Business Description

When this report uses the words “the Company”, “we”, “us” and “our”, these words refer to Monster Beverage Corporation and its subsidiaries, unless the context otherwise requires. Based in Corona, California, Monster Beverage Corporation is a holding company and conducts no operating business, except through its consolidated subsidiaries. The Company’s subsidiaries primarily develop and market energy drinks. Overview We develop, market, sell and distribute energy drink beverages and concentrates for energy drink beverages, primarily under the following brand names: ● ​ ​ ​ ​Monster Energy® ● ​ ​ ​ ​Monster Energy Ultra® ● ​ ​ ​ ​Rehab Monster® ● ​ ​ ​ ​Monster Energy®Nitro ● ​ ​ ​ ​Java Monster® ● ​ ​ ​ ​Punch Monster® ● ​ ​ ​ ​Juice Monster® ● ​ ​ ​ ​Reign Total Body Fuel® ● ​ ​ ​ ​Reign Storm® ● ​ ​ ​ ​Bang Energy® ● ​ ​ ​ ​NOS® ● ​ ​ ​ ​Full Throttle® ​ ​ ​ ● ​ ​ ​ ​Burn® ● ​ ​ ​ ​Mother® ● ​ ​ ​ ​Nalu® ● ​ ​ ​ ​Ultra Energy® ● ​ ​ ​ ​Play® and Power Play® (stylized) ● ​ ​ ​ ​Relentless® ● ​ ​ ​ ​BPM® ● ​ ​ ​ ​BU® ● ​ ​ ​ ​Samurai® ● ​ ​ ​ ​Live+® ● ​ ​ ​ ​Predator® ● ​ ​ ​ ​Fury® ​ We also develop, market, sell and distribute craft beers, flavored malt beverages (“FMBs”) and hard seltzers under a number of brands, including Jai Alai® IPA, Florida Man® IPA, Dale’s Pale Ale®, Wild Basin® Hard Seltzers, Dallas Blonde®, Deep Ellum TM IPA, Perrin Brewing Company® Black Ale, Hop Rising® Double IPA, Wasatch® Apricot Hefeweizen, The Beast TM , Beast® Tea, Blind Lemon®, Blinder Lemon TM and other brands. Industry Overview The “alternative” beverage category combines non-carbonated, ready-to-drink iced teas, lemonades, juice cocktails, single-serve juices and fruit beverages, ready-to-drink dairy and coffee drinks, energy drinks, sports drinks and single-serve still waters (flavored, unflavored and enhanced) with “new age” beverages, including sodas that are considered natural, sparkling juices and flavored sparkling beverages. According to Beverage Marketing Corporation, domestic U.S. wholesale sales in 2025 for the “alternative” beverage category of the market are estimated at approximately $76.8 billion, representing an increase of approximately 2.4% over estimated domestic U.S. wholesale sales in 2024 of approximately $75.0 billion.