Business Description

NOTE 1 – ORGANIZATION AND NATURE OF OPERATIONS Mobiquity Technologies, Inc. (“Mobiquity,” “we,” “our,” or the “Company”) is an advertising technology and data intelligence company that develops and operates proprietary software platforms designed to enable advertisers, publishers, and enterprise clients to manage and analyze digital advertising campaigns and consumer data across multiple digital media channels. The Company’s technology platform combines artificial intelligence (“AI”), machine learning (“ML”), and data analytics to support automated advertising delivery, campaign management, audience targeting, and performance measurement. These technologies allow clients to analyze consumer engagement and behavioral patterns to improve marketing performance and business decision-making. Mobiquity generates revenue through a combination of advertising services, software platform subscriptions, data licensing, and analytics services. The Company’s technology is designed to support advertising campaigns across mobile, digital media, and digital out-of-home (“DOOH”) environments. The Company’s advertising technology infrastructure is built around its Advertising Technology Operating System (“ATOS”), which supports the creation, management, and optimization of digital advertising campaigns. ATOS incorporates AI and ML technologies to automate campaign workflows including media placement, audience targeting, and campaign optimization. The Company has expanded its software capabilities through the development of CMOne, an enhanced version of its prior AdHere platform. CMOne is an AI-enabled marketing and analytics platform that allows users to create marketing content, manage digital campaigns, analyze audience engagement, and automate marketing workflows through a unified software interface. CMOne is designed to support subscription-based and recurring revenue models across multiple industry verticals. Mobiquity also provides data intelligence and analytics services that analyze anonymized data to generate insights regarding consumer patterns and real-world behavioral trends. These analytics support applications such as audience targeting, attribution analysis, marketing measurement, and related research services. Mobiquity Technologies, Inc. was incorporated in the State of New York and has the following subsidiaries: Schedule of subsidiaries Company Name State of Incorporation Mobiquity Networks, Inc. New York Advangelists, LLC Delaware Mobiquity Networks, Inc. Mobiquity Networks, Inc. is a wholly owned subsidiary of Mobiquity Technologies, Inc. and commenced operations in January 2011. The subsidiary initially operated as a mobile advertising technology business focused on driving consumer engagement and foot traffic through location-based media networks. The business has evolved to focus on the Company’s data intelligence and analytics platform. Advangelists, LLC Advangelists LLC is a wholly owned subsidiary of Mobiquity Technologies, Inc., acquired through a merger transaction in December 2018. Advangelists operates the Company’s advertising technology platform business, including the ATOS infrastructure and the CMOne marketing platform. Substantial Doubt About the Company’s Ability to Continue as a Going Concern The Company’s Consolidated Financial Statements have been prepared on a going concern basis, which contemplates the realization of assets and satisfaction of liabilities in the ordinary course of business. In accordance with FASB ASU No. 2014-15, Disclosure of Uncertainties about an Entity’s Ability to Continue as a Going Concern (Subtopic 205-40), the Company has concluded there are conditions and events, considered in the aggregate, that raise substantial doubt about the Company’s ability to continue as a going concern within one year after the date that the Consolidated Financial Statements are issued. The Consolidated Financial Statements do not include any adjustments that might result from the outcome of this uncertainty. As reflected in the accompanying consolidated financial statements, for the year ended December 31, 2025, the Company had: · Net loss of $ 10,434,289 and · Net cash used in operations was $ 5,353,379 Additionally, at December 31, 2025, the Company had: · Accumulated deficit of $ 236,067,810 · Working capital deficit of $ 3,120,208 We manage liquidity risk by reviewing, on an ongoing basis, our sources of liquidity and capital requirements.…