ERn Financial, LLC

CIK 0001768302 • 6 13F filings • Apr 21, 2025 – Jul 23, 2026

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Filer information

Filed by: ERn Financial, LLC, CCO
Address: 8215 GREENWAY BOULEVARD, SUITE 540, MIDDLETON, WI, 53562
Phone: 6086629018
AUM: $531.9M

AUM over time

$604.3M latest

Sector allocation over time

Past 5 quarters

Q4 2025

Q3 2025

Q2 2026

Q2 2025

Q1 2026

TechnologyHealthcareConsumer DiscretionaryConsumer StaplesFinancialsCommunicationIndustrialsEnergyOther

Holdings by filing

Portfolio value: $506.5M138 positionsView on SEC.gov

			% of Portfolio
ABBVIE INC	COM	$346K	0.1%Prev: 0.1%	1,493 SH	Decreased+30 SH
ALPHABET INC	CAP STK CL A	$741K	0.1%Prev: 0.2%	3,050 SH	Decreased-144 SH
ALPHABET INC	CAP STK CL C	$610K	0.1%Prev: 0.2%	2,506 SH	Decreased-1,745 SH
ALTRIA GROUP INC	COM	$292K	0.1%Prev: 0.1%	4,419 SH	Decreased-292 SH
AMAZON COM INC	COM	$1.0M	0.2%Prev: 0.2%	4,649 SH	Decreased-290 SH
AMERICAN CENTY ETF TR	AVANTIS EMERGING	$586K	0.1%	9,139 SH	New
AMERICAN CENTY ETF TR	AVANTIS EMGMKT	$12.3M	2.4%Prev: 2.7%	163,467 SH	Decreased-8,103 SH
AMERICAN CENTY ETF TR	DIVERSIFIED MU	$722K	0.1%Prev: 0.1%	14,373 SH	Decreased-1,797 SH
AMERICAN CENTY ETF TR	FOCUSED DYNAMIC	$7.0M	1.4%Prev: 1.6%	58,313 SH	Decreased-12,692 SH
AMERICAN CENTY ETF TR	US SML CP VALU	$6.2M	1.2%Prev: 1.3%	62,640 SH	Decreased+1,330 SH
APPLE INC	COM	$4.5M	0.9%Prev: 1.1%	17,732 SH	Decreased-5,047 SH
ARISTA NETWORKS INC	COM SHS	$684K	0.1%Prev: 0.1%	4,697 SH	Decreased-98 SH
ASML HOLDING N V	N Y REGISTRY SHS	$260K	0.1%	269 SH	New
BANK AMERICA CORP	COM	$253K	0.1%	4,911 SH	New
BANK MONTREAL QUE	COM	$219K	0.0%	1,680 SH	New
BERKSHIRE HATHAWAY INC DEL	CL B NEW	$764K	0.2%Prev: 0.1%	1,519 SH	Increased+130 SH
BLACKROCK ETF TRUST	ISHARES US EQUIT	$4.3M	0.9%Prev: 0.9%	73,024 SH	Decreased-3,069 SH
BLACKROCK ETF TRUST II	ISHARES LARG CAP	$2.0M	0.4%	61,468 SH	New
BOEING CO	COM	$345K	0.1%Prev: 0.1%	1,600 SH	Decreased-159 SH
BRASILAGRO COMPANHIA BRASILE	SPONSORED ADR	$50K	0.0%	13,000 SH	New
BROADCOM INC	COM	$651K	0.1%Prev: 0.2%	1,973 SH	Decreased-617 SH
CAPITAL GROUP INTL FOCUS EQT	SHS CREATION UNI	$1.6M	0.3%	54,910 SH	New
CHEVRON CORP NEW	COM	$241K	0.0%	1,555 SH	New
CISCO SYS INC	COM	$242K	0.0%Prev: 0.1%	3,532 SH	Decreased-20 SH
COSTCO WHSL CORP NEW	COM	$436K	0.1%	471 SH	New
CREDIT ACCEP CORP MICH	COM	$981K	0.2%Prev: 0.2%	2,100 SH	Decreased
DIMENSIONAL ETF TRUST	CORE FIXED INCOM	$10.0M	2.0%	234,263 SH	New
DIMENSIONAL ETF TRUST	INTL CORE EQT MK	$4.3M	0.8%Prev: 0.5%	117,801 SH	Increased+41,485 SH
DIMENSIONAL ETF TRUST	INTL SMALL CAP E	$1.6M	0.3%Prev: 0.3%	51,042 SH	Decreased-6,675 SH
DIMENSIONAL ETF TRUST	US CORE EQT MKT	$2.9M	0.6%Prev: 0.5%	62,993 SH	Decreased+3,024 SH
DIMENSIONAL ETF TRUST	US CORE EQUITY 2	$1.1M	0.2%	28,000 SH	New
DIMENSIONAL ETF TRUST	WORLD EX US CORE	$10.1M	2.0%Prev: 1.9%	322,197 SH	Decreased+3,288 SH
ELI LILLY & CO	COM	$467K	0.1%Prev: 0.1%	612 SH	Decreased-111 SH
EVOLENT HEALTH INC	CL A	$250K	0.0%Prev: 0.0%	29,574 SH	Increased
EXACT SCIENCES CORP	COM	$592K	0.1%	10,824 SH	New
EXXON MOBIL CORP	COM	$694K	0.1%Prev: 0.1%	6,155 SH	Decreased-8 SH
FAIR ISAAC CORP	COM	$2.0M	0.4%Prev: 0.3%	1,368 SH	Increased+4 SH
FIDELITY COVINGTON TRUST	HIGH DIVID ETF	$1.2M	0.2%Prev: 0.2%	21,514 SH	Decreased-2,706 SH
FIDELITY NATL INFORMATION SV	COM	$293K	0.1%	4,449 SH	New
FIRST BUSINESS FINL SVCS INC	COM	$237K	0.0%Prev: 0.0%	4,615 SH	Decreased
FIRST TR EXCH TRADED FD III	MANAGD MUN ETF	$7.6M	1.5%Prev: 1.3%	149,560 SH	Decreased-3,209 SH
FIRST TR EXCHANGE-TRADED FD	CAP STRENGTH ETF	$1.8M	0.4%Prev: 0.3%	19,741 SH	Decreased-81 SH
FIRST TR EXCHANGE-TRADED FD	SHS	$2.6M	0.5%Prev: 0.3%	56,292 SH	Increased+19,915 SH
FIRST TR EXCHNG TRADED FD VI	FT VEST US EQT	$6.2M	1.2%Prev: 1.3%	120,076 SH	Decreased-14,965 SH
FIRST TR EXCHNG TRADED FD VI	SMITH OPPORT FXD	$5.8M	1.1%Prev: 1.0%	130,284 SH	Decreased-12,930 SH
FORD MTR CO	COM	$463K	0.1%Prev: 0.1%	38,719 SH	Decreased-240 SH
GENERAL DYNAMICS CORP	COM	$441K	0.1%Prev: 0.1%	1,293 SH	Decreased-53 SH
HARTFORD FDS EXCHANGE TRADED	MUN OPORTUNITE	$8.1M	1.6%Prev: 1.4%	208,833 SH	Decreased+104 SH
HOME DEPOT INC	COM	$294K	0.1%Prev: 0.1%	726 SH	Decreased-178 SH
INTERNATIONAL BUSINESS MACHS	COM	$341K	0.1%Prev: 0.1%	1,210 SH	Decreased-1,204 SH
INVESCO EXCH TRADED FD TR II	S&P MIDCP LOW	$532K	0.1%Prev: 0.1%	8,377 SH	Increased+920 SH
INVESCO EXCH TRD SLF IDX FD	RUSL 1000 DYNM	$15.6M	3.1%Prev: 1.5%	258,752 SH	Increased+125,063 SH
INVESCO EXCH TRD SLF IDX FD	RUSL 2000 DYNM	$558K	0.1%Prev: 0.1%	12,683 SH	Decreased-81 SH
INVESCO EXCHANGE TRADED FD T	S&P500 QUALITY	$1.5M	0.3%Prev: 0.3%	20,690 SH	Decreased-1,908 SH
INVESCO QQQ TR	UNIT SER 1	$1.6M	0.3%Prev: 0.3%	2,732 SH	Decreased-129 SH
ISHARES GOLD TR	ISHARES NEW	$1.2M	0.2%Prev: 0.2%	17,102 SH	Decreased+43 SH
ISHARES INC	MSCI EMRG CHN	$1.2M	0.2%Prev: 0.3%	18,015 SH	Decreased+2,462 SH
ISHARES TR	0-5YR HI YL CP	$288K	0.1%Prev: 0.0%	6,661 SH	Increased+58 SH
ISHARES TR	CORE MSCI EAFE	$15.3M	3.0%Prev: 3.5%	175,090 SH	Decreased-41,134 SH
ISHARES TR	CORE S&P MCP ETF	$2.4M	0.5%Prev: 0.4%	36,067 SH	Decreased+5,346 SH
ISHARES TR	CORE S&P SCP ETF	$5.3M	1.0%Prev: 1.0%	44,405 SH	Decreased+2,752 SH
ISHARES TR	CORE S&P US VLU	$806K	0.2%Prev: 0.2%	8,066 SH	Decreased-785 SH
ISHARES TR	CORE S&P500 ETF	$4.0M	0.8%Prev: 0.8%	6,046 SH	Decreased-20 SH
ISHARES TR	CRE U S REIT ETF	$7.4M	1.5%Prev: 1.5%	126,521 SH	Decreased-5,981 SH
ISHARES TR	EAFE GRWTH ETF	$285K	0.1%Prev: 0.1%	2,503 SH	Decreased-208 SH
ISHARES TR	ESG AW MSCI EAFE	$955K	0.2%Prev: 0.2%	10,268 SH	Decreased+316 SH
ISHARES TR	ESG AWR MSCI USA	$1.0M	0.2%Prev: 0.2%	7,102 SH	Decreased+192 SH
ISHARES TR	GLOBAL REIT ETF	$10.5M	2.1%Prev: 2.0%	409,148 SH	Decreased-30,228 SH
ISHARES TR	MSCI EAFE ETF	$6.7M	1.3%Prev: 1.2%	71,256 SH	Decreased+3,392 SH
ISHARES TR	MSCI EMG MKT ETF	$1.4M	0.3%Prev: 0.2%	26,355 SH	Decreased+4,601 SH
ISHARES TR	MSCI USA MMENTM	$1.2M	0.2%Prev: 0.3%	4,618 SH	Decreased-98 SH
ISHARES TR	MSCI USA QLT FCT	$11.0M	2.2%Prev: 2.1%	56,550 SH	Decreased-79 SH
ISHARES TR	RUS 1000 GRW ETF	$230K	0.0%Prev: 0.0%	490 SH	Decreased-1,674 SH
ISHARES TR	RUS MD CP GR ETF	$212K	0.0%Prev: 0.0%	1,489 SH	Decreased
J P MORGAN EXCHANGE TRADED F	ACTIVE BOND ETF	$4.4M	0.9%Prev: 1.0%	80,725 SH	Decreased-28,879 SH
J P MORGAN EXCHANGE TRADED F	EQUITY PREMIUM	$994K	0.2%Prev: 0.2%	17,405 SH	Decreased-1,041 SH
J P MORGAN EXCHANGE TRADED F	ULTRA SHT MUNCPL	$4.5M	0.9%Prev: 1.0%	87,431 SH	Decreased-28,480 SH
JOHN HANCOCK EXCHANGE TRADED	MLTFCTR LRG CAP	$9.2M	1.8%Prev: 2.0%	117,486 SH	Decreased-18,072 SH
JOHN HANCOCK EXCHANGE TRADED	MULTIFACTOR MI	$3.5M	0.7%Prev: 0.7%	54,467 SH	Decreased-4,345 SH
JPMORGAN CHASE & CO.	COM	$489K	0.1%	1,549 SH	New
MASTERCARD INCORPORATED	CL A	$333K	0.1%Prev: 0.0%	586 SH	Increased+53 SH
MCDONALDS CORP	COM	$271K	0.1%Prev: 0.0%	891 SH	Increased+38 SH
MCKESSON CORP	COM	$214K	0.0%Prev: 0.0%	277 SH	Increased+1 SH
META PLATFORMS INC	CL A	$1.1M	0.2%Prev: 0.2%	1,474 SH	Increased-381 SH
MGE ENERGY INC	COM	$234K	0.0%Prev: 0.0%	2,776 SH	Increased-29 SH
MICROSOFT CORP	COM	$2.4M	0.5%Prev: 0.3%	4,697 SH	Increased-78 SH
NETFLIX INC	COM	$553K	0.1%	461 SH	New
NVIDIA CORPORATION	COM	$2.8M	0.5%Prev: 0.6%	14,886 SH	Decreased-2,986 SH
ORACLE CORP	COM	$2.0M	0.4%Prev: 0.2%	6,979 SH	Increased-139 SH
PACER FDS TR	DEVELOPED MRKT	$323K	0.1%Prev: 0.0%	8,881 SH	Increased+2,358 SH
PACER FDS TR	US CASH COWS 100	$1.9M	0.4%Prev: 0.3%	33,866 SH	Increased+3,929 SH
PALANTIR TECHNOLOGIES INC	CL A	$235K	0.0%	1,290 SH	New
PHILIP MORRIS INTL INC	COM	$323K	0.1%Prev: 0.1%	1,992 SH	Decreased-39 SH
PIMCO ETF TR	INTER MUN BD ACT	$6.7M	1.3%Prev: 1.2%	128,661 SH	Decreased-9,494 SH
PIMCO ETF TR	MULTISECTOR BD	$10.7M	2.1%Prev: 2.2%	398,195 SH	Decreased-101,906 SH
PUTNAM ETF TRUST	FOCUSED LAR CAP	$5.6M	1.1%Prev: 1.1%	131,875 SH	Decreased-595 SH
ROCKWELL AUTOMATION INC	COM	$301K	0.1%Prev: 0.1%	861 SH	Decreased
SCHWAB STRATEGIC TR	FUNDAMENTAL EMER	$2.1M	0.4%	59,350 SH	New
SCHWAB STRATEGIC TR	US LCAP GR ETF	$201K	0.0%Prev: 0.0%	6,284 SH	Decreased-2,450 SH
SCHWAB STRATEGIC TR	US LRG CAP ETF	$529K	0.1%Prev: 0.1%	20,081 SH	Decreased-43 SH
SERVICENOW INC	COM	$226K	0.0%	245 SH	New
SHOPIFY INC	CL A SUB VTG SHS	$497K	0.1%Prev: 0.1%	3,341 SH	Increased+67 SH
SPDR INDEX SHS FDS	PORTFOLIO DEVLPD	$29.0M	5.7%	678,050 SH	New
SPDR INDEX SHS FDS	PORTFOLIO EMG MK	$12.8M	2.5%	273,314 SH	New
SPDR S&P 500 ETF TR	TR UNIT	$1.4M	0.3%	2,122 SH	New
SPDR SERIES TRUST	BBG CONV SEC ETF	$507K	0.1%	5,601 SH	New
SPDR SERIES TRUST	PORTFLI TIPS ETF	$8.2M	1.6%	310,399 SH	New
SPDR SERIES TRUST	PORTFOLIO AGRGTE	$8.2M	1.6%	318,924 SH	New
SPDR SERIES TRUST	PORTFOLIO S&P400	$743K	0.1%	12,992 SH	New
SPDR SERIES TRUST	PORTFOLIO S&P500	$7.5M	1.5%	95,785 SH	New
SPDR SERIES TRUST	PORTFOLIO S&P600	$523K	0.1%	11,294 SH	New
SPDR SERIES TRUST	PRTFLO S&P500 GW	$41.9M	8.3%	401,200 SH	New
SPDR SERIES TRUST	PRTFLO S&P500 VL	$35.7M	7.0%	644,527 SH	New
SPDR SERIES TRUST	S&P 400 MDCP GRW	$8.4M	1.7%	91,691 SH	New
SPDR SERIES TRUST	S&P 400 MDCP VAL	$15.6M	3.1%	187,625 SH	New
SPDR SERIES TRUST	S&P 600 SMCP GRW	$4.8M	1.0%	51,299 SH	New
SPDR SERIES TRUST	S&P 600 SMCP VAL	$1.5M	0.3%	17,018 SH	New
STRYKER CORPORATION	COM	$376K	0.1%Prev: 0.0%	1,017 SH	Increased+73 SH
TESLA INC	COM	$1.2M	0.2%Prev: 0.2%	2,620 SH	Decreased-891 SH
VANGUARD INDEX FDS	GROWTH ETF	$10.8M	2.1%Prev: 1.9%	22,488 SH	Decreased-110,098 SH
VANGUARD INDEX FDS	MCAP GR IDXVIP	$2.5M	0.5%Prev: 0.4%	8,541 SH	Increased+440 SH
VANGUARD INDEX FDS	MCAP VL IDXVIP	$619K	0.1%Prev: 0.1%	3,547 SH	Decreased+133 SH
VANGUARD INDEX FDS	MID CAP ETF	$2.4M	0.5%Prev: 0.4%	8,184 SH	Increased-20,003 SH
VANGUARD INDEX FDS	S&P 500 ETF SHS	$6.6M	1.3%Prev: 1.2%	10,762 SH	Decreased+10 SH
VANGUARD INDEX FDS	SM CP VAL ETF	$581K	0.1%Prev: 0.1%	2,782 SH	Decreased-87 SH
VANGUARD INDEX FDS	SMALL CP ETF	$522K	0.1%Prev: 0.1%	2,053 SH	Increased+676 SH
VANGUARD INDEX FDS	SML CP GRW ETF	$1.0M	0.2%Prev: 0.2%	3,409 SH	Decreased+369 SH
VANGUARD INDEX FDS	TOTAL STK MKT	$610K	0.1%Prev: 0.1%	1,858 SH	Decreased-474 SH
VANGUARD INDEX FDS	VALUE ETF	$3.8M	0.7%Prev: 0.7%	20,200 SH	Decreased+87 SH
VANGUARD SCOTTSDALE FDS	VNG RUS1000GRW	$7.2M	1.4%Prev: 1.2%	59,588 SH	Decreased+1,458 SH
VANGUARD SPECIALIZED FUNDS	DIV APP ETF	$1.2M	0.2%Prev: 0.2%	5,694 SH	Decreased+117 SH
VANGUARD TAX-MANAGED FDS	VAN FTSE DEV MKT	$1.7M	0.3%Prev: 0.2%	27,870 SH	Increased+7,381 SH
VERIZON COMMUNICATIONS INC	COM	$227K	0.0%	5,172 SH	New
VICTORY PORTFOLIOS II	SHORT TRM BD ETF	$15.3M	3.0%Prev: 2.9%	301,014 SH	Decreased-48,649 SH
VISA INC	COM CL A	$455K	0.1%Prev: 0.1%	1,332 SH	Decreased-570 SH
WALMART INC	COM	$416K	0.1%Prev: 0.1%	4,041 SH	Decreased+78 SH
WELLS FARGO CO NEW	COM	$205K	0.0%	2,441 SH	New
WISDOMTREE TR	EMER MKT HIGH FD	$1.1M	0.2%Prev: 0.1%	22,876 SH	Increased+9,281 SH

Sold (vs prior filing)

ADVANCED MICRO DEVICES INC — $398K
AMERICAN CENTY ETF TR — $749K
AMPHENOL CORP — $305K
ANALOG DEVICES INC — $226K
APPLIED MATLS INC — $406K
ASML HLDG NV — $418K
BANK MONTREAL MEDIUM — $348K
BANK OF AMER CORP — $265K
BLACKROCK ETF TRUST II — $223K
BLACKROCK ETF TRUST II — $2.5M
CALAMOS ETF TR — $201K
CAPITAL GROUP INTL FOCUS EQT — $3.0M
CAPITAL GROUP NEW GEOGRAPHY — $927K
CATERPILLAR INC — $235K
CHEVRON CORPORATION — $266K
COSTCO WHOLESALE CORPORATION — $412K
CROWDSTRIKE HLDGS INC — $301K
DIMENSIONAL ETF TRUST — $11.9M
DIMENSIONAL ETF TRUST — $1.2M
GE VERNOVA INC — $272K
… and 33 more

All filings

Open a filing on Jive Data

Filing Date	Quarter	Form	Accession	Portfolio	Filing
Jan 15, 2026	Q4 2025	13F-HR	0001768302-26-000001	$531.9M	View
Oct 30, 2025	Q3 2025	13F-HR	0001768302-25-000007	$506.5M	View
Jul 23, 2026	Q2 2026