X0508 4 2025-12-11 0 0001101215 BREAD FINANCIAL HOLDINGS, INC. BFH 0001843064 Greer Valerie E 5 HILLMAN DRIVE, SUITE 103 CHADDS FORD PA 19317 0 1 0 0 EVP, Chief Commercial Officer 0 Common Stock 2025-12-11 4 F 0 1256 73.62 D 151951 D The reported transaction involved the withholding of an aggregate 1,256 shares of stock issuable upon the early vesting of an equal number of restricted stock units to pay taxes associated with the reporting person becoming retirement eligible. Of the 1,256 shares, (a) 481 were withheld from the time-based restricted stock units granted 2/18/25, (b) 538 were withheld from the time-based restricted stock units granted 2/15/24, and (c) 237 were withheld from the time-based restricted stock units granted 3/24/23. The total number of securities beneficially owned includes: (a) 50,829 unrestricted shares; (b) 5,500 unvested units from an award of 16,873 time-based restricted stock units granted 3/24/23; (c) 25,310 unvested performance-based restricted stock units granted 3/24/23; (d) 12,490 unvested units from an award of 19,444 time-based restricted stock units granted 2/15/24; (e) 29,166 unvested performance-based restricted stock units granted 2/15/24; (f) unvested 11,174 time-based restricted stock units granted 2/18/25; and (g) unvested 17,482 performance-based restricted stock units granted 2/18/25. Benjamin L. Morgan, Attorney in Fact 2025-12-15