X0609 4 2026-01-24 0 0001880613 Direct Digital Holdings, Inc. DRCT 0001298692 Cohen Richard false 1177 WEST LOOP SOUTH, SUITE 1310 HOUSTON TX 77027 1 0 0 0 0 Class A Common Stock, par value $0.001 per share 2026-01-24 4 M 0 90 A 406 D Class A Common Stock, par value $0.001 per share 2026-06-09 4 M 0 159 A 565 D Class A Common Stock, par value $0.001 per share 2026-06-09 4 S 0 76 2.96 D 489 D Class A Common Stock, par value $0.001 per share 2026-06-12 4 M 0 37 A 526 D Class A Common Stock, par value $0.001 per share 2026-06-12 4 S 0 25 2.91 D 501 D Restricted Stock Units 2026-01-24 4 M 0 90 0 D Class A Common Stock, par value $0.001 per share 90 0 D Restricted Stock Units 2026-06-09 4 M 0 159 0 D Class A Common Stock, par value $0.001 per share 159 0 D Restricted Stock Units 2026-06-12 4 M 0 37 0 D Class A Common Stock, par value $0.001 per share 37 0 D On January 12, 2026, Direct Digital Holdings, Inc. (the "Company") effected a 55-to-1 reverse stock split (the "January Reverse Stock Split") and subsequently on April 27, 2026, the Company effected a 4-to-1 reverse stock split (the "April Reverse Stock Split," and together with the January Reverse Stock Split, the "Reverse Stock Splits"). The Securities Acquired reported in connection with this transaction have been adjusted to reflect the April Reverse Stock Split. Restricted stock units convert into shares of the Company's Class A Common Stock, par value $0.001 per share, on a one-for-one basis. The Amount of Securities Beneficially Owned Following Reported Transactions has been adjusted to reflect the Reverse Stock Splits. Represents shares sold solely to satisfy tax liabilities associated with the reported vesting of restricted stock units for 159 shares. Represents shares sold solely to satisfy tax liabilities associated with the reported vesting of restricted stock units for 37 shares. On January 24, 2025, the reporting person was granted 90 restricted stock units, vesting on the first anniversary of the grant date conditioned on continued employment as of the vesting date. All of the restricted stock units vested on January 24, 2026. This grant was previously reported as covering 20,000 restricted stock units, but was adjusted to reflect the Reverse Stock Splits. On June 9, 2025, the reporting person was granted 159 restricted stock units, vesting on the first anniversary of the grant date conditioned on continued employment as of the vesting date. All of the restricted stock units vested on June 9, 2026. This grant was previously reported as covering 35,000 restricted stock units, but was adjusted to reflect the Reverse Stock Splits. On June 12, 2023, the reporting person was granted 111 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33 percent of the restricted stock units vested on June 12, 2024, an additional 33 percent vested on June 12, 2025, and the remaining balance of 34 percent of the restricted stock units vested on June 12, 2026. This grant was previously reported as covering 24,615 restricted stock units, but was adjusted to reflect the Reverse Stock Splits. The Reporting Person is hereby disclosing delinquent transactions reportable on Form 4 that were not reported due to an administrative oversight. /s/ Mark Walker, Attorney-in-fact for Richard Cohen 2026-06-29