Elser Financial Planning, Inc

CIK 0002028202 • 8 13F filings • Apr 22, 2025 – Oct 16, 2026

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Filer information

Filed by, address, phone, and AUM appear here after the 13f-holdings-enricher runs (it reads the SEC cover page for each filing).

AUM over time

$0 latest

Sector allocation over time

Past 5 quarters

Q4 2025

Q3 2025

Q2 2026

Q2 2025

Q1 2026

TechnologyHealthcareConsumer DiscretionaryConsumer StaplesFinancialsIndustrialsEnergyOther

Holdings by filing

Portfolio value: $2.06B131 positionsView on SEC.gov

			% of Portfolio
ABBOTT LABORATORIES	COM	$236K	0.0%	2,307 SH	New
ABBVIE INC	COM	$555K	0.0%	2,629 SH	New
ALLEGION PLC	ORD SHS	$502K	0.0%	2,435 SH	New
ALPHABET INC	CAP STK CL A	$1.3M	0.1%	4,552 SH	New
APOLLO GLOBAL MGMT INC	COM	$617K	0.0%	4,910 SH	New
APPLE INC	COM	$7.0M	0.3%Prev: 8.0%	27,648 SH	Increased+1,704 SH
AT&T INC	COM	$464K	0.0%	16,454 SH	New
AUTONATION INC	COM	$1.7M	0.1%	8,161 SH	New
BANK AMERICA CORP	COM	$278K	0.0%	5,725 SH	New
BITWISE 10 CRYPTO INDEX ETF	UNIT BENEFICIAL	$689K	0.0%	15,861 SH	New
BROWN & BROWN INC	COM	$1.9M	0.1%Prev: 5.1%	29,512 SH	Decreased-48 SH
CATERPILLAR INC	COM	$920K	0.0%Prev: 0.6%	1,279 SH	Increased-47 SH
CHARTER COMMUNICATIONS INC	CL A	$214K	0.0%	1,001 SH	New
CHEVRON CORPORATION	COM	$883K	0.0%	4,371 SH	New
CISCO SYS INC	COM	$387K	0.0%	4,965 SH	New
COCA COLA CO	COM	$1.2M	0.1%	15,985 SH	New
COLGATE PALMOLIVE CO	COM	$393K	0.0%Prev: 0.6%	4,631 SH	Decreased+2 SH
COMMERCE BANCSHARES INC	COM	$222K	0.0%Prev: 0.4%	4,523 SH	Decreased+201 SH
CORTEVA INC	COM	$231K	0.0%	2,746 SH	New
COSTCO WHOLESALE CORPORATION	COM	$2.4M	0.1%	2,420 SH	New
CSX CORP	COM	$465K	0.0%Prev: 0.5%	11,438 SH	Increased+57 SH
DIMENSIONAL ETF TRUST	CORE FIXED INCOM	$177.7M	8.6%Prev: 1.8%	4,200,025 SH	Increased+4,169,556 SH
DIMENSIONAL ETF TRUST	DIMENSIONAL INTE	$37.2M	1.8%	707,855 SH	New
DIMENSIONAL ETF TRUST	EMERGING MARKETS	$5.3M	0.3%	126,714 SH	New
DIMENSIONAL ETF TRUST	EMERGING MKTS CO	$35.7M	1.7%	1,043,991 SH	New
DIMENSIONAL ETF TRUST	EMGR CRE EQT MNG	$5.7M	0.3%	170,293 SH	New
DIMENSIONAL ETF TRUST	GLOBAL REAL EST	$9.7M	0.5%	364,322 SH	New
DIMENSIONAL ETF TRUST	INTERNATIONAL	$9.9M	0.5%	233,159 SH	New
DIMENSIONAL ETF TRUST	INTERNATNAL VAL	$756K	0.0%Prev: 0.4%	14,325 SH	Increased+6,536 SH
DIMENSIONAL ETF TRUST	INTL CORE EQT MK	$6.4M	0.3%	163,876 SH	New
DIMENSIONAL ETF TRUST	INTL CORE EQUITY	$77.2M	3.7%	2,170,433 SH	New
DIMENSIONAL ETF TRUST	SHORT DURATION F	$37.0M	1.8%	772,713 SH	New
DIMENSIONAL ETF TRUST	ULTRASHORT FIXED	$352K	0.0%	6,949 SH	New
DIMENSIONAL ETF TRUST	US CORE EQT MKT	$89.4M	4.3%	1,981,512 SH	New
DIMENSIONAL ETF TRUST	US CORE EQUITY 1	$7.4M	0.4%	102,763 SH	New
DIMENSIONAL ETF TRUST	US CORE EQUITY 2	$912K	0.0%	23,487 SH	New
DIMENSIONAL ETF TRUST	US EQUITY MARKET	$66.0M	3.2%Prev: 3.6%	931,031 SH	Increased+888,265 SH
DIMENSIONAL ETF TRUST	US HIGH PROFITAB	$20.6M	1.0%	562,024 SH	New
DIMENSIONAL ETF TRUST	US LARGE CAP VAL	$5.7M	0.3%	160,572 SH	New
DIMENSIONAL ETF TRUST	US MKTWIDE VALUE	$43.1M	2.1%Prev: 0.4%	891,980 SH	Increased+884,653 SH
DIMENSIONAL ETF TRUST	US SMALL CAP ETF	$39.4M	1.9%Prev: 1.6%	555,668 SH	Increased+536,201 SH
DIMENSIONAL ETF TRUST	US SMALL CAP VAL	$31.8M	1.5%	911,843 SH	New
DIMENSIONAL ETF TRUST	US SUSTAINABILTY	$9.3M	0.5%	226,039 SH	New
DIMENSIONAL ETF TRUST	US TARGETED VLU	$22.9M	1.1%	369,253 SH	New
DIMENSIONAL ETF TRUST	WORLD EQUITY ETF	$340K	0.0%	4,622 SH	New
DIMENSIONAL ETF TRUST	WORLD EX US CORE	$17.6M	0.9%Prev: 0.8%	518,020 SH	Increased+495,717 SH
ELEVANCE HEALTH INC FORMERLY	COM	$262K	0.0%	873 SH	New
ELI LILLY & CO	COM	$24.3M	1.2%Prev: 23.7%	25,824 SH	Increased+5,114 SH
ENTERPRISE PRODS PARTNERS L	COM	$281K	0.0%Prev: 0.4%	7,488 SH	Increased
EXTRA SPACE STORAGE INC	COM	$205K	0.0%	1,543 SH	New
EXXON MOBIL CORP	COM	$542K	0.0%	3,337 SH	New
FIDELITY GREENWOOD STREET TR	HEDGED EQTY ETF	$279K	0.0%	9,484 SH	New
FIRST TR EXCHANGE-TRADED FD	CONSUMR DISCRE	$505K	0.0%	8,000 SH	New
FIRST TR EXCHANGE-TRADED FD	SHS	$1.3M	0.1%	5,783 SH	New
FIRST TR EXCHANGE-TRADED FD	TECH ALPHADEX	$1.1M	0.1%	6,786 SH	New
FORIAN INC	COM	$834K	0.0%	402,972 SH	New
GE VERNOVA INC	COM	$336K	0.0%	375 SH	New
HOME DEPOT INC	COM	$231K	0.0%Prev: 0.4%	720 SH	Decreased+2 SH
HSBC HLDGS PLC	SPON ADR NEW	$209K	0.0%	2,500 SH	New
INTEL CORP	COM	$306K	0.0%	6,214 SH	New
INVESCO QQQ TR	UNIT SER 1	$391K	0.0%Prev: 0.3%	676 SH	Increased+160 SH
ISHARES INC	MSCI EMRG CHN	$457K	0.0%	5,880 SH	New
ISHARES TR	CORE S&P500 ETF	$449K	0.0%Prev: 0.5%	688 SH	Increased-3 SH
ISHARES TR	ESG AWRE 1 5 YR	$6.8M	0.3%	272,382 SH	New
ISHARES TR	MSCI EAFE ETF	$307K	0.0%Prev: 0.4%	3,163 SH	Increased-196 SH
ISHARES TR	PFD AND INCM SEC	$399K	0.0%	13,154 SH	New
JOHNSON & JOHNSON	COM	$2.1M	0.1%Prev: 2.0%	8,521 SH	Increased-100 SH
JPMORGAN CHASE & CO	COM	$2.3M	0.1%	7,953 SH	New
KROGER CO	COM	$286K	0.0%Prev: 0.7%	3,952 SH	Decreased-3,978 SH
LIBERTY BROADBAND CORP	COM SER C	$226K	0.0%	31,650 SH	New
LOCKHEED MARTIN CORP	COM	$286K	0.0%Prev: 0.3%	458 SH	Increased-1 SH
LOWES COS INC	COM	$413K	0.0%Prev: 0.6%	1,793 SH	Decreased-42 SH
MARRIOTT INTL INC NEW	CL A	$279K	0.0%Prev: 0.3%	853 SH	Increased-68 SH
MASTERCARD INCORPORATED	CL A	$222K	0.0%	449 SH	New
MCDONALDS CORP	COM	$291K	0.0%Prev: 0.5%	959 SH	Decreased-195 SH
MERCHANTS BANCORP IND	COM	$1.18B	57.2%	26,983,101 SH	New
MERCK & CO INC	COM	$399K	0.0%	3,303 SH	New
META PLATFORMS INC	CL A	$603K	0.0%	1,062 SH	New
MICRON TECHNOLOGY INC	COM	$356K	0.0%	1,001 SH	New
MICROSOFT CORP	COM	$2.2M	0.1%Prev: 2.5%	5,955 SH	Increased+1,236 SH
MPLX LP	COM UNIT REP LTD	$260K	0.0%	4,687 SH	New
NEXTERA ENERGY INC	COM	$377K	0.0%	4,025 SH	New
NORFOLK SOUTHN CORP	COM	$674K	0.0%Prev: 0.8%	2,357 SH	Increased-1 SH
NOVARTIS AG	SPONSORED ADR	$1.4M	0.1%	8,978 SH	New
NVIDIA CORPORATION	COM	$1.9M	0.1%	10,979 SH	New
ORACLE CORP	COM	$645K	0.0%	4,511 SH	New
PARKER-HANNIFIN CORP	COM	$244K	0.0%	270 SH	New
PEPSICO INC	COM	$523K	0.0%Prev: 0.8%	3,370 SH	Decreased-385 SH
PFIZER INC	COM	$256K	0.0%	8,991 SH	New
PROCTER & GAMBLE CO	COM	$688K	0.0%	4,802 SH	New
QUALCOMM INC	COM	$203K	0.0%Prev: 0.4%	1,631 SH	Decreased-73 SH
RTX CORPORATION	COM	$265K	0.0%	1,351 SH	New
RYDER SYS INC	COM	$307K	0.0%Prev: 0.3%	1,515 SH	Increased
SCHWAB STRATEGIC TR	EMRG MKTEQ ETF	$581K	0.0%Prev: 1.1%	17,821 SH	Decreased-11,099 SH
SCHWAB STRATEGIC TR	INTL EQTY ETF	$2.3M	0.1%Prev: 2.9%	91,194 SH	Increased-13,212 SH
SCHWAB STRATEGIC TR	US BRD MKT ETF	$2.6M	0.1%Prev: 3.1%	104,795 SH	Increased+168 SH
SCHWAB STRATEGIC TR	US LCAP GR ETF	$939K	0.0%Prev: 0.7%	32,260 SH	Increased+11,076 SH
SCHWAB STRATEGIC TR	US LRG CAP ETF	$3.4M	0.2%Prev: 4.0%	134,137 SH	Increased+2,577 SH
SCHWAB STRATEGIC TR	US REIT ETF	$327K	0.0%Prev: 0.7%	15,101 SH	Decreased-7,992 SH
SCHWAB STRATEGIC TR	US SML CAP ETF	$2.9M	0.1%Prev: 3.7%	98,821 SH	Increased-16,367 SH
SELECT SECTOR SPDR TR	STATE STREET ENE	$697K	0.0%	11,600 SH	New
SHELL PLC	SPON ADS	$311K	0.0%	3,318 SH	New
SPDR GOLD TR	GOLD SHS	$447K	0.0%	1,043 SH	New
SPDR SERIES TRUST	STATE STREET SPD	$1.2M	0.1%	9,724 SH	New
STATE STR SPDR S&P 500 ETF T	TR UNIT	$209K	0.0%	6,941 SH	New
STRYKER CORPORATION	COM	$408K	0.0%Prev: 0.6%	1,242 SH	Decreased-19 SH
TAIWAN SEMICONDUCTOR MANUFAC	SPONSORED ADS	$354K	0.0%	1,056 SH	New
TESLA INC	COM	$271K	0.0%	738 SH	New
TEXAS INSTRS INC	COM	$261K	0.0%Prev: 0.3%	1,360 SH	Increased+146 SH
TJX COS INC NEW	COM	$263K	0.0%Prev: 0.3%	1,636 SH	Increased-406 SH
TRANE TECHNOLOGIES PLC	SHS	$549K	0.0%	1,290 SH	New
UNION PAC CORP	COM	$1.7M	0.1%Prev: 1.2%	6,893 SH	Increased+3,142 SH
UNITEDHEALTH GROUP INC	COM	$234K	0.0%	851 SH	New
VANGUARD BD INDEX FDS	VANGUARD ULTRA	$2.2M	0.1%	44,179 SH	New
VANGUARD CALIF TAX FREE FDS	TAX EXEMPT BD FD	$449K	0.0%	4,532 SH	New
VANGUARD INDEX FDS	S&P 500 ETF SHS	$6.2M	0.3%Prev: 5.3%	10,304 SH	Increased+2,822 SH
VANGUARD INDEX FDS	SMALL CP ETF	$2.1M	0.1%Prev: 1.5%	8,026 SH	Increased+3,023 SH
VANGUARD INDEX FDS	TOTAL STK MKT	$478K	0.0%Prev: 0.7%	1,489 SH	Decreased-392 SH
VANGUARD INDEX FDS	VALUE ETF	$679K	0.0%Prev: 0.4%	3,465 SH	Increased+1,677 SH
VANGUARD INTL EQUITY INDEX F	ALLWRLD EX US	$312K	0.0%Prev: 0.5%	4,159 SH	Decreased-1,635 SH
VANGUARD INTL EQUITY INDEX F	FTSE EMR MKT ETF	$329K	0.0%Prev: 0.4%	6,151 SH	Increased-301 SH
VANGUARD MUN BD FDS	INTERMEDIATE TRM	$703K	0.0%Prev: 1.3%	7,032 SH	Decreased-2,413 SH
VANGUARD MUN BD FDS	TAX EXEMPT BD	$4.5M	0.2%	89,699 SH	New
VANGUARD SCOTTSDALE FDS	SHRT TRM CORP BD	$2.5M	0.1%	31,241 SH	New
VANGUARD SPECIALIZED FUNDS	DIV APP ETF	$784K	0.0%Prev: 1.4%	3,652 SH	Decreased-1,417 SH
VANGUARD TAX-MANAGED FDS	VAN FTSE DEV MKT	$952K	0.0%Prev: 1.1%	14,863 SH	Increased-374 SH
VANGUARD WELLINGTON FD	SHORT TRM TAX EX	$399K	0.0%	3,945 SH	New
VANGUARD WORLD FD	INDUSTRIAL ETF	$203K	0.0%	646 SH	New
VANGUARD WORLD FD	INF TECH ETF	$482K	0.0%	689 SH	New
WALMART INC	COM	$679K	0.0%Prev: 0.3%	5,433 SH	Increased+3,044 SH
WHEATON PRECIOUS METALS CORP	COM	$639K	0.0%	4,715 SH	New

Sold (vs prior filing)

ABBOTT LABS — $287K
AIR PRODS & CHEMS INC — $682K
ALLSTATE CORP — $319K
AMAZON COM INC — $1.1M
AMPHENOL CORP NEW — $411K
CHEVRON CORP NEW — $413K
DISNEY WALT CO — $259K
ELEVANCE HEALTH INC — $384K
FIRST TR NASDAQ 100 TECH IND — $1.0M
HORIZON BANCORP INC — $168K
INTUIT — $264K
NOVO-NORDISK A S — $258K
PROCTER AND GAMBLE CO — $767K
VANGUARD INTL EQUITY INDEX F — $215K
VANGUARD MALVERN FDS — $233K
VANGUARD STAR FDS — $336K

All filings

Open a filing on Jive Data

Filing Date	Quarter	Form	Accession	Portfolio	Filing
Oct 16, 2026	Q3 2026	13F-HR	0002085853-26-001209	—	View
Jan 15, 2026	Q4 2025	13F-HR	0001754960-26-000078	$138.3M	View
Oct 24, 2025	Q3 2025