Cannon Financial Strategists, Inc.

CIK 0002031123 • 7 13F filings • May 5, 2025 – Oct 19, 2026

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Filer information

Filed by: Cannon Financial Strategists, Inc., Chief Compliance Officer
Address: 649-8 SOUTH MILLEDGE AVE, ATHENS, GA, 30605
Phone: 7065483422
AUM: $719.3M

AUM over time

$884.7M latest

Sector allocation over time

Past 5 quarters

Q4 2025

Q3 2026

Q3 2025

Q2 2026

Q2 2025

TechnologyHealthcareConsumer DiscretionaryConsumer StaplesFinancialsIndustrialsEnergyOther

Holdings by filing

Portfolio value: $698.8M104 positionsView on SEC.gov

			% of Portfolio
ABBOTT LABS	COM	$584K	0.1%	4,361 SH	New
ABBVIE INC	COM	$959K	0.1%Prev: 0.2%	4,141 SH	Decreased-4,228 SH
AERCAP HOLDINGS NV	SHS	$363K	0.1%Prev: 0.0%	3,000 SH	Increased+1,196 SH
ALPHABET INC	CAP STK CL C	$380K	0.1%Prev: 0.1%	1,559 SH	Decreased
AMERICAN CENTY ETF TR	AVANTIS EMGMKT	$26.3M	3.8%Prev: 3.5%	349,886 SH	Decreased+28,153 SH
AMERICAN CENTY ETF TR	INTL EQT ETF	$20.9M	3.0%Prev: 2.7%	265,224 SH	Decreased-4,621 SH
AMERICAN CENTY ETF TR	US LARGE CAP VLU	$78.4M	11.2%Prev: 11.7%	1,084,848 SH	Decreased-45,491 SH
AMGEN INC	COM	$571K	0.1%Prev: 0.1%	2,022 SH	Increased+796 SH
APPLE INC	COM	$1.9M	0.3%Prev: 0.2%	7,455 SH	Increased+2,557 SH
AT&T INC	COM	$244K	0.0%	8,635 SH	New
BERKSHIRE HATHAWAY INC DEL	CL B NEW	$2.1M	0.3%Prev: 0.3%	4,264 SH	Decreased-491 SH
BLACKROCK INC	COM	$253K	0.0%	217 SH	New
CAPITAL GRP FIXED INCM ETF T	CORE BOND ETF	$13.2M	1.9%Prev: 2.0%	496,813 SH	Decreased-175,068 SH
CAPITAL GRP FIXED INCM ETF T	SHORT DURATION	$756K	0.1%Prev: 0.3%	29,108 SH	Decreased-81,977 SH
CHEVRON CORP NEW	COM	$207K	0.0%	1,335 SH	New
COCA COLA CO	COM	$3.8M	0.5%Prev: 0.5%	57,883 SH	Decreased+2,698 SH
COSTCO WHSL CORP NEW	COM	$240K	0.0%	259 SH	New
DIMENSIONAL ETF TRUST	EMGR CRE EQT MNG	$2.1M	0.3%Prev: 0.3%	66,337 SH	Decreased-2,307 SH
DIMENSIONAL ETF TRUST	INTL CORE EQT MK	$218K	0.0%Prev: 0.0%	5,997 SH	Decreased-69 SH
DIMENSIONAL ETF TRUST	INTL CORE EQUITY	$111.8M	16.0%Prev: 15.3%	3,410,893 SH	Decreased-192,757 SH
DIMENSIONAL ETF TRUST	INTL SMALL CAP E	$359K	0.1%Prev: 0.0%	11,350 SH	Decreased+192 SH
DIMENSIONAL ETF TRUST	US LARGE CAP VAL	$1.5M	0.2%	46,418 SH	New
DIMENSIONAL ETF TRUST	WORLD EX US CORE	$1.6M	0.2%Prev: 0.5%	50,534 SH	Decreased-58,752 SH
DUKE ENERGY CORP NEW	COM NEW	$846K	0.1%Prev: 0.1%	6,840 SH	Increased+851 SH
ELI LILLY & CO	COM	$266K	0.0%Prev: 0.0%	348 SH	Decreased-6 SH
EQUIFAX INC	COM	$235K	0.0%	918 SH	New
EXXON MOBIL CORP	COM	$611K	0.1%Prev: 0.1%	5,415 SH	Decreased-1,176 SH
FIRST TR EXCHNG TRADED FD VI	SMITH OPPORT FXD	$2.9M	0.4%Prev: 0.4%	64,380 SH	Decreased-8,079 SH
GENERAL MLS INC	COM	$445K	0.1%	8,818 SH	New
HEARTBEAM INC	COM	$130K	0.0%Prev: 0.0%	78,739 SH	Increased+5,951 SH
HERSHEY CO	COM	$329K	0.0%Prev: 0.0%	1,760 SH	Increased-6 SH
HOME DEPOT INC	COM	$1.6M	0.2%Prev: 0.2%	4,064 SH	Increased+271 SH
INTERNATIONAL BUSINESS MACHS	COM	$282K	0.0%Prev: 0.1%	1,000 SH	Decreased-721 SH
INVESCO EXCHANGE TRADED FD T	S&P500 EQL WGT	$287K	0.0%Prev: 0.0%	1,514 SH	Decreased-206 SH
ISHARES TR	CORE 1 5 YR USD	$4.1M	0.6%Prev: 0.6%	83,659 SH	Decreased-19,548 SH
ISHARES TR	CORE S&P US GWT	$423K	0.1%Prev: 0.0%	2,570 SH	Decreased+320 SH
ISHARES TR	CORE S&P500 ETF	$2.4M	0.3%Prev: 0.4%	3,537 SH	Decreased-802 SH
ISHARES TR	CR 5 10 YR ETF	$1.2M	0.2%Prev: 0.4%	26,222 SH	Decreased-46,190 SH
ISHARES TR	CRE U S REIT ETF	$11.4M	1.6%Prev: 1.6%	193,464 SH	Decreased-18,783 SH
ISHARES TR	EAFE GRWTH ETF	$2.2M	0.3%Prev: 0.3%	19,028 SH	Decreased+88 SH
ISHARES TR	IBONDS 25 TRM TS	$1.5M	0.2%	62,944 SH	New
ISHARES TR	IBONDS 26 TRM TS	$1.4M	0.2%Prev: 0.2%	62,075 SH	Decreased-1,439 SH
ISHARES TR	IBONDS 27 ETF	$1.4M	0.2%Prev: 0.2%	57,331 SH	Decreased-1,537 SH
ISHARES TR	IBONDS 27 TRM TS	$1.4M	0.2%Prev: 0.2%	63,523 SH	Decreased-1,444 SH
ISHARES TR	IBONDS DEC2026	$967K	0.1%Prev: 0.1%	39,794 SH	Decreased-984 SH
ISHARES TR	IBONDS DEC25 ETF	$988K	0.1%	39,206 SH	New
ISHARES TR	JPMORGAN USD EMG	$17.0M	2.4%Prev: 2.2%	178,279 SH	Decreased-19,458 SH
ISHARES TR	MSCI USA QLT FCT	$253K	0.0%Prev: 0.0%	1,302 SH	Decreased-268 SH
ISHARES TR	MSCI USA VALUE	$2.4M	0.3%Prev: 0.4%	19,354 SH	Decreased+523 SH
ISHARES TR	NATIONAL MUN ETF	$3.0M	0.4%Prev: 0.3%	27,832 SH	Increased+2,507 SH
ISHARES TR	RUS 1000 GRW ETF	$2.5M	0.4%Prev: 0.3%	5,336 SH	Increased-14,535 SH
ISHARES TR	RUS 1000 VAL ETF	$207K	0.0%Prev: 0.0%	1,015 SH	Decreased
ISHARES TR	RUS 2000 VAL ETF	$220K	0.0%Prev: 0.0%	1,242 SH	Decreased-23 SH
ISHARES TR	RUSSELL 3000 ETF	$274K	0.0%Prev: 0.0%	723 SH	Decreased
ISHARES TR	SHRT NAT MUN ETF	$399K	0.1%Prev: 0.0%	3,738 SH	Increased+641 SH
ISHARES TR	TIPS BD ETF	$1.8M	0.3%Prev: 0.3%	15,876 SH	Decreased-9,630 SH
ISHARES TR	ULTRA SHORT DUR	$8.8M	1.3%Prev: 1.1%	173,807 SH	Decreased-12,791 SH
JOHNSON & JOHNSON	COM	$498K	0.1%Prev: 0.1%	2,686 SH	Decreased-566 SH
JPMORGAN CHASE & CO.	COM	$492K	0.1%	1,559 SH	New
LOWES COS INC	COM	$238K	0.0%Prev: 0.0%	947 SH	Increased
MEDICAL PPTYS TRUST INC	COM	$101K	0.0%	20,000 SH	New
MERCK & CO INC	COM	$308K	0.0%Prev: 0.1%	3,666 SH	Decreased-628 SH
MICROSOFT CORP	COM	$1.2M	0.2%Prev: 0.3%	2,308 SH	Decreased-4,523 SH
NETFLIX INC	COM	$231K	0.0%	193 SH	New
NVIDIA CORPORATION	COM	$283K	0.0%Prev: 0.0%	1,515 SH	Decreased-576 SH
PROCTER AND GAMBLE CO	COM	$1.2M	0.2%	7,537 SH	New
PUBLIC SVC ENTERPRISE GRP IN	COM	$201K	0.0%	2,410 SH	New
RHYTHM PHARMACEUTICALS INC	COM	$1.0M	0.1%Prev: 0.1%	10,000 SH	Decreased
ROCKWELL AUTOMATION INC	COM	$443K	0.1%Prev: 0.1%	1,268 SH	Decreased
SCHWAB STRATEGIC TR	1 5YR CORP BD	$1.4M	0.2%Prev: 0.1%	54,156 SH	Increased+6,604 SH
SCHWAB STRATEGIC TR	US AGGREGATE B	$238K	0.0%Prev: 0.1%	10,134 SH	Decreased-9,080 SH
SCHWAB STRATEGIC TR	US LCAP GR ETF	$290K	0.0%Prev: 0.0%	9,076 SH	Decreased-3,542 SH
SOUTHERN CO	COM	$1.2M	0.2%Prev: 0.2%	13,161 SH	Decreased-3,906 SH
SPDR GOLD TR	GOLD SHS	$259K	0.0%Prev: 0.0%	729 SH	Decreased-428 SH
SPDR INDEX SHS FDS	PORTFOLIO DEVLPD	$436K	0.1%	10,188 SH	New
SPDR S&P 500 ETF TR	TR UNIT	$2.1M	0.3%	3,197 SH	New
SPDR SERIES TRUST	BLOOMBERG EMG MK	$248K	0.0%	9,828 SH	New
SPDR SERIES TRUST	PORTFLI TIPS ETF	$26.4M	3.8%	1,001,735 SH	New
SPDR SERIES TRUST	PORTFOLI S&P1500	$7.1M	1.0%	87,482 SH	New
SPDR SERIES TRUST	PRTFLO S&P500 GW	$86.8M	12.4%	830,316 SH	New
SPDR SERIES TRUST	S&P 600 SMCP VAL	$88.1M	12.6%	994,143 SH	New
SPROTT ASSET MANAGEMENT LP	PHYSICAL GOLD AN	$404K	0.1%Prev: 0.1%	11,000 SH	Decreased-3,282 SH
SPROTT ASSET MANAGEMENT LP	PHYSICAL GOLD TR	$427K	0.1%Prev: 0.1%	14,417 SH	Decreased-910 SH
SUPERIOR GROUP OF CO INC	COM	$129K	0.0%Prev: 0.0%	11,992 SH	Decreased
TEXAS INSTRS INC	COM	$251K	0.0%Prev: 0.0%	1,369 SH	Decreased+4 SH
TRUSTMARK CORP	COM	$204K	0.0%	5,139 SH	New
UNITED PARCEL SERVICE INC	CL B	$209K	0.0%	2,498 SH	New
VANGUARD ADMIRAL FDS INC	SMLCP 600 VAL	$14.5M	2.1%Prev: 1.9%	152,554 SH	Decreased+6,714 SH
VANGUARD BD INDEX FDS	INTERMED TERM	$44.9M	6.4%Prev: 6.1%	575,363 SH	Decreased-121,198 SH
VANGUARD INDEX FDS	GROWTH ETF	$31.1M	4.5%Prev: 3.9%	64,891 SH	Decreased-330,967 SH
VANGUARD INDEX FDS	REAL ESTATE ETF	$716K	0.1%Prev: 0.1%	7,827 SH	Increased+2,090 SH
VANGUARD INDEX FDS	S&P 500 ETF SHS	$2.4M	0.3%Prev: 0.3%	3,927 SH	Decreased-289 SH
VANGUARD INDEX FDS	SM CP VAL ETF	$7.2M	1.0%Prev: 1.0%	34,425 SH	Decreased-102 SH
VANGUARD INDEX FDS	SML CP GRW ETF	$232K	0.0%Prev: 0.0%	781 SH	Decreased
VANGUARD INDEX FDS	TOTAL STK MKT	$23.2M	3.3%Prev: 3.0%	70,547 SH	Decreased-1,026 SH
VANGUARD INDEX FDS	VALUE ETF	$1.1M	0.2%Prev: 0.1%	5,839 SH	Decreased+208 SH
VANGUARD INTL EQUITY INDEX F	ALLWRLD EX US	$282K	0.0%Prev: 0.0%	3,946 SH	Decreased
VANGUARD INTL EQUITY INDEX F	FTSE EMR MKT ETF	$957K	0.1%Prev: 0.1%	17,656 SH	Decreased-1,033 SH
VANGUARD MUN BD FDS	TAX EXEMPT BD	$2.6M	0.4%Prev: 0.4%	52,206 SH	Decreased-10,509 SH
VANGUARD SCOTTSDALE FDS	SHRT TRM CORP BD	$314K	0.0%Prev: 0.0%	3,934 SH	Increased+1,123 SH
VANGUARD SPECIALIZED FUNDS	DIV APP ETF	$545K	0.1%Prev: 0.1%	2,526 SH	Decreased-28 SH
VANGUARD STAR FDS	VG TL INTL STK F	$1.6M	0.2%Prev: 0.2%	21,636 SH	Decreased-1,202 SH
VANGUARD TAX-MANAGED FDS	VAN FTSE DEV MKT	$1.3M	0.2%Prev: 0.2%	21,131 SH	Decreased-1,397 SH
WALMART INC	COM	$718K	0.1%Prev: 0.1%	6,969 SH	Decreased-595 SH

Sold (vs prior filing)

ABBOTT LABORATORIES — $398K
BROADCOM INC — $772K
CAPITAL GRP FIXED INCM ETF T — $475K
CAPITAL GRP FIXED INCM ETF T — $8.4M
CAPITAL GRP FIXED INCM ETF T — $3.6M
CATERPILLAR INC — $687K
CHEVRON CORPORATION — $382K
CORNING INC — $518K
COSTCO WHOLESALE CORPORATION — $676K
DELTA AIR LINES INC — $237K
DIMENSIONAL ETF TRUST — $1.8M
DIMENSIONAL ETF TRUST — $315K
DOVER CORP — $375K
EATON CORP PLC — $654K
FIRST TR EXCH TRADED FD III — $254K
GE AEROSPACE — $237K
GENERAL MILLS INC — $363K
ISHARES TR — $391K
ISHARES TR — $218K
ISHARES TR — $226K
… and 33 more

All filings

Open a filing on Jive Data

Filing Date	Quarter	Form	Accession	Portfolio	Filing
Feb 4, 2026	Q4 2025	13F-HR	0001951757-26-000351	$719.3M	View
Oct 19, 2026	Q3 2026	13F-HR	0001951757-26-001680	$884.7M	View
Nov 6, 2025	Q3 2025