Horan Securities, Inc.

CIK 0001671623 • 2 13F filings • May 12, 2025 – Aug 6, 2025

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Filer information

Filed by: Horan Securities, Inc., Chief Compliance Officer
Address: 8044 MONTGOMERY ROAD, SUITE 640, CINCINNATI, X1, 45236
Phone: 513-587-2735
AUM: $284.2M

AUM over time

$284.2M latest

Sector allocation over time

Past 2 quarters

Q2 2025

Q1 2025

TechnologyHealthcareConsumer DiscretionaryConsumer StaplesFinancialsCommunicationIndustrialsEnergyReal EstateOther

Holdings by filing

Portfolio value: $284.2M151 positionsView on SEC.gov

			% of Portfolio
Abbott Laboratories	Stock	$577K	0.2%Prev: 0.2%	4,246 SH	Increased+258 SH
AbbVie Inc	Stock	$740K	0.3%Prev: 0.3%	3,989 SH	Decreased+147 SH
Air Products & Chemicals Inc	Stock	$259K	0.1%Prev: 0.1%	916 SH	Decreased+2 SH
Alphabet Inc	Stock	$1.4M	0.5%Prev: 0.5%	7,848 SH	Increased-22 SH
ALPS O'SHARES US SMALL-CAP QUALITY DIVIDEND ETF	ETF	$550K	0.2%Prev: 0.2%	12,738 SH	Increased+2,085 SH
Amazon.com Inc	Stock	$374K	0.1%Prev: 0.1%	1,707 SH	Increased+75 SH
AMERICAN CAPITAL AGENCY CORP.	REIT	$207K	0.1%Prev: 0.1%	22,522 SH	Increased+2,366 SH
American Financial Group Inc	Stock	$337K	0.1%Prev: 0.1%	2,667 SH	Decreased+17 SH
Ameriprise Financial Inc	Stock	$253K	0.1%Prev: 0.1%	474 SH	Increased+5 SH
Amgen Inc	Stock	$429K	0.2%Prev: 0.2%	1,537 SH	Decreased+158 SH
Anthem Inc	Stock	$350K	0.1%Prev: 0.1%	901 SH	Decreased
Apple Inc	Stock	$4.6M	1.6%Prev: 1.8%	22,278 SH	Decreased+332 SH
ASML Holding NV	ADR	$246K	0.1%	307 SH	New
AT&T Inc	Stock	$216K	0.1%	7,465 SH	New
Automatic Data Processing Inc	Stock	$369K	0.1%Prev: 0.1%	1,196 SH	Increased-1 SH
AVANTIS INTERNATIONAL EQUITY ETF	ETF	$564K	0.2%	7,626 SH	New
Berkshire Hathaway Inc	Stock	$809K	0.3%Prev: 0.3%	1,665 SH	Decreased-3 SH
Bristol-Myers Squibb Co	Stock	$337K	0.1%Prev: 0.2%	7,277 SH	Decreased+64 SH
Broadcom Inc	Stock	$1.2M	0.4%Prev: 0.3%	4,463 SH	Increased+371 SH
Carrier Global Corp	Stock	$405K	0.1%Prev: 0.1%	5,540 SH	Increased+3 SH
Chevron Corp	Stock	$651K	0.2%Prev: 0.3%	4,544 SH	Decreased+370 SH
Cincinnati Financial Corp	Stock	$354K	0.1%Prev: 0.1%	2,377 SH	Increased+89 SH
Cintas Corp	Stock	$923K	0.3%Prev: 0.3%	4,140 SH	Increased+98 SH
Cisco Systems Inc	Stock	$386K	0.1%Prev: 0.1%	5,563 SH	Increased+961 SH
Citizens Financial Group Inc	Stock	$273K	0.1%Prev: 0.1%	6,097 SH	Increased+494 SH
Colgate-Palmolive Co	Stock	$402K	0.1%Prev: 0.2%	4,420 SH	Decreased
Comcast Corp	Stock	$241K	0.1%Prev: 0.1%	6,741 SH	Decreased-213 SH
Costco Wholesale Corp	Stock	$221K	0.1%	224 SH	New
CSX Corp	Stock	$939K	0.3%Prev: 0.3%	28,776 SH	Increased
Duke Energy Corp	Stock	$479K	0.2%Prev: 0.2%	4,056 SH	Increased+392 SH
Eaton Corp PLC	Stock	$1.5M	0.5%	4,174 SH	New
Energy Transfer LP	Stock	$596K	0.2%Prev: 0.2%	32,900 SH	Decreased+194 SH
EOG Resources Inc	Stock	$259K	0.1%Prev: 0.1%	2,164 SH	Increased+184 SH
EV Tax-Mgd Gbl Div Equity Income	CEF	$226K	0.1%Prev: 0.1%	25,790 SH	Increased+173 SH
Exxon Mobil Corp	Stock	$538K	0.2%Prev: 0.2%	4,989 SH	Decreased+344 SH
Fifth Third Bancorp	Stock	$228K	0.1%Prev: 0.1%	5,537 SH	Increased+17 SH
First Trust TCW Unconstrained Plus Bond ETF	ETF	$508K	0.2%Prev: 0.2%	20,416 SH	Increased+659 SH
Fiserv Inc	Stock	$269K	0.1%Prev: 0.1%	1,560 SH	Decreased+107 SH
GE VERNOVA INC COM	Stock	$958K	0.3%Prev: 0.2%	1,810 SH	Increased+377 SH
General Electric Co	Stock	$2.3M	0.8%Prev: 0.4%	8,853 SH	Increased+4,042 SH
GENUINE PARTS CO COM	Stock	$274K	0.1%Prev: 0.1%	2,256 SH	Increased+187 SH
HERON THERAPEUTICS INC COM	Stock	$86K	0.0%Prev: 0.0%	41,590 SH	Decreased
Hillenbrand Inc	Stock	$414K	0.1%Prev: 0.2%	20,627 SH	Decreased
Illinois Tool Works Inc	Stock	$351K	0.1%Prev: 0.1%	1,419 SH	Increased+496 SH
INNOVATOR EQUITY DEFINED PROTECTION ETF - 6MO JAN/JUL	ETF	$225K	0.1%Prev: 0.1%	8,000 SH	Increased
International Business Machines Corp	Stock	$510K	0.2%Prev: 0.1%	1,731 SH	Increased+180 SH
INVESCO BULLETSHARES 2028 CORPORATE BOND ETF	ETF	$206K	0.1%Prev: 0.1%	10,076 SH	Increased+100 SH
Invesco S&P 500 Equal Weight ETF	ETF	$456K	0.2%Prev: 0.2%	2,508 SH	Decreased-232 SH
Invesco S&P 500 Low Volatility ETF	ETF	$316K	0.1%Prev: 0.1%	4,342 SH	Decreased+19 SH
iShares 1-5 Year invmt Grd Corp Bd ETF	ETF	$209K	0.1%Prev: 0.1%	3,954 SH	Decreased-1,126 SH
iShares 3-7 Year Treasury Bond ETF	ETF	$984K	0.3%Prev: 0.4%	8,260 SH	Decreased-703 SH
iShares 7-10 Year Treasury Bond ETF	ETF	$833K	0.3%Prev: 0.3%	8,699 SH	Decreased-352 SH
iShares Core MSCI EAFE ETF	ETF	$360K	0.1%	4,315 SH	New
iShares Core MSCI Emerging Markets ETF	ETF	$633K	0.2%Prev: 0.2%	10,553 SH	Increased-539 SH
iShares Core MSCI Total Intl Stk ETF	ETF	$845K	0.3%Prev: 0.3%	10,924 SH	Increased-77 SH
iShares Core S&P 500 ETF	ETF	$131.6M	46.3%Prev: 47.8%	211,899 SH	Increased-12,720 SH
iShares Core S&P Mid-Cap ETF	ETF	$21.7M	7.6%Prev: 7.8%	349,143 SH	Increased-3,864 SH
iShares Core S&P Small-Cap ETF	ETF	$17.9M	6.3%Prev: 9.1%	164,095 SH	Decreased-64,666 SH
iShares Core Total Bond Market ETF	ETF	$247K	0.1%Prev: 0.1%	5,351 SH	Increased+110 SH
iShares Core US Aggregate Bond ETF	ETF	$1.1M	0.4%Prev: 0.4%	11,230 SH	Increased+1,217 SH
iShares Core US REIT ETF	ETF	$220K	0.1%Prev: 0.1%	3,886 SH	Increased+301 SH
iShares Edge MSCI Multifactor Intl ETF	ETF	$227K	0.1%Prev: 0.1%	6,642 SH	Increased
iShares iBonds Dec 2025 Term Muni Bd ETF	ETF	$406K	0.1%Prev: 0.2%	15,160 SH	Increased
iShares iBonds Dec 2026 Term Muni Bond ETF	ETF	$217K	0.1%Prev: 0.1%	8,453 SH	Increased
iShares iBonds Dec 2027 Term Corp ETF	ETF	$974K	0.3%Prev: 0.4%	40,147 SH	Increased-2 SH
iShares iBonds Dec 2027 Term Muni Bd ETF	ETF	$217K	0.1%Prev: 0.1%	8,544 SH	Increased
iShares iBonds Dec 2028 Term Corporate ETF	ETF	$959K	0.3%Prev: 0.4%	37,725 SH	Increased
iShares iBonds Dec. 2025 Corporate Bond ETF	ETF	$996K	0.4%Prev: 0.4%	39,551 SH	Increased+7 SH
iShares IBonds Dec. 2026 Corporate Bond ETF	ETF	$972K	0.3%Prev: 0.4%	40,092 SH	Increased+29 SH
iShares MSCI EAFE ETF	ETF	$775K	0.3%Prev: 0.3%	8,672 SH	Increased-143 SH
iShares MSCI EAFE Growth ETF	ETF	$832K	0.3%Prev: 0.4%	7,429 SH	Decreased-2,337 SH
iShares MSCI EAFE Value ETF	ETF	$1.6M	0.6%Prev: 0.5%	25,891 SH	Increased+1,293 SH
iShares MSCI Emerging Markets ETF	ETF	$664K	0.2%Prev: 0.2%	13,770 SH	Increased+3,629 SH
iShares MSCI USA Min Vol Factor ETF	ETF	$685K	0.2%Prev: 0.2%	7,301 SH	Increased+1,162 SH
iShares MSCI USA Quality Factor ETF	ETF	$1.5M	0.5%Prev: 0.5%	8,207 SH	Increased+685 SH
iShares National Muni Bond ETF	ETF	$403K	0.1%Prev: 0.5%	3,860 SH	Decreased-9,323 SH
iShares Russell 1000 ETF	ETF	$236K	0.1%Prev: 0.1%	696 SH	Increased+17 SH
iShares Russell 1000 Growth ETF	ETF	$3.4M	1.2%Prev: 1.1%	8,105 SH	Increased+6 SH
iShares Russell 1000 Value ETF	ETF	$686K	0.2%Prev: 0.3%	3,533 SH	Increased+14 SH
iShares Russell 2000 ETF	ETF	$1.1M	0.4%Prev: 0.4%	5,053 SH	Increased+31 SH
iShares Russell Mid-Cap ETF	ETF	$1.9M	0.7%Prev: 0.7%	20,446 SH	Increased+12 SH
iShares S&P 500 Growth ETF	ETF	$283K	0.1%Prev: 0.1%	2,574 SH	Increased+408 SH
iShares Short-Term National Muni Bd ETF	ETF	$216K	0.1%Prev: 0.1%	2,034 SH	Increased+11 SH
JOHN HANCOCK MULTIFACTOR MID CAP ETF	ETF	$649K	0.2%Prev: 0.2%	10,619 SH	Increased+1,970 SH
Johnson & Johnson	Stock	$1.1M	0.4%Prev: 0.4%	6,878 SH	Decreased-23 SH
JPMorgan Chase & Co	Stock	$1.6M	0.6%Prev: 0.4%	5,567 SH	Increased+735 SH
LCNB Corp	Stock	$1.1M	0.4%Prev: 0.4%	74,899 SH	Decreased+3 SH
Lockheed Martin Corp	Stock	$1.2M	0.4%Prev: 0.4%	2,558 SH	Increased+88 SH
McDonald's Corp	Stock	$265K	0.1%Prev: 0.1%	906 SH	Increased+159 SH
Merck & Co Inc	Stock	$460K	0.2%Prev: 0.2%	5,812 SH	Decreased+301 SH
Meta Platforms Inc	Stock	$584K	0.2%Prev: 0.2%	791 SH	Increased+17 SH
Microsoft Corp	Stock	$3.4M	1.2%Prev: 0.9%	6,911 SH	Increased+620 SH
New Residential Investment Corp	REIT	$316K	0.1%Prev: 0.1%	27,969 SH	Decreased+365 SH
NEXTERA ENERGY INC COM	Stock	$320K	0.1%	4,609 SH	New
NORDSON CORP COM	Stock	$866K	0.3%	4,040 SH	New
Norfolk Southern Corp	Stock	$452K	0.2%Prev: 0.2%	1,764 SH	Increased+37 SH
Northrop Grumman Corp	Stock	$253K	0.1%Prev: 0.1%	507 SH	Decreased+10 SH
NVIDIA Corp	Stock	$2.6M	0.9%Prev: 0.2%	16,319 SH	Increased+12,136 SH
Otis Worldwide Corp	Stock	$274K	0.1%Prev: 0.1%	2,770 SH	Decreased+2 SH
Palo Alto Networks Inc	Stock	$331K	0.1%Prev: 0.1%	1,616 SH	Increased+28 SH
PepsiCo Inc	Stock	$379K	0.1%Prev: 0.2%	2,870 SH	Decreased-25 SH
Philip Morris International Inc	Stock	$205K	0.1%	1,127 SH	New
PNC Financial Services Group Inc	Stock	$240K	0.1%Prev: 0.1%	1,290 SH	Increased+75 SH
Procter & Gamble Co	Stock	$10.8M	3.8%Prev: 4.3%	67,560 SH	Decreased+831 SH
Qualcomm Inc	Stock	$396K	0.1%Prev: 0.2%	2,489 SH	Decreased-183 SH
Raytheon Technologies Corp	Stock	$877K	0.3%Prev: 0.3%	6,005 SH	Increased+211 SH
Schwab Fundamental US Small Company ETF	ETF	$494K	0.2%Prev: 0.2%	17,257 SH	Increased+473 SH
Schwab International Equity ETF	ETF	$549K	0.2%Prev: 0.2%	24,859 SH	Increased+656 SH
Schwab Short-Term US Treasury ETF	ETF	$241K	0.1%	9,886 SH	New
Schwab US Broad Market ETF	ETF	$720K	0.3%Prev: 0.2%	30,207 SH	Increased+2,618 SH
Shell PLC	ADR	$219K	0.1%Prev: 0.1%	3,112 SH	Decreased+79 SH
Southern Co	Stock	$234K	0.1%Prev: 0.1%	2,546 SH	Decreased+2 SH
SPDR BLOOMBERG CONVERTIBLE SECURITIES ETF	ETF	$225K	0.1%	2,726 SH	New
SPDR Gold MiniShares	ETF	$571K	0.2%Prev: 0.2%	8,720 SH	Increased+1,206 SH
SPDR Portfolio Developed Wld ex-US ETF	ETF	$212K	0.1%	5,237 SH	New
SPDR Portfolio S&P 400 Mid Cap ETF	ETF	$787K	0.3%	14,466 SH	New
SPDR Portfolio S&P 500 ETF	ETF	$1.8M	0.6%	24,623 SH	New
SPDR Portfolio S&P 600 Sm Cap ETF	ETF	$1.1M	0.4%	24,953 SH	New
SPDR Portfolio Short Term Treasury ETF	ETF	$1.0M	0.4%Prev: 0.4%	35,308 SH	Decreased-1,236 SH
SPDR S&P 500 ETF Trust	ETF	$1.3M	0.5%Prev: 0.4%	2,106 SH	Increased-4 SH
SPDR S&P Dividend ETF	ETF	$202K	0.1%	1,486 SH	New
SPDR S&P MIDCAP 400 ETF Trust	ETF	$280K	0.1%	495 SH	New
SPDR SSgA Multi-Asset Real Return ETF	ETF	$1.2M	0.4%Prev: 0.5%	42,838 SH	Decreased-1,845 SH
Strive 500 ETF	ETF	$227K	0.1%Prev: 0.1%	5,660 SH	Increased+13 SH
Stryker Corp	Stock	$201K	0.1%	509 SH	New
The Hartford Financial Services Group Inc	Stock	$390K	0.1%Prev: 0.1%	3,071 SH	Decreased-129 SH
The Home Depot Inc	Stock	$988K	0.3%Prev: 0.3%	2,695 SH	Increased+212 SH
The Kroger Co	Stock	$232K	0.1%Prev: 0.1%	3,237 SH	Increased+6 SH
Thermo Fisher Scientific Inc	Stock	$212K	0.1%Prev: 0.1%	524 SH	Decreased+38 SH
TJX Companies Inc	Stock	$466K	0.2%Prev: 0.2%	3,770 SH	Increased+231 SH
Trane Technologies PLC	Stock	$538K	0.2%Prev: 0.2%	1,229 SH	Increased-6 SH
U.S. Bancorp	Stock	$288K	0.1%Prev: 0.1%	6,374 SH	Increased-423 SH
Vanguard Dividend Appreciation ETF	ETF	$1.4M	0.5%Prev: 0.4%	6,768 SH	Increased+1,009 SH
Vanguard Extended Market ETF	ETF	$262K	0.1%	1,357 SH	New
Vanguard FTSE All-Wld ex-US ETF	ETF	$555K	0.2%Prev: 0.2%	8,260 SH	Decreased-2,382 SH
Vanguard FTSE Developed Markets ETF	ETF	$603K	0.2%Prev: 0.2%	10,581 SH	Increased+12 SH
Vanguard FTSE Emerging Markets ETF	ETF	$792K	0.3%Prev: 0.3%	16,005 SH	Increased+686 SH
Vanguard Growth ETF	ETF	$1.1M	0.4%Prev: 0.3%	2,519 SH	Increased+360 SH
Vanguard Real Estate ETF	ETF	$446K	0.2%Prev: 0.2%	5,007 SH	Decreased+67 SH
Vanguard S&P 500 ETF	ETF	$1.8M	0.6%Prev: 0.6%	3,106 SH	Increased+49 SH
Vanguard Small-Cap ETF	ETF	$413K	0.1%Prev: 0.1%	1,742 SH	Increased
Vanguard Tax-Exempt Bond ETF	ETF	$999K	0.4%	20,374 SH	New
Vanguard Total Stock Market ETF	ETF	$2.4M	0.8%Prev: 0.8%	7,883 SH	Increased+51 SH
Vanguard Value ETF	ETF	$907K	0.3%Prev: 0.2%	5,129 SH	Increased+1,510 SH
Verizon Communications Inc	Stock	$418K	0.1%Prev: 0.2%	9,656 SH	Increased+612 SH
VICTORYSHARES CORE INTERMEDIATE BOND ETF	ETF	$926K	0.3%Prev: 0.3%	19,672 SH	Increased+498 SH
VICTORYSHARES FREE CASH FLOW ETF	ETF	$407K	0.1%	11,499 SH	New
VICTORYSHARES SHORT-TERM BOND ETF	ETF	$632K	0.2%Prev: 0.2%	12,438 SH	Increased+796 SH
Visa Inc	Stock	$537K	0.2%Prev: 0.2%	1,511 SH	Increased+244 SH
Walmart Inc	Stock	$755K	0.3%Prev: 0.2%	7,718 SH	Increased+376 SH
Williams Companies Inc	Stock	$413K	0.1%Prev: 0.1%	6,573 SH	Increased+471 SH

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All filings

Open a filing on Jive Data

Filing Date	Quarter	Form	Accession	Portfolio	Filing
Aug 6, 2025	Q2 2025	13F-HR	0001671623-25-000003	$284.2M	View
May 12, 2025	Q1 2025	13F-HR	0001671623-25-000002	$264.3M	View