MOGY JOEL R INVESTMENT COUNSEL INC

CIK 0001126735 • 6 13F filings • Apr 16, 2025 – Jul 14, 2026

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Filer information

Filed by, address, phone, and AUM appear here after the 13f-holdings-enricher runs (it reads the SEC cover page for each filing).

AUM over time

$0 latest

Sector allocation over time

Past 5 quarters

Q4 2025

Q3 2025

Q2 2026

Q2 2025

Q1 2026

TechnologyHealthcareConsumer DiscretionaryConsumer StaplesFinancialsCommunicationIndustrialsEnergyReal EstateOther

Holdings by filing

Portfolio value: $1.83B117 positionsView on SEC.gov

			% of Portfolio
3M CO	COM	$217K	0.0%	1,400 SH	New
ABBOTT LABS	COM	$9.0M	0.5%	66,826 SH	New
ABBVIE INC	COM	$10.6M	0.6%Prev: 0.6%	45,761 SH	Increased+3,842 SH
ACCENTURE PLC IRELAND	SHS CLASS A	$22.0M	1.2%Prev: 0.5%	89,309 SH	Increased+15,152 SH
ADOBE INC	COM	$17.9M	1.0%Prev: 0.2%	50,664 SH	Increased+30,183 SH
ALPHABET INC	CAP STK CL A	$75.6M	4.1%Prev: 6.3%	310,848 SH	Decreased+5,351 SH
ALPHABET INC	CAP STK CL C	$82.8M	4.5%Prev: 6.6%	339,999 SH	Decreased+12,864 SH
ALTRIA GROUP INC	COM	$855K	0.0%Prev: 0.1%	12,950 SH	Decreased
AMAZON COM INC	COM	$76.4M	4.2%Prev: 4.7%	347,821 SH	Decreased+2,965 SH
AMGEN INC	COM	$2.0M	0.1%Prev: 0.1%	6,923 SH	Decreased+1,000 SH
APPLE INC	COM	$155.5M	8.5%Prev: 9.8%	610,633 SH	Decreased+19,993 SH
AT&T INC	COM	$705K	0.0%Prev: 0.0%	24,981 SH	Increased-129 SH
AUTOZONE INC	COM	$26.4M	1.4%Prev: 1.1%	6,144 SH	Increased-96 SH
BERKSHIRE HATHAWAY INC DEL	CL A	$6.8M	0.4%Prev: 0.4%	9 SH	Increased
BERKSHIRE HATHAWAY INC DEL	CL B NEW	$67.2M	3.7%Prev: 3.7%	133,634 SH	Increased+3,664 SH
BIOGEN INC	COM	$877K	0.0%Prev: 0.1%	6,260 SH	Decreased
BLACKROCK INC	COM	$17.9M	1.0%Prev: 0.8%	15,323 SH	Increased-8 SH
BOOKING HOLDINGS INC	COM	$12.6M	0.7%Prev: 0.6%	2,335 SH	Increased-55,285 SH
BRISTOL-MYERS SQUIBB CO	COM	$854K	0.0%Prev: 0.1%	18,945 SH	Decreased+3,150 SH
BROWN & BROWN INC	COM	$3.4M	0.2%	36,697 SH	New
CATERPILLAR INC	COM	$573K	0.0%Prev: 0.1%	1,200 SH	Decreased+150 SH
CHEVRON CORP NEW	COM	$884K	0.0%	5,693 SH	New
CISCO SYS INC	COM	$9.8M	0.5%Prev: 0.9%	143,094 SH	Decreased+7,863 SH
COCA COLA CO	COM	$1.1M	0.1%Prev: 0.1%	16,100 SH	Increased+3,400 SH
COSTCO WHSL CORP NEW	COM	$91.4M	5.0%	98,776 SH	New
CSX CORP	COM	$639K	0.0%Prev: 0.0%	18,000 SH	Decreased
DIMENSIONAL ETF TRUST	US CORE EQUITY 2	$285K	0.0%	7,380 SH	New
DISNEY WALT CO	COM	$2.9M	0.2%Prev: 0.1%	24,916 SH	Increased+166 SH
ELI LILLY & CO	COM	$30.2M	1.7%Prev: 2.7%	39,606 SH	Decreased-39 SH
EQUINIX INC	COM	$3.2M	0.2%Prev: 0.1%	4,035 SH	Increased+1,887 SH
EXXON MOBIL CORP	COM	$3.4M	0.2%Prev: 0.2%	29,918 SH	Decreased
FEDEX CORP	COM	$401K	0.0%Prev: 0.0%	1,700 SH	Decreased
GRAINGER W W INC	COM	$8.6M	0.5%	9,053 SH	New
HOME DEPOT INC	COM	$43.5M	2.4%Prev: 0.8%	107,437 SH	Increased+67,759 SH
HONEYWELL INTL INC	COM	$274K	0.0%	1,300 SH	New
IDEXX LABS INC	COM	$54.5M	3.0%Prev: 2.6%	85,273 SH	Increased-172 SH
INTERNATIONAL BUSINESS MACHS	COM	$677K	0.0%Prev: 0.0%	2,400 SH	Increased
INTUIT	COM	$50.2M	2.8%Prev: 0.9%	73,566 SH	Increased+13,538 SH
INTUITIVE SURGICAL INC	COM NEW	$30.6M	1.7%Prev: 1.6%	68,370 SH	Increased-1,164 SH
INVESCO EXCHANGE TRADED FD T	RAFI US 1500	$22K	0.0%	485 SH	New
INVESCO EXCHANGE TRADED FD T	S&P500 EQL WGT	$235K	0.0%Prev: 0.0%	1,240 SH	Decreased
INVESCO QQQ TR	UNIT SER 1	$1.1M	0.1%Prev: 0.1%	1,753 SH	Decreased-18 SH
ISHARES INC	ESG AWR MSCI EM	$262K	0.0%Prev: 0.0%	6,037 SH	Decreased
ISHARES TR	CORE S&P MCP ETF	$1.1M	0.1%Prev: 0.1%	17,175 SH	Increased+5,553 SH
ISHARES TR	CORE S&P SCP ETF	$76K	0.0%Prev: 0.0%	638 SH	Increased+325 SH
ISHARES TR	CORE S&P US GWT	$41K	0.0%Prev: 0.0%	250 SH	Decreased
ISHARES TR	CORE S&P US VLU	$37K	0.0%Prev: 0.0%	375 SH	Decreased
ISHARES TR	CORE S&P500 ETF	$3.5M	0.2%Prev: 0.2%	5,229 SH	Decreased
ISHARES TR	ESG AW MSCI EAFE	$579K	0.0%Prev: 0.0%	6,230 SH	Decreased
ISHARES TR	ESG EAFE ETF	$96K	0.0%Prev: 0.0%	1,265 SH	Decreased
ISHARES TR	ESG SELECT SCRE	$304K	0.0%Prev: 0.0%	6,350 SH	Decreased+175 SH
ISHARES TR	ISHARES BIOTECH	$141K	0.0%Prev: 0.0%	975 SH	Decreased
ISHARES TR	RUSSELL 2000 ETF	$207K	0.0%Prev: 0.0%	855 SH	Decreased
JOHNSON & JOHNSON	COM	$5.8M	0.3%Prev: 0.4%	31,530 SH	Decreased+800 SH
JPMORGAN CHASE & CO.	COM	$978K	0.1%	3,101 SH	New
KELLANOVA	COM	$246K	0.0%	3,000 SH	New
LOCKHEED MARTIN CORP	COM	$534K	0.0%Prev: 0.0%	1,069 SH	Increased+100 SH
MARSH & MCLENNAN COS INC	COM	$4.3M	0.2%Prev: 0.1%	21,298 SH	Increased+14,033 SH
MASTERCARD INCORPORATED	CL A	$22.6M	1.2%Prev: 1.2%	39,762 SH	Increased+297 SH
MCDONALDS CORP	COM	$1.7M	0.1%Prev: 0.1%	5,693 SH	Increased+100 SH
MERCK & CO INC	COM	$2.5M	0.1%Prev: 0.2%	29,623 SH	Decreased+2,940 SH
META PLATFORMS INC	CL A	$70.8M	3.9%Prev: 3.1%	96,469 SH	Increased+1,114 SH
MICROSOFT CORP	COM	$148.6M	8.1%Prev: 6.1%	286,835 SH	Increased+523 SH
MONDELEZ INTL INC	CL A	$512K	0.0%Prev: 0.0%	8,190 SH	Increased+350 SH
MSCI INC	COM	$15.2M	0.8%Prev: 0.9%	26,853 SH	Increased+95 SH
NETFLIX INC	COM	$31.3M	1.7%	26,144 SH	New
NEXTERA ENERGY INC	COM	$2.2M	0.1%Prev: 0.1%	29,773 SH	Decreased
NVIDIA CORPORATION	COM	$257.3M	14.1%Prev: 14.7%	1,379,114 SH	Increased+100,073 SH
ORACLE CORP	COM	$37.1M	2.0%Prev: 1.0%	131,844 SH	Increased+6,883 SH
OREILLY AUTOMOTIVE INC	COM	$27.0M	1.5%Prev: 1.4%	250,360 SH	Increased-6,487 SH
PALO ALTO NETWORKS INC	COM	$63.1M	3.5%Prev: 6.0%	309,861 SH	Decreased+1,842 SH
PEPSICO INC	COM	$4.3M	0.2%Prev: 0.2%	30,651 SH	Increased+150 SH
PFIZER INC	COM	$602K	0.0%Prev: 0.0%	23,636 SH	Increased
PHILIP MORRIS INTL INC	COM	$1.9M	0.1%Prev: 0.1%	11,975 SH	Decreased
PPG INDS INC	COM	$242K	0.0%Prev: 0.0%	2,300 SH	Decreased
PRICE T ROWE GROUP INC	COM	$1.2M	0.1%Prev: 0.1%	11,700 SH	Decreased+525 SH
PROCTER AND GAMBLE CO	COM	$5.9M	0.3%	38,099 SH	New
PROLOGIS INC.	COM	$2.8M	0.2%Prev: 0.1%	24,104 SH	Increased+5,300 SH
PROTHENA CORP PLC	SHS	$203K	0.0%Prev: 0.0%	20,750 SH	Decreased
SALESFORCE INC	COM	$46.3M	2.5%Prev: 1.7%	195,363 SH	Increased+9,371 SH
SCHWAB CHARLES CORP	COM	$658K	0.0%Prev: 0.0%	6,897 SH	Increased
SCHWAB STRATEGIC TR	FUNDAMENTAL EMER	$2K	0.0%	47 SH	New
SCHWAB STRATEGIC TR	FUNDAMENTAL INTL	$41K	0.0%Prev: 0.0%	935 SH	Increased+901 SH
SCHWAB STRATEGIC TR	FUNDAMENTAL US L	$58K	0.0%Prev: 0.0%	2,221 SH	Decreased+252 SH
SCHWAB STRATEGIC TR	INTL EQTY ETF	$86K	0.0%Prev: 0.0%	3,691 SH	Decreased
SCHWAB STRATEGIC TR	INTL SCEQT ETF	$10K	0.0%	223 SH	New
SCHWAB STRATEGIC TR	US BRD MKT ETF	$422K	0.0%Prev: 0.0%	16,398 SH	Decreased
SCHWAB STRATEGIC TR	US DIVIDEND EQ	$82K	0.0%Prev: 0.0%	3,000 SH	Decreased
SCHWAB STRATEGIC TR	US LCAP GR ETF	$59K	0.0%Prev: 0.0%	1,847 SH	Decreased
SCHWAB STRATEGIC TR	US LRG CAP ETF	$38K	0.0%Prev: 0.0%	1,444 SH	Increased+1,374 SH
SCHWAB STRATEGIC TR	US SML CAP ETF	$87K	0.0%Prev: 0.0%	3,131 SH	Increased+733 SH
SELECT SECTOR SPDR TR	TECHNOLOGY	$258K	0.0%	916 SH	New
SIMON PPTY GROUP INC NEW	COM	$530K	0.0%Prev: 0.0%	2,825 SH	Increased+950 SH
SOUTHERN CO	COM	$373K	0.0%Prev: 0.0%	3,933 SH	Increased+533 SH
SPDR S&P 500 ETF TR	TR UNIT	$2.1M	0.1%	3,219 SH	New
STARBUCKS CORP	COM	$5.3M	0.3%Prev: 0.3%	62,986 SH	Decreased+9,975 SH
STRYKER CORPORATION	COM	$36.7M	2.0%Prev: 1.8%	99,382 SH	Increased-648 SH
TESLA INC	COM	$345K	0.0%Prev: 0.0%	775 SH	Increased+215 SH
UNION PAC CORP	COM	$7.7M	0.4%Prev: 0.5%	32,573 SH	Decreased+1,335 SH
UNITED RENTALS INC	COM	$260K	0.0%Prev: 0.0%	272 SH	Decreased
VANGUARD BD INDEX FDS	INTERMED TERM	$461K	0.0%Prev: 0.0%	5,900 SH	Increased+350 SH
VANGUARD BD INDEX FDS	SHORT TRM BOND	$998K	0.1%Prev: 0.0%	12,650 SH	Increased+2,775 SH
VANGUARD INDEX FDS	GROWTH ETF	$1.7M	0.1%Prev: 0.1%	3,635 SH	Decreased-22,363 SH
VANGUARD INDEX FDS	LARGE CAP ETF	$154K	0.0%Prev: 0.0%	500 SH	Decreased
VANGUARD INDEX FDS	MID CAP ETF	$1.3M	0.1%Prev: 0.1%	4,305 SH	Decreased-14,815 SH
VANGUARD INDEX FDS	S&P 500 ETF SHS	$1.1M	0.1%Prev: 0.1%	1,790 SH	Decreased-1,650 SH
VANGUARD INDEX FDS	SM CP VAL ETF	$83K	0.0%Prev: 0.0%	400 SH	Decreased
VANGUARD INDEX FDS	SMALL CP ETF	$102K	0.0%Prev: 0.0%	400 SH	Decreased
VANGUARD INDEX FDS	TOTAL STK MKT	$1.5M	0.1%Prev: 0.1%	4,591 SH	Decreased-1,333 SH
VANGUARD INDEX FDS	VALUE ETF	$800K	0.0%Prev: 0.1%	4,290 SH	Decreased+250 SH
VANGUARD WHITEHALL FDS	HIGH DIV YLD	$843K	0.0%Prev: 0.1%	5,980 SH	Decreased+345 SH
VERIZON COMMUNICATIONS INC	COM	$347K	0.0%Prev: 0.0%	7,903 SH	Increased
VISA INC	COM CL A	$63.3M	3.5%Prev: 3.6%	185,570 SH	Decreased+768 SH
WALMART INC	COM	$6.5M	0.4%Prev: 0.4%	62,642 SH	Decreased+2,802 SH
WEC ENERGY GROUP INC	COM	$1.8M	0.1%Prev: 0.1%	15,708 SH	Decreased
WILLIAMS SONOMA INC	COM	$2.0M	0.1%Prev: 0.1%	10,100 SH	Decreased+325 SH
YUM BRANDS INC	COM	$1.5M	0.1%Prev: 0.1%	9,680 SH	Increased+3,100 SH

Sold (vs prior filing)

ABBOTT LABORATORIES — $5.1M
ASML HLDG NV — $318K
BROADCOM INC — $1.3M
CHEVRON CORPORATION — $944K
COSTCO WHOLESALE CORPORATION — $91.3M
DIMENSIONAL ETF TRUST — $299K
ISHARES INC — $1.5M
ISHARES TR — $531K
ISHARES TR — $260K
JPMORGAN CHASE & CO — $995K
NETFLIX INC. — $19.0M
PROCTER & GAMBLE CO — $5.1M
SCHWAB STRATEGIC TR — $2K
SELECT SECTOR SPDR TR — $349K
STATE STR SPDR S&P 500 ETF T — $2.0M
THEMES ETF TR — $1.8M
VANGUARD SPECIALIZED FUNDS — $250K
VANGUARD WORLD FD — $12K
VANGUARD WORLD FD — $190K
WW GRAINGER INC — $10.3M

All filings

Open a filing on Jive Data

Filing Date	Quarter	Form	Accession	Portfolio	Filing
Oct 13, 2026	Q3 2026	13F-HR	0001398344-26-018129	—	View
Jan 30, 2026	Q4 2025	13F-HR	0001398344-26-001713	$1.84B	View
Oct 16, 2025