MOGY JOEL R INVESTMENT COUNSEL INC

CIK 0001126735 • 6 13F filings • Apr 16, 2025 – Jul 14, 2026

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Filer information

Filed by, address, phone, and AUM appear here after the 13f-holdings-enricher runs (it reads the SEC cover page for each filing).

AUM over time

$0 latest

Sector allocation over time

Past 5 quarters

Q4 2025

Q3 2025

Q2 2026

Q2 2025

Q1 2026

TechnologyHealthcareConsumer DiscretionaryConsumer StaplesFinancialsCommunicationIndustrialsEnergyReal EstateOther

Holdings by filing

Portfolio value: $1.73B125 positionsView on SEC.gov

			% of Portfolio
3M CO	COM	$213K	0.0%	1,400 SH	New
ABBOTT LABS	COM	$8.8M	0.5%	64,441 SH	New
ABBVIE INC	COM	$8.5M	0.5%Prev: 0.6%	45,761 SH	Decreased+2,717 SH
ACCENTURE PLC IRELAND	SHS CLASS A	$31.7M	1.8%Prev: 1.0%	106,183 SH	Increased+29,400 SH
ADOBE INC	COM	$27.7M	1.6%Prev: 0.5%	71,593 SH	Increased+39,402 SH
ALPHABET INC	CAP STK CL A	$54.8M	3.2%Prev: 5.5%	310,799 SH	Decreased+4,650 SH
ALPHABET INC	CAP STK CL C	$60.5M	3.5%Prev: 5.9%	341,094 SH	Decreased+12,995 SH
ALTRIA GROUP INC	COM	$759K	0.0%Prev: 0.1%	12,950 SH	Decreased
AMAZON COM INC	COM	$76.3M	4.4%Prev: 4.5%	347,627 SH	Increased+2,083 SH
AMGEN INC	COM	$1.9M	0.1%Prev: 0.1%	6,923 SH	Decreased+550 SH
APPLE INC	COM	$126.2M	7.3%Prev: 9.4%	614,888 SH	Decreased+22,243 SH
AT&T INC	COM	$736K	0.0%Prev: 0.0%	25,445 SH	Increased+464 SH
AUTOZONE INC	COM	$22.8M	1.3%Prev: 1.3%	6,129 SH	Increased-138 SH
BERKSHIRE HATHAWAY INC DEL	CL A	$6.6M	0.4%Prev: 0.4%	9 SH	Increased
BERKSHIRE HATHAWAY INC DEL	CL B NEW	$64.9M	3.7%Prev: 3.9%	133,547 SH	Increased+2,982 SH
BIOGEN INC	COM	$786K	0.0%Prev: 0.1%	6,260 SH	Decreased
BLACKROCK INC	COM	$16.1M	0.9%Prev: 0.9%	15,333 SH	Increased-73 SH
BOOKING HOLDINGS INC	COM	$13.3M	0.8%Prev: 0.6%	2,298 SH	Increased-80 SH
BRISTOL-MYERS SQUIBB CO	COM	$877K	0.1%Prev: 0.1%	18,945 SH	Decreased+3,150 SH
BROWN & BROWN INC	COM	$5.6M	0.3%	50,416 SH	New
CATERPILLAR INC	COM	$466K	0.0%Prev: 0.0%	1,200 SH	Decreased+150 SH
CHEVRON CORP NEW	COM	$815K	0.0%	5,693 SH	New
CISCO SYS INC	COM	$10.0M	0.6%Prev: 0.7%	143,888 SH	Decreased+8,657 SH
COCA COLA CO	COM	$1.1M	0.1%Prev: 0.1%	16,100 SH	Increased+3,400 SH
COSTCO WHSL CORP NEW	COM	$97.6M	5.6%	98,608 SH	New
CSX CORP	COM	$587K	0.0%Prev: 0.0%	18,000 SH	Decreased
DIMENSIONAL ETF TRUST	US CORE EQUITY 2	$264K	0.0%Prev: 0.0%	7,380 SH	Increased+640 SH
DISNEY WALT CO	COM	$3.1M	0.2%Prev: 0.1%	24,916 SH	Increased+166 SH
ELI LILLY & CO	COM	$30.8M	1.8%Prev: 2.3%	39,528 SH	Decreased-72 SH
EQUINIX INC	COM	$3.2M	0.2%Prev: 0.1%	4,080 SH	Increased+1,932 SH
EXXON MOBIL CORP	COM	$3.2M	0.2%Prev: 0.3%	29,918 SH	Decreased
FEDEX CORP	COM	$386K	0.0%Prev: 0.0%	1,700 SH	Decreased
GRAINGER W W INC	COM	$10.8M	0.6%	10,368 SH	New
HOME DEPOT INC	COM	$39.3M	2.3%Prev: 0.8%	107,274 SH	Increased+67,346 SH
HONEYWELL INTL INC	COM	$303K	0.0%Prev: 0.0%	1,300 SH	Increased
IDEXX LABS INC	COM	$45.7M	2.6%Prev: 3.0%	85,181 SH	Decreased-311 SH
INTERNATIONAL BUSINESS MACHS	COM	$707K	0.0%Prev: 0.0%	2,400 SH	Increased
INTUIT	COM	$57.7M	3.3%Prev: 1.9%	73,231 SH	Increased+4,872 SH
INTUITIVE SURGICAL INC	COM NEW	$37.3M	2.2%Prev: 2.0%	68,678 SH	Increased-698 SH
INVESCO EXCHANGE TRADED FD T	RAFI US 1000 ETF	$1K	0.0%	25 SH	New
INVESCO EXCHANGE TRADED FD T	RAFI US 1500	$20K	0.0%	485 SH	New
INVESCO EXCHANGE TRADED FD T	S&P500 EQL WGT	$225K	0.0%Prev: 0.0%	1,240 SH	Decreased
INVESCO QQQ TR	UNIT SER 1	$967K	0.1%Prev: 0.1%	1,753 SH	Decreased-20 SH
ISHARES INC	ESG AWR MSCI EM	$236K	0.0%Prev: 0.0%	6,037 SH	Decreased
ISHARES TR	CORE S&P MCP ETF	$1.1M	0.1%Prev: 0.0%	17,625 SH	Increased+6,058 SH
ISHARES TR	CORE S&P SCP ETF	$70K	0.0%Prev: 0.0%	638 SH	Increased+325 SH
ISHARES TR	CORE S&P US GWT	$38K	0.0%Prev: 0.0%	250 SH	Decreased
ISHARES TR	CORE S&P US VLU	$35K	0.0%Prev: 0.0%	375 SH	Decreased
ISHARES TR	CORE S&P500 ETF	$3.2M	0.2%Prev: 0.2%	5,229 SH	Decreased
ISHARES TR	ESG AW MSCI EAFE	$556K	0.0%Prev: 0.0%	6,230 SH	Decreased
ISHARES TR	ESG EAFE ETF	$94K	0.0%Prev: 0.0%	1,265 SH	Decreased
ISHARES TR	ESG SELECT SCRE	$284K	0.0%Prev: 0.0%	6,350 SH	Decreased
ISHARES TR	ISHARES BIOTECH	$123K	0.0%Prev: 0.0%	975 SH	Decreased
ISHARES TR	RUS 1000 GRW ETF	$849	0.0%	2 SH	New
ISHARES TR	RUSSELL 2000 ETF	$185K	0.0%Prev: 0.0%	855 SH	Decreased
JOHNSON & JOHNSON	COM	$4.8M	0.3%Prev: 0.5%	31,530 SH	Decreased+600 SH
JPMORGAN CHASE & CO.	COM	$914K	0.1%	3,151 SH	New
KELLANOVA	COM	$239K	0.0%	3,000 SH	New
LOCKHEED MARTIN CORP	COM	$495K	0.0%Prev: 0.0%	1,069 SH	Decreased+100 SH
MARSH & MCLENNAN COS INC	COM	$4.8M	0.3%Prev: 0.1%	22,023 SH	Increased+14,073 SH
MASTERCARD INCORPORATED	CL A	$22.3M	1.3%Prev: 1.2%	39,742 SH	Increased+257 SH
MCDONALDS CORP	COM	$1.7M	0.1%Prev: 0.1%	5,693 SH	Decreased+100 SH
MERCK & CO INC	COM	$2.3M	0.1%Prev: 0.2%	29,623 SH	Decreased+2,940 SH
META PLATFORMS INC	CL A	$71.2M	4.1%Prev: 3.4%	96,510 SH	Increased+823 SH
MICROSOFT CORP	COM	$142.8M	8.2%Prev: 6.6%	287,073 SH	Increased+1,299 SH
MONDELEZ INTL INC	CL A	$552K	0.0%Prev: 0.0%	8,190 SH	Increased
MSCI INC	COM	$15.2M	0.9%Prev: 0.9%	26,390 SH	Increased-469 SH
NETFLIX INC	COM	$34.8M	2.0%	25,951 SH	New
NEXTERA ENERGY INC	COM	$2.1M	0.1%Prev: 0.2%	29,773 SH	Decreased
NVIDIA CORPORATION	COM	$219.2M	12.7%Prev: 14.0%	1,387,567 SH	Decreased+106,274 SH
ORACLE CORP	COM	$28.8M	1.7%Prev: 1.2%	131,869 SH	Increased+3,995 SH
OREILLY AUTOMOTIVE INC	COM	$22.5M	1.3%Prev: 1.5%	249,255 SH	Decreased-6,995 SH
PALO ALTO NETWORKS INC	COM	$63.3M	3.7%Prev: 3.1%	309,293 SH	Increased+507 SH
PEPSICO INC	COM	$4.0M	0.2%Prev: 0.3%	30,651 SH	Decreased+150 SH
PFIZER INC	COM	$573K	0.0%Prev: 0.0%	23,636 SH	Decreased
PHILIP MORRIS INTL INC	COM	$2.2M	0.1%Prev: 0.1%	11,975 SH	Increased
PPG INDS INC	COM	$262K	0.0%Prev: 0.0%	2,300 SH	Increased
PRICE T ROWE GROUP INC	COM	$1.1M	0.1%Prev: 0.1%	11,700 SH	Increased+525 SH
PROCTER AND GAMBLE CO	COM	$6.1M	0.4%	38,119 SH	New
PROLOGIS INC.	COM	$2.6M	0.1%Prev: 0.2%	24,354 SH	Increased+5,550 SH
PROTHENA CORP PLC	SHS	$126K	0.0%Prev: 0.0%	20,750 SH	Decreased
SALESFORCE INC	COM	$54.0M	3.1%Prev: 2.3%	197,994 SH	Increased+3,903 SH
SCHWAB CHARLES CORP	COM	$629K	0.0%Prev: 0.0%	6,897 SH	Decreased
SCHWAB STRATEGIC TR	5 10YR CORP BD	$1K	0.0%	53 SH	New
SCHWAB STRATEGIC TR	EMRG MKTEQ ETF	$15K	0.0%	488 SH	New
SCHWAB STRATEGIC TR	FUNDAMENTAL EMER	$17K	0.0%Prev: 0.0%	523 SH	Increased+476 SH
SCHWAB STRATEGIC TR	FUNDAMENTAL INTL	$48K	0.0%Prev: 0.0%	1,192 SH	Increased+1,158 SH
SCHWAB STRATEGIC TR	FUNDAMENTAL US L	$59K	0.0%Prev: 0.0%	2,386 SH	Increased+417 SH
SCHWAB STRATEGIC TR	FUNDAMENTAL US S	$12K	0.0%	406 SH	New
SCHWAB STRATEGIC TR	INTL EQTY ETF	$89K	0.0%Prev: 0.0%	4,021 SH	Decreased+330 SH
SCHWAB STRATEGIC TR	INTL SCEQT ETF	$13K	0.0%	303 SH	New
SCHWAB STRATEGIC TR	MORTGAGE BACKED	$866	0.0%	34 SH	New
SCHWAB STRATEGIC TR	US BRD MKT ETF	$391K	0.0%Prev: 0.0%	16,398 SH	Decreased
SCHWAB STRATEGIC TR	US DIVIDEND EQ	$80K	0.0%Prev: 0.0%	3,000 SH	Decreased
SCHWAB STRATEGIC TR	US LCAP GR ETF	$55K	0.0%Prev: 0.0%	1,896 SH	Increased+49 SH
SCHWAB STRATEGIC TR	US LRG CAP ETF	$47K	0.0%Prev: 0.0%	1,943 SH	Increased+499 SH
SCHWAB STRATEGIC TR	US REIT ETF	$2K	0.0%	79 SH	New
SCHWAB STRATEGIC TR	US SML CAP ETF	$86K	0.0%Prev: 0.0%	3,402 SH	Decreased+271 SH
SCHWAB STRATEGIC TR	US TIPS ETF	$32K	0.0%	1,186 SH	New
SELECT SECTOR SPDR TR	TECHNOLOGY	$232K	0.0%	916 SH	New
SIMON PPTY GROUP INC NEW	COM	$454K	0.0%Prev: 0.0%	2,825 SH	Increased+500 SH
SOUTHERN CO	COM	$361K	0.0%Prev: 0.0%	3,933 SH	Increased+533 SH
SPDR S&P 500 ETF TR	TR UNIT	$2.0M	0.1%	3,229 SH	New
STARBUCKS CORP	COM	$6.0M	0.3%Prev: 0.3%	65,511 SH	Increased+12,500 SH
STRYKER CORPORATION	COM	$39.0M	2.3%Prev: 2.1%	98,688 SH	Increased-1,267 SH
TESLA INC	COM	$270K	0.0%Prev: 0.0%	850 SH	Decreased+115 SH
UNION PAC CORP	COM	$7.5M	0.4%Prev: 0.5%	32,673 SH	Decreased+1,435 SH
UNITED RENTALS INC	COM	$205K	0.0%	272 SH	New
VANGUARD BD INDEX FDS	INTERMED TERM	$456K	0.0%Prev: 0.0%	5,900 SH	Increased+350 SH
VANGUARD BD INDEX FDS	SHORT TRM BOND	$1.0M	0.1%Prev: 0.0%	12,800 SH	Increased+2,925 SH
VANGUARD INDEX FDS	GROWTH ETF	$1.6M	0.1%Prev: 0.1%	3,650 SH	Decreased-683 SH
VANGUARD INDEX FDS	LARGE CAP ETF	$143K	0.0%Prev: 0.0%	500 SH	Decreased
VANGUARD INDEX FDS	MID CAP ETF	$1.2M	0.1%Prev: 0.1%	4,305 SH	Decreased-475 SH
VANGUARD INDEX FDS	S&P 500 ETF SHS	$1.0M	0.1%Prev: 0.1%	1,790 SH	Decreased-1,483 SH
VANGUARD INDEX FDS	SM CP VAL ETF	$78K	0.0%Prev: 0.0%	400 SH	Decreased
VANGUARD INDEX FDS	SMALL CP ETF	$95K	0.0%Prev: 0.0%	400 SH	Decreased
VANGUARD INDEX FDS	TOTAL STK MKT	$1.4M	0.1%Prev: 0.1%	4,584 SH	Decreased-1,325 SH
VANGUARD INDEX FDS	VALUE ETF	$763K	0.0%Prev: 0.0%	4,315 SH	Decreased+275 SH
VANGUARD WHITEHALL FDS	HIGH DIV YLD	$801K	0.0%Prev: 0.1%	6,005 SH	Decreased+330 SH
VERIZON COMMUNICATIONS INC	COM	$354K	0.0%Prev: 0.0%	8,181 SH	Decreased+278 SH
VISA INC	COM CL A	$65.8M	3.8%Prev: 3.5%	185,399 SH	Increased+348 SH
WALMART INC	COM	$6.1M	0.4%Prev: 0.5%	62,842 SH	Decreased+2,057 SH
WEC ENERGY GROUP INC	COM	$1.6M	0.1%Prev: 0.1%	15,708 SH	Decreased
WILLIAMS SONOMA INC	COM	$1.7M	0.1%Prev: 0.1%	10,100 SH	Decreased+325 SH
YUM BRANDS INC	COM	$1.4M	0.1%Prev: 0.1%	9,680 SH	Increased+3,100 SH

Sold (vs prior filing)

ABBOTT LABORATORIES — $6.0M
CHEVRON CORPORATION — $1.2M
COSTCO WHOLESALE CORPORATION — $97.5M
ISHARES TR — $243K
JPMORGAN CHASE & CO — $894K
NETFLIX INC. — $25.5M
PROCTER & GAMBLE CO — $5.0M
SELECT SECTOR SPDR TR — $244K
STATE STR SPDR S&P 500 ETF T — $1.8M
VANGUARD SPECIALIZED FUNDS — $227K
WW GRAINGER INC — $8.2M

All filings

Open a filing on Jive Data

Filing Date	Quarter	Form	Accession	Portfolio	Filing
Oct 13, 2026	Q3 2026	13F-HR	0001398344-26-018129	—	View
Jan 30, 2026	Q4 2025	13F-HR	0001398344-26-001713	$1.84B	View
Oct 16, 2025