$206K	0.0%Prev: 0.0%	1,346 SH	Increased+515 SH
JPMORGAN CHASE & CO.	COM	$528K	0.1%	1,820 SH	New
MASTERCARD INCORPORATED	CL A	$335K	0.1%Prev: 0.1%	597 SH	Increased+55 SH
MCDONALDS CORP	COM	$264K	0.1%Prev: 0.1%	904 SH	Decreased+43 SH
META PLATFORMS INC	CL A	$1.3M	0.3%Prev: 0.2%	1,744 SH	Increased+293 SH
MGE ENERGY INC	COM	$245K	0.1%Prev: 0.0%	2,767 SH	Increased-29 SH
MICROSOFT CORP	COM	$2.5M	0.5%Prev: 0.3%	4,951 SH	Increased+230 SH
MIZUHO FINANCIAL GROUP INC	SPONSORED ADR	$63K	0.0%	11,265 SH	New
NETFLIX INC	COM	$619K	0.1%	462 SH	New
NVIDIA CORPORATION	COM	$2.5M	0.5%Prev: 0.5%	16,099 SH	Decreased+1,449 SH
ORACLE CORP	COM	$1.7M	0.4%Prev: 0.2%	8,003 SH	Increased+893 SH
PACER FDS TR	DEVELOPED MRKT	$310K	0.1%Prev: 0.1%	9,112 SH	Decreased+691 SH
PACER FDS TR	US CASH COWS 100	$1.9M	0.4%Prev: 0.4%	34,203 SH	Decreased+1,595 SH
PHILIP MORRIS INTL INC	COM	$327K	0.1%Prev: 0.1%	1,796 SH	Decreased-281 SH
PIMCO ETF TR	INTER MUN BD ACT	$6.0M	1.3%Prev: 1.3%	117,368 SH	Decreased-17,760 SH
PIMCO ETF TR	MULTISECTOR BD	$9.3M	2.0%Prev: 2.3%	348,583 SH	Decreased-117,226 SH
PROCTER AND GAMBLE CO	COM	$234K	0.0%	1,470 SH	New
PUTNAM ETF TRUST	FOCUSED LAR CAP	$5.3M	1.1%Prev: 1.1%	130,888 SH	Decreased-542 SH
ROCKWELL AUTOMATION INC	COM	$288K	0.1%Prev: 0.1%	868 SH	Decreased+7 SH
SALESFORCE INC	COM	$219K	0.0%	803 SH	New
SCHWAB STRATEGIC TR	FUNDAMENTAL EMER	$2.0M	0.4%Prev: 0.4%	59,124 SH	Decreased-1,715 SH
SCHWAB STRATEGIC TR	US LRG CAP ETF	$490K	0.1%Prev: 0.1%	20,040 SH	Decreased-84 SH
SERVICENOW INC	COM	$247K	0.1%	240 SH	New
SHOPIFY INC	CL A SUB VTG SHS	$380K	0.1%Prev: 0.1%	3,290 SH	Decreased-14 SH
SPDR INDEX SHS FDS	PORTFOLIO DEVLPD	$27.0M	5.7%	667,882 SH	New
SPDR INDEX SHS FDS	PORTFOLIO EMG MK	$13.5M	2.8%	315,237 SH	New
SPDR S&P 500 ETF TR	TR UNIT	$1.3M	0.3%	2,152 SH	New
SPDR SERIES TRUST	BBG CONV SEC ETF	$463K	0.1%	5,597 SH	New
SPDR SERIES TRUST	PORTFLI TIPS ETF	$6.8M	1.4%	261,195 SH	New
SPDR SERIES TRUST	PORTFOLIO AGRGTE	$6.2M	1.3%	244,099 SH	New
SPDR SERIES TRUST	PORTFOLIO S&P400	$688K	0.1%	12,645 SH	New
SPDR SERIES TRUST	PORTFOLIO S&P500	$5.1M	1.1%	70,534 SH	New
SPDR SERIES TRUST	PORTFOLIO S&P600	$526K	0.1%	12,337 SH	New
SPDR SERIES TRUST	PRTFLO S&P500 GW	$37.7M	7.9%	395,169 SH	New
SPDR SERIES TRUST	PRTFLO S&P500 VL	$30.3M	6.4%	579,699 SH	New
SPDR SERIES TRUST	S&P 400 MDCP GRW	$8.4M	1.8%	96,785 SH	New
SPDR SERIES TRUST	S&P 400 MDCP VAL	$15.6M	3.3%	196,840 SH	New
SPDR SERIES TRUST	S&P 600 SMCP GRW	$5.3M	1.1%	59,265 SH	New
SPDR SERIES TRUST	S&P 600 SMCP VAL	$1.8M	0.4%	22,570 SH	New
STRYKER CORPORATION	COM	$417K	0.1%Prev: 0.1%	1,055 SH	Increased+108 SH
TESLA INC	COM	$836K	0.2%Prev: 0.2%	2,633 SH	Decreased+132 SH
UBER TECHNOLOGIES INC	COM	$265K	0.1%	2,845 SH	New
VANGUARD INDEX FDS	GROWTH ETF	$9.8M	2.1%Prev: 1.8%	22,438 SH	Increased+269 SH
VANGUARD INDEX FDS	MCAP GR IDXVIP	$2.4M	0.5%Prev: 0.4%	8,540 SH	Increased+251 SH
VANGUARD INDEX FDS	MCAP VL IDXVIP	$649K	0.1%Prev: 0.1%	3,944 SH	Increased+530 SH
VANGUARD INDEX FDS	MID CAP ETF	$2.3M	0.5%Prev: 0.4%	8,275 SH	Increased+807 SH
VANGUARD INDEX FDS	S&P 500 ETF SHS	$6.0M	1.3%Prev: 1.2%	10,513 SH	Decreased-207 SH
VANGUARD INDEX FDS	SM CP VAL ETF	$543K	0.1%Prev: 0.1%	2,782 SH	Decreased-87 SH
VANGUARD INDEX FDS	SMALL CP ETF	$487K	0.1%Prev: 0.1%	2,057 SH	Increased+555 SH
VANGUARD INDEX FDS	SML CP GRW ETF	$944K	0.2%Prev: 0.2%	3,408 SH	Decreased+109 SH
VANGUARD INDEX FDS	TOTAL STK MKT	$576K	0.1%Prev: 0.1%	1,894 SH	Decreased-451 SH
VANGUARD INDEX FDS	VALUE ETF	$3.6M	0.8%Prev: 0.7%	20,165 SH	Decreased+69 SH
VANGUARD SCOTTSDALE FDS	VNG RUS1000GRW	$6.9M	1.4%Prev: 1.2%	62,798 SH	Increased+3,920 SH
VANGUARD SPECIALIZED FUNDS	DIV APP ETF	$1.2M	0.2%Prev: 0.2%	5,717 SH	Decreased+90 SH
VANGUARD TAX-MANAGED FDS	VAN FTSE DEV MKT	$1.6M	0.3%Prev: 0.3%	28,012 SH	Decreased+1,679 SH
VERIZON COMMUNICATIONS INC	COM	$223K	0.0%Prev: 0.1%	5,148 SH	Decreased-172 SH
VICTORY PORTFOLIOS II	SHORT TRM BD ETF	$14.3M	3.0%Prev: 3.2%	281,572 SH	Decreased-52,557 SH
VISA INC	COM CL A	$459K	0.1%Prev: 0.1%	1,293 SH	Increased-28 SH
WALMART INC	COM	$396K	0.1%Prev: 0.1%	4,049 SH	Decreased+96 SH
WISDOMTREE TR	EMER MKT HIGH FD	$1.0M	0.2%Prev: 0.1%	22,810 SH	Increased+8,914 SH

Sold (vs prior filing)

AMPHENOL CORP — $216K
APPLIED MATLS INC — $221K
ASML HLDG NV — $330K
BANK MONTREAL MEDIUM — $227K
BLACKROCK ETF TRUST II — $2.2M
BRASILAGRO COMPANHIA BRASILE — $55K
CAPITAL GROUP NEW GEOGRAPHY — $562K
CHEVRON CORPORATION — $314K
COSTCO WHOLESALE CORPORATION — $438K
INVESCO EXCH TRADED FD TR II — $248K
J P MORGAN EXCHANGE TRADED F — $868K
J P MORGAN EXCHANGE TRADED F — $9.5M
JPMORGAN CHASE & CO — $458K
MCKESSON CORP — $235K
MICRON TECHNOLOGY INC — $300K
NETFLIX INC. — $461K
PALANTIR TECHNOLOGIES INC — $214K
RBB FUND TRUST — $448K
RTX CORPORATION — $201K
SCHWAB STRATEGIC TR — $254K
… and 5 more

All filings

Open a filing on Jive Data

Filing Date	Quarter	Form	Accession	Portfolio	Filing
Jan 15, 2026	Q4 2025	13F-HR	0001768302-26-000001	$531.9M	View
Oct 30, 2025	Q3 2025	13F-HR	0001768302-25-000007	$506.5M	View
Jul 23, 2026	Q2 2026