X0609 4 2026-10-01 0 0001818383 MediaAlpha, Inc. MAX 0001830003 Sinanyan Tigran false C/O MEDIAALPHA, INC. 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017 0 1 0 0 See Remarks 0 Class A Common Stock 2026-10-01 4 A 0 24250 0 A 255869 D Class A Common Stock 2026-10-01 4 F 0 1088 9.57 D 254781 D Consists of restricted stock units ("RSUs") granted to the Reporting Person under the Issuer's Omnibus Incentive Plan. Each RSU represents a contingent right to receive one share of Class A Common Stock upon vesting. Two sixteenths of the RSUs vested on October 1, 2026 and the remainder will vest quarterly over the following fourteen quarters beginning November 15, 2026, in each case subject to continued employment with the Issuer through each vesting date. Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of RSUs. Chief Financial Officer and Treasurer /s/ Jeffrey B. Coyne 2026-10-02