PLANNING DIRECTIONS INC

CIK 0000821103 • 6 13F filings • Apr 30, 2025 – Aug 10, 2026

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Filer information

Filed by: PLANNING DIRECTIONS INC, President/Chief Compliance Officer
Address: 239 BALTIMORE PIKE, GLEN MILLS, PA, 19342
Phone: 610-361-0865
AUM: $198.4M

AUM over time

$215.9M latest

Sector allocation over time

Past 5 quarters

Q4 2025

Q3 2025

Q2 2026

Q2 2025

Q1 2026

TechnologyConsumer DiscretionaryConsumer StaplesFinancialsIndustrialsEnergyOther

Holdings by filing

Portfolio value: $215.9M110 positionsView on SEC.gov

			% of Portfolio
ACNB CORP	COM	$263K	0.1%	4,433 SH	New
AGNC INVT CORP	COM	$191K	0.1%	17,516 SH	New
ALPHABET INC	CAP STK CL A	$610K	0.3%Prev: 0.2%	1,706 SH	Increased-40 SH
AMAZON COM INC	COM	$1.3M	0.6%Prev: 0.8%	5,477 SH	Decreased-1,291 SH
AMERICAN EXPRESS CO	COM	$227K	0.1%	671 SH	New
APPLE INC	COM	$9.8M	4.5%Prev: 5.0%	33,856 SH	Increased-9,330 SH
APPLIED MATLS INC	COM	$2.4M	1.1%Prev: 0.3%	3,259 SH	Increased+19 SH
ASTERA LABS INC	COM	$423K	0.2%	875 SH	New
BERKSHIRE HATHAWAY INC DEL	CL B NEW	$372K	0.2%Prev: 0.1%	744 SH	Increased+220 SH
CAPITAL SOUTHWEST CORP	NOTE 5.125%11/1	$52K	0.0%	50,000 SH	New
CATERPILLAR INC	COM	$503K	0.2%	472 SH	New
COHERENT CORP	COM	$1.1M	0.5%	2,900 SH	New
COINBASE GLOBAL INC	COM CL A	$516K	0.2%Prev: 0.7%	3,528 SH	Decreased+100 SH
CONSTELLATION ENERGY CORP	COM	$522K	0.2%Prev: 0.3%	2,103 SH	Increased+592 SH
CORMEDIX INC	COM	$157K	0.1%Prev: 0.3%	20,000 SH	Decreased-30,000 SH
COSTCO WHOLESALE CORPORATION	COM	$208K	0.1%	222 SH	New
DEERE & CO	COM	$456K	0.2%Prev: 0.2%	718 SH	Increased+9 SH
DELL TECHNOLOGIES INC	CL C	$1.0M	0.5%Prev: 0.2%	2,405 SH	Increased-120 SH
EXELON CORP	COM	$206K	0.1%	4,422 SH	New
EXXON MOBIL CORP	COM	$574K	0.3%Prev: 0.3%	4,198 SH	Increased-60 SH
FIDELITY COVINGTON TRUST	HIGH DIVID ETF	$353K	0.2%	5,857 SH	New
FIDELITY MERRIMACK STR TR	INVESTMENT GR BD	$287K	0.1%	6,712 SH	New
FIDELITY MERRIMACK STR TR	LOW DURTIN ETF	$5.5M	2.6%Prev: 3.2%	110,473 SH	Decreased-4,605 SH
FIRST TR EXCHANGE-TRADED FD	SHS	$270K	0.1%Prev: 0.3%	5,609 SH	Decreased-5,629 SH
GLOBAL X FDS	US INFR DEV ETF	$412K	0.2%Prev: 0.2%	6,992 SH	Increased-1,009 SH
HCA HEALTHCARE INC	COM	$217K	0.1%Prev: 0.1%	558 SH	Decreased-24 SH
HOME DEPOT INC	COM	$298K	0.1%Prev: 0.2%	845 SH	Decreased-327 SH
INTERNATIONAL BUSINESS MACHS	COM	$261K	0.1%Prev: 0.2%	927 SH	Decreased+9 SH
INVESCO EXCHANGE TRADED FD T	AEROSPACE DEFN	$345K	0.2%	1,952 SH	New
INVESCO EXCHANGE TRADED FD T	S&P500 EQL STP	$515K	0.2%Prev: 0.4%	17,188 SH	Decreased-7,625 SH
INVESCO EXCHANGE TRADED FD T	S&P500 EQL UTL	$212K	0.1%	2,614 SH	New
ISHARES INC	MSCI GBL MIN VOL	$1.4M	0.6%Prev: 0.8%	11,278 SH	Increased-39 SH
ISHARES TR	0-5YR HI YL CP	$1.5M	0.7%Prev: 2.0%	35,255 SH	Decreased-48,762 SH
ISHARES TR	CORE 1 5 YR USD	$5.1M	2.4%	105,786 SH	New
ISHARES TR	CORE S&P MCP ETF	$292K	0.1%	3,786 SH	New
ISHARES TR	CORE S&P SCP ETF	$5.7M	2.7%Prev: 3.2%	38,614 SH	Increased-13,675 SH
ISHARES TR	CORE S&P TTL STK	$296K	0.1%Prev: 0.1%	1,800 SH	Increased-111 SH
ISHARES TR	CORE S&P US GWT	$2.7M	1.3%Prev: 1.5%	14,559 SH	Increased-2,701 SH
ISHARES TR	CORE S&P500 ETF	$278K	0.1%Prev: 0.2%	372 SH	Decreased-239 SH
ISHARES TR	MSCI EAFE MIN VL	$217K	0.1%Prev: 0.1%	2,474 SH	Decreased-332 SH
ISHARES TR	MSCI USA MIN ETF	$391K	0.2%	4,053 SH	New
ISHARES TR	RUS 1000 VAL ETF	$710K	0.3%	2,930 SH	New
ISHARES TR	RUS MDCP VAL ETF	$459K	0.2%Prev: 0.1%	2,791 SH	Increased+980 SH
ISHARES TR	S&P 500 VAL ETF	$26.2M	12.1%	115,172 SH	New
ISHARES TR	U.S. TECH ETF	$450K	0.2%Prev: 0.2%	1,786 SH	Increased-569 SH
ISHARES TR	US AER DEF ETF	$812K	0.4%	3,347 SH	New
ISHARES TR	US CONSUM DISCRE	$403K	0.2%Prev: 0.2%	3,987 SH	Decreased-246 SH
ISHARES TR	US HLTHCARE ETF	$559K	0.3%Prev: 0.4%	8,348 SH	Decreased-4,993 SH
ISHARES TR	US INDUSTRIALS	$1.1M	0.5%Prev: 0.6%	6,548 SH	Increased-847 SH
ISHARES U S ETF TR	SHOR DURA BD ETF	$2.4M	1.1%	46,706 SH	New
J P MORGAN EXCHANGE TRADED F	EQUITY PREMIUM	$3.9M	1.8%Prev: 1.8%	69,044 SH	Increased+12,396 SH
J P MORGAN EXCHANGE TRADED F	INCOME ETF	$15.4M	7.1%	334,845 SH	New
J P MORGAN EXCHANGE TRADED F	INTRNL RES EQT	$1.6M	0.7%Prev: 0.5%	19,116 SH	Increased+6,986 SH
J P MORGAN EXCHANGE TRADED F	JPMORGAM LTD DUR	$359K	0.2%	6,871 SH	New
J P MORGAN EXCHANGE TRADED F	MUNICIPAL ETF	$1.0M	0.5%Prev: 0.5%	20,250 SH	Increased+586 SH
J P MORGAN EXCHANGE TRADED F	NASDAQ EQT PREM	$3.4M	1.6%Prev: 1.2%	55,104 SH	Increased+14,922 SH
JOHNSON & JOHNSON	COM	$203K	0.1%	798 SH	New
JPMORGAN CHASE & CO	COM	$233K	0.1%	712 SH	New
LAM RESEARCH CORP	COM NEW	$336K	0.2%	775 SH	New
LOAR HOLDINGS INC	COM SHS	$288K	0.1%	3,572 SH	New
LOWES COS INC	COM	$265K	0.1%Prev: 0.1%	1,202 SH	Decreased+7 SH
MARVELL TECHNOLOGY INC	COM	$322K	0.1%	1,080 SH	New
MCDONALDS CORP	COM	$375K	0.2%Prev: 0.3%	1,389 SH	Decreased-448 SH
MICROSOFT CORP	COM	$1.2M	0.6%Prev: 0.8%	3,232 SH	Decreased+375 SH
NEXTERA ENERGY INC	COM	$297K	0.1%Prev: 0.1%	3,384 SH	Increased+395 SH
NORFOLK SOUTHN CORP	COM	$285K	0.1%Prev: 0.1%	907 SH	Increased+16 SH
NUSHARES ETF TR	NUVEEN ESG LRGCP	$227K	0.1%	1,943 SH	New
NVIDIA CORPORATION	COM	$2.1M	1.0%Prev: 1.4%	10,565 SH	Decreased-5,397 SH
PALANTIR TECHNOLOGIES INC	CL A	$254K	0.1%Prev: 0.2%	2,178 SH	Decreased+203 SH
PALO ALTO NETWORKS INC	COM	$733K	0.3%Prev: 0.2%	2,150 SH	Increased-20 SH
PEPSICO INC	COM	$220K	0.1%Prev: 0.2%	1,626 SH	Decreased-441 SH
PROCTER & GAMBLE CO	COM	$203K	0.1%	1,384 SH	New
ROUNDHILL ETF TRUST	ROUNDHILL S&P500	$325K	0.2%	6,077 SH	New
SCHWAB STRATEGIC TR	US DIVIDEND EQ	$14.6M	6.7%Prev: 19.5%	459,308 SH	Decreased-847,990 SH
SCHWAB STRATEGIC TR	US SML CAP ETF	$434K	0.2%Prev: 0.2%	12,011 SH	Increased-1,854 SH
SELECT SECTOR SPDR TR	ST STR STAPL ETF	$1.2M	0.6%	14,704 SH	New
SELECT SECTOR SPDR TR	ST STR UTIL ETF	$595K	0.3%	13,130 SH	New
SPDR SERIES TRUST	ST STR SP AERO	$1.1M	0.5%	3,706 SH	New
SPDR SERIES TRUST	ST STR SP DIV	$2.8M	1.3%	18,714 SH	New
STATE STR SPDR S&P 500 ETF T	TR UNIT	$468K	0.2%	627 SH	New
VANGUARD BD INDEX FDS	INTERMED TERM	$300K	0.1%	3,909 SH	New
VANGUARD BD INDEX FDS	SHORT TRM BOND	$4.8M	2.2%Prev: 8.6%	61,633 SH	Decreased-132,657 SH
VANGUARD BD INDEX FDS	VANGUARD ULTRA	$384K	0.2%Prev: 0.2%	7,713 SH	Increased+280 SH
VANGUARD INDEX FDS	GROWTH ETF	$5.2M	2.4%Prev: 3.0%	60,338 SH	Decreased+48,114 SH
VANGUARD INDEX FDS	MCAP GR IDXVIP	$6.8M	3.1%Prev: 3.1%	22,040 SH	Increased+2,924 SH
VANGUARD INDEX FDS	MCAP VL IDXVIP	$1.3M	0.6%Prev: 0.7%	6,635 SH	Decreased-1,381 SH
VANGUARD INDEX FDS	MID CAP ETF	$1.8M	0.8%Prev: 1.2%	21,966 SH	Decreased+14,068 SH
VANGUARD INDEX FDS	S&P 500 ETF SHS	$1.2M	0.5%Prev: 0.8%	1,683 SH	Decreased-709 SH
VANGUARD INDEX FDS	SM CP VAL ETF	$1.5M	0.7%Prev: 0.8%	5,999 SH	Increased-1,101 SH
VANGUARD INDEX FDS	SMALL CP ETF	$785K	0.4%Prev: 0.4%	2,591 SH	Increased-526 SH
VANGUARD INDEX FDS	SML CP GRW ETF	$490K	0.2%Prev: 0.2%	1,341 SH	Increased-124 SH
VANGUARD INDEX FDS	VALUE ETF	$2.1M	1.0%Prev: 0.9%	9,457 SH	Increased+301 SH
VANGUARD INTL EQUITY INDEX F	FTSE EMR MKT ETF	$518K	0.2%Prev: 0.1%	8,673 SH	Increased+4,462 SH
VANGUARD INTL EQUITY INDEX F	TT WRLD ST ETF	$6.0M	2.8%Prev: 2.9%	38,436 SH	Increased-1,477 SH
VANGUARD MUN BD FDS	TAX EXEMPT BD	$645K	0.3%Prev: 0.5%	12,746 SH	Decreased-5,444 SH
VANGUARD SCOTTSDALE FDS	INT-TERM CORP	$734K	0.3%Prev: 0.1%	8,881 SH	Increased+6,084 SH
VANGUARD SCOTTSDALE FDS	SHRT TRM CORP BD	$3.8M	1.8%Prev: 3.0%	48,059 SH	Decreased-17,967 SH
VANGUARD SPECIALIZED FUNDS	DIV APP ETF	$16.1M	7.4%Prev: 7.9%	67,945 SH	Increased-214 SH
VANGUARD STAR FDS	VG TL INTL STK F	$469K	0.2%Prev: 0.2%	5,488 SH	Increased-930 SH
VANGUARD TAX-MANAGED FDS	VAN FTSE DEV MKT	$207K	0.1%	2,905 SH	New
VANGUARD WHITEHALL FDS	HIGH DIV YLD	$338K	0.2%Prev: 0.1%	2,137 SH	Increased+445 SH
VANGUARD WHITEHALL FDS	INTL DVD ETF	$725K	0.3%Prev: 0.1%	7,765 SH	Increased+4,840 SH
VANGUARD WORLD FD	HEALTH CAR ETF	$783K	0.4%Prev: 0.6%	2,618 SH	Decreased-1,383 SH
VANGUARD WORLD FD	INF TECH ETF	$862K	0.4%	7,208 SH	New
VANGUARD WORLD FD	MEGA CAP VAL ETF	$6.8M	3.2%Prev: 3.5%	41,638 SH	Increased-5,281 SH
VANGUARD WORLD FD	MEGA GRWTH IND	$445K	0.2%Prev: 0.2%	5,060 SH	Increased+4,155 SH
VICTORY PORTFOLIOS II	CORE BD ETF	$14.2M	6.6%	303,886 SH	New
VICTORY PORTFOLIOS II	SHORT TRM BD ETF	$343K	0.2%	6,768 SH	New
WALMART INC	COM	$670K	0.3%Prev: 0.3%	5,917 SH	Increased+541 SH
WSFS FINL CORP	COM	$502K	0.2%Prev: 0.2%	6,544 SH	Increased+387 SH

Sold (vs prior filing)

BLACKSTONE INC — $223K
BOEING CO — $305K
COSTCO WHSL CORP NEW — $305K
ISHARES TR — $208K
ISHARES TR — $430K
JPMORGAN CHASE & CO. — $202K
MASTERCARD INCORPORATED — $208K
META PLATFORMS INC — $223K
PROCTER AND GAMBLE CO — $254K
SELECT SECTOR SPDR TR — $1.3M
SELECT SECTOR SPDR TR — $494K
SPDR S&P 500 ETF TR — $317K
SPDR SERIES TRUST — $664K
SPDR SERIES TRUST — $2.7M
VICTORY PORTFOLIOS II — $10.7M

All filings

Open a filing on Jive Data

Filing Date	Quarter	Form	Accession	Portfolio	Filing
Jan 21, 2026	Q4 2025	13F-HR	0000821103-26-000001	$198.4M	View
Nov 13, 2025	Q3 2025	13F-HR	0000821103-25-000002	$191.6M	View
Aug 10, 2026	Q2 2026