SimpliFi, Inc.

CIK 0001716983 • 6 13F filings • Apr 29, 2025 – Jul 24, 2026

Import this data to Google Sheets with:

=jivedata("simplifi-inc","13f")

Uses this filer's slug. Install the Jive Data add-on first; the second argument is "13f".

Filer information

Filed by: SimpliFi, Inc., Chief Compliance Officer
Address: 9666 BUSINESSPARK AVE, SUITE 111, SAN DIEGO, CA, 92131
Phone: 858-695-6600
AUM: $236.4M

AUM over time

$253.0M latest

Sector allocation over time

Past 5 quarters

Q4 2025

Q3 2025

Q2 2026

Q2 2025

Q1 2026

Consumer StaplesFinancialsCommunicationOther

Holdings by filing

Portfolio value: $253.0M45 positionsView on SEC.gov

			% of Portfolio
BLACKROCK ETF TRUST II	ISHAR INTER ETF	$1.1M	0.4%	44,856 SH	New
DIMENSIONAL ETF TRUST	US COR EQU 2 ETF	$378K	0.1%	8,516 SH	New
ETF SER SOLUTIONS	DISTILLATE US	$565K	0.2%Prev: 5.0%	9,439 SH	Decreased-194,333 SH
FIRST TR EXCHNG TRADED FD VI	FT LADD BUFF ETF	$451K	0.2%	12,341 SH	New
GRANITESHARES ETF TR	HIPS US HIGH INC	$161K	0.1%Prev: 3.3%	13,924 SH	Decreased-602,789 SH
INVESCO EXCH TRADED FD TR II	CALIF AMT MUN	$2.1M	0.8%Prev: 0.6%	85,725 SH	Increased+23,294 SH
INVESCO EXCH TRADED FD TR II	FLOAT RATE ETF	$306K	0.1%	12,312 SH	New
INVESCO EXCH TRADED FD TR II	NASDAQ 100 ETF	$501K	0.2%	1,654 SH	New
INVESCO EXCHANGE TRADED FD T	INTL DIVI ACHI	$512K	0.2%Prev: 0.2%	23,063 SH	Increased+825 SH
INVESCO EXCHANGE TRADED FD T	LARGE CAP VALUE	$747K	0.3%Prev: 0.2%	9,853 SH	Increased+850 SH
INVESCO EXCHANGE TRADED FD T	S&P500 EQL WGT	$36.0M	14.2%Prev: 4.6%	169,356 SH	Increased+111,730 SH
ISHARES TR	1 3 YR TREAS BD	$222K	0.1%	2,707 SH	New
ISHARES TR	20 YR TR BD ETF	$425K	0.2%	4,914 SH	New
ISHARES TR	7-10 YR TRSY BD	$21.9M	8.7%Prev: 0.9%	231,514 SH	Increased+210,484 SH
ISHARES TR	CALIF MUN BD ETF	$1.8M	0.7%Prev: 0.6%	31,914 SH	Increased+6,078 SH
ISHARES TR	CORE 40 MODE ETF	$466K	0.2%	9,337 SH	New
ISHARES TR	CORE 60 BALA ETF	$1.4M	0.6%	20,690 SH	New
ISHARES TR	CORE 80 20 ETF	$729K	0.3%	7,466 SH	New
ISHARES TR	IBOXX INV CP ETF	$393K	0.2%	3,600 SH	New
ISHARES TR	ISHS 1-5YR INVS	$220K	0.1%Prev: 0.4%	4,199 SH	Decreased-13,190 SH
ISHARES TR	MSCI USA QLT FCT	$4.0M	1.6%	18,055 SH	New
ISHARES TR	RUSSELL 2000 ETF	$9.2M	3.6%Prev: 7.0%	30,492 SH	Decreased-43,157 SH
ISHARES U S ETF TR	INFLATION HEDG	$956K	0.4%Prev: 16.8%	36,360 SH	Decreased-1,411,571 SH
J P MORGAN EXCHANGE TRADED F	EQUITY PREMIUM	$450K	0.2%Prev: 0.2%	7,959 SH	Increased+614 SH
NORTHROP GRUMMAN CORP	COM	$232K	0.1%Prev: 0.1%	456 SH	Decreased-125 SH
PIMCO ETF TR	ACTIVE BD ETF	$9.9M	3.9%Prev: 8.5%	107,883 SH	Decreased-101,038 SH
SEMPRA	COM	$307K	0.1%Prev: 0.1%	3,311 SH	Increased-19 SH
SPDR INDEX SHS FDS	ST STR MSCI EAFE	$23.8M	9.4%	247,899 SH	New
SPDR SERIES TRUST	ST NUVE HIGH ETF	$775K	0.3%	30,468 SH	New
SPDR SERIES TRUST	ST SHOR CORP ETF	$303K	0.1%	10,108 SH	New
SPDR SERIES TRUST	ST STR BLO 1 ETF	$267K	0.1%	2,916 SH	New
SPDR SERIES TRUST	ST STR SP500DIV	$490K	0.2%	10,280 SH	New
STATE STR SPDR S&P 500 ETF T	TR UNIT	$15.8M	6.3%	21,215 SH	New
VANECK ETF TRUST	CEF MUNI INCOME	$916K	0.4%Prev: 0.3%	40,987 SH	Increased+8,193 SH
VANGUARD BD INDEX FDS	TOTAL BND MRKT	$51.5M	20.4%	702,115 SH	New
VANGUARD INDEX FDS	TOTAL STK MKT	$1.8M	0.7%Prev: 0.6%	4,876 SH	Increased+72 SH
VANGUARD INDEX FDS	VALUE ETF	$302K	0.1%	1,386 SH	New
VANGUARD INTL EQUITY INDEX F	TT WRLD ST ETF	$331K	0.1%	2,110 SH	New
VANGUARD MALVERN FDS	STRM INFPROIDX	$9.5M	3.8%Prev: 0.4%	188,962 SH	Increased+171,872 SH
VANGUARD SCOTTSDALE FDS	INTER TERM TREAS	$10.6M	4.2%	179,233 SH	New
VANGUARD SPECIALIZED FUNDS	DIV APP ETF	$25.3M	10.0%Prev: 5.4%	106,855 SH	Increased+46,916 SH
VANGUARD STAR FDS	VG TL INTL STK F	$562K	0.2%Prev: 0.3%	6,579 SH	Decreased-1,676 SH
VERIZON COMMUNICATIONS INC	COM	$1.3M	0.5%Prev: 0.6%	30,267 SH	Increased+1,221 SH
WALMART INC	COM	$539K	0.2%	4,759 SH	New
WISDOMTREE TR	EM MKTS QTLY DIV	$13.4M	5.3%Prev: 2.4%	329,152 SH	Increased+128,630 SH

Sold (vs prior filing)

ARK ETF TR — $487K
BLACKROCK ETF TRUST II — $1.1M
DIMENSIONAL ETF TRUST — $305K
FIRST TR EXCHNG TRADED FD VI — $392K
INVESCO EXCH TRADED FD TR II — $712K
INVESCO EXCH TRADED FD TR II — $429K
INVESCO QQQ TR — $848K
ISHARES TR — $389K
ISHARES TR — $1.2M
ISHARES TR — $587K
ISHARES TR — $875K
SCHWAB STRATEGIC TR — $435K
SPDR INDEX SHS FDS — $22.1M
SPDR S&P 500 ETF TR — $26.5M
SPDR SERIES TRUST — $1.1M
SPDR SERIES TRUST — $12.3M
SPDR SERIES TRUST — $417K
VICTORY PORTFOLIOS II — $4.7M
WISDOMTREE TR — $19.2M

All filings

Open a filing on Jive Data

Filing Date	Quarter	Form	Accession	Portfolio	Filing
Jan 23, 2026	Q4 2025	13F-HR	0001716983-26-000001	$236.4M	View
Oct 24, 2025	Q3 2025	13F-HR	0001716983-25-000002	$233.7M	View
Jul 24, 2026	Q2 2026