High Falls Advisors, Inc

CIK 0001569139 • 4 13F filings • May 13, 2025 – Feb 18, 2026

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Filer information

Filed by: High Falls Advisors, Inc, Chief Compliance Officer
Address: 180 SOUTH CLINTON AVE, SUITE 300, ROCHESTER, NY, 14604
Phone: 585-935-5308
AUM: $493.6M

AUM over time

$493.6M latest

Sector allocation over time

Past 4 quarters

Q4 2025

Q3 2025

Q2 2025

Q1 2025

TechnologyHealthcareConsumer DiscretionaryConsumer StaplesFinancialsCommunicationIndustrialsEnergyOther

Holdings by filing

Portfolio value: $493.6M142 positionsView on SEC.gov

			% of Portfolio
ABBVIE INC	COM	$280K	0.1%Prev: 0.1%	1,226 SH	Decreased-425 SH
ALPHABET INC	CAP STK CL A	$413K	0.1%Prev: 0.1%	1,321 SH	Increased+1 SH
ALPHABET INC	CAP STK CL C	$428K	0.1%Prev: 0.1%	1,365 SH	Increased+1 SH
AMAZON COM INC	COM	$972K	0.2%Prev: 0.2%	4,213 SH	Increased-136 SH
APPLE INC	COM	$14.9M	3.0%Prev: 3.1%	54,654 SH	Decreased-4,188 SH
ARM HOLDINGS PLC	SPONSORED ADS	$590K	0.1%Prev: 0.2%	5,400 SH	Decreased
BERKSHIRE HATHAWAY INC DEL	CL A	$755K	0.2%Prev: 0.2%	1 SH	Increased
BERKSHIRE HATHAWAY INC DEL	CL B NEW	$216K	0.0%Prev: 0.0%	429 SH	Decreased-50 SH
BLACKROCK ETF TRUST	ISHARES A I INNO	$12.9M	2.6%Prev: 2.4%	386,610 SH	Increased+48,149 SH
BLACKROCK ETF TRUST	ISHARES US CARBO	$317K	0.1%	4,281 SH	New
BLACKROCK ETF TRUST	ISHARES US EQUIT	$34.5M	7.0%Prev: 6.7%	567,822 SH	Increased+16,981 SH
BLACKROCK ETF TRUST	ISHARES US THEMA	$13.0M	2.6%Prev: 2.6%	336,400 SH	Increased+7,232 SH
BLACKROCK ETF TRUST II	ISHARES AAA CLO	$368K	0.1%Prev: 0.1%	7,113 SH	Increased+1,873 SH
BLACKROCK ETF TRUST II	ISHARES FLEXIBLE	$10.4M	2.1%Prev: 2.1%	196,352 SH	Increased+8,738 SH
BLACKROCK ETF TRUST II	ISHARES HIGH YIE	$1.3M	0.3%Prev: 0.3%	25,728 SH	Decreased-4,000 SH
BROADCOM INC	COM	$918K	0.2%Prev: 0.2%	2,651 SH	Decreased-156 SH
CAPITAL GROUP CORE BALANCED	SHS	$356K	0.1%Prev: 0.1%	10,064 SH	Increased+429 SH
CAPITAL GROUP CORE EQUITY ET	SHS CREATION UNI	$480K	0.1%Prev: 0.1%	11,926 SH	Decreased-3,033 SH
CAPITAL GROUP DIVIDEND VALUE	SHS CREATION UNI	$359K	0.1%Prev: 0.1%	8,232 SH	Increased
CAPITAL GROUP GBL GROWTH EQT	SHS CREATION UNI	$321K	0.1%Prev: 0.1%	9,251 SH	Increased+606 SH
CAPITAL GROUP GROWTH ETF	SHS CREATION UNI	$553K	0.1%Prev: 0.1%	12,440 SH	Increased+1,561 SH
CATERPILLAR INC	COM	$3.1M	0.6%Prev: 0.5%	5,344 SH	Increased+2 SH
COCA COLA CO	COM	$252K	0.1%Prev: 0.1%	3,601 SH	Decreased-1,300 SH
CORNING INC	COM	$507K	0.1%Prev: 0.1%	5,785 SH	Increased+1 SH
ELI LILLY & CO	COM	$607K	0.1%Prev: 0.1%	565 SH	Increased-48 SH
EXXON MOBIL CORP	COM	$993K	0.2%Prev: 0.2%	8,253 SH	Increased+682 SH
FIDELITY COVINGTON TRUST	DIVID ETF RISI	$371K	0.1%Prev: 0.1%	6,077 SH	Increased+1,669 SH
FIDELITY COVINGTON TRUST	INT VL FCT ETF	$375K	0.1%Prev: 0.1%	10,958 SH	Increased+2,493 SH
FIDELITY COVINGTON TRUST	INTL MULTIFACTOR	$456K	0.1%Prev: 0.1%	13,185 SH	Decreased-1,934 SH
FIDELITY COVINGTON TRUST	MOMENTUM FACTR	$356K	0.1%Prev: 0.1%	4,242 SH	Decreased-632 SH
FIDELITY COVINGTON TRUST	QLTY FCTOR ETF	$279K	0.1%Prev: 0.1%	3,689 SH	Increased+77 SH
FIDELITY MERRIMACK STR TR	CORP BOND ETF	$333K	0.1%Prev: 0.1%	6,960 SH	Increased+326 SH
FIDELITY MERRIMACK STR TR	INVESTMENT GR SE	$543K	0.1%Prev: 0.1%	12,305 SH	Increased+577 SH
FIDELITY MERRIMACK STR TR	TOTAL BD ETF	$338K	0.1%Prev: 0.1%	7,344 SH	Increased+366 SH
GE AEROSPACE	COM NEW	$329K	0.1%Prev: 0.1%	1,069 SH	Increased+31 SH
GE VERNOVA INC	COM	$201K	0.0%	307 SH	New
INTUIT	COM	$378K	0.1%Prev: 0.1%	571 SH	Decreased
INVESCO EXCH TRADED FD TR II	NATL AMT MUNI	$228K	0.0%Prev: 0.0%	9,853 SH	Increased+5 SH
INVESCO EXCH TRADED FD TR II	S&P 500 MOMNTM	$295K	0.1%	2,470 SH	New
INVESCO EXCH TRADED FD TR II	S&P500 LOW VOL	$317K	0.1%Prev: 0.1%	4,437 SH	Decreased-31 SH
INVESCO EXCHANGE TRADED FD T	S&P 100 EQL WIGH	$236K	0.0%Prev: 0.0%	2,000 SH	Increased+22 SH
INVESCO EXCHANGE TRADED FD T	S&P500 EQL WGT	$337K	0.1%Prev: 0.1%	1,757 SH	Decreased-43 SH
INVESCO QQQ TR	UNIT SER 1	$4.1M	0.8%Prev: 1.2%	6,605 SH	Decreased-2,895 SH
ISHARES GOLD TR	ISHARES NEW	$10.0M	2.0%Prev: 1.9%	122,904 SH	Increased-2,073 SH
ISHARES INC	CORE MSCI EMKT	$27.3M	5.5%Prev: 4.4%	406,202 SH	Increased+80,866 SH
ISHARES INC	ESG AWR MSCI EM	$244K	0.0%Prev: 0.0%	5,519 SH	Increased+535 SH
ISHARES INC	MSCI EMRG CHN	$762K	0.2%Prev: 0.2%	10,482 SH	Decreased-896 SH
ISHARES TR	0-5 YR TIPS ETF	$200K	0.0%Prev: 0.4%	1,956 SH	Decreased-14,778 SH
ISHARES TR	10-20 YR TRS ETF	$17.5M	3.5%Prev: 3.6%	172,268 SH	Increased+3,047 SH
ISHARES TR	20 YR TR BD ETF	$819K	0.2%Prev: 0.1%	9,399 SH	Increased+6,523 SH
ISHARES TR	7-10 YR TRSY BD	$391K	0.1%Prev: 0.1%	4,062 SH	Decreased-192 SH
ISHARES TR	A RATE CP BD ETF	$494K	0.1%Prev: 0.2%	10,282 SH	Decreased-6,875 SH
ISHARES TR	CONV BD ETF	$566K	0.1%Prev: 0.1%	5,751 SH	Increased+1,465 SH
ISHARES TR	CORE 60/40 BALAN	$812K	0.2%Prev: 0.2%	12,495 SH	Decreased-1,781 SH
ISHARES TR	CORE 80/20 AGGRE	$986K	0.2%Prev: 0.2%	11,013 SH	Decreased-506 SH
ISHARES TR	CORE DIV GRWTH	$458K	0.1%Prev: 0.1%	6,599 SH	Increased+24 SH
ISHARES TR	CORE HIGH DV ETF	$255K	0.1%Prev: 0.1%	2,096 SH	Increased+20 SH
ISHARES TR	CORE INTL AGGR	$9.4M	1.9%Prev: 1.9%	188,334 SH	Increased+9,776 SH
ISHARES TR	CORE MSCI EAFE	$293K	0.1%Prev: 0.1%	3,280 SH	Decreased-2,376 SH
ISHARES TR	CORE MSCI TOTAL	$268K	0.1%Prev: 0.1%	3,169 SH	Increased+54 SH
ISHARES TR	CORE S&P MCP ETF	$460K	0.1%Prev: 0.1%	6,965 SH	Decreased-1,166 SH
ISHARES TR	CORE S&P SCP ETF	$335K	0.1%Prev: 0.1%	2,787 SH	Decreased-408 SH
ISHARES TR	CORE S&P TTL STK	$460K	0.1%Prev: 0.1%	3,091 SH	Increased+189 SH
ISHARES TR	CORE S&P US GWT	$450K	0.1%Prev: 0.2%	2,681 SH	Decreased-2,063 SH
ISHARES TR	CORE S&P500 ETF	$41.5M	8.4%Prev: 8.2%	60,629 SH	Increased+1,095 SH
ISHARES TR	CORE UNIVRSL USD	$44.2M	9.0%	949,545 SH	New
ISHARES TR	EAFE GRWTH ETF	$1.5M	0.3%Prev: 0.7%	13,483 SH	Decreased-15,968 SH
ISHARES TR	EAFE VALUE ETF	$23.0M	4.7%Prev: 5.2%	321,564 SH	Decreased-53,824 SH
ISHARES TR	ESG AWR MSCI USA	$2.6M	0.5%Prev: 0.5%	17,673 SH	Increased-8 SH
ISHARES TR	ESG AWRE USD ETF	$217K	0.0%Prev: 0.0%	9,259 SH	Increased+191 SH
ISHARES TR	ESG MSCI KLD 400	$210K	0.0%Prev: 0.0%	1,629 SH	Increased+2 SH
ISHARES TR	EUROPE ETF	$921K	0.2%Prev: 0.2%	13,426 SH	Increased+336 SH
ISHARES TR	EXPND TEC SC ETF	$475K	0.1%Prev: 0.1%	3,677 SH	Increased+68 SH
ISHARES TR	GLOBAL TECH ETF	$393K	0.1%Prev: 0.1%	3,746 SH	Decreased-830 SH
ISHARES TR	HIGH YLD CORP BD	$282K	0.1%Prev: 0.1%	9,450 SH	Decreased-1,495 SH
ISHARES TR	IBONDS 2026 TERM	$334K	0.1%Prev: 0.1%	14,462 SH	Increased+1,821 SH
ISHARES TR	IBONDS 2027 TERM	$229K	0.0%	10,248 SH	New
ISHARES TR	IBOXX INV CP ETF	$509K	0.1%Prev: 0.1%	4,624 SH	Decreased-1,067 SH
ISHARES TR	INVESTMENT GRADE	$513K	0.1%Prev: 0.1%	11,242 SH	Increased+775 SH
ISHARES TR	JPMORGAN USD EMG	$3.8M	0.8%Prev: 0.8%	39,852 SH	Increased+1,577 SH
ISHARES TR	LARGE CAP MAX BU	$396K	0.1%Prev: 0.1%	14,863 SH	Increased+663 SH
ISHARES TR	MBS ETF	$14.1M	2.9%Prev: 2.8%	148,287 SH	Increased+5,388 SH
ISHARES TR	MRGSTR MD CP GRW	$280K	0.1%Prev: 0.1%	3,503 SH	Decreased
ISHARES TR	MSCI ACWI EX US	$477K	0.1%Prev: 0.1%	7,101 SH	Increased-47 SH
ISHARES TR	MSCI INTL VLU FT	$1.1M	0.2%Prev: 0.2%	28,977 SH	Increased+186 SH
ISHARES TR	MSCI USA MIN VOL	$858K	0.2%Prev: 0.2%	9,112 SH	Decreased-670 SH
ISHARES TR	MSCI USA MMENTM	$12.4M	2.5%Prev: 1.6%	49,463 SH	Increased+18,668 SH
ISHARES TR	MSCI USA QLT FCT	$14.6M	3.0%Prev: 5.4%	73,422 SH	Decreased-60,660 SH
ISHARES TR	MSCI USA VALUE	$208K	0.0%	1,518 SH	New
ISHARES TR	NATIONAL MUN ETF	$7.1M	1.4%Prev: 1.4%	66,390 SH	Increased+4,789 SH
ISHARES TR	RUS 1000 ETF	$345K	0.1%Prev: 0.1%	923 SH	Increased+30 SH
ISHARES TR	RUS 1000 GRW ETF	$1.3M	0.3%Prev: 0.3%	2,828 SH	Increased-2 SH
ISHARES TR	RUS 1000 VAL ETF	$488K	0.1%Prev: 0.1%	2,321 SH	Increased+95 SH
ISHARES TR	RUS 2000 GRW ETF	$346K	0.1%Prev: 0.1%	1,071 SH	Decreased-595 SH
ISHARES TR	RUS MD CP GR ETF	$340K	0.1%Prev: 0.1%	2,480 SH	Decreased-413 SH
ISHARES TR	S&P 100 ETF	$25.5M	5.2%Prev: 4.8%	74,369 SH	Increased+4,347 SH
ISHARES TR	S&P 500 GRWT ETF	$29.5M	6.0%Prev: 5.9%	239,321 SH	Increased+582 SH
ISHARES TR	S&P 500 VAL ETF	$35.4M	7.2%Prev: 5.0%	166,772 SH	Increased+49,419 SH
ISHARES TR	S&P MC 400GR ETF	$310K	0.1%Prev: 0.1%	3,200 SH	Increased
ISHARES TR	SELECT DIVID ETF	$865K	0.2%Prev: 0.3%	6,128 SH	Decreased-3,268 SH
ISHARES TR	SHRT NAT MUN ETF	$283K	0.1%Prev: 0.1%	2,653 SH	Decreased-371 SH
ISHARES TR	SYSTEMATIC BD ET	$1.2M	0.2%	13,567 SH	New
ISHARES TR	U.S. TECH ETF	$1.9M	0.4%Prev: 0.5%	9,487 SH	Decreased-4,077 SH
ISHARES TR	US AER DEF ETF	$5.3M	1.1%Prev: 0.9%	24,514 SH	Increased+3,534 SH
ISHARES TR	US TREAS BD ETF	$1.8M	0.4%Prev: 0.3%	78,546 SH	Increased+5,750 SH
J P MORGAN EXCHANGE TRADED F	ACTIVE BOND ETF	$246K	0.0%Prev: 0.0%	4,541 SH	Increased+218 SH
J P MORGAN EXCHANGE TRADED F	NASDAQ EQT PREM	$220K	0.0%	3,784 SH	New
JOHNSON & JOHNSON	COM	$238K	0.0%Prev: 0.1%	1,150 SH	Decreased-513 SH
JPMORGAN CHASE & CO.	COM	$1.9M	0.4%Prev: 0.4%	5,827 SH	Decreased-902 SH
LAKELAND INDS INC	COM	$267K	0.1%Prev: 0.1%	30,235 SH	Decreased-3,466 SH
LOCKHEED MARTIN CORP	COM	$340K	0.1%Prev: 0.1%	702 SH	Decreased-183 SH
META PLATFORMS INC	CL A	$294K	0.1%Prev: 0.1%	446 SH	Decreased-70 SH
MICRON TECHNOLOGY INC	COM	$898K	0.2%Prev: 0.1%	3,146 SH	Increased
MICROSOFT CORP	COM	$3.4M	0.7%Prev: 0.8%	6,955 SH	Decreased-399 SH
NVIDIA CORPORATION	COM	$3.4M	0.7%Prev: 0.7%	18,193 SH	Decreased-401 SH
ORACLE CORP	COM	$690K	0.1%Prev: 0.2%	3,540 SH	Decreased+70 SH
PALANTIR TECHNOLOGIES INC	CL A	$214K	0.0%Prev: 0.2%	1,202 SH	Decreased-4,700 SH
PAYCHEX INC	COM	$555K	0.1%Prev: 0.1%	4,951 SH	Decreased-741 SH
PUBLIC SVC ENTERPRISE GRP IN	COM	$278K	0.1%Prev: 0.1%	3,464 SH	Decreased+17 SH
SCHWAB STRATEGIC TR	FUNDAMENTAL INTL	$222K	0.0%Prev: 0.1%	4,900 SH	Decreased-2,102 SH
SELECT SECTOR SPDR TR	STATE STREET FIN	$279K	0.1%	5,086 SH	New
SELECT SECTOR SPDR TR	STATE STREET UTI	$221K	0.0%	5,172 SH	New
SPDR GOLD TR	GOLD SHS	$478K	0.1%Prev: 0.1%	1,206 SH	Increased
SPDR S&P 500 ETF TR	TR UNIT	$3.0M	0.6%Prev: 0.7%	4,377 SH	Decreased-1,050 SH
SPDR S&P MIDCAP 400 ETF TR	UTSER1 S&PDCRP	$1.1M	0.2%Prev: 0.2%	1,902 SH	Decreased-100 SH
SPDR SERIES TRUST	STATE STREET SPD	$2.1M	0.4%	20,457 SH	New
SRH TOTAL RETURN FUND INC	COM	$245K	0.0%Prev: 0.0%	13,240 SH	Increased+124 SH
TAIWAN SEMICONDUCTOR MFG LTD	SPONSORED ADS	$1.2M	0.2%Prev: 0.2%	4,030 SH	Increased+20 SH
TESLA INC	COM	$510K	0.1%Prev: 0.1%	1,135 SH	Increased
VANECK ETF TRUST	JP MRGAN EM LOC	$203K	0.0%	7,879 SH	New
VANECK ETF TRUST	SEMICONDUCTR ETF	$268K	0.1%Prev: 0.1%	744 SH	Increased-9 SH
VANGUARD INDEX FDS	GROWTH ETF	$255K	0.1%Prev: 0.1%	522 SH	Decreased-276 SH
VANGUARD INDEX FDS	LARGE CAP ETF	$338K	0.1%Prev: 0.1%	1,073 SH	Increased
VANGUARD INDEX FDS	MID CAP ETF	$233K	0.0%Prev: 0.0%	801 SH	Decreased
VANGUARD MUN BD FDS	TAX EXEMPT BD	$6.2M	1.3%Prev: 1.4%	124,241 SH	Decreased-8,531 SH
VANGUARD SPECIALIZED FUNDS	DIV APP ETF	$232K	0.0%Prev: 0.0%	1,055 SH	Increased
VANGUARD WHITEHALL FDS	HIGH DIV YLD	$219K	0.0%Prev: 0.0%	1,525 SH	Decreased-58 SH
VANGUARD WORLD FD	INF TECH ETF	$603K	0.1%Prev: 0.1%	800 SH	Decreased-47 SH
VISA INC	COM CL A	$2.3M	0.5%Prev: 0.5%	6,648 SH	Decreased-199 SH
WALMART INC	COM	$960K	0.2%Prev: 0.2%	8,619 SH	Increased
WEC ENERGY GROUP INC	COM	$213K	0.0%Prev: 0.0%	2,022 SH	Decreased+11 SH
WORLD GOLD TR	SPDR GLD MINIS	$595K	0.1%Prev: 0.1%	6,968 SH	Increased+367 SH

Sold (vs prior filing)

AMERICAN CENTY ETF TR — $320K
BLACKROCK ETF TRUST — $311K
DEERE & CO — $663K
FIDELITY COVINGTON TRUST — $272K
HOME DEPOT INC — $239K
INTERNATIONAL BUSINESS MACHS — $267K
ISHARES INC — $254K
ISHARES TR — $45.6M
ISHARES TR — $359K
MERCK & CO INC — $286K
PROCTER AND GAMBLE CO — $255K
SELECT SECTOR SPDR TR — $344K
SELECT SECTOR SPDR TR — $344K
SPDR SERIES TRUST — $397K
SPDR SERIES TRUST — $221K
SPDR SERIES TRUST — $1.9M

All filings

Open a filing on Jive Data

Filing Date	Quarter	Form	Accession	Portfolio	Filing
Feb 18, 2026	Q4 2025	13F-HR	0001569139-26-000001	$493.6M	View
Nov 14, 2025	Q3 2025	13F-HR	0001569139-25-000002	$485.7M	View
Aug 15, 2025	Q2 2025